Demand for more basic home care products remained strong in Angola in 2022 despite high inflation and the lingering impact of the COVID-19 pandemic. Moreover, demand for more sophisticated products continues to rise as the consumer base for value-added products expands.
Although Angola continued to see a double-digit inflation rate in 2022, inflation dropped compared to the higher rates seen earlier in the review period. As a result, costs started to drop which in turn helped to stabilise price increases within home care.
Home care is a very important topic to the general public, especially when it comes to products such as bleach, laundry care, dishwashing and home insecticides which are considered essentials and are found in nearly all homes. As a result, these products have a higher consumption rate and are the key products for Angolans when it comes to home care.
The COVID-19 pandemic had a very negative impact on Angola’s consumer economy. Household incomes were put under pressure with the pandemic limiting commercial activity in key sectors of the economy.
The road and rail links between Angola’s major ports and its big cities are modern and adequate and present no major issues to the distribution of home care products. However, road and rail connections to other areas, especially rural regions, remain inadequate.
Prices are expected to become more stable within home care as Angola finally appears to be curbing the effects of high inflation which should in turn help to make products more affordable to a wider audience.
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Home Care
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.
See All of Our DefinitionsThis report originates from Passport, our Home Care research and analysis database.
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