Home Care in the Czech Republic
Home care in 2022: The big picture
Table 1 Households 2017-2022
Table 2 Sales of Home Care by Category: Value 2017-2022
Table 3 Sales of Home Care by Category: % Value Growth 2017-2022
Table 4 NBO Company Shares of Home Care: % Value 2018-2022
Table 5 LBN Brand Shares of Home Care: % Value 2019-2022
Table 6 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 7 Distribution of Home Care by Format: % Value 2017-2022
Table 8 Distribution of Home Care by Format and Category: % Value 2022
Table 9 Forecast Sales of Home Care by Category: Value 2022-2027
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
Summary 1 Research Sources
Air Care in the Czech Republic
Air care sees falling volume sales overall in 2022, with consumers shifting towards modern and natural products within the category
Investment in innovation and communication supports sales in air care
RB (Hygiene Home) leads with its Air Wick brand, just ahead of Glade/Brise from SC Johnson
Volume sales to stay negative throughout the forecast period
Liquid air fresheners will lead growth as manufacturers shift further away from car air fresheners
Health and wellness trends will impact development, pushing demand for natural products
Table 11 Sales of Air Care by Category: Value 2017-2022
Table 12 Sales of Air Care by Category: % Value Growth 2017-2022
Table 13 Sales of Air Care by Fragrance: Value Ranking 2020-2022
Table 14 NBO Company Shares of Air Care: % Value 2018-2022
Table 15 LBN Brand Shares of Air Care: % Value 2019-2022
Table 16 Forecast Sales of Air Care by Category: Value 2022-2027
Table 17 Forecast Sales of Air Care by Category: % Value Growth 2022-2027
Bleach in the Czech Republic
Bleach suffers from negative image in terms of health and environmental impact
Manufacturers lose interest in developing new products within in bleach
Savo Perex from Unilever maintains dominance of bleach in 2022
Bleach to continue to fall and fade throughout the forecast period
Players focusing on eco-friendly variants may see some growth
Unilever likely to remain ahead of the rest
Table 18 Sales of Bleach: Value 2017-2022
Table 19 Sales of Bleach: % Value Growth 2017-2022
Table 20 NBO Company Shares of Bleach: % Value 2018-2022
Table 21 LBN Brand Shares of Bleach: % Value 2019-2022
Table 22 Forecast Sales of Bleach: Value 2022-2027
Table 23 Forecast Sales of Bleach: % Value Growth 2022-2027
Dishwashing in the Czech Republic
Volume sales fall while greener variants expand their presence in automatic dishwashing
Automatic dishwashing tablets drives overall growth in 2022, and dishwashing additives gains ground
Henkel leads dishwashing in 2022, followed by RB and Procter & Gamble
Hand dishwashing to continue its downward trend throughout forecast period
Innovation in automatic dishwashing to focus on environmental friendliness
Increasing penetration of dishwashers will support sales in automatic dishwashing products
Table 24 Household Possession of Dishwashers 2017-2022
Table 25 Sales of Dishwashing by Category: Value 2017-2022
Table 26 Sales of Dishwashing by Category: % Value Growth 2017-2022
Table 27 NBO Company Shares of Dishwashing: % Value 2018-2022
Table 28 LBN Brand Shares of Dishwashing: % Value 2019-2022
Table 29 Forecast Sales of Dishwashing by Category: Value 2022-2027
Table 30 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027
Home Insecticides in the Czech Republic
Current value sales rise in response to soaring inflation, while volume sales fall
Positive volume growth posted only by other home insecticides in 2022
SC Johnson dominates home insecticides with Biolit and Raid brands
Growth to remain linked to climate and insect activity, with other home insecticides set to lead in both volume and current value terms
Alternative permanent solutions present rising threat to home insecticides
Greater investment expected in eco-friendly options
Table 31 Sales of Home Insecticides by Category: Value 2017-2022
Table 32 Sales of Home Insecticides by Category: % Value Growth 2017-2022
Table 33 Sales of Spray/Aerosol Insecticides by Type: % Value 2017-2022
Table 34 NBO Company Shares of Home Insecticides: % Value 2018-2022
Table 35 LBN Brand Shares of Home Insecticides: % Value 2019-2022
Table 36 Forecast Sales of Home Insecticides by Category: Value 2022-2027
Table 37 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027
Laundry Care in the Czech Republic
Despite economic uncertainty consumers remain focused on highly efficient laundry care products
Standard detergents suffers from lack of interest and narrow choice, while sustainability remains central concern
Henkel maintains leadership of laundry care overall in 2022
Volume sales will rise, benefiting from greater investment in marketing
Players to focus on eco-friendly innovation
E-commerce likely to see further growth, while other laundry aids will benefit from broader range of products
Table 38 Household Possession of Washing Machines 2017-2022
Table 39 Sales of Laundry Care by Category: Value 2017-2022
Table 40 Sales of Laundry Care by Category: % Value Growth 2017-2022
Table 41 Sales of Laundry Aids by Category: Value 2017-2022
Table 42 Sales of Laundry Aids by Category: % Value Growth 2017-2022
Table 43 Sales of Laundry Detergents by Category: Value 2017-2022
Table 44 Sales of Laundry Detergents by Category: % Value Growth 2017-2022
Table 45 NBO Company Shares of Laundry Care: % Value 2018-2022
Table 46 LBN Brand Shares of Laundry Care: % Value 2019-2022
Table 47 NBO Company Shares of Laundry Aids: % Value 2018-2022
Table 48 LBN Brand Shares of Laundry Aids: % Value 2019-2022
Table 49 NBO Company Shares of Laundry Detergents: % Value 2018-2022
Table 50 LBN Brand Shares of Laundry Detergents: % Value 2019-2022
Table 51 Forecast Sales of Laundry Care by Category: Value 2022-2027
Table 52 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027
Polishes in the Czech Republic
Polishes struggles with limited investment
Metal polish leads growth in 2022, with furniture polish falling fastest
SC Johnson maintains lead of polish overall with popular Kiwi brand
Polish offers low potential for development
Floor polish to benefit from expansion of wooden and laminate floors
Shoe polish will suffer from continued weak demand
Table 53 Sales of Polishes by Category: Value 2017-2022
Table 54 Sales of Polishes by Category: % Value Growth 2017-2022
Table 55 NBO Company Shares of Polishes: % Value 2018-2022
Table 56 LBN Brand Shares of Polishes: % Value 2019-2022
Table 57 Forecast Sales of Polishes by Category: Value 2022-2027
Table 58 Forecast Sales of Polishes by Category: % Value Growth 2022-2027
Surface Care in the Czech Republic
Positive but small volume growth for surface care in 2022
Consumers prioritise efficacy over greenness in surface care, while all purpose wipes benefit from multifunctionality
Unilever leads with Savo and Cif
Kitchen cleaners to benefit from deeper penetration of kitchen appliances
Eco-friendly products set to see rising demand
Purpose-specific products to become more visible over the forecast period
Table 59 Sales of Surface Care by Category: Value 2017-2022
Table 60 Sales of Surface Care by Category: % Value Growth 2017-2022
Table 61 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022
Table 62 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022
Table 63 NBO Company Shares of Surface Care: % Value 2018-2022
Table 64 LBN Brand Shares of Surface Care: % Value 2019-2022
Table 65 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2022
Table 66 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2022
Table 67 Forecast Sales of Surface Care by Category: Value 2022-2027
Table 68 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027
Toilet Care in the Czech Republic
ITBs drives overall growth in toilet care
2022 sees Czech consumers shift to low-cost options
Henkel leads with Bref brand, followed by Unilever’s Domestos and SC Johnson’s Duck
Growth to remain steady during the forecast period
Environmental awareness will push development in eco-friendly brands
As ITBs rise, in-cistern devices will fall
Table 69 Sales of Toilet Care by Category: Value 2017-2022
Table 70 Sales of Toilet Care by Category: % Value Growth 2017-2022
Table 71 NBO Company Shares of Toilet Care: % Value 2018-2022
Table 72 LBN Brand Shares of Toilet Care: % Value 2019-2022
Table 73 Forecast Sales of Toilet Care by Category: Value 2022-2027
Table 74 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027