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Learn moreFeb 2021
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COVID-19 has a positive impact on home care overall in 2020, stimulating demand for such products due to consumers upholding higher standards of home hygiene and washing. Multi-purpose products with antibacterial activities and bleach started to become more popular, with a slight and temporary switch away from the eco-friendly trend, as consumers sought out more traditional and “effective” cleaning products.
On 13 March 2020, the government ordered the closure of schools within the Czech Republic. From 14 March, all foreigners from high-risk COVID-19 territories were prohibited from entering the country, while citizens of the Czech Republic and foreigners with permanent or temporary residence in the Czech Republic were prohibited from visiting these territories.
The main strategies of companies during COVID-19 consists of a marketing communication of “togetherness” towards consumers and an effort to help. For example, through donation of products and/or various forms of financial support.
While essential grocery retailers remained open during the peak of pandemic in spring 2020, most of non-grocery retailers were closed, with re-opening confused due to the unsystematic steps of Czech government. However, main non-grocery retailers for home care sales and parapharmacies/drugstores retained open.
It is expected that COVID-19 will continue to impact sales of home care in 2021-2022 to a positive degree, as some changed habits in home cleaning and washing will persist. In addition, ongoing episodes of self-isolation and the higher incidence of home-office work will also support demand for home care products, thanks to more time spent at home and thus a higher consumption of home care products overall.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Home Care industry in Czech Republic with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home Care industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.