Home Care in the Czech Republic

Home Care in the Czech Republic

EXECUTIVE SUMMARY

Demand for more sophisticated and convenient products drives growth

Premiumisation and rising environmental consciousness are strong trends

Multinationals dominate, but eco brands see the strongest performances

New product developments follow the premiumisation and eco trends

Stronger growth predicted for home care over the forecast period

MARKET INDICATORS

Table 1 Households 2014-2019

MARKET DATA

Table 2 Sales of Home Care by Category: Value 2014-2019
Table 3 Sales of Home Care by Category: % Value Growth 2014-2019
Table 4 NBO Company Shares of Home Care: % Value 2015-2019
Table 5 LBN Brand Shares of Home Care: % Value 2016-2019
Table 6 Penetration of Private Label in Home Care by Category: % Value 2014-2019
Table 7 Distribution of Home Care by Format: % Value 2014-2019
Table 8 Distribution of Home Care by Format and Category: % Value 2019
Table 9 Forecast Sales of Home Care by Category: Value 2019-2024
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Air Care in the Czech Republic

HEADLINES

PROSPECTS

Air care sales driven by rising disposable incomes and the premiumisation trend

Modern and more natural types of air care products in demand

Health concerns are a potential threat to growth

COMPETITIVE LANDSCAPE

Air care continues to be led by two strong multinationals

Innovation and marketing support needed to attract consumers

Premiumisation and promotion will be a challenge for private label

CATEGORY DATA

Table 11 Sales of Air Care by Category: Value 2014-2019
Table 12 Sales of Air Care by Category: % Value Growth 2014-2019
Table 13 Sales of Air Care by Fragrance: Value Ranking 2018-2019
Table 14 NBO Company Shares of Air Care: % Value 2015-2019
Table 15 LBN Brand Shares of Air Care: % Value 2016-2019
Table 16 Forecast Sales of Air Care by Category: Value 2019-2024
Table 17 Forecast Sales of Air Care by Category: % Value Growth 2019-2024

Bleach in the Czech Republic

HEADLINES

PROSPECTS

Bleach suffers falling consumer demand due to competition from other categories

The decline in bleach is set to continue

Laundry bleach prevails in the Czech market

COMPETITIVE LANDSCAPE

Unilever remains dominant thanks to its local brand Savo Perex

Domestic producers remain relatively successful in bleach

Penetration of private label remains weak

CATEGORY DATA

Table 18 Sales of Bleach: Value 2014-2019
Table 19 Sales of Bleach: % Value Growth 2014-2019
Table 20 NBO Company Shares of Bleach: % Value 2015-2019
Table 21 LBN Brand Shares of Bleach: % Value 2016-2019
Table 22 Forecast Sales of Bleach: Value 2019-2024
Table 23 Forecast Sales of Bleach: % Value Growth 2019-2024

Dishwashing in the Czech Republic

HEADLINES

PROSPECTS

Shift from hand to automatic dishwashing continues

Automatic dishwashing tablets remains the main driver of growth

Consumers move towards premium and eco-friendly products

COMPETITIVE LANDSCAPE

Multinationals maintain their lead thanks to widespread distribution

Eco brands gain ground

Private label growth limited by premiumisation and frequent price discounts

CATEGORY INDICATORS

Table 24 Household Possession of Dishwashers 2014-2019

CATEGORY DATA

Table 25 Sales of Dishwashing by Category: Value 2014-2019
Table 26 Sales of Dishwashing by Category: % Value Growth 2014-2019
Table 27 NBO Company Shares of Dishwashing: % Value 2015-2019
Table 28 LBN Brand Shares of Dishwashing: % Value 2016-2019
Table 29 Forecast Sales of Dishwashing by Category: Value 2019-2024
Table 30 Forecast Sales of Dishwashing by Category: % Value Growth 2019-2024

Home Insecticides in the Czech Republic

HEADLINES

PROSPECTS

Growth in home insecticides slower than in the long hot summer of 2018

Electric insecticides takes share from spray/aerosol insecticides

Health concerns could threaten growth

COMPETITIVE LANDSCAPE

SC Johnson continues to dominate with two strong brands

Strong potential for eco-friendly products

Private label remains weak but sees growth in home insecticides

CATEGORY DATA

Table 31 Sales of Home Insecticides by Category: Value 2014-2019
Table 32 Sales of Home Insecticides by Category: % Value Growth 2014-2019
Table 33 Sales of Spray/Aerosol Insecticides by Type: % Value 2014-2019
Table 34 NBO Company Shares of Home Insecticides: % Value 2015-2019
Table 35 LBN Brand Shares of Home Insecticides: % Value 2016-2019
Table 36 Forecast Sales of Home Insecticides by Category: Value 2019-2024
Table 37 Forecast Sales of Home Insecticides by Category: % Value Growth 2019-2024

Laundry Care in the Czech Republic

HEADLINES

PROSPECTS

Weak growth due to value decline for laundry detergents

Premiumisation due to consumer demand for modern formats of laundry detergents

Laundry aids sees the best performance thanks to strong growth for scent boosters

COMPETITIVE LANDSCAPE

Henkel maintains its lead but is challenged by new launches

Unilever continues to gain share through new launches

Private label value share sees only slow growth due to premiumisation

CATEGORY INDICATORS

Table 38 Household Possession of Washing Machines 2014-2019

CATEGORY DATA

Table 39 Sales of Laundry Care by Category: Value 2014-2019
Table 40 Sales of Laundry Care by Category: % Value Growth 2014-2019
Table 41 Sales of Laundry Aids by Category: Value 2014-2019
Table 42 Sales of Laundry Aids by Category: % Value Growth 2014-2019
Table 43 Sales of Laundry Detergents by Category: Value 2014-2019
Table 44 Sales of Laundry Detergents by Category: % Value Growth 2014-2019
Table 45 NBO Company Shares of Laundry Care: % Value 2015-2019
Table 46 LBN Brand Shares of Laundry Care: % Value 2016-2019
Table 47 NBO Company Shares of Laundry Aids: % Value 2015-2019
Table 48 LBN Brand Shares of Laundry Aids: % Value 2016-2019
Table 49 NBO Company Shares of Laundry Detergents: % Value 2015-2019
Table 50 LBN Brand Shares of Laundry Detergents: % Value 2016-2019
Table 51 Forecast Sales of Laundry Care by Category: Value 2019-2024
Table 52 Forecast Sales of Laundry Care by Category: % Value Growth 2019-2024

Polishes in the Czech Republic

HEADLINES

PROSPECTS

Polishes is a small category and records modest growth

Growing interest in modern surfaces set to support sales of polishes

Shoe polish remains the largest category

COMPETITIVE LANDSCAPE

SC Johnson remains the leading player and sees a rising value share

Domestic players maintain a relatively strong presence

Share of private label falls due to competition from brands

CATEGORY DATA

Table 53 Sales of Polishes by Category: Value 2014-2019
Table 54 Sales of Polishes by Category: % Value Growth 2014-2019
Table 55 NBO Company Shares of Polishes: % Value 2015-2019
Table 56 LBN Brand Shares of Polishes: % Value 2016-2019
Table 57 Forecast Sales of Polishes by Category: Value 2019-2024
Table 58 Forecast Sales of Polishes by Category: % Value Growth 2019-2024

Surface Care in the Czech Republic

HEADLINES

PROSPECTS

Demand for sophisticated and premium products drives value growth

Other impregnated wipes sees the strongest growth, although from a low base

Task-specific products rise in popularity, but multi-surface cleaners are more popular

COMPETITIVE LANDSCAPE

Surface care led by Unilever due to constant innovation

Eco-friendly brands have strong potential

Private label has room for growth

CATEGORY DATA

Table 59 Sales of Surface Care by Category: Value 2014-2019
Table 60 Sales of Surface Care by Category: % Value Growth 2014-2019
Table 61 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2014-2019
Table 62 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2014-2019
Table 63 NBO Company Shares of Surface Care: % Value 2015-2019
Table 64 LBN Brand Shares of Surface Care: % Value 2016-2019
Table 65 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2019
Table 66 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2016-2019
Table 67 Forecast Sales of Surface Care by Category: Value 2019-2024
Table 68 Forecast Sales of Surface Care by Category: % Value Growth 2019-2024

Toilet Care in the Czech Republic

HEADLINES

PROSPECTS

Economic climate positively impacts toilet care

Rim blocks is the main driver of sales

Other categories see differing performances

COMPETITIVE LANDSCAPE

Multinationals dominate due to strong promotion and distribution

The competition intensifies in rim blocks

Eco-friendly products are only just emerging, but expected to see strong growth

CATEGORY DATA

Table 69 Sales of Toilet Care by Category: Value 2014-2019
Table 70 Sales of Toilet Care by Category: % Value Growth 2014-2019
Table 71 NBO Company Shares of Toilet Care: % Value 2015-2019
Table 72 LBN Brand Shares of Toilet Care: % Value 2016-2019
Table 73 Forecast Sales of Toilet Care by Category: Value 2019-2024
Table 74 Forecast Sales of Toilet Care by Category: % Value Growth 2019-2024

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