Executive Summary

Feb 2019
Home care continues to show strong growth in 2018

The growth of home care in Cameroon remained strong in 2018. This was owing to the growing size of the Cameroonian population, which resulted in increasing demand for home care products.

The changing distribution landscape is positive for home care

The distribution landscape in Cameroon has seen great changes with the entry of modern retailers. The rapid growth of modern retail channels has been driven by Carrefour Market and Bao Cash & Carry.

Competitive environment is dominated by international brands

The home care market in Cameroon is dominated by multinationals and other foreign companies. Multinationals have continued to benefit from consumer loyalty, except in laundry care, where domestic players are strongly positioned and lead large categories like bar and powder detergents.

Open markets remain the major distribution channel

Open markets continue to be the primary distribution channel for home care products in Cameroon. This has been a factor that has strongly contributed to the success of domestic brands in laundry care, especially within bar soap and powder detergents.

Home care has very good prospects

Growth in the population, particularly among young and urbanised consumers, will be a major driver of sales of home care products during the forecast period. As there is an increase in the number of women in the formal working environment, the desire for convenience and labour saving offerings could lead to sustained demand for higher priced home care products.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Home Care in Cameroon

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Home Care industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Care industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Cameroon for free:

The Home Care in Cameroon market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Home Care in Cameroon?
  • What are the major brands in Cameroon?
  • What is the importance of the trend towards environmentally friendly products in home care?
  • What are the main growth drivers of the home care market in Cameroon?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Home Care in Cameroon

EXECUTIVE SUMMARY

Home care continues to show strong growth in 2018
The changing distribution landscape is positive for home care
Competitive environment is dominated by international brands
Open markets remain the major distribution channel
Home care has very good prospects

MARKET INDICATORS

Table 1 Households 2013-2018

MARKET DATA

Table 2 Sales of Home Care by Category: Value 2013-2018
Table 3 Sales of Home Care by Category: % Value Growth 2013-2018
Table 4 NBO Company Shares of Home Care: % Value 2014-2018
Table 5 LBN Brand Shares of Home Care: % Value 2015-2018
Table 6 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 7 Distribution of Home Care by Format: % Value 2013-2018
Table 8 Distribution of Home Care by Format and Category: % Value 2018
Table 9 Forecast Sales of Home Care by Category: Value 2018-2023
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Air Care in Cameroon

HEADLINES

PROSPECTS

Air care witnesses faster current value growth in 2018
Consumers trade up from gel to other formats of air fresheners
Rapid growth of car imports boosts growth of car air fresheners

COMPETITIVE LANDSCAPE

Modern retail channels reinforce the consumer preference for international brands
The category will continue to be led by multinationals
Unit prices will continue to rise and hamper growth in air care

CATEGORY DATA

Table 11 Sales of Air Care by Category: Value 2013-2018
Table 12 Sales of Air Care by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Air Care: % Value 2014-2018
Table 14 LBN Brand Shares of Air Care: % Value 2015-2018
Table 15 Forecast Sales of Air Care by Category: Value 2018-2023
Table 16 Forecast Sales of Air Care by Category: % Value Growth 2018-2023

Bleach in Cameroon

HEADLINES

PROSPECTS

Bleach will grow thanks to multifunctional use in home care
Lack of product development will impair growth
Bleach will post continued growth as a multipurpose product

COMPETITIVE LANDSCAPE

International brands dominate dishwashing
Open markets remain the major distribution channel
Bleach has good prospects

CATEGORY DATA

Table 17 Sales of Bleach: Value 2013-2018
Table 18 Sales of Bleach: % Value Growth 2013-2018
Table 19 NBO Company Shares of Bleach: % Value 2014-2018
Table 20 LBN Brand Shares of Bleach: % Value 2015-2018
Table 21 Forecast Sales of Bleach: Value 2018-2023
Table 22 Forecast Sales of Bleach: % Value Growth 2018-2023

Dishwashing in Cameroon

HEADLINES

PROSPECTS

Consumers show little interest in automatic dishwashing
Lower income consumers prefer bar detergents
Higher priced dishwashing options will only appeal to high income earners

COMPETITIVE LANDSCAPE

Leading players positioned mostly hand dishwashing products
International brands dominate dishwashing
Local manufacturers to enter the category

CATEGORY INDICATORS

Table 23 Household Possession of Dishwashers 2013-2018

CATEGORY DATA

Table 24 Sales of Dishwashing by Category: Value 2013-2018
Table 25 Sales of Dishwashing by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of Dishwashing: % Value 2014-2018
Table 27 LBN Brand Shares of Dishwashing: % Value 2015-2018
Table 28 Forecast Sales of Dishwashing by Category: Value 2018-2023
Table 29 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

Home Insecticides in Cameroon

HEADLINES

PROSPECTS

High rates of mortality from malaria among children below five drives sales
Growth in insecticide coils is slowing
Electric formats will grow as cheaper brands enter the market

COMPETITIVE LANDSCAPE

Domestic players remain competitive in home insecticides
Modern retail channels reinforce the visibility of international brands
Lack of new product development will hamper growth

CATEGORY DATA

Table 30 Sales of Home Insecticides by Category: Value 2013-2018
Table 31 Sales of Home Insecticides by Category: % Value Growth 2013-2018
Table 32 NBO Company Shares of Home Insecticides: % Value 2014-2018
Table 33 LBN Brand Shares of Home Insecticides: % Value 2015-2018
Table 34 Forecast Sales of Home Insecticides by Category: Value 2018-2023
Table 35 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023

Laundry Care in Cameroon

HEADLINES

PROSPECTS

Bar soap remains an affordable and reliable product
Favourable pricing drives demand for economy brands
Modern retailing experience will maintain strong demand for laundry care products

COMPETITIVE LANDSCAPE

Domestic players increase presence in bar and powder detergents
New product launches based mostly on smaller pack sizes
Players focus on ensuring visibility through distribution channels

CATEGORY INDICATORS

Table 36 Household Possession of Washing Machines 2013-2018

CATEGORY DATA

Table 37 Sales of Laundry Care by Category: Value 2013-2018
Table 38 Sales of Laundry Care by Category: % Value Growth 2013-2018
Table 39 Sales of Laundry Aids by Category: Value 2013-2018
Table 40 Sales of Laundry Aids by Category: % Value Growth 2013-2018
Table 41 Sales of Laundry Detergents by Category: Value 2013-2018
Table 42 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
Table 43 NBO Company Shares of Laundry Care: % Value 2014-2018
Table 44 LBN Brand Shares of Laundry Care: % Value 2015-2018
Table 45 NBO Company Shares of Laundry Detergents: % Value 2014-2018
Table 46 LBN Brand Shares of Laundry Detergents: % Value 2015-2018
Table 47 Forecast Sales of Laundry Care by Category: Value 2018-2023
Table 48 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023

Polishes in Cameroon

HEADLINES

PROSPECTS

Price competition among economy and standard brands
Growth of furniture polish to slow down
New housing designs and innovation will not favour polishes

COMPETITIVE LANDSCAPE

Kiwi remains the leading brand of shoe polish in value terms
International players will continue to record a strong performance
Players demonstrate a low level of innovation

CATEGORY DATA

Table 49 Sales of Polishes by Category: Value 2013-2018
Table 50 Sales of Polishes by Category: % Value Growth 2013-2018
Table 51 NBO Company Shares of Polishes: % Value 2014-2018
Table 52 LBN Brand Shares of Polishes: % Value 2015-2018
Table 53 Forecast Sales of Polishes by Category: Value 2018-2023
Table 54 Forecast Sales of Polishes by Category: % Value Growth 2018-2023

Surface Care in Cameroon

HEADLINES

PROSPECTS

Recent retail landscape changes boost surface care
Consumers trade up from powder detergents to surface care products
Fragrance, and convenience will be considerable selling points

COMPETITIVE LANDSCAPE

International brands remain dominant in the category in 2018
Leading players offer mostly standard surface care products
Value sales set to keep growing over the forecast period

CATEGORY DATA

Table 55 Sales of Surface Care by Category: Value 2013-2018
Table 56 Sales of Surface Care by Category: % Value Growth 2013-2018
Table 57 NBO Company Shares of Surface Care: % Value 2014-2018
Table 58 LBN Brand Shares of Surface Care: % Value 2015-2018
Table 59 Forecast Sales of Surface Care by Category: Value 2018-2023
Table 60 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023

Toilet Care in Cameroon

HEADLINES

PROSPECTS

Rising consumer awareness as distribution channels increase
Promotions of alternative products hamper growth
Toilet liquids and rim blocks dominate overall sales in toilet care

COMPETITIVE LANDSCAPE

Procter & Gamble Co and Unilever take the lead in toilet care
Competitive prices drive growth
Smaller pack sizes to appeal to lower- and middle-income groups

CATEGORY DATA

Table 61 Sales of Toilet Care by Category: Value 2013-2018
Table 62 Sales of Toilet Care by Category: % Value Growth 2013-2018
Table 63 NBO Company Shares of Toilet Care: % Value 2014-2018
Table 64 LBN Brand Shares of Toilet Care: % Value 2015-2018
Table 65 Forecast Sales of Toilet Care by Category: Value 2018-2023
Table 66 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023