Home Care in Cameroon
Table 1 Households 2017-2022
Table 2 Sales of Home Care by Category: Value 2017-2022
Table 3 Sales of Home Care by Category: % Value Growth 2017-2022
Table 4 NBO Company Shares of Home Care: % Value 2018-2022
Table 5 LBN Brand Shares of Home Care: % Value 2019-2022
Table 6 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 7 Distribution of Home Care by Format: % Value 2017-2022
Table 8 Distribution of Home Care by Format and Category: % Value 2022
Table 9 Forecast Sales of Home Care by Category: Value 2022-2027
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
Summary 1 Research Sources
Air Care in Cameroon
Star performer among home care products in 2022
Private label has significant value share
Spray/aerosol air fresheners remain the most popular option
Healthy growth over forecast period
Rising car ownership to boost car air fresheners
Evolving retail industry set to improve consumer awareness
Table 11 Sales of Air Care by Category: Value 2017-2022
Table 12 Sales of Air Care by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Air Care: % Value 2018-2022
Table 14 LBN Brand Shares of Air Care: % Value 2019-2022
Table 15 Forecast Sales of Air Care by Category: Value 2022-2027
Table 16 Forecast Sales of Air Care by Category: % Value Growth 2022-2027
Bleach in Cameroon
Population growth supports increase in volume sales
Competition heating up in bleach
Informal sales of powder bleach continue to undermine segment
Positive outlook over forecast period
Changing retail environment set to benefit brand operators
Stain removing properties of bleach continue to support volume sales
Table 17 Sales of Bleach: Value 2017-2022
Table 18 Sales of Bleach: % Value Growth 2017-2022
Table 19 NBO Company Shares of Bleach: % Value 2018-2022
Table 20 LBN Brand Shares of Bleach: % Value 2019-2022
Table 21 Forecast Sales of Bleach: Value 2022-2027
Table 22 Forecast Sales of Bleach: % Value Growth 2022-2027
Dishwashing in Cameroon
Volume decline as consumers spent more time outside of home due to less concerns over COVID-19
No change in status quo in 2022
Hand dishwashing dominates dishwashing and in particular bar formats
Modest growth over forecast period
Limitations of consumer demand constrain innovation
Automatic detergents continue to face barrier of low appliance penetration
Table 23 Household Possession of Dishwashers 2017-2022
Table 24 Sales of Dishwashing by Category: Value 2017-2022
Table 25 Sales of Dishwashing by Category: % Value Growth 2017-2022
Table 26 NBO Company Shares of Dishwashing: % Value 2018-2022
Table 27 LBN Brand Shares of Dishwashing: % Value 2019-2022
Table 28 Forecast Sales of Dishwashing by Category: Value 2022-2027
Table 29 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027
Home Insecticides in Cameroon
Continued prevalence of malaria-carrying mosquitoes support volume sales
Home insecticides continues to be a consolidated landscape
Spray/aerosol insecticides account for most value sales
Positive growth due to continued prevalence of malaria-carrying mosquitos
Electric insecticides will see some growth, though erratic electricity supply continues to be a barrier
Consumers more concerned about toxic ingredients
Table 30 Sales of Home Insecticides by Category: Value 2017-2022
Table 31 Sales of Home Insecticides by Category: % Value Growth 2017-2022
Table 32 NBO Company Shares of Home Insecticides: % Value 2018-2022
Table 33 LBN Brand Shares of Home Insecticides: % Value 2019-2022
Table 34 Forecast Sales of Home Insecticides by Category: Value 2022-2027
Table 35 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027
Laundry Care in Cameroon
Volume decline as less washing of clothes due to concerns over COVID-19 abating
Cheaper local players thrive at expense of international brands
Bar detergents continue to dominate laundry care
Distribution key over forecast period
Competitive environment heats up
Automatic detergents continue to face barrier of low appliance penetration
Table 36 Household Possession of Washing Machines 2017-2022
Table 37 Sales of Laundry Care by Category: Value 2017-2022
Table 38 Sales of Laundry Care by Category: % Value Growth 2017-2022
Table 39 Sales of Laundry Aids by Category: Value 2017-2022
Table 40 Sales of Laundry Aids by Category: % Value Growth 2017-2022
Table 41 Sales of Laundry Detergents by Category: Value 2017-2022
Table 42 Sales of Laundry Detergents by Category: % Value Growth 2017-2022
Table 43 NBO Company Shares of Laundry Care: % Value 2018-2022
Table 44 LBN Brand Shares of Laundry Care: % Value 2019-2022
Table 45 NBO Company Shares of Laundry Detergents: % Value 2018-2022
Table 46 LBN Brand Shares of Laundry Detergents: % Value 2019-2022
Table 47 Forecast Sales of Laundry Care by Category: Value 2022-2027
Table 48 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027
Polishes in Cameroon
Volume decline as consumers spent more time outside of home due to less concern over COVID-19
Steep price rises lead to trading down
Shoe polish registers largest volume decline
Muted constant value growth over forecast period
Manufacturers expected to invest in other home care products, instead of polish
Floor and shoe polish negatively impacted by modern living
Table 49 Sales of Polishes by Category: Value 2017-2022
Table 50 Sales of Polishes by Category: % Value Growth 2017-2022
Table 51 NBO Company Shares of Polishes: % Value 2018-2022
Table 52 LBN Brand Shares of Polishes: % Value 2019-2022
Table 53 Forecast Sales of Polishes by Category: Value 2022-2027
Table 54 Forecast Sales of Polishes by Category: % Value Growth 2022-2027
Surface Care in Cameroon
Population growth supports increase in volume sales
Multinationals continue to dominate
Local companies making gains
Positive outlook over forecast period
Multi-purpose cleaners continue to appeal to consumers
Growth set to be driven by increasing availability of cheaper domestic brands
Table 55 Sales of Surface Care by Category: Value 2017-2022
Table 56 Sales of Surface Care by Category: % Value Growth 2017-2022
Table 57 NBO Company Shares of Surface Care: % Value 2018-2022
Table 58 LBN Brand Shares of Surface Care: % Value 2019-2022
Table 59 Forecast Sales of Surface Care by Category: Value 2022-2027
Table 60 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027
Toilet Care in Cameroon
Volume growth, though from small base
Limited penetration of flush toilet continues to dampen value sales
Product area remains underdeveloped
Rosey outlook over forecast period
Increasing competition through supermarket channels
Toilet liquids/foams continues to be the most popular product, due to affordability
Table 61 Sales of Toilet Care by Category: Value 2017-2022
Table 62 Sales of Toilet Care by Category: % Value Growth 2017-2022
Table 63 NBO Company Shares of Toilet Care: % Value 2018-2022
Table 64 LBN Brand Shares of Toilet Care: % Value 2019-2022
Table 65 Forecast Sales of Toilet Care by Category: Value 2022-2027
Table 66 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027