Home Care in Cameroon

January 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Home Care industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Air Care
  • Bleach
  • Dishwashing
  • Home Insecticides
  • Laundry Care
  • Polishes
  • Surface Care
  • Toilet Care

If you're in the Home Care industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Home Care in Cameroon report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Home Care in Cameroon?
  • Which are the leading brands in Home Care in Cameroon?
  • How are products distributed in Home Care in Cameroon?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Care products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Home Care in Cameroon

2022 key trends
Competitive landscape
Retailing developments
What next for home care?
Table 1 Households 2017-2022
Table 2 Sales of Home Care by Category: Value 2017-2022
Table 3 Sales of Home Care by Category: % Value Growth 2017-2022
Table 4 NBO Company Shares of Home Care: % Value 2018-2022
Table 5 LBN Brand Shares of Home Care: % Value 2019-2022
Table 6 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 7 Distribution of Home Care by Format: % Value 2017-2022
Table 8 Distribution of Home Care by Format and Category: % Value 2022
Table 9 Forecast Sales of Home Care by Category: Value 2022-2027
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Air Care in Cameroon

KEY DATA FINDINGS

Star performer among home care products in 2022
Private label has significant value share
Spray/aerosol air fresheners remain the most popular option
Healthy growth over forecast period
Rising car ownership to boost car air fresheners
Evolving retail industry set to improve consumer awareness
Table 11 Sales of Air Care by Category: Value 2017-2022
Table 12 Sales of Air Care by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Air Care: % Value 2018-2022
Table 14 LBN Brand Shares of Air Care: % Value 2019-2022
Table 15 Forecast Sales of Air Care by Category: Value 2022-2027
Table 16 Forecast Sales of Air Care by Category: % Value Growth 2022-2027

Bleach in Cameroon

KEY DATA FINDINGS

Population growth supports increase in volume sales
Competition heating up in bleach
Informal sales of powder bleach continue to undermine segment
Positive outlook over forecast period
Changing retail environment set to benefit brand operators
Stain removing properties of bleach continue to support volume sales
Table 17 Sales of Bleach: Value 2017-2022
Table 18 Sales of Bleach: % Value Growth 2017-2022
Table 19 NBO Company Shares of Bleach: % Value 2018-2022
Table 20 LBN Brand Shares of Bleach: % Value 2019-2022
Table 21 Forecast Sales of Bleach: Value 2022-2027
Table 22 Forecast Sales of Bleach: % Value Growth 2022-2027

Dishwashing in Cameroon

KEY DATA FINDINGS

Volume decline as consumers spent more time outside of home due to less concerns over COVID-19
No change in status quo in 2022
Hand dishwashing dominates dishwashing and in particular bar formats
Modest growth over forecast period
Limitations of consumer demand constrain innovation
Automatic detergents continue to face barrier of low appliance penetration
Table 23 Household Possession of Dishwashers 2017-2022
Table 24 Sales of Dishwashing by Category: Value 2017-2022
Table 25 Sales of Dishwashing by Category: % Value Growth 2017-2022
Table 26 NBO Company Shares of Dishwashing: % Value 2018-2022
Table 27 LBN Brand Shares of Dishwashing: % Value 2019-2022
Table 28 Forecast Sales of Dishwashing by Category: Value 2022-2027
Table 29 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027

Home Insecticides in Cameroon

KEY DATA FINDINGS

Continued prevalence of malaria-carrying mosquitoes support volume sales
Home insecticides continues to be a consolidated landscape
Spray/aerosol insecticides account for most value sales
Positive growth due to continued prevalence of malaria-carrying mosquitos
Electric insecticides will see some growth, though erratic electricity supply continues to be a barrier
Consumers more concerned about toxic ingredients
Table 30 Sales of Home Insecticides by Category: Value 2017-2022
Table 31 Sales of Home Insecticides by Category: % Value Growth 2017-2022
Table 32 NBO Company Shares of Home Insecticides: % Value 2018-2022
Table 33 LBN Brand Shares of Home Insecticides: % Value 2019-2022
Table 34 Forecast Sales of Home Insecticides by Category: Value 2022-2027
Table 35 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027

Laundry Care in Cameroon

KEY DATA FINDINGS

Volume decline as less washing of clothes due to concerns over COVID-19 abating
Cheaper local players thrive at expense of international brands
Bar detergents continue to dominate laundry care
Distribution key over forecast period
Competitive environment heats up
Automatic detergents continue to face barrier of low appliance penetration
Table 36 Household Possession of Washing Machines 2017-2022
Table 37 Sales of Laundry Care by Category: Value 2017-2022
Table 38 Sales of Laundry Care by Category: % Value Growth 2017-2022
Table 39 Sales of Laundry Aids by Category: Value 2017-2022
Table 40 Sales of Laundry Aids by Category: % Value Growth 2017-2022
Table 41 Sales of Laundry Detergents by Category: Value 2017-2022
Table 42 Sales of Laundry Detergents by Category: % Value Growth 2017-2022
Table 43 NBO Company Shares of Laundry Care: % Value 2018-2022
Table 44 LBN Brand Shares of Laundry Care: % Value 2019-2022
Table 45 NBO Company Shares of Laundry Detergents: % Value 2018-2022
Table 46 LBN Brand Shares of Laundry Detergents: % Value 2019-2022
Table 47 Forecast Sales of Laundry Care by Category: Value 2022-2027
Table 48 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027

Polishes in Cameroon

KEY DATA FINDINGS

Volume decline as consumers spent more time outside of home due to less concern over COVID-19
Steep price rises lead to trading down
Shoe polish registers largest volume decline
Muted constant value growth over forecast period
Manufacturers expected to invest in other home care products, instead of polish
Floor and shoe polish negatively impacted by modern living
Table 49 Sales of Polishes by Category: Value 2017-2022
Table 50 Sales of Polishes by Category: % Value Growth 2017-2022
Table 51 NBO Company Shares of Polishes: % Value 2018-2022
Table 52 LBN Brand Shares of Polishes: % Value 2019-2022
Table 53 Forecast Sales of Polishes by Category: Value 2022-2027
Table 54 Forecast Sales of Polishes by Category: % Value Growth 2022-2027

Surface Care in Cameroon

KEY DATA FINDINGS

Population growth supports increase in volume sales
Multinationals continue to dominate
Local companies making gains
Positive outlook over forecast period
Multi-purpose cleaners continue to appeal to consumers
Growth set to be driven by increasing availability of cheaper domestic brands
Table 55 Sales of Surface Care by Category: Value 2017-2022
Table 56 Sales of Surface Care by Category: % Value Growth 2017-2022
Table 57 NBO Company Shares of Surface Care: % Value 2018-2022
Table 58 LBN Brand Shares of Surface Care: % Value 2019-2022
Table 59 Forecast Sales of Surface Care by Category: Value 2022-2027
Table 60 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027

Toilet Care in Cameroon

KEY DATA FINDINGS

Volume growth, though from small base
Limited penetration of flush toilet continues to dampen value sales
Product area remains underdeveloped
Rosey outlook over forecast period
Increasing competition through supermarket channels
Toilet liquids/foams continues to be the most popular product, due to affordability
Table 61 Sales of Toilet Care by Category: Value 2017-2022
Table 62 Sales of Toilet Care by Category: % Value Growth 2017-2022
Table 63 NBO Company Shares of Toilet Care: % Value 2018-2022
Table 64 LBN Brand Shares of Toilet Care: % Value 2019-2022
Table 65 Forecast Sales of Toilet Care by Category: Value 2022-2027
Table 66 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Home Care

    • Candle Air Fresheners
    • Car Air Fresheners
    • Electric Air Fresheners
    • Gel Air Fresheners
    • Liquid Air Fresheners
    • Spray/Aerosol Air Fresheners
      • Carpet Fresheners
      • Odour Neutralisers
      • Refrigerator Fresheners
      • Waste Bin Fresheners
      • Other Other Air Care
  • Bleach
      • Automatic Dishwashing Liquids
      • Automatic Dishwashing Powders
      • Automatic Dishwashing Tablets
      • Dishwashing Additives
    • Hand Dishwashing
    • Electric Insecticides
    • Insecticide Baits
    • Insecticide Coils
    • Spray/Aerosol Insecticides
      • Foggers/Bombs
      • In-Home Insect Repellents
      • Moth Proofers
      • Other Other Home Insecticides
    • Carpet Cleaners
      • Dryer Sheets
      • Liquid Fabric Softeners
      • Colour Safe Laundry Bleach
      • Fabric Fresheners
        • In-Wash Spot and Stain Removers
        • Pre-Wash Spot and Stain Removers
      • Starch/Ironing Aids
      • Water Softeners
        • Blues/Bluing
        • Colour Catchers
        • Colour Enhancers
        • Laundry Sanitiser
        • Scent Booster
        • Whiteners
        • Other Other Laundry Aids
          • Standard Powder Detergents
          • Concentrated Powder Detergents
          • Compact Powder Tablet Detergents
          • Liquid Tablet Detergents
          • Standard Liquid Detergents
          • Concentrated Liquid Detergents
        • Standard Powder Detergents
        • Standard Liquid Detergents
        • Concentrated Powder Detergents
        • Concentrated Liquid Detergents
        • Compact Powder Tablet Detergents
        • Liquid Tablet Detergents
        • Bar Detergents
        • Hand Wash Detergents
        • Fine Fabric Detergents
    • Floor Polish
    • Furniture Polish
    • Metal Polish
    • Shoe Polish
        • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
        • Wipes and Refills (Dry Electro-Static)
          • Cleaning Solution
          • Refill Wipes/Pads
        • Starter Kits/Trigger Device
        • All Purpose Cleaning Wipes
        • Furniture Polish Wipes
        • Toilet Care Wipes
        • Window/Glass Wipes
        • Other Impregnated Wipes
      • Starter Kits/Sweepers/Sticks (Excluding Wipes)
      • Wipes (Excluding Starter Kits/Sweepers/Sticks)
    • Bathroom Cleaners
    • Descalers
    • Drain Openers
      • Standard Floor Cleaners
      • Wash and Wax Floor Cleaners
    • Home Care Disinfectants
    • Kitchen Cleaners
    • Multi-Purpose Cleaners
    • Oven Cleaners
    • Scouring Agents
    • Window/Glass Cleaners
    • In-Cistern Devices
      • Rim Blocks
      • Rim Liquids
    • Toilet Care Tablets/Powders
    • Toilet Cleaning Systems
    • Toilet Liquids/Foam

Home Care

This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.

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This report originates from Passport, our Home Care research and analysis database.

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