The growth of home care in Cameroon remained strong in 2018. This was owing to the growing size of the Cameroonian population, which resulted in increasing demand for home care products.
The distribution landscape in Cameroon has seen great changes with the entry of modern retailers. The rapid growth of modern retail channels has been driven by Carrefour Market and Bao Cash & Carry.
The home care market in Cameroon is dominated by multinationals and other foreign companies. Multinationals have continued to benefit from consumer loyalty, except in laundry care, where domestic players are strongly positioned and lead large categories like bar and powder detergents.
Open markets continue to be the primary distribution channel for home care products in Cameroon. This has been a factor that has strongly contributed to the success of domestic brands in laundry care, especially within bar soap and powder detergents.
Growth in the population, particularly among young and urbanised consumers, will be a major driver of sales of home care products during the forecast period. As there is an increase in the number of women in the formal working environment, the desire for convenience and labour saving offerings could lead to sustained demand for higher priced home care products.
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This industry report originates from Passport, our Home Care market research database.