Home Care in the United Arab Emirates

January 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Home Care industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Air Care
  • Bleach
  • Dishwashing
  • Home Insecticides
  • Laundry Care
  • Polishes
  • Surface Care
  • Toilet Care

If you're in the Home Care industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Home Care in United Arab Emirates report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Home Care in United Arab Emirates?
  • Which are the leading brands in Home Care in United Arab Emirates?
  • How are products distributed in Home Care in United Arab Emirates?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Care products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Home Care in the United Arab Emirates

EXECUTIVE SUMMARY

Home care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home care?
Chart 1 Home Care Value Sales Growth Scenarios: 2019-2026 Chart 2 Home Care Impact of Drivers on Value Sales: 2019-2026

MARKET INDICATORS

Table 1 Households 2016-2021

MARKET DATA

Table 2 Sales of Home Care by Category: Value 2016-2021 Table 3 Sales of Home Care by Category: % Value Growth 2016-2021 Table 4 NBO Company Shares of Home Care: % Value 2017-2021 Table 5 LBN Brand Shares of Home Care: % Value 2018-2021 Table 6 Penetration of Private Label in Home Care by Category: % Value 2016-2021 Table 7 Distribution of Home Care by Format: % Value 2016-2021 Table 8 Distribution of Home Care by Format and Category: % Value 2021 Table 9 Forecast Sales of Home Care by Category: Value 2021-2026 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2021-2026

APPENDIX

DISCLAIMER

SOURCES

Summary 1 Research Sources

Laundry Care in the United Arab Emirates

KEY DATA FINDINGS

2021 DEVELOPMENTS

Laundry care continues its growth amidst the spread of new COVID-19 variants
Rising awareness increases demand for concentrated detergents
Promotions and bundle offers continue

PROSPECTS AND OPPORTUNITIES

Concentrated detergents set to continue to grow
Leading brands set to launch new products
Leading brands likely to lead innovation

CATEGORY INDICATORS

Table 11 Household Possession of Washing Machines 2016-2021

CATEGORY DATA

Table 12 Sales of Laundry Care by Category: Value 2016-2021 Table 13 Sales of Laundry Care by Category: % Value Growth 2016-2021 Table 14 Sales of Laundry Aids by Category: Value 2016-2021 Table 15 Sales of Laundry Aids by Category: % Value Growth 2016-2021 Table 16 Sales of Laundry Detergents by Category: Value 2016-2021 Table 17 Sales of Laundry Detergents by Category: % Value Growth 2016-2021 Table 18 NBO Company Shares of Laundry Care: % Value 2017-2021 Table 19 LBN Brand Shares of Laundry Care: % Value 2018-2021 Table 20 NBO Company Shares of Laundry Aids: % Value 2017-2021 Table 21 LBN Brand Shares of Laundry Aids: % Value 2018-2021 Table 22 NBO Company Shares of Laundry Detergents: % Value 2017-2021 Table 23 LBN Brand Shares of Laundry Detergents: % Value 2018-2021 Table 24 Forecast Sales of Laundry Care by Category: Value 2021-2026 Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2021-2026

Dishwashing in the United Arab Emirates

KEY DATA FINDINGS

2021 DEVELOPMENTS

Hand dishwashing continues to dominate dishwashing
Automatic dishwashing maintains solid growth
International brand dominates automatic dishwashing

PROSPECTS AND OPPORTUNITIES

Automatic dishwashing has potential for growth
Share of private label and local brands set to increase
Discounts and bulk offers set to continue

CATEGORY INDICATORS

Table 26 Household Possession of Dishwashers 2015-2020

CATEGORY DATA

Table 27 Sales of Dishwashing by Category: Value 2016-2021 Table 28 Sales of Dishwashing by Category: % Value Growth 2016-2021 Table 29 NBO Company Shares of Dishwashing: % Value 2017-2021 Table 30 LBN Brand Shares of Dishwashing: % Value 2018-2021 Table 31 Forecast Sales of Dishwashing by Category: Value 2021-2026 Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2021-2026

Surface Care in the United Arab Emirates

KEY DATA FINDINGS

2021 DEVELOPMENTS

New variants of COVID-19 maintain solid growth for surface care
Multipurpose products remain popular, although a shift to task-specific products seen
Products claim the ability to kill the COVID-19 virus

PROSPECTS AND OPPORTUNITIES

New product development set to continue to maintain consumer loyalty
Discounts and promotions likely to be used to maintain consumers’ interest
Local players set to increase their presence

CATEGORY DATA

Table 33 Sales of Surface Care by Category: Value 2016-2021 Table 34 Sales of Surface Care by Category: % Value Growth 2016-2021 Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2016-2021 Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2016-2021 Table 37 NBO Company Shares of Surface Care: % Value 2017-2021 Table 38 LBN Brand Shares of Surface Care: % Value 2018-2021 Table 39 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2021 Table 40 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2021 Table 41 Forecast Sales of Surface Care by Category: Value 2021-2026 Table 42 Forecast Sales of Surface Care by Category: % Value Growth 2021-2026

Bleach in the United Arab Emirates

KEY DATA FINDINGS

2021 DEVELOPMENTS

Growth slows as consumers choose less aggressive products, but sales remain high
Consumers trade up due to availability of scented variants
Variety of pack types and prices appeals to a wide consumer group

PROSPECTS AND OPPORTUNITIES

Slowing growth due to negative environmental impact
Offers and more convenient formats expected to attract consumers
Several factors expected to hamper growth

CATEGORY DATA

Table 43 Sales of Bleach: Value 2016-2021 Table 44 Sales of Bleach: % Value Growth 2016-2021 Table 45 NBO Company Shares of Bleach: % Value 2017-2021 Table 46 LBN Brand Shares of Bleach: % Value 2018-2021 Table 47 Forecast Sales of Bleach: Value 2021-2026 Table 48 Forecast Sales of Bleach: % Value Growth 2021-2026

Toilet Care in the United Arab Emirates

KEY DATA FINDINGS

2021 DEVELOPMENTS

Toilet liquids/foam leads sales due to ease of use
Brands perform well in rim blocks due to product quality and fragrances
Price stability despite the launch of promotional packs

PROSPECTS AND OPPORTUNITIES

Promotions in rim blocks set to limit price growth
International brands will use marketing and promotion to maintain their dominance
Constant product development set to drive growth, especially in toilet liquids/foam

CATEGORY DATA

Table 49 Sales of Toilet Care by Category: Value 2016-2021 Table 50 Sales of Toilet Care by Category: % Value Growth 2016-2021 Table 51 NBO Company Shares of Toilet Care: % Value 2017-2021 Table 52 LBN Brand Shares of Toilet Care: % Value 2018-2021 Table 53 Forecast Sales of Toilet Care by Category: Value 2021-2026 Table 54 Forecast Sales of Toilet Care by Category: % Value Growth 2021-2026

Polishes in the United Arab Emirates

KEY DATA FINDINGS

2021 DEVELOPMENTS

Rebound in sales as lives return to some degree of normality
Floor polish suffers from new flooring materials and alternative home care products
Promotions and price discounts limit unit price growth

PROSPECTS AND OPPORTUNITIES

Shoe polish set to maintain growth as consumers favour well-maintained footwear
Consumers will be disheartened by the lack of innovation
New introductions expected in floor cleaners to fend off the competition

CATEGORY DATA

Table 55 Sales of Polishes by Category: Value 2016-2021 Table 56 Sales of Polishes by Category: % Value Growth 2016-2021 Table 57 NBO Company Shares of Polishes: % Value 2017-2021 Table 58 LBN Brand Shares of Polishes: % Value 2018-2021 Table 59 Forecast Sales of Polishes by Category: Value 2021-2026 Table 60 Forecast Sales of Polishes by Category: % Value Growth 2021-2026

Home Insecticides in the United Arab Emirates

KEY DATA FINDINGS

2021 DEVELOPMENTS

Urbanisation and hot weather contribute to continued demand
Wider product variety and price promotions help maintain growth
Consumers still favour the simplicity of spray/aerosol insecticides

PROSPECTS AND OPPORTUNITIES

Spray/aerosol insecticides will continue to drive growth
Local brands and private label set to increase their presence and sales
Launch of more natural products set to offer growth potential

CATEGORY DATA

Table 61 Sales of Home Insecticides by Category: Value 2016-2021 Table 62 Sales of Home Insecticides by Category: % Value Growth 2016-2021 Table 63 Sales of Spray/Aerosol Insecticides by Type: % Value 2016-2021 Table 64 NBO Company Shares of Home Insecticides: % Value 2017-2021 Table 65 LBN Brand Shares of Home Insecticides: % Value 2018-2021 Table 66 Forecast Sales of Home Insecticides by Category: Value 2021-2026 Table 67 Forecast Sales of Home Insecticides by Category: % Value Growth 2021-2026

Air Care in the United Arab Emirates

KEY DATA FINDINGS

2021 DEVELOPMENTS

Rebound in sales in 2021 as store-based retailers reopen
New launches that offer COVID-19 protection
Spray/aerosol air fresheners remains most popular and sees the highest growth

PROSPECTS AND OPPORTUNITIES

E-commerce will offer opportunities for growth
Scents, ingredients and features will be used to attract consumers
Competition from alternative products expected

CATEGORY DATA

Table 68 Sales of Air Care by Category: Value 2016-2021 Table 69 Sales of Air Care by Category: % Value Growth 2016-2021 Table 70 Sales of Air Care by Fragrance: Value Ranking 2019-2021 Table 71 NBO Company Shares of Air Care: % Value 2017-2021 Table 72 LBN Brand Shares of Air Care: % Value 2018-2021 Table 73 Forecast Sales of Air Care by Category: Value 2021-2026 Table 74 Forecast Sales of Air Care by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Home Care

    • Candle Air Fresheners
    • Car Air Fresheners
    • Electric Air Fresheners
    • Gel Air Fresheners
    • Liquid Air Fresheners
    • Spray/Aerosol Air Fresheners
      • Carpet Fresheners
      • Odour Neutralisers
      • Refrigerator Fresheners
      • Waste Bin Fresheners
      • Other Other Air Care
  • Bleach
      • Automatic Dishwashing Liquids
      • Automatic Dishwashing Powders
      • Automatic Dishwashing Tablets
      • Dishwashing Additives
    • Hand Dishwashing
    • Electric Insecticides
    • Insecticide Baits
    • Insecticide Coils
    • Spray/Aerosol Insecticides
      • Foggers/Bombs
      • In-Home Insect Repellents
      • Moth Proofers
      • Other Other Home Insecticides
    • Carpet Cleaners
      • Dryer Sheets
      • Liquid Fabric Softeners
      • Colour Safe Laundry Bleach
      • Fabric Fresheners
        • In-Wash Spot and Stain Removers
        • Pre-Wash Spot and Stain Removers
      • Starch/Ironing Aids
      • Water Softeners
        • Blues/Bluing
        • Colour Catchers
        • Colour Enhancers
        • Laundry Sanitiser
        • Scent Booster
        • Whiteners
        • Other Other Laundry Aids
          • Standard Powder Detergents
          • Concentrated Powder Detergents
          • Compact Powder Tablet Detergents
          • Liquid Tablet Detergents
          • Standard Liquid Detergents
          • Concentrated Liquid Detergents
        • Standard Powder Detergents
        • Standard Liquid Detergents
        • Concentrated Powder Detergents
        • Concentrated Liquid Detergents
        • Compact Powder Tablet Detergents
        • Liquid Tablet Detergents
        • Bar Detergents
        • Hand Wash Detergents
        • Fine Fabric Detergents
    • Floor Polish
    • Furniture Polish
    • Metal Polish
    • Shoe Polish
        • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
        • Wipes and Refills (Dry Electro-Static)
          • Cleaning Solution
          • Refill Wipes/Pads
        • Starter Kits/Trigger Device
        • All Purpose Cleaning Wipes
        • Furniture Polish Wipes
        • Toilet Care Wipes
        • Window/Glass Wipes
        • Other Impregnated Wipes
      • Starter Kits/Sweepers/Sticks (Excluding Wipes)
      • Wipes (Excluding Starter Kits/Sweepers/Sticks)
    • Bathroom Cleaners
    • Descalers
    • Drain Openers
      • Standard Floor Cleaners
      • Wash and Wax Floor Cleaners
    • Home Care Disinfectants
    • Kitchen Cleaners
    • Multi-Purpose Cleaners
    • Oven Cleaners
    • Scouring Agents
    • Window/Glass Cleaners
    • In-Cistern Devices
      • Rim Blocks
      • Rim Liquids
    • Toilet Care Tablets/Powders
    • Toilet Cleaning Systems
    • Toilet Liquids/Foam
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This report originates from Passport, our Home Care research and analysis database.

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