Home Care in South Korea

Home Care in South Korea

EXECUTIVE SUMMARY

Home care market affected by chemophobia and climate change

Transparency, natural ingredients and the popularity of consumer appliances

Leading home care players maintain their positions

Desire for safe and comfortable homes boosts natural products

Pessimistic outlook for the forecast period but a chance to rebuild trust

MARKET INDICATORS

Table 1 Households 2013-2018

MARKET DATA

Table 2 Sales of Home Care by Category: Value 2013-2018
Table 3 Sales of Home Care by Category: % Value Growth 2013-2018
Table 4 NBO Company Shares of Home Care: % Value 2014-2018
Table 5 LBN Brand Shares of Home Care: % Value 2015-2018
Table 6 Distribution of Home Care by Format: % Value 2013-2018
Table 7 Distribution of Home Care by Format and Category: % Value 2018
Table 8 Forecast Sales of Home Care by Category: Value 2018-2023
Table 9 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Air Care in South Korea

HEADLINES

PROSPECTS

Increasing interest in air quality influences air care

Car air fresheners to see strong growth

Hypermarkets maintains its strong presence as the major retail channel

COMPETITIVE LANDSCAPE

Leading player Bullsone Co Ltd gains value share

Transparency of ingredients information and natural products

CATEGORY DATA

Table 10 Sales of Air Care by Category: Value 2013-2018
Table 11 Sales of Air Care by Category: % Value Growth 2013-2018
Table 12 Sales of Air Care by Fragrance: Value Ranking 2013-2018
Table 13 NBO Company Shares of Air Care: % Value 2014-2018
Table 14 LBN Brand Shares of Air Care: % Value 2015-2018
Table 15 Forecast Sales of Air Care by Category: Value 2018-2023
Table 16 Forecast Sales of Air Care by Category: % Value Growth 2018-2023

Bleach in South Korea

HEADLINES

PROSPECTS

Unit price falling due to the success of private label lines

Slowly increasing retail power of hypermarkets and internet retailing in bleach

COMPETITIVE LANDSCAPE

Local manufacturers dominate bleach

Increasing popularity of natural bleach products

CATEGORY DATA

Table 17 Sales of Bleach: Value 2013-2018
Table 18 Sales of Bleach: % Value Growth 2013-2018
Table 19 NBO Company Shares of Bleach: % Value 2014-2018
Table 20 LBN Brand Shares of Bleach: % Value 2015-2018
Table 21 Forecast Sales of Bleach: Value 2018-2023
Table 22 Forecast Sales of Bleach: % Value Growth 2018-2023

Dishwashing in South Korea

HEADLINES

PROSPECTS

Dishwashing affected by changing demographics

Automatic dishwashing to see strong growth

COMPETITIVE LANDSCAPE

Domestic manufacturers dominate dishwashing

Continued expansion of private label

CATEGORY INDICATORS

Table 23 Household Possession of Dishwashers 2013-2018

CATEGORY DATA

Table 24 Sales of Dishwashing by Category: Value 2013-2018
Table 25 Sales of Dishwashing by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of Dishwashing: % Value 2014-2018
Table 27 LBN Brand Shares of Dishwashing: % Value 2015-2018
Table 28 Forecast Sales of Dishwashing by Category: Value 2018-2023
Table 29 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

Home Insecticides in South Korea

HEADLINES

PROSPECTS

Home insecticides hit by falling mosquito numbers and shorter monsoon periods

Increasing disinfestation services needed due to high summer temperatures

New natural and innovative home insecticides

COMPETITIVE LANDSCAPE

Home insecticides still dominated by multinational companies

Increasing brand awareness for Yuhan Corp

CATEGORY DATA

Table 30 Sales of Home Insecticides by Category: Value 2013-2018
Table 31 Sales of Home Insecticides by Category: % Value Growth 2013-2018
Table 32 Sales of Spray/Aerosol Insecticides by Type: % Value 2013-2018
Table 33 NBO Company Shares of Home Insecticides: % Value 2014-2018
Table 34 LBN Brand Shares of Home Insecticides: % Value 2015-2018
Table 35 Forecast Sales of Home Insecticides by Category: Value 2018-2023
Table 36 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023

Laundry Care in South Korea

HEADLINES

PROSPECTS

Continued shift from powder detergents to liquid detergents

Opportunity In dryer sheets

COMPETITIVE LANDSCAPE

LG Household & Health Care continues to lead

Shrinking share gap between local and overseas players

CATEGORY INDICATORS

Table 37 Household Possession of Washing Machines 2013-2018

CATEGORY DATA

Table 38 Sales of Laundry Care by Category: Value 2013-2018
Table 39 Sales of Laundry Care by Category: % Value Growth 2013-2018
Table 40 Sales of Laundry Aids by Category: Value 2013-2018
Table 41 Sales of Laundry Aids by Category: % Value Growth 2013-2018
Table 42 Sales of Laundry Detergents by Category: Value 2013-2018
Table 43 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
Table 44 NBO Company Shares of Laundry Care: % Value 2014-2018
Table 45 LBN Brand Shares of Laundry Care: % Value 2015-2018
Table 46 NBO Company Shares of Laundry Aids: % Value 2014-2018
Table 47 LBN Brand Shares of Laundry Aids: % Value 2015-2018
Table 48 NBO Company Shares of Laundry Detergents: % Value 2014-2018
Table 49 LBN Brand Shares of Laundry Detergents: % Value 2015-2018
Table 50 Forecast Sales of Laundry Care by Category: Value 2018-2023
Table 51 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023

Polishes in South Korea

HEADLINES

PROSPECTS

Polishes to continue declining over the forecast period

Furniture polish also in decline

COMPETITIVE LANDSCAPE

Malpyo Industrial Co Ltd continues to lead

Kangaroo Co Ltd maintains its second position

CATEGORY DATA

Table 52 Sales of Polishes by Category: Value 2013-2018
Table 53 Sales of Polishes by Category: % Value Growth 2013-2018
Table 54 NBO Company Shares of Polishes: % Value 2014-2018
Table 55 LBN Brand Shares of Polishes: % Value 2015-2018
Table 56 Forecast Sales of Polishes by Category: Value 2018-2023
Table 57 Forecast Sales of Polishes by Category: % Value Growth 2018-2023

Surface Care in South Korea

HEADLINES

PROSPECTS

Steady growth expected over the forecast period

All-purpose cleaning wipes to record strong growth

Hypermarkets is the major distribution channel for surface care

COMPETITIVE LANDSCAPE

LG Household & Health Care Ltd continues to hold the leading position

Aekyung ST Co Ltd increases its share with new brands

CATEGORY DATA

Table 58 Sales of Surface Care by Category: Value 2013-2018
Table 59 Sales of Surface Care by Category: % Value Growth 2013-2018
Table 60 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018
Table 61 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018
Table 62 NBO Company Shares of Surface Care: % Value 2014-2018
Table 63 LBN Brand Shares of Surface Care: % Value 2015-2018
Table 64 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2018
Table 65 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2018
Table 66 Forecast Sales of Surface Care by Category: Value 2018-2023
Table 67 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023

Toilet Care in South Korea

HEADLINES

PROSPECTS

Higher value sales CAGR expected for toilet care over the forecast period

Increasing value sales of rim blocks and in-cistern devices expected

Internet retailing to continue growing

COMPETITIVE LANDSCAPE

Henkel Home Care Korea Ltd continues to dominate toilet care

Limited toilet care choice from local players

CATEGORY DATA

Table 68 Sales of Toilet Care by Category: Value 2013-2018
Table 69 Sales of Toilet Care by Category: % Value Growth 2013-2018
Table 70 NBO Company Shares of Toilet Care: % Value 2014-2018
Table 71 LBN Brand Shares of Toilet Care: % Value 2015-2018
Table 72 Forecast Sales of Toilet Care by Category: Value 2018-2023
Table 73 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023

---