Home Care in France
Home care in 2022: The big picture
Table 1 Households 2017-2022
Table 2 Sales of Home Care by Category: Value 2017-2022
Table 3 Sales of Home Care by Category: % Value Growth 2017-2022
Table 4 NBO Company Shares of Home Care: % Value 2018-2022
Table 5 LBN Brand Shares of Home Care: % Value 2019-2022
Table 6 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 7 Distribution of Home Care by Format: % Value 2017-2022
Table 8 Distribution of Home Care by Format and Category: % Value 2022
Table 9 Forecast Sales of Home Care by Category: Value 2022-2027
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
Summary 1 Research Sources
Air Care in France
Hybrid working and more time spent at home compared to pre-pandemic days maintain demand for air care products
Innovation and wellness trends continue to attract consumers, despite declining purchasing power
Car air fresheners is the winner in 2022, thanks to resumed mobility following the pandemic restrictions
Health and wellness trends will maintain niche demand for air care products
Sustainability and natural ingredients will grow in air care
Innovation and premiumisation will drive value sales during the forecast period
Table 11 Sales of Air Care by Category: Value 2017-2022
Table 12 Sales of Air Care by Category: % Value Growth 2017-2022
Table 13 Sales of Air Care by Fragrance: Value Ranking 2020-2022
Table 14 NBO Company Shares of Air Care: % Value 2018-2022
Table 15 LBN Brand Shares of Air Care: % Value 2019-2022
Table 16 Forecast Sales of Air Care by Category: Value 2022-2027
Table 17 Forecast Sales of Air Care by Category: % Value Growth 2022-2027
Bleach in France
Cost of living crisis inspires low-income consumers to use cheap and effective bleach, thus slowing the rate of volume decline
Health and sustainability concerns continue to push both manufacturers and consumers away from bleach
Colgate-Palmolive’s La Croix brand remains unchallenged in bleach
The negative perception of bleach will drive value and volume declines
Competition from alternative surface care products will pose a challenge to bleach sales
Leading players are slowly phasing out bleach from their formulas
Table 18 Sales of Bleach: Value 2017-2022
Table 19 Sales of Bleach: % Value Growth 2017-2022
Table 20 NBO Company Shares of Bleach: % Value 2018-2022
Table 21 LBN Brand Shares of Bleach: % Value 2019-2022
Table 22 Forecast Sales of Bleach: Value 2022-2027
Table 23 Forecast Sales of Bleach: % Value Growth 2022-2027
Dishwashing in France
Return to out-of-home lifestyles leads to expected decline in dishwashing products in 2022
Sustainable products continue to win shares in hand dishwashing
Fairy launches improved formula of its successful Fairy Platinum dishwashing tablets, as the top three Sun, Finish and Paic brands maintain their places
Dishwashing products expected to see declining growth as an aftermath of the pandemic
Sustainability will be an ongoing trend, with more eco-friendly products set to be launched
Automatic dishwashing tablets will grow at the expense of alternative dishwashing products
Table 24 Household Possession of Dishwashers 2017-2022
Table 25 Sales of Dishwashing by Category: Value 2017-2022
Table 26 Sales of Dishwashing by Category: % Value Growth 2017-2022
Table 27 NBO Company Shares of Dishwashing: % Value 2018-2022
Table 28 LBN Brand Shares of Dishwashing: % Value 2019-2022
Table 29 Forecast Sales of Dishwashing by Category: Value 2022-2027
Table 30 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027
Home Insecticides in France
Strong growth of home insecticides in 2022 thanks to warm weather temperatures
Further impacts from the EGAlim law lead to product reformulations
SC Johnson remains key player in home insecticides, holding the top three brands
Home insecticides will see volume and value sales decline over the next five years
Warmer temperatures due to climate change will help to support demand
Ongoing rise in sustainability concerns alongside the reformulation of products
Table 31 Sales of Home Insecticides by Category: Value 2017-2022
Table 32 Sales of Home Insecticides by Category: % Value Growth 2017-2022
Table 33 Sales of Spray/Aerosol Insecticides by Type: % Value 2017-2022
Table 34 NBO Company Shares of Home Insecticides: % Value 2018-2022
Table 35 LBN Brand Shares of Home Insecticides: % Value 2019-2022
Table 36 Forecast Sales of Home Insecticides by Category: Value 2022-2027
Table 37 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027
Laundry Care in France
Laundry care sees a rebound in 2022 following weak performance during the lockdown era
Exclusive Euromonitor survey confirms sustainability as a key innovation driver, while P&G forges the way in new eco developments
Players leverage the premiumisation niche in order to boost sales
Laundry care likely to see a positive performance during the forecast period, despite relatively mature position
Innovation in sustainability and efficiency will continue to drive value
Liquid tablet detergents will maintain robust growth thanks to ongoing innovations
Table 38 Household Possession of Washing Machines 2017-2022
Table 39 Sales of Laundry Care by Category: Value 2017-2022
Table 40 Sales of Laundry Care by Category: % Value Growth 2017-2022
Table 41 Sales of Laundry Aids by Category: Value 2017-2022
Table 42 Sales of Laundry Aids by Category: % Value Growth 2017-2022
Table 43 Sales of Laundry Detergents by Category: Value 2017-2022
Table 44 Sales of Laundry Detergents by Category: % Value Growth 2017-2022
Table 45 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2017-2022
Table 46 NBO Company Shares of Laundry Care: % Value 2018-2022
Table 47 LBN Brand Shares of Laundry Care: % Value 2019-2022
Table 48 NBO Company Shares of Laundry Aids: % Value 2018-2022
Table 49 LBN Brand Shares of Laundry Aids: % Value 2019-2022
Table 50 NBO Company Shares of Laundry Detergents: % Value 2018-2022
Table 51 LBN Brand Shares of Laundry Detergents: % Value 2019-2022
Table 52 Forecast Sales of Laundry Care by Category: Value 2022-2027
Table 53 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027
Polishes in France
Polishes continues its ongoing decline as sales revert back to normal patterns
Shoe polishes sees positive growth in 2022 as people try to save money
Distribution channels on the decline further contributes to slumping sales
Polishes expected to remain sluggish over the forecast period
Branded and multifunctional products expected to outperform private label basics
Limited distribution channels will also contribute to the decline of this category
Table 54 Sales of Polishes by Category: Value 2017-2022
Table 55 Sales of Polishes by Category: % Value Growth 2017-2022
Table 56 NBO Company Shares of Polishes: % Value 2018-2022
Table 57 LBN Brand Shares of Polishes: % Value 2019-2022
Table 58 Forecast Sales of Polishes by Category: Value 2022-2027
Table 59 Forecast Sales of Polishes by Category: % Value Growth 2022-2027
Surface Care in France
Volume declines in 2022 following strong growth in 2020 and moderate growth in 2021
Private label gains shares in surface care, as consumers are less attentive to the added value of many generic products in the category
Le Briochin expands its “green” product offering with the launch of multi-surface powder cleaners
Surface care likely to experience a decline over the next five years, as sales patterns continue to normalise following the atypical pandemic period
Multifunctionality, affordability and convenience will remain top of consumers’ expectations
The penetration of sustainable products will increase over the forecast period
Table 60 Sales of Surface Care by Category: Value 2017-2022
Table 61 Sales of Surface Care by Category: % Value Growth 2017-2022
Table 62 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022
Table 63 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022
Table 64 NBO Company Shares of Surface Care: % Value 2018-2022
Table 65 LBN Brand Shares of Surface Care: % Value 2019-2022
Table 66 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2022
Table 67 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2022
Table 68 Forecast Sales of Surface Care by Category: Value 2022-2027
Table 69 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027
Toilet Care in France
Toilet care slumps after the pandemic boost, with no signs of a stronger performance over the forecast period
Slow penetration of “green” products in toilet care hampers growth
Convenience, efficacy, and functionalities remain key purchasing determinants
Toilet care to see slumping volume and value sales over the forecast period
Sustainability to become increasingly important for players and consumers alike
Potential for growth will come primarily from rim blocks
Table 70 Sales of Toilet Care by Category: Value 2017-2022
Table 71 Sales of Toilet Care by Category: % Value Growth 2017-2022
Table 72 NBO Company Shares of Toilet Care: % Value 2018-2022
Table 73 LBN Brand Shares of Toilet Care: % Value 2019-2022
Table 74 Forecast Sales of Toilet Care by Category: Value 2022-2027
Table 75 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027