The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreFeb 2021
US$2,650Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Overall, the Greek home care market saw demand receive a considerable boost during the COVID-19 crisis. Heightened consumer hygiene-consciousness supported a surge in demand for products perceived to reduce the risk of viral transmission, including home care disinfectants, bleach, toilet care and dishwashing products.
On 19 March, a rule was introduced that no more than 10 people were allowed to be in close proximity to each other and a ban was implemented on all unnecessary movement of citizens around the country. Greece had already closed its borders to non-EU nationals and suspended all flights from Italy, Spain, Turkey and the UK a day earlier.
Multinationals Procter & Gamble Hellas, Unilever Hellas, Colgate-Palmolive Hellas and Reckitt Benckiser Hellas remained the four leading players in home care in Greece in 2020. These were the only companies to hold double-digit value shares during the year.
E-commerce saw a dramatic increase in sales during the COVID-19 crisis as it benefited from providing shoppers with a reduced risk of exposure to the novel coronavirus through social contact, as well as the convenience of 24/7 ordering and home delivery. The channel is also characterised by competitive pricing, which became increasingly important in the challenging economic conditions resulting from efforts to curb the spread of COVID-19.
The COVID-19 crisis is expected to have a lasting impact on the development of the Greek home care market even as the immediate threat from the disease diminishes. In the early part of the forecast period, ongoing concerns about COVID-19 will support demand for products with anti-viral properties, including home care disinfectants and bleach.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Home Care industry in Greece with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home Care industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Greece for free:
The Home Care in Greece market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.