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Slowing Inflation and Lower Interest Rates Boost Home Care Sales
Home care in Canada demonstrated resilience in 2025, with low single-digit value growth driven by slowing inflation and lower interest rates, which boosted consumer spending. Median disposable income per household reached CAD95 thousand, and the urban population grew to 42 million, further supporting sales growth. The market is attractive due to increasing demand for sustainable and convenient products, with retail sales forecast to grow at a CAGR of 2% to CAD4.5 billion by 2030. To succeed, brands should focus on sustainability, innovation and e-commerce capabilities, as seen in the success of Canadian brands like Tru Earth and The Unscented Company.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Care industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Air Care
- Bleach
- Dishwashing
- Home Insecticides
- Laundry Care
- Polishes
- Surface Care
- Toilet Care
If you're in the Home Care industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Care in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Care in Canada?
- Which are the leading brands in Home Care in Canada?
- How are products distributed in Home Care in Canada?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Home Care in Canada
Slowing Inflation and Lower Interest Rates Boost Home Care Sales
Key Data Insights
Chart 1 Key Industry Trends for Home Care
Slowing Inflation and Lower Interest Rates Boost Home Care Sales
Laundry Care Drives Sales with Eco-Friendly Innovations
Chart 2 Canadian Brand Tru Earth Launches Scent Booster
Evolving Product Formats and Private Label Disruption Shape Progress
Chart 3 Value Sales of Home Care 2020–2030
Chart 4 Volume Sales of Home Care 2020–2030
Chart 5 Value Sales of Home Care by Category 2025
Sustainability and Convenience to Drive Further Growth
Laundry Care Set to Maintain Dominance with Eco-Friendly Innovations
E-Commerce Growth and Dtc Disruption Will Shape Future Competitive Landscape
Chart 6 Forecast Sales of Home Care 2020-2030
Chart 7 Forecast Value Sales of Home Care by Category 2025-2030
Procter & Gamble and Reckitt Benckiser Lead with Sustainable Innovations
Chart 8 Analyst Insight for Home Care
Tru Earth Drives Growth with Eco-Friendly Launches in Laundry
Chart 9 Canadian Player Tru Earth Launches New and Improved Dishwasher Detergent Tablets
Chart 10 Company Shares of Home Care 2025
Chart 11 Brand Shares of Home Care 2025
Hypermarkets and Supermarkets Lead Home Care Distribution
E-Commerce Remains Fastest-Growing Channel
Chart 12 Retail Channels for Home Care 2020-2025
Chart 13 Economic Context for Home Care
Chart 14 Real GDP Growth 2020-2030
Chart 15 Inflation 2020-2030
Chart 16 Consumer Context for Home Care
Chart 17 Population 2020-2030
Chart 18 Consumer Expenditure 2020-2030
Chart 19 Population by Generation 2025
Air Care in Canada
Key Data Insights
Air Care Sees Growth Driven by Economic Moderation
Chart 20 Key Industry Trends for Air Care
Air Care Sees Growth Driven by Economic Moderation
Spray/Aerosol Air Fresheners Dominate Sales
Brands Capitalise on Premiumisation and Seasonality
Chart 21 Value Sales of Air Care 2020-2030
Chart 22 Volume Sales of Air Care 2020-2030
Chart 23 Value Sales of Air Care by Category 2025
Affluent Consumers Will Continue to Drive Premium Air Care Sales
Spray/Aerosol Air Fresheners Set to Remain Largest Subcategory
Seasonal and Mood-Boosting Scents Fuel Premium Growth
Chart 24 Forecast Sales of Air Care 2020-2030
Chart 25 Forecast Value Sales of Air Care by Category 2025-2030
Reckitt Benckiser Leads through Popular Air Wick Brand
Chart 26 Analyst Insight for Air Care
Bath & Body Works Drives Sales with Seasonal Products
Chart 27 'Tis the Season Christmas Candle
Chart 28 Company Shares of Air Care 2025
Chart 29 Brand Shares of Air Care 2025
Supermarkets and Health and Beauty Specialists Lead Offline Air Care Sales
Retail E-Commerce Emerges as Significant Distribution Channel
Chart 30 Retail Channels for Air Care 2020-2025
Chart 31 Economic Context for Air Care
Chart 32 Real GDP Growth 2020-2030
Chart 33 Inflation 2020-2030
Chart 34 Consumer Context for Air Care
Chart 35 Population 2020-2030
Chart 36 Consumer Expenditure 2020-2030
Chart 37 Population by Generation 2025
Bleach in Canada
Key Data Insights
Private Label Products Gain Traction among Value-Conscious Consumers
Chart 38 Key Industry Trends for Bleach
Private Label Products Gain Traction among Value-Conscious Consumers
Chart 39 Compliments Ultra Bleach Concentrated
Brands Look to Gain Market Share through Product Differentiation
Chart 40 Value Sales of Bleach 2020-2030
Chart 41 Volume Sales of Bleach 2020-2030
Private Label to Maintain Market Share
Private Label Benefits as Bleach Remains a Commodity Product
Chart 42 Forecast Sales of Bleach 2020-2030
Clorox Co of Canada Leads Bleach Sales through Availability and Product Variety
Stable Competitive Landscape Holds Potential
Chart 43 Company Shares of Bleach 2025
Chart 44 Brand Shares of Bleach 2025
Hypermarkets, Supermarkets and Discounters Drive Bleach Sales
Retail E-Commerce Gains Traction with Omnichannel Retailing
Chart 45 Retail Channels for Bleach 2020-2025
Chart 46 Economic Context for Bleach
Chart 47 Real GDP Growth 2020-2030
Chart 48 Inflation 2020-2030
Chart 49 Consumer Context for Bleach
Chart 50 Population 2020-2030
Chart 51 Consumer Expenditure 2020-2030
Chart 52 Population by Generation 2025
Dishwashing in Canada
Key Data Insights
Hand Vs Automatic Dishwashing, Shifting Preferences among Detergent Landscape
Chart 53 Key Industry Trends for Dishwashing
Hand Vs Automatic Dishwashing, Shifting Preferences among Detergent Landscape
Premiumisation and Sustainability Drive Innovation and Growth
Chart 54 Cascade Launches New & Improved Platinum Plus
Private Labels Offerings and the Buy-Canadian Boom Support Dtc ?Solutions
Chart 55 Value Sales of Dishwashing 2020-2030
Chart 56 Volume Sales of Dishwashing 2020-2030
Chart 57 Value Sales of Dishwashing by Category 2025
Sustainability Drives Future Growth
Chart 58 Analyst Insight for Dishwashing
Automatic Dishwashing to Gain Share Amid Soft Hand Dishwashing Growth
E-Commerce Continues to Shape the Competitive Landscape
Chart 59 Forecast Sales of Dishwashing 2020-2030
Chart 60 Forecast Value Sales of Dishwashing by Category 2025-2030
Leading Players Maintain Grip through Premiumisation and Distribution
Tru Earth and Attitude Living Lead in Eco-Friendly Innovation
Chart 61 Tru Earth Launches New and Improved Dishwasher Detergent Tablets
Chart 62 Company Shares of Dishwashing 2025
Chart 63 Brand Shares 2025
Supermarkets and Hypermarkets Lead Dishwashing Sales through Convenience
Retail E-Commerce Gains Traction with Omnichannel Investments
Chart 64 Retail Channels for Dishwashing 2020-2025
Chart 65 Economic Context for Dishwashing
Chart 66 Real GDP Growth 2020-2030
Chart 67 Inflation 2020-2030
Chart 68 Consumer Context for Dishwashing
Chart 69 Population 2020-2030
Chart 70 Consumer Expenditure 2020-2030
Chart 71 Population by Generation 2025
Home Insecticides in Canada
Key Data Insights
Slowing Inflation and Lower Interest Rates Boost Sales
Chart 72 Key Industry Trends of Home Insecticides
Slowing Inflation and Lower Interest Rates Boost Sales
Brand Innovations Meet Multi-Purpose Demand
Urban Pest Control as Key Trend
Chart 73 Value Sales of Home Insecticides 2020-2030
Chart 74 Volume Sales of Home Insecticides 2020-2030
Chart 75 Value Sales of Home Insecticides by Category 2025
Rising Demand for Multifunctional Insecticides
Spray/Aerosol Insecticides to Maintain Dominant Share
Digital Pest Control Services Threaten Traditional Sales
Chart 76 Forecast Sales of Home Insecticides 2020-2030
Chart 77 Forecast Value Sales of Home Insecticides by Category 2025-2030
Chart 78 Analyst Insight for Home Insecticides
Sc Johnson & Son Ltd Maintains Lead with Multifunctional Products
Chart 79 Raid Offers Raid Max Crawling Insect Bug Killer 4
Chart 80 Company Shares of Home Insecticides 2025
Chart 81 Brand Shares of Home Insecticides 2025
Other Non-Grocery Retailers Drive Sales through Broad National Footprint
Retail E-Commerce Gains Traction as Players Invest Omnichannel Capabilities
Chart 82 Retail Channels for Home Insecticides 2020-2025
Chart 83 Economic Context for Home Insecticides
Chart 84 Real GDP Growth 2020-2030
Chart 85 Inflation 2020-2030
Chart 86 Consumer Context for Home Insecticides
Chart 87 Population 2020-2030
Chart 88 Consumer Expenditure 2020-2030
Chart 89 Population by Generation 2025
Laundry Care in Canada
Key Data Insights
Slowdown in Value Growth Amid Economic Uncertainty
Chart 90 Key Industry Trends for Laundry Care
Slowdown in Value Growth Amid Economic Uncertainty
Laundry Detergents Account for Majority of Sales
Tru Earth and Nellie's Lead Sustainability and Innovation
Chart 91 Nellies Canada Launches Unwrapped Laundry Cubes
Chart 92 Value Sales of Laundry Care 2020-2030
Chart 93 Volume Sales of Laundry Care 2020-2030
Chart 94 Value Sales of Laundry Care by Category 2025
Sustainability and Convenience to Drive Future Growth
Chart 95 Analyst Insight for Laundry Care
Laundry Detergents Will Remain Dominant
Chart 96 Tru Earth Launches Scent Booster in Non-Plastic Packaging
E-Commerce Continues to Shape Distribution Landscape
Chart 97 Forecast Sales of Laundry Care 2020-2030
Chart 98 Forecast Value Sales of Laundry Care by Category 2025-2030
Procter & Gamble Dominates with Strong Brand Portfolio
Tru Earth Innovates to Expand Sustainable Product Offerings
Chart 99 Tru Earth Leverages Laundry Sheet Format to Launch In-Wash Fabric Softener Sheets
Chart 100 Company Shares of Laundry Care 2025
Chart 101 Brand Shares of Laundry Care 2025
Hypermarkets, Discounters and Supermarkets Drive Laundry Care Sales
E-Commerce Gains Traction in Laundry Care Distribution
Chart 102 Retail Channels for Laundry Care 2020-2025
Chart 103 Economic Context for Laundry Care
Chart 104 Real GDP Growth 2020-2030
Chart 105 Inflation 2020-2030
Chart 106 Consumer Context for Laundry Care
Chart 107 Population 2020-2030
Chart 108 Consumer Expenditure 2020-2030
Chart 109 Population by Generation 2025
Polishes in Canada
Key Data Insights
Multifunctionality Drives Value Despite Volume Declines
Chart 110 Key Industry Trends for Polishes
Multifunctionality Drives Value Despite Volume Declines
Chart 111 Weiman Offers Convenient Stainless Steel Cleaner & Polish Spray
Furniture Polish Faces Challenges While Maintaining Its Leading Position
Sustainability and Multifunctionality Support Innovation
Chart 112 Value Sales of Polishes 2020-2030
Chart 113 Volume Sales of Polishes 2020-2030
Chart 114 Value Sales of Polishes by Category 2025
Consumer Demand to Drive Multifunctionality and Sustainability
Furniture Polish Will Remain Largest Category Despite Decline
E-Commerce and Sustainability Shape Future Business Landscape
Chart 115 Forecast Sales of Polishes 2020-2030
Chart 116 Forecast Value Sales of Polishes by Category 2025-2030
Chart 117 Analyst Insight for Polishes
Sc Johnson & Son Faces Competition From Emu Polishes
Opportunities for Innovation and Differentiation
Chart 118 Company Shares of Polishes 2025
Chart 119 Brand Shares of Polishes 2025
Supermarkets and Hypermarkets Lead Sales of Polishes
Omnichannel Investments Support E-Commerce Resilience
Chart 120 Retail Channels for Polishes 2020-2025
Chart 121 Economic Context for Polishes
Chart 122 Real GDP Growth 2020-2030
Chart 123 Inflation 2020-2030
Chart 124 Consumer Context for Polishes
Chart 125 Population 2020-2030
Chart 126 Consumer Expenditure 2020-2030
Chart 127 Population by Generation 2025
Surface Care in Canada
Key Data Insights
Slowing Inflation and Lower Interest Rates Boost Sales
Chart 128 Key Industry Trends for Surface Care
Slowing Inflation and Lower Interest Rates Boost Sales
The Unscented Company Drives Growth with Large-Format Innovation
Chart 129 Unscented Company Launches Tablet Floor Cleaner
Sustainability Trend and Private Label See Expansion
Chart 130 Value Sales of Surface Care 2020-2030
Chart 131 Volume Sales of Surface Care 2020-2030
Chart 132 Value Sales of Surface Care by Category 2025
Eco-Conscious Consumers to Drive Demand for Sustainable Products
Multi-Purpose Cleaners Set to Lead through Convenience and Efficacy
Refillable Options and Private Label Will Shape Progress
Chart 133 Forecast Sales of Surface Care 2020-2030
Chart 134 Forecast Value Sales of Surface Care by Category 2025-2030
Procter & Gamble and Reckitt Benckiser Canada Dominate through Strong Brand Portfolios
Chart 135 Company Shares of Surface Care 2025
Chart 136 Brand Shares of Surface Care 2025
Hypermarkets and Supermarkets Drive Surface Care Sales through Omnichannel Retailing
Retail E-Commerce Emerges as Fastest-Growing Channel with Convenience and Flexibility
Chart 137 Retail Channels for Surface Care 2020-2025
Chart 138 Economic Context for Surface Care
Chart 139 Real GDP Growth 2020-2030
Chart 140 Inflation 2020-2030
Chart 141 Population 2020-2030
Chart 142 Consumer Expenditure 2020-2030
Chart 143 Population by Generation 2025
Toilet Care in Canada
Key Data Insights
Eco-Friendly Innovations Drive Toilet Care Sales Despite Economic Uncertainty
Chart 144 Key Industry Trends for Toilet Care
Eco-Friendly Innovations Drive Toilet Care Sales Despite Economic Uncertainty
Toilet Liquids/Foam Leads Sales with Established Consumer Preference
Evolving Product Formats Offer Value and Brand Differentiation
Chart 145 Value Sales of Toilet Care 2020-2030
Chart 146 Volume Sales of Toilet Care 2020-2030
Chart 147 Value Sales of Toilet Care by Category 2025
Sustainable Innovations to Continue Driving Toilet Care Sales Despite Economic Uncertainty
Toilet Liquids/Foam Likely to Maintain Dominance with Evolving Product Formats
E-Commerce Provides New Opportunities for Smaller Players
Chart 148 Forecast Sales of Toilet Care 2020-2030
Chart 149 Forecast Value Sales of Toilet Care by Category 2025-2030
Leading Companies Maintain Dominance through Strong Brand Portfolios
Chart 150 The Unscented Company Toilet Cleaner Tabs
Opportunities Arise From Sustainability and Innovation
Chart 151 Company Shares of Toilet Care 2025
Chart 152 Brand Shares of Toilet Care 2025
Supermarkets and Hypermarkets Lead Toilet Care Sales through Convenience
Retail E-Commerce Emerges as Fast-Growing Channel Driven by Omnichannel Retailing
Chart 153 Retail Channels for Toilet Care 2020-2025
Chart 154 Economic Context for Toilet Care
Chart 155 Real GDP Growth 2020-2030
Chart 156 Inflation 2020-2030
Chart 157 Consumer Context for Toilet Care
Chart 158 Population 2020-2030
Chart 159 Consumer Expenditure 2020-2030
Chart 160 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Home Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
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- Bleach
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
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- Hand Dishwashing
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- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
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- Foggers/Bombs
- In-Home Insect Repellents
- Moth Proofers
- Other Other Home Insecticides
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- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- Bathroom Cleaners
- Descalers
- Drain Openers
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- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
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- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Home Care
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.
See all of our definitions
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This report originates from Passport, our Home Care research and analysis database.
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