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Country Report

Home Care in

Home Care in Canada

55 pages, Feb 2018

US$2,650

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Modest growth for home care

The Frazer Institute has stated that the median Canadian income has increased by 50% since 1976. Moreover, the Trudeau government has been working to decrease the tax burden on middle-class families and help improve their lifestyle.

More emphasis on green products

Consumers’ increasing concern about the environment has turned them towards conscious consumption: that is, a determination to ensure that the products they purchase have little if any negative environmental impact. An environmentally sustainable manufacturing process is one key attribute that consumers check when deciding on a product, which led to strong growth of green products in 2017.

International players continue to lead

International companies Procter & Gamble, SC Johnson and Reckitt Benckiser are most prominent in home care in Canada and their shares comprise more than half of the market. Procter & Gamble is focusing on improving its productivity and reinvesting in product and package improvements, brand awareness building, advertising and increased sales coverage.

Manufacturers are trying to revive the market with innovation

Home care players in Canada consider innovation to be critical for growth and have invested in improving product value, packaging and convenience. Procter & Gamble, for example, has introduced a child-resistant zipper for its Tide Pods and Gain Flings and child-guard closures for its Tide pod tubs.

Home care is expected to slow down

Home care in Canada is expected to slow down slightly in the forecast period due to increasing maturity. It is less likely to witness notable innovation or new product development that could generate greater consumer demand.

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Home Care Sample Report Home Care Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Home Care industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Care industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Canada for free:

The Home Care in Canada market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Care in Canada?
What are the major brands in Canada?
What is the importance of the trend towards environmentally friendly products in home care?
What are the main growth drivers of the home care market in Canada?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Home Care in Canada

EXECUTIVE SUMMARY

Modest growth for home care

More emphasis on green products

International players continue to lead

Manufacturers are trying to revive the market with innovation

Home care is expected to slow down

MARKET INDICATORS

Table 1 Households 2012-2017

MARKET DATA

Table 2 Sales of Home Care by Category: Value 2012-2017
Table 3 Sales of Home Care by Category: % Value Growth 2012-2017
Table 4 NBO Company Shares of Home Care: % Value 2013-2017
Table 5 LBN Brand Shares of Home Care: % Value 2014-2017
Table 6 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 7 Distribution of Home Care by Format: % Value 2012-2017
Table 8 Distribution of Home Care by Format and Category: % Value 2017
Table 9 Forecast Sales of Home Care by Category: Value 2017-2022
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Air Care in Canada

HEADLINES

PROSPECTS

Air care is expected to register positive growth in the forecast period

New fragrances to drive sales

Scent diffusing systems could pose a threat in the longer run

COMPETITIVE LANDSCAPE

SC Johnson & Son reveals its fragrance ingredients to show its environmental responsibility

Reckitt Benckiser addresses demand for natural ingredients by introducing electrical fragrance diffuser

Favourable conditions ahead for premium brands and products

CATEGORY DATA

Table 11 Sales of Air Care by Category: Value 2012-2017
Table 12 Sales of Air Care by Category: % Value Growth 2012-2017
Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2012-2017
Table 14 Sales of Air Care by Fragrance: Value Ranking 2012-2017
Table 15 NBO Company Shares of Air Care: % Value 2013-2017
Table 16 LBN Brand Shares of Air Care: % Value 2014-2017
Table 17 Forecast Sales of Air Care by Category: Value 2017-2022
Table 18 Forecast Sales of Air Care by Category: % Value Growth 2017-2022

Bleach in Canada

HEADLINES

PROSPECTS

Bleach sales expected to decline in the forecast period

Product innovation may drive growth

Organic bleach to challenge conventional bleach

COMPETITIVE LANDSCAPE

Clorox maintains its leadership in bleach

Private label performs well in bleach

Supermarkets and hypermarkets remain the most popular retail channels

CATEGORY DATA

Table 19 Sales of Bleach: Value 2012-2017
Table 20 Sales of Bleach: % Value Growth 2012-2017
Table 21 NBO Company Shares of Bleach: % Value 2013-2017
Table 22 LBN Brand Shares of Bleach: % Value 2014-2017
Table 23 Forecast Sales of Bleach: Value 2017-2022
Table 24 Forecast Sales of Bleach: % Value Growth 2017-2022

Home Insecticides in Canada

HEADLINES

PROSPECTS

Home insecticide sales expected to decline in the forecast period

Climate change, urban/suburban planning could foster insect proliferation

Pest control services pose challenges to home insecticides sales

COMPETITIVE LANDSCAPE

SC Johnson & Son remains the undisputed leader

Highly regulated market prevents entry of new players

Consumers prefer to purchase insecticides from other home care non-grocery retailers

CATEGORY DATA

Table 25 Sales of Home Insecticides by Category: Value 2012-2017
Table 26 Sales of Home Insecticides by Category: % Value Growth 2012-2017
Table 27 Sales of Spray/Aerosol Insecticides by Type: % Value 2012-2017
Table 28 NBO Company Shares of Home Insecticides: % Value 2013-2017
Table 29 LBN Brand Shares of Home Insecticides: % Value 2014-2017
Table 30 Forecast Sales of Home Insecticides by Category: Value 2017-2022
Table 31 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022

Polishes in Canada

HEADLINES

PROSPECTS

Growth of polishes is expected to remain flat

Changing lifestyles pose biggest threat to polishes

External conditions will favour growth of shoe polish

COMPETITIVE LANDSCAPE

SC Johnson & Son is clear leader within polishes

International players dominate in polishes

Supermarkets remains the preferred channel for purchase

CATEGORY DATA

Table 32 Sales of Polishes by Category: Value 2012-2017
Table 33 Sales of Polishes by Category: % Value Growth 2012-2017
Table 34 NBO Company Shares of Polishes: % Value 2013-2017
Table 35 LBN Brand Shares of Polishes: % Value 2014-2017
Table 36 Forecast Sales of Polishes by Category: Value 2017-2022
Table 37 Forecast Sales of Polishes by Category: % Value Growth 2017-2022

Surface Care in Canada

HEADLINES

PROSPECTS

Flat growth expected for surface care

Brand effectiveness in ensuring hygiene will also ensure continuing growth

Digital communication to play an important role

COMPETITIVE LANDSCAPE

Procter & Gamble leads surface care in 2017

Economy brands struggle in the highly competitive category

As the category matures, players look for innovation

CATEGORY DATA

Table 38 Sales of Surface Care by Category: Value 2012-2017
Table 39 Sales of Surface Care by Category: % Value Growth 2012-2017
Table 40 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
Table 41 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017
Table 42 NBO Company Shares of Surface Care: % Value 2013-2017
Table 43 LBN Brand Shares of Surface Care: % Value 2014-2017
Table 44 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2017
Table 45 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2017
Table 46 Forecast Sales of Surface Care by Category: Value 2017-2022
Table 47 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022

Toilet Care in Canada

HEADLINES

PROSPECTS

Minimal growth is forecast due to toilet care’s maturity

Growing awareness of health and hygiene drives sales

Rim blocks is expected to grow, whilst toilet liquids/foam will flatten out

COMPETITIVE LANDSCAPE

SC Johnson & Son holds the major share of the toilet care category

Lysol helps Reckitt Benckiser to maintain its second rank

Private label struggles to gain presence

CATEGORY DATA

Table 48 Sales of Toilet Care by Category: Value 2012-2017
Table 49 Sales of Toilet Care by Category: % Value Growth 2012-2017
Table 50 NBO Company Shares of Toilet Care: % Value 2013-2017
Table 51 LBN Brand Shares of Toilet Care: % Value 2014-2017
Table 52 Forecast Sales of Toilet Care by Category: Value 2017-2022
Table 53 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022

Dishwashing in Canada

HEADLINES

PROSPECTS

Dishwashing has limited room for growth

Demand for automatic dishwashing tablets is set to increase

Eco-friendly products to see a boost

COMPETITIVE LANDSCAPE

Reckitt Benckiser continues to lead

Procter & Gamble poses strong challenge

Palmolive accounts for nearly half of hand dishwashing sales

CATEGORY INDICATORS

Table 54 Household Possession of Dishwashers 2012-2017

CATEGORY DATA

Table 55 Sales of Dishwashing by Category: Value 2012-2017
Table 56 Sales of Dishwashing by Category: % Value Growth 2012-2017
Table 57 NBO Company Shares of Dishwashing: % Value 2013-2017
Table 58 LBN Brand Shares of Dishwashing: % Value 2014-2017
Table 59 Forecast Sales of Dishwashing by Category: Value 2017-2022
Table 60 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022

Laundry Care in Canada

HEADLINES

PROSPECTS

Canadian laundry detergent growth is expected to flatten out

Concentrated formulations to drive category sales

Retailers apply pressure through private label

COMPETITIVE LANDSCAPE

Procter & Gamble leads with the largest value share

Persil to present strong challenge for Tide

Sports-specific and baby laundry detergents gaining importance

CATEGORY INDICATORS

Table 61 Household Possession of Washing Machines 2012-2017

CATEGORY DATA

Table 62 Sales of Laundry Care by Category: Value 2012-2017
Table 63 Sales of Laundry Care by Category: % Value Growth 2012-2017
Table 64 Sales of Laundry Aids by Category: Value 2012-2017
Table 65 Sales of Laundry Aids by Category: % Value Growth 2012-2017
Table 66 Sales of Laundry Detergents by Category: Value 2012-2017
Table 67 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
Table 68 NBO Company Shares of Laundry Care: % Value 2013-2017
Table 69 LBN Brand Shares of Laundry Care: % Value 2014-2017
Table 70 NBO Company Shares of Laundry Aids: % Value 2013-2017
Table 71 LBN Brand Shares of Laundry Aids: % Value 2014-2017
Table 72 NBO Company Shares of Laundry Detergents: % Value 2013-2017
Table 73 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
Table 74 Forecast Sales of Laundry Care by Category: Value 2017-2022
Table 75 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Home Care in Canada

New Report Guarantee

Executive Summary

New Report Guarantee

Modest growth for home care

More emphasis on green products

International players continue to lead

Manufacturers are trying to revive the market with innovation

Home care is expected to slow down

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Home Care in Canada

EXECUTIVE SUMMARY

Modest growth for home care

More emphasis on green products

International players continue to lead

Manufacturers are trying to revive the market with innovation

Home care is expected to slow down

MARKET INDICATORS

MARKET DATA

SOURCES

Air Care in Canada

HEADLINES

PROSPECTS

Air care is expected to register positive growth in the forecast period

New fragrances to drive sales

Scent diffusing systems could pose a threat in the longer run

COMPETITIVE LANDSCAPE

SC Johnson & Son reveals its fragrance ingredients to show its environmental responsibility

Reckitt Benckiser addresses demand for natural ingredients by introducing electrical fragrance diffuser

Favourable conditions ahead for premium brands and products

CATEGORY DATA

Bleach in Canada

HEADLINES

PROSPECTS

Bleach sales expected to decline in the forecast period

Product innovation may drive growth

Organic bleach to challenge conventional bleach

COMPETITIVE LANDSCAPE

Clorox maintains its leadership in bleach

Private label performs well in bleach

Supermarkets and hypermarkets remain the most popular retail channels

CATEGORY DATA

Home Insecticides in Canada

HEADLINES

PROSPECTS

Home insecticide sales expected to decline in the forecast period

Climate change, urban/suburban planning could foster insect proliferation

Pest control services pose challenges to home insecticides sales

COMPETITIVE LANDSCAPE

SC Johnson & Son remains the undisputed leader

Highly regulated market prevents entry of new players

Consumers prefer to purchase insecticides from other home care non-grocery retailers

CATEGORY DATA

Polishes in Canada

HEADLINES

PROSPECTS

Growth of polishes is expected to remain flat

Changing lifestyles pose biggest threat to polishes

External conditions will favour growth of shoe polish

COMPETITIVE LANDSCAPE

SC Johnson & Son is clear leader within polishes

International players dominate in polishes

Supermarkets remains the preferred channel for purchase

CATEGORY DATA

Surface Care in Canada

HEADLINES

PROSPECTS

Flat growth expected for surface care

Brand effectiveness in ensuring hygiene will also ensure continuing growth

Digital communication to play an important role

COMPETITIVE LANDSCAPE

Procter & Gamble leads surface care in 2017

Economy brands struggle in the highly competitive category