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Home Care in Canada

March 2021
USD 2,650
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Overview:

Understand the latest market trends and future growth opportunities for the Home Care industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Air Care
  • Bleach
  • Dishwashing
  • Home Insecticides
  • Laundry Care
  • Polishes
  • Surface Care
  • Toilet Care

If you're in the Home Care industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Home Care in Canada report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Home Care in Canada?
  • Which are the leading brands in Home Care in Canada?
  • How are products distributed in Home Care in Canada?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Care products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Home Care in Canada

EXECUTIVE SUMMARY

COVID-19 impact on home care
COVID-19 country impact
Company response
Retailing shift
What next for home care?
Chart 1 Home Care Value Sales Growth Scenarios: 2018-2025 Chart 2 Home Care Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 1 Households 2015-2020

MARKET DATA

Table 2 Sales of Home Care by Category: Value 2015-2020 Table 3 Sales of Home Care by Category: % Value Growth 2015-2020 Table 4 NBO Company Shares of Home Care: % Value 2016-2020 Table 5 LBN Brand Shares of Home Care: % Value 2017-2020 Table 6 Penetration of Private Label in Home Care by Category: % Value 2015-2020 Table 7 Distribution of Home Care by Format: % Value 2015-2020 Table 8 Distribution of Home Care by Format and Category: % Value 2020 Table 9 Forecast Sales of Home Care by Category: Value 2020-2025 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Laundry Care in Canada

KEY DATA FINDINGS

2020 IMPACT

Prices remain stable as stockpiling boosts sales
Consumers continue to turn to the convenience of tablets
Procter & Gamble extends its dominance

RECOVERY AND OPPORTUNITIES

As stockpiling subsides so too should the growth of laundry care
Scent boosters set to shine thanks to the growing use of these products among younger consumers
Prices expected to remain stable as the Canadian economy comes under pressure

CATEGORY DATA

Table 11 Sales of Laundry Care by Category: Value 2015-2020 Table 12 Sales of Laundry Care by Category: % Value Growth 2015-2020 Table 13 Sales of Laundry Aids by Category: Value 2015-2020 Table 14 Sales of Laundry Aids by Category: % Value Growth 2015-2020 Table 15 Sales of Laundry Detergents by Category: Value 2015-2020 Table 16 Sales of Laundry Detergents by Category: % Value Growth 2015-2020 Table 17 NBO Company Shares of Laundry Care: % Value 2016-2020 Table 18 LBN Brand Shares of Laundry Care: % Value 2017-2020 Table 19 NBO Company Shares of Laundry Aids: % Value 2016-2020 Table 20 LBN Brand Shares of Laundry Aids: % Value 2017-2020 Table 21 NBO Company Shares of Laundry Detergents: % Value 2016-2020 Table 22 LBN Brand Shares of Laundry Detergents: % Value 2017-2020 Table 23 Forecast Sales of Laundry Care by Category: Value 2020-2025 Table 24 Forecast Sales of Laundry Care by Category: % Value Growth 2020-2025

Dishwashing in Canada

KEY DATA FINDINGS

2020 IMPACT

Home seclusion boosts sales of hand dishwashing products
Competitive landscape remains consolidated with strong brand loyalty
Green products go on the backburner as consumers focus on COVID-19

RECOVERY AND OPPORTUNITIES

Lifting of COVID-19 measures expected to put the brakes on growth
Canadians expected to be willing to continue paying for the convenience of tablets
Economic pressures likely to inform purchasing decisions

CATEGORY DATA

Table 25 Sales of Dishwashing by Category: Value 2015-2020 Table 26 Sales of Dishwashing by Category: % Value Growth 2015-2020 Table 27 NBO Company Shares of Dishwashing: % Value 2016-2020 Table 28 LBN Brand Shares of Dishwashing: % Value 2017-2020 Table 29 Forecast Sales of Dishwashing by Category: Value 2020-2025 Table 30 Forecast Sales of Dishwashing by Category: % Value Growth 2020-2025

Surface Care in Canada

KEY DATA FINDINGS

2020 IMPACT

Hygiene concerns around COVID-19 drive a spike in demand for surface care
Players move to take advantage of spike in demand
Manufacturers focus on core product lines

RECOVERY AND OPPORTUNITIES

Increased hygiene awareness expected in the post-COVID-19 world
Consumers expected to focus on green issues once COVID-19 is contained
All purpose cleaning wipes set to benefit from away-from-home hygiene concerns

CATEGORY DATA

Table 31 Sales of Surface Care by Category: Value 2015-2020 Table 32 Sales of Surface Care by Category: % Value Growth 2015-2020 Table 33 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2015-2020 Table 34 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2015-2020 Table 35 NBO Company Shares of Surface Care: % Value 2016-2020 Table 36 LBN Brand Shares of Surface Care: % Value 2017-2020 Table 37 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2016-2020 Table 38 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2020 Table 39 Forecast Sales of Surface Care by Category: Value 2020-2025 Table 40 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025

Bleach in Canada

KEY DATA FINDINGS

2020 IMPACT

Bleach comes to the fore on the recommendation of Canada Health
E-commerce and warehouse clubs see increased demand
Clorox retains its crown as demand for bleach soars

RECOVERY AND OPPORTUNITIES

Demand for bleach expected to subside once COVID-19 is contained
Health concerns and demand for convenience potential barriers to growth
Eco-friendly claims could prove beneficial in gaining share

CATEGORY DATA

Table 41 Sales of Bleach: Value 2015-2020 Table 42 Sales of Bleach: % Value Growth 2015-2020 Table 43 NBO Company Shares of Bleach: % Value 2016-2020 Table 44 LBN Brand Shares of Bleach: % Value 2017-2020 Table 45 Forecast Sales of Bleach: Value 2020-2025 Table 46 Forecast Sales of Bleach: % Value Growth 2020-2025

Toilet Care in Canada

KEY DATA FINDINGS

2020 IMPACT

Home seclusion and hygiene concerns the key growth drivers in 2020
Efficacy, fragrance and convenience key considerations as toilet care grows
Toilet care sees growth limited by maturity

RECOVERY AND OPPORTUNITIES

Sales set to stabilise once Canada enters a period of normalisation
New product development and innovation may be required to boost sales of rim blocks
Convenience a key selling point for toilet care

CATEGORY DATA

Table 47 Sales of Toilet Care by Category: Value 2015-2020 Table 48 Sales of Toilet Care by Category: % Value Growth 2015-2020 Table 49 NBO Company Shares of Toilet Care: % Value 2016-2020 Table 50 LBN Brand Shares of Toilet Care: % Value 2017-2020 Table 51 Forecast Sales of Toilet Care by Category: Value 2020-2025 Table 52 Forecast Sales of Toilet Care by Category: % Value Growth 2020-2025

Polishes in Canada

KEY DATA FINDINGS

2020 IMPACT

Polishes loses its shine as consumers prioritise their spending on more essential items
Home seclusion puts a dent in shoe polish sales
COVID-19 has a limited impact on the competitive landscape

RECOVERY AND OPPORTUNITIES

Reopening of the country key to the recovery of polishes
Changing face of the Canadian workplace could limit demand for shoe polish
Floor polish suffering as consumers shun wooden flooring in favour of cheaper and more practical options

CATEGORY DATA

Table 53 Sales of Polishes by Category: Value 2015-2020 Table 54 Sales of Polishes by Category: % Value Growth 2015-2020 Table 55 NBO Company Shares of Polishes: % Value 2016-2020 Table 56 LBN Brand Shares of Polishes: % Value 2017-2020 Table 57 Forecast Sales of Polishes by Category: Value 2020-2025 Table 58 Forecast Sales of Polishes by Category: % Value Growth 2020-2025

Air Care in Canada

KEY DATA FINDINGS

2020 IMPACT

Sales of candle air fresheners ignited by lockdown
Disinfectant claims boost sales of spray/aerosol air fresheners
Limit on travel puts a hole in the sales of car air fresheners

RECOVERY AND OPPORTUNITIES

Post-COVID-19 normalisation will likely put the brakes on the growth of air care
Health concerns threaten the growth of air care
E-commerce offers the potential to expand the market for air care

CATEGORY DATA

Table 59 Sales of Air Care by Category: Value 2015-2020 Table 60 Sales of Air Care by Category: % Value Growth 2015-2020 Table 61 Sales of Air Care by Fragrance: Value Ranking 2018-2020 Table 62 NBO Company Shares of Air Care: % Value 2016-2020 Table 63 LBN Brand Shares of Air Care: % Value 2017-2020 Table 64 Forecast Sales of Air Care by Category: Value 2020-2025 Table 65 Forecast Sales of Air Care by Category: % Value Growth 2020-2025

Home Insecticides in Canada

KEY DATA FINDINGS

2020 IMPACT

Home insecticides suffers as consumers prioritise home cleaning products
Health concerns continue to plague home insecticides
SC Johnson & Son retains healthy lead benefiting from the larger scale of its operations

RECOVERY AND OPPORTUNITIES

Home insecticides expected to see little change in fortunes
Health concerns threaten sales
Barriers to entry likely to limit any significant change in the competitive landscape

CATEGORY DATA

Table 66 Sales of Home Insecticides by Category: Value 2015-2020 Table 67 Sales of Home Insecticides by Category: % Value Growth 2015-2020 Table 68 Sales of Spray/Aerosol Insecticides by Type: % Value 2015-2020 Table 69 NBO Company Shares of Home Insecticides: % Value 2016-2020 Table 70 LBN Brand Shares of Home Insecticides: % Value 2017-2020 Table 71 Forecast Sales of Home Insecticides by Category: Value 2020-2025 Table 72 Forecast Sales of Home Insecticides by Category: % Value Growth 2020-2025
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  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Home Care research and analysis database.

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