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Learn more49 pages, Feb 2018
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In 2017, home care in Georgia continued to record significant current value growth. Several factors contributed to such a performance, the major contributors being the improving economy and changing consumer habits.
The rate of the Georgian lari against the US dollar and the euro continued to fluctuate and the currency devalued in 2017. That process began in 2014 and it gradually pushed up unit prices for home care products.
In 2017, Procter & Gamble and Henkel AG & Co led value sales of home care in Georgia. These two companies were the first to enter the Georgian market after the Soviet period.
Home care distribution in Georgia is following the trends that are evolving within retailing in the country. Sales through modern grocery retailers are growing.
Home care is expected to continue posting growth at constant 2017 prices over the forecast period, but at a lower rate than that posted over the review period. The decline in growth is not expected to be the result of lower demand.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Home Care industry in Georgia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home Care industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Georgia for free:
The Home Care in Georgia market research report includes:
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This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.