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Learn moreFeb 2021
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The Philippines has seen one of the longest and strictest lockdowns in the world as a result of the pandemic, particularly between March and May 2020. As only essential services were allowed to open, restaurants and cafés were closed during this period.
The first case of COVID-19 in the Philippines was identified on 30 January 2020: a 38-year-old Chinese woman in Manila. In an effort to try to stop the spread of the virus, the Philippine Government introduced a nationwide lockdown during the period between 12 March and 15 May, although some provinces without COVID-19 cases were able to operate under differing local community quarantine regulations.
The competitive landscape of home care in the Philippines remained fairly consolidated amongst leading multinationals Procter & Gamble, Unilever and SC Johnson & Son in 2020, although domestic players such as Peerless Products Mfg Corp, Green Cross Inc, ACS Mfg Corp and Philusa Corp retained a strong presence due to offering greater affordability to price-sensitive consumers compared to foreign companies. Nevertheless, the likes of Procter & Gamble and Unilever benefited from a strong presence in dishwashing and laundry care, with these two product categories considered essential in local homes, and therefore recorded notable growth due to stockpiling and the home seclusion trend in 2020.
Manufacturers experienced delays in operations and distribution during the initial stages of the lockdown, thereby causing issues in replenishing stock amongst mainstream distribution channels for home care such as supermarkets, particularly as many Filipinos took to stockpiling essential goods. In addition, the limited operating hours of supermarkets, hypermarkets and other retailers combined with the home seclusion trend amongst local consumers resulted in reduced footfall through both modern and traditional grocery retailers, ultimately leading to loss of value share.
The likely ongoing home seclusion trend heading into the forecast period and preventive health measures taken by local consumers to maintain strict cleaning routines and stringent hygiene in their homes with the virus still in circulation will continue to shape Filipinos’ purchasing behaviour from 2021. Although stricter quarantine measures may eventually be relaxed during the forecast period, resulting in an increasing number of consumers returning to the workplace, they may require a certain level of flexibility in how they work, including ongoing remote working.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Home Care industry in Philippines with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home Care industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.