Home Care in the United Kingdom

January 2022
USD 2,750
Request More Information

Delivery:

Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).

Overview:

Understand the latest market trends and future growth opportunities for the Home Care industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Air Care
  • Bleach
  • Dishwashing
  • Home Insecticides
  • Laundry Care
  • Polishes
  • Surface Care
  • Toilet Care

If you're in the Home Care industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Home Care in United Kingdom report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Home Care in United Kingdom?
  • Which are the leading brands in Home Care in United Kingdom?
  • How are products distributed in Home Care in United Kingdom?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Care products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Home Care in the United Kingdom

EXECUTIVE SUMMARY

Home care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home care?
Chart 1 Home Care Value Sales Growth Scenarios: 2019-2026 Chart 2 Home Care Impact of Drivers on Value Sales: 2019-2026

MARKET INDICATORS

Table 1 Households 2016-2021

MARKET DATA

Table 2 Sales of Home Care by Category: Value 2016-2021 Table 3 Sales of Home Care by Category: % Value Growth 2016-2021 Table 4 NBO Company Shares of Home Care: % Value 2017-2021 Table 5 LBN Brand Shares of Home Care: % Value 2018-2021 Table 6 Penetration of Private Label in Home Care by Category: % Value 2016-2021 Table 7 Distribution of Home Care by Format: % Value 2016-2021 Table 8 Distribution of Home Care by Format and Category: % Value 2021 Table 9 Forecast Sales of Home Care by Category: Value 2021-2026 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

Laundry Care in the United Kingdom

KEY DATA FINDINGS

2021 DEVELOPMENTS

Marginal upturn in demand for laundry care in 2021
Increase in unit prices as global supply chain issues and rising costs of raw materials squeeze margins
Comfort rebrands its laundry care line to fit new sustainability standards

PROSPECTS AND OPPORTUNITIES

Detergent trends continue to show preference towards liquid formats
Greater consolidation of sustainability practices by laundry care manufacturers
Product development geared towards sanitisation

CATEGORY INDICATORS

Table 11 Household Possession of Washing Machines 2016-2021

CATEGORY DATA

Table 12 Sales of Laundry Care by Category: Value 2016-2021 Table 13 Sales of Laundry Care by Category: % Value Growth 2016-2021 Table 14 Sales of Laundry Aids by Category: Value 2016-2021 Table 15 Sales of Laundry Aids by Category: % Value Growth 2016-2021 Table 16 Sales of Laundry Detergents by Category: Value 2016-2021 Table 17 Sales of Laundry Detergents by Category: % Value Growth 2016-2021 Table 18 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2016-2021 Table 19 NBO Company Shares of Laundry Care: % Value 2017-2021 Table 20 LBN Brand Shares of Laundry Care: % Value 2018-2021 Table 21 NBO Company Shares of Laundry Aids: % Value 2017-2021 Table 22 LBN Brand Shares of Laundry Aids: % Value 2018-2021 Table 23 NBO Company Shares of Laundry Detergents: % Value 2017-2021 Table 24 LBN Brand Shares of Laundry Detergents: % Value 2018-2021 Table 25 Forecast Sales of Laundry Care by Category: Value 2021-2026 Table 26 Forecast Sales of Laundry Care by Category: % Value Growth 2021-2026

Dishwashing in the United Kingdom

KEY DATA FINDINGS

2021 DEVELOPMENTS

Automatic dishwashing tablets is sole positive performer in 2021
Finish reduces plastic packaging to align with wider sustainable activities
Spar launches new home care range with hand dishwashing and dishwashing tablets

PROSPECTS AND OPPORTUNITIES

Further declines for dishwashing predicted over forecast period
Unit prices set to rise following pressure on supply chain activity
Possibility of greener ingredients in automatic dishwashing tablets

CATEGORY INDICATORS

Table 27 Household Possession of Dishwashers 2015-2020

CATEGORY DATA

Table 28 Sales of Dishwashing by Category: Value 2016-2021 Table 29 Sales of Dishwashing by Category: % Value Growth 2016-2021 Table 30 NBO Company Shares of Dishwashing: % Value 2017-2021 Table 31 LBN Brand Shares of Dishwashing: % Value 2018-2021 Table 32 Forecast Sales of Dishwashing by Category: Value 2021-2026 Table 33 Forecast Sales of Dishwashing by Category: % Value Growth 2021-2026

Surface Care in the United Kingdom

KEY DATA FINDINGS

2021 DEVELOPMENTS

Marginal drop in demand for surface care but volume remains higher than pre-pandemic levels
Sustainability accreditation in wipes is favoured over price sensitivity for some brands
Neat range pushes sustainability efforts within surface care

PROSPECTS AND OPPORTUNITIES

Low declines for surface care in early forecast period but overall demand will remain high
Surface care packaging sets new standards on recyclability and closed loop supply chains
Greater differentiation in product formulations and targeted marketing in the future

CATEGORY DATA

Table 34 Sales of Surface Care by Category: Value 2016-2021 Table 35 Sales of Surface Care by Category: % Value Growth 2016-2021 Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2016-2021 Table 37 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2016-2021 Table 38 NBO Company Shares of Surface Care: % Value 2017-2021 Table 39 LBN Brand Shares of Surface Care: % Value 2018-2021 Table 40 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2021 Table 41 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2021 Table 42 Forecast Sales of Surface Care by Category: Value 2021-2026 Table 43 Forecast Sales of Surface Care by Category: % Value Growth 2021-2026

Bleach in the United Kingdom

KEY DATA FINDINGS

2021 DEVELOPMENTS

Declines for bleach in 2021 following pandemic-induced surge in demand
Domestos remains leading brand, but private label increases penetration of bleach
Claims linked to use of bleach ingredients positively impact other categories

PROSPECTS AND OPPORTUNITIES

Further slow declines over the forecast period but bleach will remain relevant in UK households
Unit price of bleach likely to remain stagnant despite rising manufacturing costs and supply chain issues
Competitive environment in surface care likely to contribute to declining bleach sales

CATEGORY DATA

Table 44 Sales of Bleach: Value 2016-2021 Table 45 Sales of Bleach: % Value Growth 2016-2021 Table 46 NBO Company Shares of Bleach: % Value 2017-2021 Table 47 LBN Brand Shares of Bleach: % Value 2018-2021 Table 48 Forecast Sales of Bleach: Value 2021-2026 Table 49 Forecast Sales of Bleach: % Value Growth 2021-2026

Toilet Care in the United Kingdom

KEY DATA FINDINGS

2021 DEVELOPMENTS

Toilet care sees diverging performance between rim blocks and toilet liquids
Domestos and Duck remain convincing leaders of toilet liquids/foams
Stagnant average unit price due to promotional offers and strengthening of private label

PROSPECTS AND OPPORTUNITIES

Increasingly busy consumers to value convenience
Lack of new entrants may consolidate brand rankings
Odour-neutralising likely to remain leading functionality claim for consumers of toilet care

CATEGORY DATA

Table 50 Sales of Toilet Care by Category: Value 2016-2021 Table 51 Sales of Toilet Care by Category: % Value Growth 2016-2021 Table 52 NBO Company Shares of Toilet Care: % Value 2017-2021 Table 53 LBN Brand Shares of Toilet Care: % Value 2018-2021 Table 54 Forecast Sales of Toilet Care by Category: Value 2021-2026 Table 55 Forecast Sales of Toilet Care by Category: % Value Growth 2021-2026

Polishes in the United Kingdom

KEY DATA FINDINGS

2021 DEVELOPMENTS

Polishes remains on pre-pandemic declining trajectory
Limited channel distribution supresses potential sales for polishes
SC Johnson and Reckitt Benckiser retain overall dominance of polishes

PROSPECTS AND OPPORTUNITIES

Polishes likely to register further declines over the forecast period
Availability to continue to be limited to niche distribution channels
Weakening average unit price likely for polishes

CATEGORY DATA

Table 56 Sales of Polishes by Category: Value 2016-2021 Table 57 Sales of Polishes by Category: % Value Growth 2016-2021 Table 58 NBO Company Shares of Polishes: % Value 2017-2021 Table 59 LBN Brand Shares of Polishes: % Value 2018-2021 Table 60 Forecast Sales of Polishes by Category: Value 2021-2026 Table 61 Forecast Sales of Polishes by Category: % Value Growth 2021-2026

Air Care in the United Kingdom

KEY DATA FINDINGS

2021 DEVELOPMENTS

Ongoing home seclusion in early 2021 supports further demand for air care
Marginal upturn in demand for car air fresheners due to slow return to normality
Aerosol industry sees positive manufacturing performance in 2020/21

PROSPECTS AND OPPORTUNITIES

Stable demand for air care over the forecast period
Air care could see emerging competition from other industries
Brand consolidation expected to continue over forecast period

CATEGORY DATA

Table 62 Sales of Air Care by Category: Value 2016-2021 Table 63 Sales of Air Care by Category: % Value Growth 2016-2021 Table 64 Sales of Air Care by Fragrance: Value Ranking 2019-2021 Table 65 NBO Company Shares of Air Care: % Value 2017-2021 Table 66 LBN Brand Shares of Air Care: % Value 2018-2021 Table 67 Forecast Sales of Air Care by Category: Value 2021-2026 Table 68 Forecast Sales of Air Care by Category: % Value Growth 2021-2026

Home Insecticides in the United Kingdom

KEY DATA FINDINGS

2021 DEVELOPMENTS

Stable demand for home insecticides in 2021
Long spring and summer drive up usage of home insecticides
Increasing cleaning and sanitation challenge volume growth of electric insecticides and insecticide baits

PROSPECTS AND OPPORTUNITIES

Home insecticides to see little change in performance over the forecast period
Store-based retailing remains dominant in terms of distribution despite further penetration of e-commerce
Average unit price anticipated to stagnate over forecast period

CATEGORY DATA

Table 69 Sales of Home Insecticides by Category: Value 2016-2021 Table 70 Sales of Home Insecticides by Category: % Value Growth 2016-2021 Table 71 Sales of Spray/Aerosol Insecticides by Type: % Value 2016-2021 Table 72 NBO Company Shares of Home Insecticides: % Value 2017-2021 Table 73 LBN Brand Shares of Home Insecticides: % Value 2018-2021 Table 74 Forecast Sales of Home Insecticides by Category: Value 2021-2026 Table 75 Forecast Sales of Home Insecticides by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Home Care

    • Candle Air Fresheners
    • Car Air Fresheners
    • Electric Air Fresheners
    • Gel Air Fresheners
    • Liquid Air Fresheners
    • Spray/Aerosol Air Fresheners
      • Carpet Fresheners
      • Odour Neutralisers
      • Refrigerator Fresheners
      • Waste Bin Fresheners
      • Other Other Air Care
  • Bleach
      • Automatic Dishwashing Liquids
      • Automatic Dishwashing Powders
      • Automatic Dishwashing Tablets
      • Dishwashing Additives
    • Hand Dishwashing
    • Electric Insecticides
    • Insecticide Baits
    • Insecticide Coils
    • Spray/Aerosol Insecticides
      • Foggers/Bombs
      • In-Home Insect Repellents
      • Moth Proofers
      • Other Other Home Insecticides
    • Carpet Cleaners
      • Dryer Sheets
      • Liquid Fabric Softeners
      • Colour Safe Laundry Bleach
      • Fabric Fresheners
        • In-Wash Spot and Stain Removers
        • Pre-Wash Spot and Stain Removers
      • Starch/Ironing Aids
      • Water Softeners
        • Blues/Bluing
        • Colour Catchers
        • Colour Enhancers
        • Laundry Sanitiser
        • Scent Booster
        • Whiteners
        • Other Other Laundry Aids
          • Standard Powder Detergents
          • Concentrated Powder Detergents
          • Compact Powder Tablet Detergents
          • Liquid Tablet Detergents
          • Standard Liquid Detergents
          • Concentrated Liquid Detergents
        • Standard Powder Detergents
        • Standard Liquid Detergents
        • Concentrated Powder Detergents
        • Concentrated Liquid Detergents
        • Compact Powder Tablet Detergents
        • Liquid Tablet Detergents
        • Bar Detergents
        • Hand Wash Detergents
        • Fine Fabric Detergents
    • Floor Polish
    • Furniture Polish
    • Metal Polish
    • Shoe Polish
        • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
        • Wipes and Refills (Dry Electro-Static)
          • Cleaning Solution
          • Refill Wipes/Pads
        • Starter Kits/Trigger Device
        • All Purpose Cleaning Wipes
        • Furniture Polish Wipes
        • Toilet Care Wipes
        • Window/Glass Wipes
        • Other Impregnated Wipes
      • Starter Kits/Sweepers/Sticks (Excluding Wipes)
      • Wipes (Excluding Starter Kits/Sweepers/Sticks)
    • Bathroom Cleaners
    • Descalers
    • Drain Openers
      • Standard Floor Cleaners
      • Wash and Wax Floor Cleaners
    • Home Care Disinfectants
    • Kitchen Cleaners
    • Multi-Purpose Cleaners
    • Oven Cleaners
    • Scouring Agents
    • Window/Glass Cleaners
    • In-Cistern Devices
      • Rim Blocks
      • Rim Liquids
    • Toilet Care Tablets/Powders
    • Toilet Cleaning Systems
    • Toilet Liquids/Foam
Share:

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Home Care research and analysis database.

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page