The waning of the pandemic and rollout of vaccines led to less frequent household cleaning and disinfection habits in 2022. A slowdown in sales of dishwashing products and kitchen cleaners stemmed from the reopening of consumer foodservice outlets, while drought-induced water rationing prevented more frequent laundry care.
In 2022, sales of home care in Honduras slowed. In August, local health authorities reported that the country had reached 80% vaccination coverage against COVID-19 of those eligible for immunisation, while there was also a notable decrease in the number of severe cases.
One of the great challenges faced by Honduras is its high levels of poverty. In 2022 about 39% of the country’s population lived below the international poverty line of USD3.
Some 47% of the population fell beneath the national poverty line in 2022, with the remaining population being mostly middle class and a very small percentage of 3-5% being high income earners. These income levels affect the kinds of home care products that people can afford to buy.
During the height of the pandemic, the logistics sector in the country experienced a crisis. The costs of air and sea freight soared due to problems around maritime transport which impacted the importation of goods and raw materials.
No great improvement is expected in the Honduran economy in 2023 and for the remainder of the forecast period. In parallel the birth rate and population growth are set to slow, both of which will be affected by sustained emigration.
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Understand the latest market trends and future growth opportunities for the Home Care industry in Honduras with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.See All of Our Definitions
This report originates from Passport, our Home Care research and analysis database.
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