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Country Report

Home Care in

Home Care in the US

Apr 2020

US$2,650

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

“Green” trend set to go down several different paths

“Green products” have evolved into something much more nuanced than just environmentally-friendly products. As the trend becomes increasingly popular, the definition grows more blurred.

Convenience dominates consumers’ minds as they make purchase decisions

Consumers in the US in 2019 continued to value product convenience as they made purchasing decisions for home care products. Products that allow consumers the ability to do less measuring and use optimal doses, such as dishwashing tablets and laundry tablets, all saw significant boosts in sales in 2019.

Shifts in laundry care consumption habits slightly push sales up in 2019

The largest category in home care, laundry care, has seen considerable activity and a few shifts in the past few years, and more are expected over the forecast period. The green trend has shifted consumers away from products containing harmful chemicals.

Slight growth expected through 2024, with air care and surface care the most significant drivers

All the major categories in home care are expected to experience slight growth into the forecast period. Categories such as air care and surface care will be showing the most growth, as consumers are increasingly spending more on these products.

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Samples

Home Care Sample Report Home Care Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Home Care industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Care industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in USA for free:

The Home Care in USA market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Care in USA?
What are the major brands in USA?
What is the importance of the trend towards environmentally friendly products in home care?
What are the main growth drivers of the home care market in USA?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Home Care in the US

EXECUTIVE SUMMARY

“Green” trend set to go down several different paths

Convenience dominates consumers’ minds as they make purchase decisions

Shifts in laundry care consumption habits slightly push sales up in 2019

Slight growth expected through 2024, with air care and surface care the most significant drivers

MARKET INDICATORS

Table 1 Households 2014-2019

MARKET DATA

Table 2 Sales of Home Care by Category: Value 2014-2019
Table 3 Sales of Home Care by Category: % Value Growth 2014-2019
Table 4 NBO Company Shares of Home Care: % Value 2015-2019
Table 5 LBN Brand Shares of Home Care: % Value 2016-2019
Table 6 Penetration of Private Label in Home Care by Category: % Value 2014-2019
Table 7 Distribution of Home Care by Format: % Value 2014-2019
Table 8 Distribution of Home Care by Format and Category: % Value 2019
Table 9 Forecast Sales of Home Care by Category: Value 2019-2024
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2019-2024

CORONAVIRUS (COVID-19)

SOURCES

Summary 1 Research Sources

Laundry Care in the US

HEADLINES

PROSPECTS

Private label set to take on bigger role in laundry care

Premium and new formats continue to take share from cheaper older formats

Internet retailing grows with aid from click and collect

COMPETITIVE LANDSCAPE

The Procter & Gamble Co responds to consumer wants

Premium brands finding success switching consumers from liquid to tablets

CATEGORY INDICATORS

Table 11 Household Possession of Washing Machines 2014-2019

CATEGORY DATA

Table 12 Sales of Laundry Care by Category: Value 2014-2019
Table 13 Sales of Laundry Care by Category: % Value Growth 2014-2019
Table 14 Sales of Laundry Aids by Category: Value 2014-2019
Table 15 Sales of Laundry Aids by Category: % Value Growth 2014-2019
Table 16 Sales of Laundry Detergents by Category: Value 2014-2019
Table 17 Sales of Laundry Detergents by Category: % Value Growth 2014-2019
Table 18 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2014-2019
Table 19 NBO Company Shares of Laundry Care: % Value 2015-2019
Table 20 LBN Brand Shares of Laundry Care: % Value 2016-2019
Table 21 NBO Company Shares of Laundry Aids: % Value 2015-2019
Table 22 LBN Brand Shares of Laundry Aids: % Value 2016-2019
Table 23 NBO Company Shares of Laundry Detergents: % Value 2015-2019
Table 24 LBN Brand Shares of Laundry Detergents: % Value 2016-2019
Table 25 Forecast Sales of Laundry Care by Category: Value 2019-2024
Table 26 Forecast Sales of Laundry Care by Category: % Value Growth 2019-2024

Dishwashing in the US

HEADLINES

PROSPECTS

Health-conscious consumers creating potential for hand dishwashing

Automatic dishwashing tablets still preferred choice among consumers in the US

COMPETITIVE LANDSCAPE

Procter & Gamble releases new product in attempt to revive declining hand dishwashing

Procter & Gamble strengthens position at the top of dishwashing in the US

CATEGORY INDICATORS

Table 27 Household Possession of Dishwashers 2014-2019

CATEGORY DATA

Table 28 Sales of Dishwashing by Category: Value 2014-2019
Table 29 Sales of Dishwashing by Category: % Value Growth 2014-2019
Table 30 NBO Company Shares of Dishwashing: % Value 2015-2019
Table 31 LBN Brand Shares of Dishwashing: % Value 2016-2019
Table 32 Forecast Sales of Dishwashing by Category: Value 2019-2024
Table 33 Forecast Sales of Dishwashing by Category: % Value Growth 2019-2024

Surface Care in the US

HEADLINES

PROSPECTS

Legal push for transparency set for bigger role

Probiotic cleaners on the horizon?

COMPETITIVE LANDSCAPE

Private label sees its strongest growth in surface care in 2019

Consumers prioritising multi-use formats

The Clorox Co retains largest all purpose wipes share despite private label gains

CATEGORY DATA

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Megatrends

Country Report

Home Care in the US

New Report Guarantee

Executive Summary

New Report Guarantee

“Green” trend set to go down several different paths

Convenience dominates consumers’ minds as they make purchase decisions

Shifts in laundry care consumption habits slightly push sales up in 2019

Slight growth expected through 2024, with air care and surface care the most significant drivers

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Home Care in the US

EXECUTIVE SUMMARY

“Green” trend set to go down several different paths

Convenience dominates consumers’ minds as they make purchase decisions

Shifts in laundry care consumption habits slightly push sales up in 2019

Slight growth expected through 2024, with air care and surface care the most significant drivers

MARKET INDICATORS

MARKET DATA

CORONAVIRUS (COVID-19)

SOURCES

Laundry Care in the US

HEADLINES

PROSPECTS

Private label set to take on bigger role in laundry care

Premium and new formats continue to take share from cheaper older formats

Internet retailing grows with aid from click and collect

COMPETITIVE LANDSCAPE

The Procter & Gamble Co responds to consumer wants

Premium brands finding success switching consumers from liquid to tablets

CATEGORY INDICATORS

CATEGORY DATA

Dishwashing in the US

HEADLINES

PROSPECTS

Health-conscious consumers creating potential for hand dishwashing

Automatic dishwashing tablets still preferred choice among consumers in the US

COMPETITIVE LANDSCAPE

Procter & Gamble releases new product in attempt to revive declining hand dishwashing

Procter & Gamble strengthens position at the top of dishwashing in the US

CATEGORY INDICATORS

CATEGORY DATA

Surface Care in the US

HEADLINES

PROSPECTS

Legal push for transparency set for bigger role

Probiotic cleaners on the horizon?

COMPETITIVE LANDSCAPE

Private label sees its strongest growth in surface care in 2019

Consumers prioritising multi-use formats

The Clorox Co retains largest all purpose wipes share despite private label gains

CATEGORY DATA

Bleach in the US

HEADLINES

PROSPECTS

Internet retailing remains a difficult channel for shipping bleach products

COMPETITIVE LANDSCAPE

Clorox adds more market share by proving that brand name matters in bleach

Private label continues losing popularity among consumers

CATEGORY DATA

Toilet Care in the US

HEADLINES

PROSPECTS

Convenience is keeping the category afloat as consumers move to multi-purpose products

Population growth driving sales, offset by trend towards apartment living

COMPETITIVE LANDSCAPE

Consumers are more attracted to brands that fit their personal beliefs

Clorox continues to be go-to company for toilet cleaning and disinfecting purposes

CATEGORY DATA

Polishes in the US

HEADLINES

PROSPECTS

Shoe polish grows despite consumers leading more casual lifestyles

Product specialisation still in demand, as consumers move towards multifunctionality

COMPETITIVE LANDSCAPE