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Learn moreFeb 2021
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Home hygiene became a priority in 2020, as consumers focused on preventing the spread of the COVID-19 virus. The US Centers for Disease Control and Prevention (CDC) recommended frequently cleaning and disinfecting surfaces to mitigate the spread of the virus.
As early as 31 January 2020, US health officials issued quarantine orders to US citizens evacuated from Wuhan, China, amidst the COVID-19 outbreak there. From 2 February, entry was restricted from China, with this later extended to virus-hit Iran and Italy.
The competitive environment in home care was led by major and established players in 2020. Unlike other products impacted by COVID-19 which experienced shortages, home care products saw consumers opting for brands that they were familiar with and trusted as having greater efficacy.
In 2020, the retailing landscape saw a significant shift towards e-commerce. With the closure of many non-essential physical stores and consumers’ concern about being outside their homes, the first half of 2020 saw a surge in e-commerce sales.
Home care is expected to see year-on-year growth in both volume and current value sales over the forecast period, even though normalisation has begun to occur in categories that saw a surge in 2020. However, 2021 is expected to see current value growth slow down compared with the previous year, which will result from factors including changes in consumers’ lifestyles, such as a hybrid of working from home and away-from-home working, and a return to more social activities, which will lead to less time for household tasks such as cooking at home.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Home Care industry in USA with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home Care industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.