Home Care in Dominican Republic

February 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Home Care industry in Dominican Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Air Care
  • Bleach
  • Dishwashing
  • Home Insecticides
  • Laundry Care
  • Polishes
  • Surface Care
  • Toilet Care

If you're in the Home Care industry in Dominican Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Home Care in Dominican Republic report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Home Care in Dominican Republic?
  • Which are the leading brands in Home Care in Dominican Republic?
  • How are products distributed in Home Care in Dominican Republic?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Care products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Home Care in Dominican Republic

EXECUTIVE SUMMARY

Home care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home care?

MARKET INDICATORS

Table 1 Households 2016-2021

MARKET DATA

Table 2 Sales of Home Care by Category: Value 2016-2021 Table 3 Sales of Home Care by Category: % Value Growth 2016-2021 Table 4 NBO Company Shares of Home Care: % Value 2017-2021 Table 5 LBN Brand Shares of Home Care: % Value 2018-2021 Table 6 Penetration of Private Label in Home Care by Category: % Value 2016-2021 Table 7 Distribution of Home Care by Format: % Value 2016-2021 Table 8 Distribution of Home Care by Format and Category: % Value 2021 Table 9 Forecast Sales of Home Care by Category: Value 2021-2026 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

Laundry Care in Dominican Republic

KEY DATA FINDINGS

2021 DEVELOPMENTS

Demand for laundry care remains buoyant in 2021 due to interest in health and sanitation
Essential laundry care fares better than non-essential products in 2021 thanks to consumers’ price sensitivity
Brillante remains leading brand in 2021 thanks to investment in new liquid range

PROSPECTS AND OPPORTUNITIES

Heightened interest in hygiene set to remain, boosting demand for laundry care over the forecast period
Standard powder detergents likely to remain largest category, while liquid formats will become more popular during the forecast period
Laundry aids set to see increase in demand as consumers become less price sensitive during the forecast period

CATEGORY INDICATORS

Table 11 Household Possession of Washing Machines 2016-2021

CATEGORY DATA

Table 12 Sales of Laundry Care by Category: Value 2016-2021 Table 13 Sales of Laundry Care by Category: % Value Growth 2016-2021 Table 14 Sales of Laundry Aids by Category: Value 2016-2021 Table 15 Sales of Laundry Aids by Category: % Value Growth 2016-2021 Table 16 Sales of Laundry Detergents by Category: Value 2016-2021 Table 17 Sales of Laundry Detergents by Category: % Value Growth 2016-2021 Table 18 NBO Company Shares of Laundry Care: % Value 2017-2021 Table 19 LBN Brand Shares of Laundry Care: % Value 2018-2021 Table 20 NBO Company Shares of Laundry Detergents: % Value 2017-2021 Table 21 LBN Brand Shares of Laundry Detergents: % Value 2018-2021 Table 22 Forecast Sales of Laundry Care by Category: Value 2021-2026 Table 23 Forecast Sales of Laundry Care by Category: % Value Growth 2021-2026

Dishwashing in Dominican Republic

KEY DATA FINDINGS

2021 DEVELOPMENTS

Demand for dishwashing remains robust in 2021 with more meals eaten at home
Consumers remain price sensitive, looking for promotions and discounts in 2021
Hand dishwashing persists as dishwashing machine possession remains small in 2021

PROSPECTS AND OPPORTUNITIES

Dishwashing will continue to benefit from new hygiene routines over the forecast period
More households expected to shift to liquid hand dishwashing during the forecast period thanks to its convenience
International players likely to remain leaders in dishwashing during the forecast period

CATEGORY INDICATORS

Table 24 Household Possession of Dishwashers 2015-2020

CATEGORY DATA

Table 25 Sales of Dishwashing by Category: Value 2016-2021 Table 26 Sales of Dishwashing by Category: % Value Growth 2016-2021 Table 27 NBO Company Shares of Dishwashing: % Value 2017-2021 Table 28 LBN Brand Shares of Dishwashing: % Value 2018-2021 Table 29 Forecast Sales of Dishwashing by Category: Value 2021-2026 Table 30 Forecast Sales of Dishwashing by Category: % Value Growth 2021-2026

Surface Care in Dominican Republic

KEY DATA FINDINGS

2021 DEVELOPMENTS

Home care disinfectants still benefits from consumers’ health and hygiene concerns
in 2021
Consumers prefer multi-purpose cleaners in 2021 due to price sensitivity
Leading brands lose share against private label in 2021 due to being more expensive

PROSPECTS AND OPPORTUNITIES

New cleaning routines likely to persist during the forecast period as consumers are more focused on health and hygiene
Players expected to change messaging on packaging to attract more consumers during the forecast period
Affordability set to drive private label’s value share during the forecast period

CATEGORY DATA

Table 31 Sales of Surface Care by Category: Value 2016-2021 Table 32 Sales of Surface Care by Category: % Value Growth 2016-2021 Table 33 NBO Company Shares of Surface Care: % Value 2017-2021 Table 34 LBN Brand Shares of Surface Care: % Value 2018-2021 Table 35 Forecast Sales of Surface Care by Category: Value 2021-2026 Table 36 Forecast Sales of Surface Care by Category: % Value Growth 2021-2026

Bleach in Dominican Republic

KEY DATA FINDINGS

2021 DEVELOPMENTS

Private label bleach gains share in 2021 at the expense of leading brands
Bleach perceived to be more effective and multi-purpose, thus boosting sales in 2021
Domestic players popular in 2021 thanks to being more affordable

PROSPECTS AND OPPORTUNITIES

Demand set to decrease as consumers return to pre-pandemic lifestyles during the forecast period
Bleach likely to remain widely used during the forecast period due to being affordable
Brands expected to introduce new scents during the forecast period to differentiate themselves from others

CATEGORY DATA

Table 37 Sales of Bleach: Value 2016-2021 Table 38 Sales of Bleach: % Value Growth 2016-2021 Table 39 NBO Company Shares of Bleach: % Value 2017-2021 Table 40 LBN Brand Shares of Bleach: % Value 2018-2021 Table 41 Forecast Sales of Bleach: Value 2021-2026 Table 42 Forecast Sales of Bleach: % Value Growth 2021-2026

Toilet Care in Dominican Republic

KEY DATA FINDINGS

2021 DEVELOPMENTS

Demand remains constant in 2021 as consumers use other products to clean toilets
Sales of toilet liquids/foam rise in 2021 due to being cheaper than other toilet care products
Lysol remains leading brand in 2021 although sales are limited due to high prices

PROSPECTS AND OPPORTUNITIES

Sales expected to increase over the forecast period as economy recovers
Shift from other home care areas to toilet care likely to remain a challenge during the forecast period
Private label unlikely to see rise in demand if consumer awareness remains low during the forecast period

CATEGORY DATA

Table 43 Sales of Toilet Care by Category: Value 2016-2021 Table 44 Sales of Toilet Care by Category: % Value Growth 2016-2021 Table 45 NBO Company Shares of Toilet Care: % Value 2017-2021 Table 46 LBN Brand Shares of Toilet Care: % Value 2018-2021 Table 47 Forecast Sales of Toilet Care by Category: Value 2021-2026 Table 48 Forecast Sales of Toilet Care by Category: % Value Growth 2021-2026

Polishes in Dominican Republic

KEY DATA FINDINGS

2021 DEVELOPMENTS

Demand for polishes mostly from high-income consumers during 2021 due to economic turmoil
Private labels continues gaining relevance in 2021 due its price advantage
SC Johnson Dominican Republic remains leading player in polishes in 2021, while domestic brands increase value share

PROSPECTS AND OPPORTUNITIES

Sales set to remain modest during the forecast period, driven by high-income consumers
New product development expected during the forecast period
Private label polishes likely to expand during the forecast period

CATEGORY DATA

Table 49 Sales of Polishes by Category: Value 2016-2021 Table 50 Sales of Polishes by Category: % Value Growth 2016-2021 Table 51 NBO Company Shares of Polishes: % Value 2017-2021 Table 52 LBN Brand Shares of Polishes: % Value 2018-2021 Table 53 Forecast Sales of Polishes by Category: Value 2021-2026 Table 54 Forecast Sales of Polishes by Category: % Value Growth 2021-2026

Air Care in Dominican Republic

KEY DATA FINDINGS

2021 DEVELOPMENTS

Demand for air care driven by spray/aerosol air fresheners during 2021
Growth continues to be limited by high unit prices in 2021
Two leading brands lose value share in 2021 thanks to high price points

PROSPECTS AND OPPORTUNITIES

Modest sales growth expected as economy recovers during the forecast period
Health and wellness trend set to increase demand for air care during the forecast period
Seasonal offerings and refills present opportunities over the forecast period

CATEGORY DATA

Table 55 Sales of Air Care by Category: Value 2016-2021 Table 56 Sales of Air Care by Category: % Value Growth 2016-2021 Table 57 NBO Company Shares of Air Care: % Value 2017-2021 Table 58 LBN Brand Shares of Air Care: % Value 2018-2021 Table 59 Forecast Sales of Air Care by Category: Value 2021-2026 Table 60 Forecast Sales of Air Care by Category: % Value Growth 2021-2026

Home Insecticides in Dominican Republic

KEY DATA FINDINGS

2021 DEVELOPMENTS

Home insecticides see high sales growth in 2021 thanks to being essential products
Spray/aerosol insecticides remains the favoured format in 2021 due to its convenience and effectiveness
Baygon remains the leading brand in 2021 thanks to being widely available and trusted by consumers

PROSPECTS AND OPPORTUNITIES

Demand for home insecticides to be determined by dengue outbreaks during the forecast period
Innovation and new product development likely during the forecast period
Private label products set to enter competitive landscape during the forecast period

CATEGORY DATA

Table 61 Sales of Home Insecticides by Category: Value 2016-2021 Table 62 Sales of Home Insecticides by Category: % Value Growth 2016-2021 Table 63 NBO Company Shares of Home Insecticides: % Value 2017-2021 Table 64 LBN Brand Shares of Home Insecticides: % Value 2018-2021 Table 65 Forecast Sales of Home Insecticides by Category: Value 2021-2026 Table 66 Forecast Sales of Home Insecticides by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Home Care

    • Candle Air Fresheners
    • Car Air Fresheners
    • Electric Air Fresheners
    • Gel Air Fresheners
    • Liquid Air Fresheners
    • Spray/Aerosol Air Fresheners
      • Carpet Fresheners
      • Odour Neutralisers
      • Refrigerator Fresheners
      • Waste Bin Fresheners
      • Other Other Air Care
  • Bleach
      • Automatic Dishwashing Liquids
      • Automatic Dishwashing Powders
      • Automatic Dishwashing Tablets
      • Dishwashing Additives
    • Hand Dishwashing
    • Electric Insecticides
    • Insecticide Baits
    • Insecticide Coils
    • Spray/Aerosol Insecticides
      • Foggers/Bombs
      • In-Home Insect Repellents
      • Moth Proofers
      • Other Other Home Insecticides
    • Carpet Cleaners
      • Dryer Sheets
      • Liquid Fabric Softeners
      • Colour Safe Laundry Bleach
      • Fabric Fresheners
        • In-Wash Spot and Stain Removers
        • Pre-Wash Spot and Stain Removers
      • Starch/Ironing Aids
      • Water Softeners
        • Blues/Bluing
        • Colour Catchers
        • Colour Enhancers
        • Laundry Sanitiser
        • Scent Booster
        • Whiteners
        • Other Other Laundry Aids
          • Standard Powder Detergents
          • Concentrated Powder Detergents
          • Compact Powder Tablet Detergents
          • Liquid Tablet Detergents
          • Standard Liquid Detergents
          • Concentrated Liquid Detergents
        • Standard Powder Detergents
        • Standard Liquid Detergents
        • Concentrated Powder Detergents
        • Concentrated Liquid Detergents
        • Compact Powder Tablet Detergents
        • Liquid Tablet Detergents
        • Bar Detergents
        • Hand Wash Detergents
        • Fine Fabric Detergents
    • Floor Polish
    • Furniture Polish
    • Metal Polish
    • Shoe Polish
        • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
        • Wipes and Refills (Dry Electro-Static)
          • Cleaning Solution
          • Refill Wipes/Pads
        • Starter Kits/Trigger Device
        • All Purpose Cleaning Wipes
        • Furniture Polish Wipes
        • Toilet Care Wipes
        • Window/Glass Wipes
        • Other Impregnated Wipes
      • Starter Kits/Sweepers/Sticks (Excluding Wipes)
      • Wipes (Excluding Starter Kits/Sweepers/Sticks)
    • Bathroom Cleaners
    • Descalers
    • Drain Openers
      • Standard Floor Cleaners
      • Wash and Wax Floor Cleaners
    • Home Care Disinfectants
    • Kitchen Cleaners
    • Multi-Purpose Cleaners
    • Oven Cleaners
    • Scouring Agents
    • Window/Glass Cleaners
    • In-Cistern Devices
      • Rim Blocks
      • Rim Liquids
    • Toilet Care Tablets/Powders
    • Toilet Cleaning Systems
    • Toilet Liquids/Foam

Home Care

This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.

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This report originates from Passport, our Home Care research and analysis database.

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