Home Care in Dominican Republic

January 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Home Care industry in Dominican Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Air Care
  • Bleach
  • Dishwashing
  • Home Insecticides
  • Laundry Care
  • Polishes
  • Surface Care
  • Toilet Care

If you're in the Home Care industry in Dominican Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Home Care in Dominican Republic report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Home Care in Dominican Republic?
  • Which are the leading brands in Home Care in Dominican Republic?
  • How are products distributed in Home Care in Dominican Republic?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Care products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Home Care in Dominican Republic

Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
Table 1 Households 2017-2022
Table 2 Sales of Home Care by Category: Value 2017-2022
Table 3 Sales of Home Care by Category: % Value Growth 2017-2022
Table 4 NBO Company Shares of Home Care: % Value 2018-2022
Table 5 LBN Brand Shares of Home Care: % Value 2019-2022
Table 6 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 7 Distribution of Home Care by Format: % Value 2017-2022
Table 8 Distribution of Home Care by Format and Category: % Value 2022
Table 9 Forecast Sales of Home Care by Category: Value 2022-2027
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Air Care in Dominican Republic

KEY DATA FINDINGS

Inflationary pressures hit air care
Air care remains concentrated with leading brands under pressure as consumers trade down to cheaper options
Spray/aerosol format remains dominant choice
Air care category to benefit from hybrid working models
Private label to remain largely absent from air care
Seasonal offerings & limited-edition scents to attract consumer interest
Table 11 Sales of Air Care by Category: Value 2017-2022
Table 12 Sales of Air Care by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Air Care: % Value 2018-2022
Table 14 LBN Brand Shares of Air Care: % Value 2019-2022
Table 15 Forecast Sales of Air Care by Category: Value 2022-2027
Table 16 Forecast Sales of Air Care by Category: % Value Growth 2022-2027

Bleach in Dominican Republic

KEY DATA FINDINGS

Bleach continues to see strong sales
Bleach prices remain stable despite inflationary pressures
Clorox brand loses leading position as distribution dwindles
Private label poised for steady growth
Potential sales opportunities for colour-safe bleach
Scented bleaches remain largely absent but present a growth opportunity
Table 17 Sales of Bleach: Value 2017-2022
Table 18 Sales of Bleach: % Value Growth 2017-2022
Table 19 NBO Company Shares of Bleach: % Value 2018-2022
Table 20 LBN Brand Shares of Bleach: % Value 2019-2022
Table 21 Forecast Sales of Bleach: Value 2022-2027
Table 22 Forecast Sales of Bleach: % Value Growth 2022-2027

Dishwashing in Dominican Republic

KEY DATA FINDINGS

Product development continues amid inflationary pressures
Private label continues to grow in the modern channel
Cream/paste and ball formats are an attractive proposition for consumers
Hand dishwashing products emerge to support skin care
Greater opportunities for eco-friendly formulations and packaging
Automated dishwashing could emerge in the forthcoming period
Table 23 Household Possession of Dishwashers 2017-2022
Table 24 Sales of Dishwashing by Category: Value 2017-2022
Table 25 Sales of Dishwashing by Category: % Value Growth 2017-2022
Table 26 NBO Company Shares of Dishwashing: % Value 2018-2022
Table 27 LBN Brand Shares of Dishwashing: % Value 2019-2022
Table 28 Forecast Sales of Dishwashing by Category: Value 2022-2027
Table 29 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027

Home Insecticides in Dominican Republic

KEY DATA FINDINGS

Moderate growth for home insecticides as prices remain relatively stable
Innovations focus on natural products with fewer chemicals
Low-level private label penetration persists
Limited change anticipated in home insecticides
Future growth to be fuelled by higher incidence of mosquito-transmitted viruses
New delivery formats provide growth opportunities
Table 30 Sales of Home Insecticides by Category: Value 2017-2022
Table 31 Sales of Home Insecticides by Category: % Value Growth 2017-2022
Table 32 NBO Company Shares of Home Insecticides: % Value 2018-2022
Table 33 LBN Brand Shares of Home Insecticides: % Value 2019-2022
Table 34 Forecast Sales of Home Insecticides by Category: Value 2022-2027
Table 35 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027

Laundry Care in Dominican Republic

KEY DATA FINDINGS

Higher prices force some trading down to cheaper laundry care products
Private label ranges expand to accommodate price-sensitive consumers
Range of product developments emerge adding value to the category
Ongoing migration from powder to liquid formats
Consumer demand for branded fabric softeners to remain strong
Novel delivery ‘pod’ formats present strong growth potential
Table 36 Household Possession of Washing Machines 2017-2022
Table 37 Sales of Laundry Care by Category: Value 2017-2022
Table 38 Sales of Laundry Care by Category: % Value Growth 2017-2022
Table 39 Sales of Laundry Aids by Category: Value 2017-2022
Table 40 Sales of Laundry Aids by Category: % Value Growth 2017-2022
Table 41 Sales of Laundry Detergents by Category: Value 2017-2022
Table 42 Sales of Laundry Detergents by Category: % Value Growth 2017-2022
Table 43 NBO Company Shares of Laundry Care: % Value 2018-2022
Table 44 LBN Brand Shares of Laundry Care: % Value 2019-2022
Table 45 NBO Company Shares of Laundry Detergents: % Value 2018-2022
Table 46 LBN Brand Shares of Laundry Detergents: % Value 2019-2022
Table 47 Forecast Sales of Laundry Care by Category: Value 2022-2027
Table 48 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027

Polishes in Dominican Republic

KEY DATA FINDINGS

Persistent inflation drives up unit prices
Product developments still emerge in polishes
Búfalo gains retail value share as it focuses on distribution strategy
Greater private label participation anticipated over the forecast period
Niche potential for casual footwear polishes
New delivery formats could boost sales of polishes
Table 49 Sales of Polishes by Category: Value 2017-2022
Table 50 Sales of Polishes by Category: % Value Growth 2017-2022
Table 51 NBO Company Shares of Polishes: % Value 2018-2022
Table 52 LBN Brand Shares of Polishes: % Value 2019-2022
Table 53 Forecast Sales of Polishes by Category: Value 2022-2027
Table 54 Forecast Sales of Polishes by Category: % Value Growth 2022-2027

Surface Care in Dominican Republic

KEY DATA FINDINGS

Modest growth in unit prices as inflation and supply chain costs rise
Manufacturers remain committed to new product development
Unilever and César Iglesias SA sign agreement to enhance distribution
Strong potential for refill packs to meet environmental concerns
Private label opportunities to rise but largely in the modern channel
Traditional shopping and retail distribution patterns to return
Table 55 Sales of Surface Care by Category: Value 2017-2022
Table 56 Sales of Surface Care by Category: % Value Growth 2017-2022
Table 57 NBO Company Shares of Surface Care: % Value 2018-2022
Table 58 LBN Brand Shares of Surface Care: % Value 2019-2022
Table 59 Forecast Sales of Surface Care by Category: Value 2022-2027
Table 60 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027

Toilet Care in Dominican Republic

KEY DATA FINDINGS

Toilet care still remains underdeveloped
Supply chain challenges disrupt toilet care
Little change in the competitive landscape
Potential for private label expansion
Inflationary pressures may persist pushing unit prices higher
Growth potential dependent on widening retail distribution
Table 61 Sales of Toilet Care by Category: Value 2017-2022
Table 62 Sales of Toilet Care by Category: % Value Growth 2017-2022
Table 63 NBO Company Shares of Toilet Care: % Value 2018-2022
Table 64 LBN Brand Shares of Toilet Care: % Value 2019-2022
Table 65 Forecast Sales of Toilet Care by Category: Value 2022-2027
Table 66 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Home Care

    • Candle Air Fresheners
    • Car Air Fresheners
    • Electric Air Fresheners
    • Gel Air Fresheners
    • Liquid Air Fresheners
    • Spray/Aerosol Air Fresheners
      • Carpet Fresheners
      • Odour Neutralisers
      • Refrigerator Fresheners
      • Waste Bin Fresheners
      • Other Other Air Care
  • Bleach
      • Automatic Dishwashing Liquids
      • Automatic Dishwashing Powders
      • Automatic Dishwashing Tablets
      • Dishwashing Additives
    • Hand Dishwashing
    • Electric Insecticides
    • Insecticide Baits
    • Insecticide Coils
    • Spray/Aerosol Insecticides
      • Foggers/Bombs
      • In-Home Insect Repellents
      • Moth Proofers
      • Other Other Home Insecticides
    • Carpet Cleaners
      • Dryer Sheets
      • Liquid Fabric Softeners
      • Colour Safe Laundry Bleach
      • Fabric Fresheners
        • In-Wash Spot and Stain Removers
        • Pre-Wash Spot and Stain Removers
      • Starch/Ironing Aids
      • Water Softeners
        • Blues/Bluing
        • Colour Catchers
        • Colour Enhancers
        • Laundry Sanitiser
        • Scent Booster
        • Whiteners
        • Other Other Laundry Aids
          • Standard Powder Detergents
          • Concentrated Powder Detergents
          • Compact Powder Tablet Detergents
          • Liquid Tablet Detergents
          • Standard Liquid Detergents
          • Concentrated Liquid Detergents
        • Standard Powder Detergents
        • Standard Liquid Detergents
        • Concentrated Powder Detergents
        • Concentrated Liquid Detergents
        • Compact Powder Tablet Detergents
        • Liquid Tablet Detergents
        • Bar Detergents
        • Hand Wash Detergents
        • Fine Fabric Detergents
    • Floor Polish
    • Furniture Polish
    • Metal Polish
    • Shoe Polish
        • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
        • Wipes and Refills (Dry Electro-Static)
          • Cleaning Solution
          • Refill Wipes/Pads
        • Starter Kits/Trigger Device
        • All Purpose Cleaning Wipes
        • Furniture Polish Wipes
        • Toilet Care Wipes
        • Window/Glass Wipes
        • Other Impregnated Wipes
      • Starter Kits/Sweepers/Sticks (Excluding Wipes)
      • Wipes (Excluding Starter Kits/Sweepers/Sticks)
    • Bathroom Cleaners
    • Descalers
    • Drain Openers
      • Standard Floor Cleaners
      • Wash and Wax Floor Cleaners
    • Home Care Disinfectants
    • Kitchen Cleaners
    • Multi-Purpose Cleaners
    • Oven Cleaners
    • Scouring Agents
    • Window/Glass Cleaners
    • In-Cistern Devices
      • Rim Blocks
      • Rim Liquids
    • Toilet Care Tablets/Powders
    • Toilet Cleaning Systems
    • Toilet Liquids/Foam

Home Care

This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.

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This report originates from Passport, our Home Care research and analysis database.

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