Home Care in Tunisia

Home Care in Tunisia

EXECUTIVE SUMMARY

Faster value growth posted in 2017

Tunisian consumers look to more affordable products

International companies continue to lead home care in 2017

Independent small grocers dominates the distribution of home care in 2017

Home care is set to continue growing over the forecast period

MARKET INDICATORS

Table 1 Households 2012-2017

MARKET DATA

Table 2 Sales of Home Care by Category: Value 2012-2017
Table 3 Sales of Home Care by Category: % Value Growth 2012-2017
Table 4 NBO Company Shares of Home Care: % Value 2013-2017
Table 5 LBN Brand Shares of Home Care: % Value 2014-2017
Table 6 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 7 Distribution of Home Care by Format: % Value 2012-2017
Table 8 Distribution of Home Care by Format and Category: % Value 2017
Table 9 Forecast Sales of Home Care by Category: Value 2017-2022
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Air Care in Tunisia

HEADLINES

PROSPECTS

Air care to continue growing over the forecast period

Good performance expected for air care during the forecast period

Spray/aerosol air fresheners most influential

COMPETITIVE LANDSCAPE

Reckitt Benckiser South Africa (Pty) leads air care in 2017

Local player STE Chimap performs well in 2017

Manufacturers focus on fragrances and chemical-free or natural ingredients

CATEGORY DATA

Table 11 Sales of Air Care by Category: Value 2012-2017
Table 12 Sales of Air Care by Category: % Value Growth 2012-2017
Table 13 NBO Company Shares of Air Care: % Value 2013-2017
Table 14 LBN Brand Shares of Air Care: % Value 2014-2017
Table 15 Forecast Sales of Air Care by Category: Value 2017-2022
Table 16 Forecast Sales of Air Care by Category: % Value Growth 2017-2022

Bleach in Tunisia

HEADLINES

PROSPECTS

Bleach to keep playing the role of a perfect alternative to multi-purpose cleaners

Bleach expected to record a higher value CAGR than in the review period

The growing popularity of surface and toilet care may present a threat to bleach over the forecast period

COMPETITIVE LANDSCAPE

Ennadhafa Judy SA continues to dominate sales of bleach in Tunisia

Bleach in Tunisia is dominated by domestic brands

Manufacturers to focus their development strategy on non-chlorine bleach

CATEGORY DATA

Table 17 Sales of Bleach: Value 2012-2017
Table 18 Sales of Bleach: % Value Growth 2012-2017
Table 19 NBO Company Shares of Bleach: % Value 2013-2017
Table 20 LBN Brand Shares of Bleach: % Value 2014-2017
Table 21 Forecast Sales of Bleach: Value 2017-2022
Table 22 Forecast Sales of Bleach: % Value Growth 2017-2022

Dishwashing in Tunisia

HEADLINES

PROSPECTS

Hand dishwashing to maintain popularity in Tunisia

Automatic dishwashing to increase

Healthy growth expected over the forecast period

COMPETITIVE LANDSCAPE

Dishwashing still led by Henkel-Alki Tunisie

Manufacturers focus on the scent of dishwashing products

Manufacturers to continue investing in the development of hand dishwashing

CATEGORY INDICATORS

Table 23 Household Possession of Dishwashers 2012-2017

CATEGORY DATA

Table 24 Sales of Dishwashing by Category: Value 2012-2017
Table 25 Sales of Dishwashing by Category: % Value Growth 2012-2017
Table 26 NBO Company Shares of Dishwashing: % Value 2013-2017
Table 27 LBN Brand Shares of Dishwashing: % Value 2014-2017
Table 28 Forecast Sales of Dishwashing by Category: Value 2017-2022
Table 29 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022

Home Insecticides in Tunisia

HEADLINES

PROSPECTS

The weather plays an important role in home insecticides sales

Spray/aerosol insecticides to remain largest within home insecticides

Healthy growth supported by consumer awareness of the dangerous effects of insects

COMPETITIVE LANDSCAPE

STE Chimap still leads home insecticides in 2017

Advertising plays an important role within home insecticides

Manufacturers to focus on developing home insecticides products with no chemical ingredients

CATEGORY DATA

Table 30 Sales of Home Insecticides by Category: Value 2012-2017
Table 31 Sales of Home Insecticides by Category: % Value Growth 2012-2017
Table 32 NBO Company Shares of Home Insecticides: % Value 2013-2017
Table 33 LBN Brand Shares of Home Insecticides: % Value 2014-2017
Table 34 Forecast Sales of Home Insecticides by Category: Value 2017-2022
Table 35 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022

Laundry Care in Tunisia

HEADLINES

PROSPECTS

Despite its dominance, independent small grocers keeps losing share to modern grocery retailers

Laundry care expected to register a healthy value CAGR

The increasing household penetration rate of washing machines will support laundry care over the forecast period

COMPETITIVE LANDSCAPE

Henkel-Alki Tunisie leads laundry care in 2017

International players still dominant within laundry care

Manufacturers to focus more on eco-friendly laundry care products to strengthen their positions

CATEGORY INDICATORS

Table 36 Household Possession of Washing Machines 2012-2017

CATEGORY DATA

Table 37 Sales of Laundry Care by Category: Value 2012-2017
Table 38 Sales of Laundry Care by Category: % Value Growth 2012-2017
Table 39 Sales of Laundry Aids by Category: Value 2012-2017
Table 40 Sales of Laundry Aids by Category: % Value Growth 2012-2017
Table 41 Sales of Laundry Detergents by Category: Value 2012-2017
Table 42 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
Table 43 NBO Company Shares of Laundry Care: % Value 2013-2017
Table 44 LBN Brand Shares of Laundry Care: % Value 2014-2017
Table 45 NBO Company Shares of Laundry Aids: % Value 2013-2017
Table 46 LBN Brand Shares of Laundry Aids: % Value 2014-2017
Table 47 NBO Company Shares of Laundry Detergents: % Value 2013-2017
Table 48 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
Table 49 Forecast Sales of Laundry Care by Category: Value 2017-2022
Table 50 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022

Polishes in Tunisia

HEADLINES

PROSPECTS

Shoe polish to keep driving the overall performance of polishes in Tunisia

Polishes set to record healthy growth over the forecast period

The average unit price of polishes is expected to increase over the forecast period

COMPETITIVE LANDSCAPE

Comptoir Maghrébin de Commerce (CMC) still leads polishes in Tunisia

International players lead polishes in Tunisia

Diversification set to reinforce the consumer base

CATEGORY DATA

Table 51 Sales of Polishes by Category: Value 2012-2017
Table 52 Sales of Polishes by Category: % Value Growth 2012-2017
Table 53 NBO Company Shares of Polishes: % Value 2013-2017
Table 54 LBN Brand Shares of Polishes: % Value 2014-2017
Table 55 Forecast Sales of Polishes by Category: Value 2017-2022
Table 56 Forecast Sales of Polishes by Category: % Value Growth 2017-2022

Surface Care in Tunisia

HEADLINES

PROSPECTS

The low price of bleach is a threat to surface care growth

Tunisian consumers to focus more on specialised surface care products

Multi-purpose cleaners expected to remain the leading type of surface care

COMPETITIVE LANDSCAPE

Ennadhafa Judy SA leads surface care in 2017

International players focus on advertising to reinforce their position within surface care

Companies focus on innovation and offer new pack formats to encourage consumers to switch to surface care from bleach

CATEGORY DATA

Table 57 Sales of Surface Care by Category: Value 2012-2017
Table 58 Sales of Surface Care by Category: % Value Growth 2012-2017
Table 59 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
Table 60 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017
Table 61 NBO Company Shares of Surface Care: % Value 2013-2017
Table 62 LBN Brand Shares of Surface Care: % Value 2014-2017
Table 63 Forecast Sales of Surface Care by Category: Value 2017-2022
Table 64 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022

Toilet Care in Tunisia

HEADLINES

PROSPECTS

A shift from bleach towards toilet care products is expected over the forecast period

Toilet liquids/foam expected to keep performing well

Toilet care expected to register healthy growth

COMPETITIVE LANDSCAPE

CODIFA leads toilet care sales in 2017

Multinational Reckitt Benckiser performs well in 2017

International players focus on marketing while domestic players depend on brand loyalty

CATEGORY DATA

Table 65 Sales of Toilet Care by Category: Value 2012-2017
Table 66 Sales of Toilet Care by Category: % Value Growth 2012-2017
Table 67 NBO Company Shares of Toilet Care: % Value 2013-2017
Table 68 LBN Brand Shares of Toilet Care: % Value 2014-2017
Table 69 Forecast Sales of Toilet Care by Category: Value 2017-2022
Table 70 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022

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