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Learn moreFeb 2021
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As a mature industry, home care tends to exhibit limited growth potential in the Netherlands. However, the outbreak of Coronavirus (COVID-19) in 2020 saw categories enjoy spikes in demand.
Within the Netherlands, large gatherings were banned on 12 March 2020. From Sunday 15 March, all food and drink establishments were closed, followed by schools a day later, albeit with some remaining open to the children of healthcare and emergency service workers.
Home care brands and products that were already positioned as superior in terms of hygiene tended to register the best performances during the COVID-19 public health emergency. Reckitt Benckiser Nederland, for instance, saw sales of its Dettol brand increase dramatically in several categories.
Under normal circumstances, most home care purchases are made through modern grocery retailers. Most consumers have a primary supermarket where they do their weekly grocery shop.
Over the forecast period, the performance of home care is expected to stabilise, with more limited growth potential than in 2020 in retail volume and value (at constant 2020 prices) terms. After the strong increases in 2020, supported by stockpiling and the greater use of hygiene-positioned products, consumers are likely to relax their demand and cleaning regimes as the threat of the pandemic fades.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Home Care industry in Netherlands with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home Care industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Netherlands for free:
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This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.