Tanzania boasts robust economic performance, dynamic population growth, and rapid pace of urbanisation, all contribute to widening the urban middle class. However, in 2022 home care’s performance is being affected by inflationary prices, driving consumers to seek cheaper alternatives, including smaller pack sizes.
In 2022 the Tanzanian demand for home care products continues to expand, supported by the country’s robust economic growth, heightened pace of urbanisation, and population growth. Sales are overwhelmingly led by bleach thanks to its crucial role in keeping households hygienic and healthy, followed by laundry care, polishes, and surface care.
Tanzania’s very patriarchal society means that it is women who are generally responsible for keeping homes clean and tidy. In large families, household chores are often delegated to children, especially if the children are teenagers or young adults.
Tanzania counts approximately 61.5 million inhabitants with life expectancy of 66 years and a poverty rate at 45%.
Infrastructure improvements are becoming visible, especially in the commercial capital Dar Es Salaam. Roads are being expanded and maintained, leading to significant decongesting of industrial and port areas, which in turn are contributing to a more efficient distribution of FMCG.
Over the forecast period, home care sales are expected to be supported by population growth and the expansion of the middle class whose access to consumer goods is rapidly developing, notably through the expansion of urban retail channels such as supermarkets. Whilst the World Bank’s 2022 data projections predict that Tanzania’s urban residents will represent 49% of the population by 2040, the local government aims to gain middle-income country status.
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Understand the latest market trends and future growth opportunities for the Home Care industry in Tanzania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home Care industry in Tanzania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.See All of Our Definitions
This report originates from Passport, our Home Care research and analysis database.
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