Executive Summary

Mar 2019

Many low-income consumers buy essential home care products or look to the informal market for cheaper, often counterfeit, branded items. However, the consumer base continues to widen due to steady population growth, while economic and social development supports the consistent expansion of the middle class in urban areas.

Country insight
Socioeconomic trends
Logistics/infrastructure
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Home Care in Tanzania

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Care industry in Tanzania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Care industry in Tanzania, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Tanzania for free:

The Home Care in Tanzania market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Home Care in Tanzania?
  • What are the major brands in Tanzania?
  • What is the importance of the trend towards environmentally friendly products in home care?
  • What are the main growth drivers of the home care market in Tanzania?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Home Care in Tanzania

EXECUTIVE SUMMARY

Country insight
Socioeconomic trends
Logistics/infrastructure
Chart 1 Home Care: Mass Merchandiser
Chart 2 Home Care: Traditional Grocery Retailer

MARKET DATA

Table 1 Sales of Home Care by Category: Value 2013-2018
Table 2 Sales of Home Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Home Care: % Value 2014-2018
Table 4 LBN Brand Shares of Home Care: % Value 2015-2018
Table 5 Distribution of Home Care by Format: % Value 2013-2018
Table 6 Distribution of Home Care by Format and Category: % Value 2018
Table 7 Forecast Sales of Home Care by Category: Value 2018-2023
Table 8 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

LAUNDRY CARE

Chart 3 Laundry Care: Supermarket (a)
Chart 4 Laundry Care: Supermarket (b)
Category Data
Table 9 Sales of Laundry Care by Category: Value 2013-2018
Table 10 Sales of Laundry Care by Category: % Value Growth 2013-2018
Table 11 Sales of Laundry Aids by Category: Value 2013-2018
Table 12 Sales of Laundry Aids by Category: % Value Growth 2013-2018
Table 13 Sales of Laundry Detergents by Category: Value 2013-2018
Table 14 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
Table 15 NBO Company Shares of Laundry Care: % Value 2014-2018
Table 16 LBN Brand Shares of Laundry Care: % Value 2015-2018
Table 17 Forecast Sales of Laundry Care by Category: Value 2018-2023
Table 18 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023

DISHWASHING

Chart 5 Dishwashing: Supermarket (a)
Chart 6 Dishwashing: Supermarket (b)
Category Data
Table 19 Sales of Dishwashing by Category: Value 2013-2018
Table 20 Sales of Dishwashing by Category: % Value Growth 2013-2018
Table 21 NBO Company Shares of Dishwashing: % Value 2014-2018
Table 22 LBN Brand Shares of Dishwashing: % Value 2015-2018
Table 23 Forecast Sales of Dishwashing by Category: Value 2018-2023
Table 24 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

SURFACE CARE

Chart 7 Surface Care: Supermarket (a)
Chart 8 Surface Care: Supermarket (b)
Category Data
Table 25 Sales of Surface Care by Category: Value 2013-2018
Table 26 Sales of Surface Care by Category: % Value Growth 2013-2018
Table 27 NBO Company Shares of Surface Care: % Value 2014-2018
Table 28 LBN Brand Shares of Surface Care: % Value 2015-2018
Table 29 Forecast Sales of Surface Care by Category: Value 2018-2023
Table 30 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023

BLEACH

Chart 9 Bleach: Supermarket (a)
Chart 10 Bleach: Supermarket (b)
Category Data
Table 31 Sales of Bleach: Value 2013-2018
Table 32 Sales of Bleach: % Value Growth 2013-2018
Table 33 NBO Company Shares of Bleach: % Value 2014-2018
Table 34 LBN Brand Shares of Bleach: % Value 2015-2018
Table 35 Forecast Sales of Bleach: Value 2018-2023
Table 36 Forecast Sales of Bleach: % Value Growth 2018-2023

TOILET CARE

Chart 11 Toilet Care: Supermarket (a)
Chart 12 Toilet Care: Supermarket (b)
Category Data
Table 37 Sales of Toilet Care by Category: Value 2013-2018
Table 38 Sales of Toilet Care by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of Toilet Care: % Value 2014-2018
Table 40 LBN Brand Shares of Toilet Care: % Value 2015-2018
Table 41 Forecast Sales of Toilet Care by Category: Value 2018-2023
Table 42 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023

POLISHES

Chart 13 Polishes: Supermarket (a)
Chart 14 Polishes: Supermarket (b)
Category Data
Table 43 Sales of Polishes by Category: Value 2013-2018
Table 44 Sales of Polishes by Category: % Value Growth 2013-2018
Table 45 NBO Company Shares of Polishes: % Value 2014-2018
Table 46 LBN Brand Shares of Polishes: % Value 2015-2018
Table 47 Forecast Sales of Polishes by Category: Value 2018-2023
Table 48 Forecast Sales of Polishes by Category: % Value Growth 2018-2023

AIR CARE

Chart 15 Air Care: Supermarket (a)
Chart 16 Air Care: Supermarket (b)
Category Data
Table 49 Sales of Air Care by Category: Value 2013-2018
Table 50 Sales of Air Care by Category: % Value Growth 2013-2018
Table 51 NBO Company Shares of Air Care: % Value 2014-2018
Table 52 LBN Brand Shares of Air Care: % Value 2015-2018
Table 53 Forecast Sales of Air Care by Category: Value 2018-2023
Table 54 Forecast Sales of Air Care by Category: % Value Growth 2018-2023

HOME INSECTICIDES

Chart 17 Home Insecticides: Supermarket (a)
Chart 18 Home Insecticides: Supermarket (b)
Category Data
Table 55 Sales of Home Insecticides by Category: Value 2013-2018
Table 56 Sales of Home Insecticides by Category: % Value Growth 2013-2018
Table 57 NBO Company Shares of Home Insecticides: % Value 2014-2018
Table 58 LBN Brand Shares of Home Insecticides: % Value 2015-2018
Table 59 Forecast Sales of Home Insecticides by Category: Value 2018-2023
Table 60 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023