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Learn moreFeb 2020
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In 2019, home care in Germany recovered from the stagnation seen in 2018 and registered positive current value growth. Growth in 2019 came from the evolving cleaning habits of consumers, mainly driven by their increasingly hectic and busy lifestyles that led to the greater appeal of convenient, time- and space-saving products.
Cleaning has always been considered a burden by many consumers. However, this has been changing: for some Germans, cleaning has shifted towards being a therapeutic treatment and, for others, it is a way to express their personalities.
The clear winner in home care in 2019 was the German corporation, Henkel AG & Co KGaA. Henkel benefits from having well-known brands covering most categories within home care.
Germans are among the most eco-conscious nations in the world. This is being reflected across different industries and home care is no exception.
Sales within home care in Germany are not expected to see a significant breakthrough during the forecast period. Many product categories are already saturated and settled with competitors fighting for the same piece of the pie rather than expanding overall sales.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Home Care industry in Germany with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home Care industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Germany for free:
The Home Care in Germany market research report includes:
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This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.