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Learn moreFeb 2021
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The COVID-19 pandemic encouraged greater consumer awareness of hygiene, disinfection and cleaning, which lead to increased consumption of home care products in Bulgaria in 2020, especially those related to surface cleaning and laundry care. More frequent laundry washing also increased the use of specialised products such as laundry bleach and laundry disinfectants.
A state of emergency was imposed from 13 March until 13 May, with Bulgarians only allowed to leave their home to shop for groceries, walk pets, or for healthcare purposes, with fines for those flouting the rules. Parks, playgrounds, schools and kindergartens closed, as did parliament.
Companies adapted to changing consumer preferences in 2020 by launching products with antibacterial and disinfection properties. All-in-one products experienced strong growth as a result of convenience and space-saving trends.
Although internet retailing for grocery products is still underdeveloped in Bulgaria, e-commerce recorded strong growth in 2020 as a result of the COVID-19 pandemic. Internet retailers recognised the high potential of home care and expanded their brands’ portfolios.
Home care is one of the categories that benefitted from the COVID-19 pandemic, and concerns about health and hygiene will likely continue to stimulate interest in the category across the forecast period. However, economic slowdown and consumer focus on optimising household budgets will shape consumption and sharpen the focus on efficient pricing, more targeted positioning and innovation trends.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Home Care industry in Bulgaria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home Care industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Bulgaria for free:
The Home Care in Bulgaria market research report includes:
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This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.