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Country Report

Home Care in

Home Care in Algeria

43 pages, Feb 2018

US$2,650

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Favourable trends continue driving home care sales growth

Home care recorded positive current value growth in 2017, despite the increasing maturity of some categories. Growth in 2017 was driven primarily by rising urbanisation, increasing consumer awareness and lifestyle changes.

Growing demand for economy brands is driven by severe price increases

While sales of home care products witnessed a significant increase in current value terms in 2017 due to drastic price rises, volume growth was noticeably slower than in the rest of the review period for several categories, which can be attributed to a more challenging economic environment. The Algerian economy has performed poorly due to falling global energy prices, which have negatively impacted government oil revenues.

Multinationals still dominate, although domestic brands are gaining ground

International brands continued to dominate home care in 2017. Their longer presence in Algerian home care has helped them to generate strong consumer loyalty.

Independent small grocers continues to dominate but modern retailing is growing faster

Independent small grocers continued to be the dominant distribution channel in home care in 2017 thanks to its large number of outlets, wide geographical coverage and long opening hours, offering a large range of home care products. Nevertheless, the modernisation of retailing with a growing number of supermarkets/hypermarkets is boosting the value share of modern grocery retailers.

Although slowing down, further growth is expected over the forecast period

Home care is expected to see further retail value sales growth over the forecast period. Opportunities for further growth are expected to be observed within nearly all categories, helped by growing urbanisation, lifestyle changes, rising consumer awareness and ongoing retailing modernisation.

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Home Care Sample Report Home Care Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Care industry in Algeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Care industry in Algeria, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Algeria for free:

The Home Care in Algeria market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Care in Algeria?
What are the major brands in Algeria?
What is the importance of the trend towards environmentally friendly products in home care?
What are the main growth drivers of the home care market in Algeria?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Home Care in Algeria

EXECUTIVE SUMMARY

Favourable trends continue driving home care sales growth

Growing demand for economy brands is driven by severe price increases

Multinationals still dominate, although domestic brands are gaining ground

Independent small grocers continues to dominate but modern retailing is growing faster

Although slowing down, further growth is expected over the forecast period

MARKET INDICATORS

Table 1 Households 2012-2017

MARKET DATA

Table 2 Sales of Home Care by Category: Value 2012-2017
Table 3 Sales of Home Care by Category: % Value Growth 2012-2017
Table 4 NBO Company Shares of Home Care: % Value 2013-2017
Table 5 LBN Brand Shares of Home Care: % Value 2014-2017
Table 6 Distribution of Home Care by Format: % Value 2012-2017
Table 7 Distribution of Home Care by Format and Category: % Value 2017
Table 8 Forecast Sales of Home Care by Category: Value 2017-2022
Table 9 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Air Care in Algeria

HEADLINES

PROSPECTS

Air care to continue growing but remain small

Growth to slow down

New product developments will sustain growth

COMPETITIVE LANDSCAPE

SC Johnson & Son Ltd leads

Multinationals dominate

Domestic Cophyd records the fastest growth

CATEGORY DATA

Table 10 Sales of Air Care by Category: Value 2012-2017
Table 11 Sales of Air Care by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Air Care: % Value 2013-2017
Table 13 LBN Brand Shares of Air Care: % Value 2014-2017
Table 14 Forecast Sales of Air Care by Category: Value 2017-2022
Table 15 Forecast Sales of Air Care by Category: % Value Growth 2017-2022

Bleach in Algeria

HEADLINES

PROSPECTS

Bleach to continue seeing healthy growth

Economic crisis predicted to slow down bleach’s growth

Bleach expected to witness further innovation and diversification

COMPETITIVE LANDSCAPE

Bleach is very fragmented in Algeria

Bref remains the leading brand

Domestic brands are gaining share

CATEGORY DATA

Table 16 Sales of Bleach: Value 2012-2017
Table 17 Sales of Bleach: % Value Growth 2012-2017
Table 18 NBO Company Shares of Bleach: % Value 2013-2017
Table 19 LBN Brand Shares of Bleach: % Value 2014-2017
Table 20 Forecast Sales of Bleach: Value 2017-2022
Table 21 Forecast Sales of Bleach: % Value Growth 2017-2022

Dishwashing in Algeria

HEADLINES

PROSPECTS

Dishwashing expected to see strong growth

Automatic dishwashing grows fastest

Dishwashing growth to slow down

COMPETITIVE LANDSCAPE

Hand dishwashing in Algeria is fragmented

Henkel continues to lead dishwashing in Algeria

Automatic dishwashing in Algeria is concentrated

CATEGORY INDICATORS

Table 22 Household Possession of Dishwashers 2012-2017

CATEGORY DATA

Table 23 Sales of Dishwashing by Category: Value 2012-2017
Table 24 Sales of Dishwashing by Category: % Value Growth 2012-2017
Table 25 NBO Company Shares of Dishwashing: % Value 2013-2017
Table 26 LBN Brand Shares of Dishwashing: % Value 2014-2017
Table 27 Forecast Sales of Dishwashing by Category: Value 2017-2022
Table 28 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022

Home Insecticides in Algeria

HEADLINES

PROSPECTS

Several trends to contribute to home insecticides’ growth

A slowdown in growth rates predicted

Spray/aerosol insecticides dominate

COMPETITIVE LANDSCAPE

ALDAR maintains its leading position in home insecticides

Second-placed Groupe Spi-Sophia leads electric insecticides

Homes insecticides dominated by domestic production in Algeria

CATEGORY DATA

Table 29 Sales of Home Insecticides by Category: Value 2012-2017
Table 30 Sales of Home Insecticides by Category: % Value Growth 2012-2017
Table 31 NBO Company Shares of Home Insecticides: % Value 2013-2017
Table 32 LBN Brand Shares of Home Insecticides: % Value 2014-2017
Table 33 Forecast Sales of Home Insecticides by Category: Value 2017-2022
Table 34 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022

Laundry Care in Algeria

HEADLINES

PROSPECTS

Laundry care dominates home care in Algeria

Standard powder detergents remains dominant

Despite fast growth, liquid detergents remains in a niche

COMPETITIVE LANDSCAPE

Henkel Algérie SPA leads laundry care due to strong brand recognition

Procter & Gamble loses ground due to restrictions on imports

International brands dominate, but challengers are strengthening

CATEGORY INDICATORS

Table 35 Household Possession of Washing Machines 2012-2017

CATEGORY DATA

Table 36 Sales of Laundry Care by Category: Value 2012-2017
Table 37 Sales of Laundry Care by Category: % Value Growth 2012-2017
Table 38 Sales of Laundry Detergents by Category: Value 2012-2017
Table 39 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
Table 40 NBO Company Shares of Laundry Care: % Value 2013-2017
Table 41 LBN Brand Shares of Laundry Care: % Value 2014-2017
Table 42 NBO Company Shares of Laundry Detergents: % Value 2013-2017
Table 43 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
Table 44 Forecast Sales of Laundry Care by Category: Value 2017-2022
Table 45 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022

Polishes in Algeria

HEADLINES

PROSPECTS

Several positive trends will sustain polishes’ growth

Furniture polish to remain dominant

Growth of polishes to slow down

COMPETITIVE LANDSCAPE

Spring Sarl continues to lead polishes in Algeria

Palc consolidates its second place

Smaller players enter polishes in Algeria

CATEGORY DATA

Table 46 Sales of Polishes by Category: Value 2012-2017
Table 47 Sales of Polishes by Category: % Value Growth 2012-2017
Table 48 NBO Company Shares of Polishes: % Value 2013-2017
Table 49 LBN Brand Shares of Polishes: % Value 2014-2017
Table 50 Forecast Sales of Polishes by Category: Value 2017-2022
Table 51 Forecast Sales of Polishes by Category: % Value Growth 2017-2022

Surface Care in Algeria

HEADLINES

PROSPECTS

Surface care to witness a positive performance over the forecast period

Standard and economy brands likely to gain ground

Multi-purpose cleaners to see the biggest increase in actual value sales

COMPETITIVE LANDSCAPE

Henkel is the clear leading player in surface care in Algeria

Competitive landscape remains unchanged

Multinationals dominate but domestic brands’ share is growing

CATEGORY DATA

Table 52 Sales of Surface Care by Category: Value 2012-2017
Table 53 Sales of Surface Care by Category: % Value Growth 2012-2017
Table 54 NBO Company Shares of Surface Care: % Value 2013-2017
Table 55 LBN Brand Shares of Surface Care: % Value 2014-2017
Table 56 Forecast Sales of Surface Care by Category: Value 2017-2022
Table 57 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022

Toilet Care in Algeria

HEADLINES

PROSPECTS

Toilet care expected to record healthy growth

Toilet liquids dominates, but other categories are set to grow

Growth constraints will moderate forecast period growth

COMPETITIVE LANDSCAPE

Colgate-Palmolive continues as clear leading player

Imported brands continue losing ground

International brands lead but domestic products are gaining shares

CATEGORY DATA

Table 58 Sales of Toilet Care by Category: Value 2012-2017
Table 59 Sales of Toilet Care by Category: % Value Growth 2012-2017
Table 60 NBO Company Shares of Toilet Care: % Value 2013-2017
Table 61 LBN Brand Shares of Toilet Care: % Value 2014-2017
Table 62 Forecast Sales of Toilet Care by Category: Value 2017-2022
Table 63 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Home Care in Algeria

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Executive Summary

New Report Guarantee

Favourable trends continue driving home care sales growth

Growing demand for economy brands is driven by severe price increases

Multinationals still dominate, although domestic brands are gaining ground

Independent small grocers continues to dominate but modern retailing is growing faster

Although slowing down, further growth is expected over the forecast period

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Home Care in Algeria

EXECUTIVE SUMMARY

Favourable trends continue driving home care sales growth

Growing demand for economy brands is driven by severe price increases

Multinationals still dominate, although domestic brands are gaining ground

Independent small grocers continues to dominate but modern retailing is growing faster

Although slowing down, further growth is expected over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

Air Care in Algeria

HEADLINES

PROSPECTS

Air care to continue growing but remain small

Growth to slow down

New product developments will sustain growth

COMPETITIVE LANDSCAPE

SC Johnson & Son Ltd leads

Multinationals dominate

Domestic Cophyd records the fastest growth

CATEGORY DATA

Bleach in Algeria

HEADLINES

PROSPECTS

Bleach to continue seeing healthy growth

Economic crisis predicted to slow down bleach’s growth

Bleach expected to witness further innovation and diversification

COMPETITIVE LANDSCAPE

Bleach is very fragmented in Algeria

Bref remains the leading brand

Domestic brands are gaining share

CATEGORY DATA

Dishwashing in Algeria

HEADLINES

PROSPECTS

Dishwashing expected to see strong growth

Automatic dishwashing grows fastest

Dishwashing growth to slow down

COMPETITIVE LANDSCAPE

Hand dishwashing in Algeria is fragmented

Henkel continues to lead dishwashing in Algeria

Automatic dishwashing in Algeria is concentrated

CATEGORY INDICATORS

CATEGORY DATA

Home Insecticides in Algeria

HEADLINES

PROSPECTS

Several trends to contribute to home insecticides’ growth

A slowdown in growth rates predicted

Spray/aerosol insecticides dominate

COMPETITIVE LANDSCAPE

ALDAR maintains its leading position in home insecticides

Second-placed Groupe Spi-Sophia leads electric insecticides

Homes insecticides dominated by domestic production in Algeria

CATEGORY DATA

Laundry Care in Algeria

HEADLINES

PROSPECTS

Laundry care dominates home care in Algeria

Standard powder detergents remains dominant

Despite fast growth, liquid detergents remains in a niche

COMPETITIVE LANDSCAPE

Henkel Algérie SPA leads laundry care due to strong brand recognition