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Country Report

Home Care in

Home Care in Algeria

Feb 2019

US$2,650

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Executive Summary

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Growing consumer awareness and urbanisation sustain growth in home care

In 2018, home care in Algeria continued to post a positive performance in current value terms, as a result of the country’s expanding population and unit price increases fuelled by inflation. In addition, most categories registered positive performances in both volume terms and value terms at constant 2018 prices, thanks to increasing consumer awareness, the growing focus on hygiene and widening distribution through modern retail outlets.

Consumers seek value for money in home care

Value growth remained stable within home care in 2018. Consumer sentiment remained weak amidst the rising cost of living in Algeria and economic uncertainty, which was mostly felt by the low- and middle-income segments.

Foreign manufacturers lead, but domestic players gain ground

Ongoing economic hardship and inflation drove sharp price rises for all products; in particular imported goods. Thus, although international brands, especially those manufactured locally, continued to dominate, the share of domestic brands continued to grow in many home care categories.

Independent small grocers dominates, but modern retailers show greater potential

Independent small grocers continued to account for the largest share of value sales in home care in 2018, largely because these outlets are convenient for consumers, located close to residential areas. In addition, the channel enjoys a large number of outlets, wide geographic coverage and long opening hours, offering a large range of products.

Value growth is expected over the forecast period

Due to the uncertain economic outlook, home care is predicted to record moderate value growth at constant 2018 prices over the forecast period. Rising inflation, local currency devaluation and declining disposable incomes will push consumers to choose much cheaper products, which represents a real threat to forecast volume and value growth in home care, driving a relative slowdown at constant 2018 prices.

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Home Care Sample Report Home Care Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Care industry in Algeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Care industry in Algeria, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Algeria for free:

The Home Care in Algeria market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Care in Algeria?
What are the major brands in Algeria?
What is the importance of the trend towards environmentally friendly products in home care?
What are the main growth drivers of the home care market in Algeria?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Home Care in Algeria

EXECUTIVE SUMMARY

Growing consumer awareness and urbanisation sustain growth in home care

Consumers seek value for money in home care

Foreign manufacturers lead, but domestic players gain ground

Independent small grocers dominates, but modern retailers show greater potential

Value growth is expected over the forecast period

MARKET INDICATORS

Table 1 Households 2013-2018

MARKET DATA

Table 2 Sales of Home Care by Category: Value 2013-2018
Table 3 Sales of Home Care by Category: % Value Growth 2013-2018
Table 4 NBO Company Shares of Home Care: % Value 2014-2018
Table 5 LBN Brand Shares of Home Care: % Value 2015-2018
Table 6 Distribution of Home Care by Format: % Value 2013-2018
Table 7 Distribution of Home Care by Format and Category: % Value 2018
Table 8 Forecast Sales of Home Care by Category: Value 2018-2023
Table 9 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Air Care in Algeria

HEADLINES

PROSPECTS

Although it remains a niche in Algeria, air care is set to record growth

Algerian economic downturn is predicted to slow growth

New product launches are expected in air care during the forecast period

COMPETITIVE LANDSCAPE

SC Johnson & Son remains the leader in air care

Cophyd continues to perform well

International brands lead air care

CATEGORY DATA

Table 10 Sales of Air Care by Category: Value 2013-2018
Table 11 Sales of Air Care by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Air Care: % Value 2014-2018
Table 13 LBN Brand Shares of Air Care: % Value 2015-2018
Table 14 Forecast Sales of Air Care by Category: Value 2018-2023
Table 15 Forecast Sales of Air Care by Category: % Value Growth 2018-2023

Bleach in Algeria

HEADLINES

PROSPECTS

Bleach is expected to record a positive performance during the forecast period

Growth is expected to be hindered by the economic crisis

New launches are projected in bleach during the forecast period

COMPETITIVE LANDSCAPE

Bleach remains fragmented in the Algerian market

Henkel Algérie leads bleach thanks to the success of its flagship brand Bref

Domestic production is increasingly gaining ground in bleach

CATEGORY DATA

Table 16 Sales of Bleach: Value 2013-2018
Table 17 Sales of Bleach: % Value Growth 2013-2018
Table 18 NBO Company Shares of Bleach: % Value 2014-2018
Table 19 LBN Brand Shares of Bleach: % Value 2015-2018
Table 20 Forecast Sales of Bleach: Value 2018-2023
Table 21 Forecast Sales of Bleach: % Value Growth 2018-2023

Dishwashing in Algeria

HEADLINES

PROSPECTS

Dishwashing is projected to witness healthy growth

Slower growth is predicted for dishwashing over the forecast period

Automatic dishwashing is expected to continue performing strongly

COMPETITIVE LANDSCAPE

Henkel Algérie remains among the leaders in dishwashing

The fragmentation of dishwashing in Algeria

Automatic dishwashing brands are emerging

CATEGORY INDICATORS

Table 22 Household Possession of Dishwashers 2013-2018

CATEGORY DATA

Table 23 Sales of Dishwashing by Category: Value 2013-2018
Table 24 Sales of Dishwashing by Category: % Value Growth 2013-2018
Table 25 NBO Company Shares of Dishwashing: % Value 2014-2018
Table 26 LBN Brand Shares of Dishwashing: % Value 2015-2018
Table 27 Forecast Sales of Dishwashing by Category: Value 2018-2023
Table 28 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

Home Insecticides in Algeria

HEADLINES

PROSPECTS

Growth is expected for home insecticides over the forecast period

Volume growth in home insecticides is expected to slow down

Sales of electric insecticides are not projected to pick up

COMPETITIVE LANDSCAPE

The Moubyd brand by ALDAR leads home insecticides

Groupe Spi-Sophia maintains its second position

Domestic production continues to lead in home insecticides

CATEGORY DATA

Table 29 Sales of Home Insecticides by Category: Value 2013-2018
Table 30 Sales of Home Insecticides by Category: % Value Growth 2013-2018
Table 31 NBO Company Shares of Home Insecticides: % Value 2014-2018
Table 32 LBN Brand Shares of Home Insecticides: % Value 2015-2018
Table 33 Forecast Sales of Home Insecticides by Category: Value 2018-2023
Table 34 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023

Laundry Care in Algeria

HEADLINES

PROSPECTS

Laundry care will remain the dominant category within home care in Algeria

Slower growth is expected for laundry care over the forecast period

Standard powder detergents will continue shaping the category

COMPETITIVE LANDSCAPE

Henkel Algérie continues to lead, although loses ground

Locally manufactured international brands dominate; domestic brands gain ground

Star Brands Algeria continues to lose share

CATEGORY INDICATORS

Table 35 Household Possession of Washing Machines 2013-2018

CATEGORY DATA

Table 36 Sales of Laundry Care by Category: Value 2013-2018
Table 37 Sales of Laundry Care by Category: % Value Growth 2013-2018
Table 38 Sales of Laundry Detergents by Category: Value 2013-2018
Table 39 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
Table 40 NBO Company Shares of Laundry Care: % Value 2014-2018
Table 41 LBN Brand Shares of Laundry Care: % Value 2015-2018
Table 42 NBO Company Shares of Laundry Detergents: % Value 2014-2018
Table 43 LBN Brand Shares of Laundry Detergents: % Value 2015-2018
Table 44 Forecast Sales of Laundry Care by Category: Value 2018-2023
Table 45 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023

Polishes in Algeria

HEADLINES

PROSPECTS

Growth will be fuelled by positive trends

Slower growth is predicted for polishes over the forecast period

Furniture polish is expected to continue shaping the category

COMPETITIVE LANDSCAPE

Spring remains the leader in polishes in Algeria

PALC Chemical Algerie remains second in polishes

Smaller polishes players are emerging in Algeria

CATEGORY DATA

Table 46 Sales of Polishes by Category: Value 2013-2018
Table 47 Sales of Polishes by Category: % Value Growth 2013-2018
Table 48 NBO Company Shares of Polishes: % Value 2014-2018
Table 49 LBN Brand Shares of Polishes: % Value 2015-2018
Table 50 Forecast Sales of Polishes by Category: Value 2018-2023
Table 51 Forecast Sales of Polishes by Category: % Value Growth 2018-2023

Surface Care in Algeria

HEADLINES

PROSPECTS

Surface care is set to see healthy growth

Growth in surface care is predicted to slow over the forecast period

Multipurpose cleaners will continue to perform well

COMPETITIVE LANDSCAPE

Henkel continues to lead surface care

The Procter & Gamble Co sees a share decline due to stock-outs

International brands dominate, although domestic brands are gaining share

CATEGORY DATA

Table 52 Sales of Surface Care by Category: Value 2013-2018
Table 53 Sales of Surface Care by Category: % Value Growth 2013-2018
Table 54 NBO Company Shares of Surface Care: % Value 2014-2018
Table 55 LBN Brand Shares of Surface Care: % Value 2015-2018
Table 56 Forecast Sales of Surface Care by Category: Value 2018-2023
Table 57 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023

Toilet Care in Algeria

HEADLINES

PROSPECTS

High unit prices will continue to hamper growth

The consumer base for toilet care products will remain limited

Retail modernisation is expected to fuel growth in toilet care products

COMPETITIVE LANDSCAPE

Colgate-Palmolive Co maintains its lead in toilet care

Procter & Gamble and SC Johnson are affected by restrictions on imports

Multinationals dominate, although domestic production is growing

CATEGORY DATA

Table 58 Sales of Toilet Care by Category: Value 2013-2018
Table 59 Sales of Toilet Care by Category: % Value Growth 2013-2018
Table 60 NBO Company Shares of Toilet Care: % Value 2014-2018
Table 61 LBN Brand Shares of Toilet Care: % Value 2015-2018
Table 62 Forecast Sales of Toilet Care by Category: Value 2018-2023
Table 63 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Home Care in Algeria

New Report Guarantee

Executive Summary

New Report Guarantee

Growing consumer awareness and urbanisation sustain growth in home care

Consumers seek value for money in home care

Foreign manufacturers lead, but domestic players gain ground

Independent small grocers dominates, but modern retailers show greater potential

Value growth is expected over the forecast period

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Home Care in Algeria

EXECUTIVE SUMMARY

Growing consumer awareness and urbanisation sustain growth in home care

Consumers seek value for money in home care

Foreign manufacturers lead, but domestic players gain ground

Independent small grocers dominates, but modern retailers show greater potential

Value growth is expected over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

Air Care in Algeria

HEADLINES

PROSPECTS

Although it remains a niche in Algeria, air care is set to record growth

Algerian economic downturn is predicted to slow growth

New product launches are expected in air care during the forecast period

COMPETITIVE LANDSCAPE

SC Johnson & Son remains the leader in air care

Cophyd continues to perform well

International brands lead air care

CATEGORY DATA

Bleach in Algeria

HEADLINES

PROSPECTS

Bleach is expected to record a positive performance during the forecast period

Growth is expected to be hindered by the economic crisis

New launches are projected in bleach during the forecast period

COMPETITIVE LANDSCAPE

Bleach remains fragmented in the Algerian market

Henkel Algérie leads bleach thanks to the success of its flagship brand Bref

Domestic production is increasingly gaining ground in bleach

CATEGORY DATA

Dishwashing in Algeria

HEADLINES

PROSPECTS

Dishwashing is projected to witness healthy growth

Slower growth is predicted for dishwashing over the forecast period

Automatic dishwashing is expected to continue performing strongly

COMPETITIVE LANDSCAPE

Henkel Algérie remains among the leaders in dishwashing

The fragmentation of dishwashing in Algeria

Automatic dishwashing brands are emerging

CATEGORY INDICATORS

CATEGORY DATA

Home Insecticides in Algeria

HEADLINES

PROSPECTS

Growth is expected for home insecticides over the forecast period

Volume growth in home insecticides is expected to slow down

Sales of electric insecticides are not projected to pick up

COMPETITIVE LANDSCAPE

The Moubyd brand by ALDAR leads home insecticides

Groupe Spi-Sophia maintains its second position

Domestic production continues to lead in home insecticides

CATEGORY DATA

Laundry Care in Algeria

HEADLINES

PROSPECTS

Laundry care will remain the dominant category within home care in Algeria

Slower growth is expected for laundry care over the forecast period

Standard powder detergents will continue shaping the category

COMPETITIVE LANDSCAPE

Henkel Algérie continues to lead, although loses ground