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Country Report

Home Care in

Home Care in Algeria

Feb 2020

US$2,650

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Home care sees continued current value growth in 2019

Algeria’s economy enjoyed a modest upswing towards the end of the review period, with a marginal rise in GDP and a decrease in inflation. However, as the exchange rate continued to decline, inflation began to rise again in 2019.

Urbanisation fuels trends towards efficiency and convenience

Algeria’s urban population continued to grow in 2019 and along with the rising number of women joining the workforce boosted sales in home care products designed to make household tasks easier and more convenient to carry out. The continued growth of sales of dishwashers and washing machines supported the growth of laundry care and dishwashing products.

Domestic players gain ground in an environment still led by multinationals

Multinationals continued to lead home care in Algeria in 2019, seeing reduced stock-outs thanks to the lifting of restrictions on some imported goods. However, the introduction of duties levied on imported foreign brands pushed up prices of global brands.

Traditional grocery retailers continue to dominate, but modern retailers are growing

Traditional grocery retailers continued to account for the largest share of value sales in home care in 2019. However, rapid urbanisation led to the nationwide expansion and development of modern grocery retailers such a hypermarkets and supermarkets, and such channels are predicted to increase their share of sales over the forecast period.

Value growth is will continue over the forecast period

Home care is expected to see only moderate value growth at constant 2019 prices over the forecast period, which will continue to slow alongside declining growth of volume sales. Algeria is likely to see continuing rising inflation and local currency devaluation, with resulting reduced discretionary spending due to declining disposable income.

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Home Care Sample Report Home Care Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Care industry in Algeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Care industry in Algeria, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Algeria for free:

The Home Care in Algeria market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Care in Algeria?
What are the major brands in Algeria?
What is the importance of the trend towards environmentally friendly products in home care?
What are the main growth drivers of the home care market in Algeria?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Home Care in Algeria

EXECUTIVE SUMMARY

Home care sees continued current value growth in 2019

Urbanisation fuels trends towards efficiency and convenience

Domestic players gain ground in an environment still led by multinationals

Traditional grocery retailers continue to dominate, but modern retailers are growing

Value growth is will continue over the forecast period

MARKET INDICATORS

Table 1 Households 2014-2019

MARKET DATA

Table 2 Sales of Home Care by Category: Value 2014-2019
Table 3 Sales of Home Care by Category: % Value Growth 2014-2019
Table 4 NBO Company Shares of Home Care: % Value 2015-2019
Table 5 LBN Brand Shares of Home Care: % Value 2016-2019
Table 6 Distribution of Home Care by Format: % Value 2014-2019
Table 7 Distribution of Home Care by Format and Category: % Value 2019
Table 8 Forecast Sales of Home Care by Category: Value 2019-2024
Table 9 Forecast Sales of Home Care by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Air Care in Algeria

HEADLINES

PROSPECTS

Air care remains niche but is forecast to see further growth

Slow growth predicted for air care products

New product launches forecast for air care

COMPETITIVE LANDSCAPE

SC Johnson & Son remains the leader in air care

Domestic player Cophyd continues to perform well

Multinationals lead air care in 2019

CATEGORY DATA

Table 10 Sales of Air Care by Category: Value 2014-2019
Table 11 Sales of Air Care by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Air Care: % Value 2015-2019
Table 13 LBN Brand Shares of Air Care: % Value 2016-2019
Table 14 Forecast Sales of Air Care by Category: Value 2019-2024
Table 15 Forecast Sales of Air Care by Category: % Value Growth 2019-2024

Bleach in Algeria

HEADLINES

PROSPECTS

Consumers remain convinced by superior cleaning powers of bleach

Growth will be hampered hindered by economic conditions

Scented bleach appeals to higher income earners

COMPETITIVE LANDSCAPE

Henkel leads a fragmented bleach in 2019

Rising consumer demand boosts sales in bleach

Domestic production satisfies demand from low income consumers

CATEGORY DATA

Table 16 Sales of Bleach: Value 2014-2019
Table 17 Sales of Bleach: % Value Growth 2014-2019
Table 18 NBO Company Shares of Bleach: % Value 2015-2019
Table 19 LBN Brand Shares of Bleach: % Value 2016-2019
Table 20 Forecast Sales of Bleach: Value 2019-2024
Table 21 Forecast Sales of Bleach: % Value Growth 2019-2024

Dishwashing in Algeria

HEADLINES

PROSPECTS

Women at work support sales of dishwashers

Slower growth expected over the forecast period

Automatic dishwashing will continue to drive growth

COMPETITIVE LANDSCAPE

Henkel Algérie maintains its lead in 2019

Dishwashing remains fragmented in Algeria

Sun, Finish and Test brands see growth through activity

CATEGORY DATA

Table 22 Sales of Dishwashing by Category: Value 2014-2019
Table 23 Sales of Dishwashing by Category: % Value Growth 2014-2019
Table 24 NBO Company Shares of Dishwashing: % Value 2015-2019
Table 25 LBN Brand Shares of Dishwashing: % Value 2016-2019
Table 26 Forecast Sales of Dishwashing by Category: Value 2019-2024
Table 27 Forecast Sales of Dishwashing by Category: % Value Growth 2019-2024

Home Insecticides in Algeria

HEADLINES

PROSPECTS

Home insecticides predicted to grow with Algerian’s insect population

Volume growth will slow down over the forecast period

Home insecticides to remain dominated by spray/aerosol insecticides

COMPETITIVE LANDSCAPE

ALDAR continues to lead with its Moubyd brand

Groupe Spi-Sophia stays in second place

Domestic production continues to lead in home insecticides

CATEGORY DATA

Table 28 Sales of Home Insecticides by Category: Value 2014-2019
Table 29 Sales of Home Insecticides by Category: % Value Growth 2014-2019
Table 30 NBO Company Shares of Home Insecticides: % Value 2015-2019
Table 31 LBN Brand Shares of Home Insecticides: % Value 2016-2019
Table 32 Forecast Sales of Home Insecticides by Category: Value 2019-2024
Table 33 Forecast Sales of Home Insecticides by Category: % Value Growth 2019-2024

Laundry Care in Algeria

HEADLINES

PROSPECTS

Laundry care hold highest value share in home care in Algeria

Economic hardship will lead to slower growth

Consumers favour standard powder detergents

COMPETITIVE LANDSCAPE

Henkel Algérie maintains its lead as domestic companies gain ground

Multinationals lead the way, but local brands hold their own

Star Brands Algeria continues to lose share

CATEGORY INDICATORS

Table 34 Household Possession of Washing Machines 2014-2019

CATEGORY DATA

Table 35 Sales of Laundry Care by Category: Value 2014-2019
Table 36 Sales of Laundry Care by Category: % Value Growth 2014-2019
Table 37 Sales of Laundry Detergents by Category: Value 2014-2019
Table 38 Sales of Laundry Detergents by Category: % Value Growth 2014-2019
Table 39 NBO Company Shares of Laundry Care: % Value 2015-2019
Table 40 LBN Brand Shares of Laundry Care: % Value 2016-2019
Table 41 NBO Company Shares of Laundry Detergents: % Value 2015-2019
Table 42 LBN Brand Shares of Laundry Detergents: % Value 2016-2019
Table 43 Forecast Sales of Laundry Care by Category: Value 2019-2024
Table 44 Forecast Sales of Laundry Care by Category: % Value Growth 2019-2024

Polishes in Algeria

HEADLINES

PROSPECTS

Construction and urbanisation predicted to fuel growth of polishes

Slower growth predicted as polishes not seen as necessary

Furniture polish will continue to fuel growth in polishes

COMPETITIVE LANDSCAPE

Spring continues to lead polishes in Algeria in 2019

PALC Chemical Algerie remains in second place

Smaller players start to emerge in polishes

CATEGORY DATA

Table 45 Sales of Polishes by Category: Value 2014-2019
Table 46 Sales of Polishes by Category: % Value Growth 2014-2019
Table 47 NBO Company Shares of Polishes: % Value 2015-2019
Table 48 LBN Brand Shares of Polishes: % Value 2016-2019
Table 49 Forecast Sales of Polishes by Category: Value 2019-2024
Table 50 Forecast Sales of Polishes by Category: % Value Growth 2019-2024

Surface Care in Algeria

HEADLINES

PROSPECTS

Conditions favour continued growth of surface care

Volume sales will slow as purchasing power declines

Multi-purpose cleaners will continue to appeal to consumer needs

COMPETITIVE LANDSCAPE

Henkel’s Bref brand stays on top in 2019

Procter & Gamble’s Mr Proper brand sees an increase in growth

Domestic brands gaining share despite continued reign of multinationals

CATEGORY DATA

Table 51 Sales of Surface Care by Category: Value 2014-2019
Table 52 Sales of Surface Care by Category: % Value Growth 2014-2019
Table 53 NBO Company Shares of Surface Care: % Value 2015-2019
Table 54 LBN Brand Shares of Surface Care: % Value 2016-2019
Table 55 Forecast Sales of Surface Care by Category: Value 2019-2024
Table 56 Forecast Sales of Surface Care by Category: % Value Growth 2019-2024

Toilet Care in Algeria

HEADLINES

PROSPECTS

High unit prices will continue to hinder sales

Limited consumer base for toilet care products

Retail modernisation predicted to drive growth in toilet care products

COMPETITIVE LANDSCAPE

Colgate-Palmolive Co maintains its lead in toilet care

Procter & Gamble continues to lose share in 2019

Domestic production growing but multinationals still ahead

CATEGORY DATA

Table 57 Sales of Toilet Care by Category: Value 2014-2019
Table 58 Sales of Toilet Care by Category: % Value Growth 2014-2019
Table 59 NBO Company Shares of Toilet Care: % Value 2015-2019
Table 60 LBN Brand Shares of Toilet Care: % Value 2016-2019
Table 61 Forecast Sales of Toilet Care by Category: Value 2019-2024
Table 62 Forecast Sales of Toilet Care by Category: % Value Growth 2019-2024

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Megatrends

Country Report

Home Care in Algeria

New Report Guarantee

Executive Summary

New Report Guarantee

Home care sees continued current value growth in 2019

Urbanisation fuels trends towards efficiency and convenience

Domestic players gain ground in an environment still led by multinationals

Traditional grocery retailers continue to dominate, but modern retailers are growing

Value growth is will continue over the forecast period

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Home Care in Algeria

EXECUTIVE SUMMARY

Home care sees continued current value growth in 2019

Urbanisation fuels trends towards efficiency and convenience

Domestic players gain ground in an environment still led by multinationals

Traditional grocery retailers continue to dominate, but modern retailers are growing

Value growth is will continue over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

Air Care in Algeria

HEADLINES

PROSPECTS

Air care remains niche but is forecast to see further growth

Slow growth predicted for air care products

New product launches forecast for air care

COMPETITIVE LANDSCAPE

SC Johnson & Son remains the leader in air care

Domestic player Cophyd continues to perform well

Multinationals lead air care in 2019

CATEGORY DATA

Bleach in Algeria

HEADLINES

PROSPECTS

Consumers remain convinced by superior cleaning powers of bleach

Growth will be hampered hindered by economic conditions

Scented bleach appeals to higher income earners

COMPETITIVE LANDSCAPE

Henkel leads a fragmented bleach in 2019

Rising consumer demand boosts sales in bleach

Domestic production satisfies demand from low income consumers

CATEGORY DATA

Dishwashing in Algeria

HEADLINES

PROSPECTS

Women at work support sales of dishwashers

Slower growth expected over the forecast period

Automatic dishwashing will continue to drive growth

COMPETITIVE LANDSCAPE

Henkel Algérie maintains its lead in 2019

Dishwashing remains fragmented in Algeria

Sun, Finish and Test brands see growth through activity

CATEGORY DATA

Home Insecticides in Algeria

HEADLINES

PROSPECTS

Home insecticides predicted to grow with Algerian’s insect population

Volume growth will slow down over the forecast period

Home insecticides to remain dominated by spray/aerosol insecticides

COMPETITIVE LANDSCAPE

ALDAR continues to lead with its Moubyd brand

Groupe Spi-Sophia stays in second place

Domestic production continues to lead in home insecticides

CATEGORY DATA

Laundry Care in Algeria

HEADLINES

PROSPECTS

Laundry care hold highest value share in home care in Algeria

Economic hardship will lead to slower growth

Consumers favour standard powder detergents

COMPETITIVE LANDSCAPE

Henkel Algérie maintains its lead as domestic companies gain ground

Multinationals lead the way, but local brands hold their own