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Country Report

Home Care in

Home Care in Algeria

Feb 2021

US$2,650

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Executive Summary

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COVID-19 impact on home care

Home care has been responding exceptionally well to the newly arisen circumstances, benefitting from the central role it plays in mitigating the risk of infection of COVID-19 and consumers have responded by developing more hygiene-centric lifestyles.

COVID-19 country impact

On 17 March, the country closed its land, air and sea borders to travellers and banned mass gatherings, including for collective prayers. On 23 March, total lockdown was imposed in the prefecture of Blida, near Algiers, the initial focal point of the epidemic in Algeria.

Company response

Domestic players adapted to COVID-19 and increasing price sensitivity by switching focus to cheaper brands and also producing larger product sizes, which are generally cheaper per unit. There was also stockpiling of products such as surface care and bleach, particularly early in lockdown, and this led to shortages, especially in more isolated parts of the country and local companies increased production in order to maintain supply.

Retailing shift

Unlike many other countries across the world, there was no surge in e-commerce due to COVID-19 in Algeria, as the infrastructure is not sufficiently developed yet for online shopping.

What next for home care?

In general, current value growth will continue on the same trajectory as the review period. However, it is expected that part of this growth will be driven by inflation and volume growth will actually be lower over the forecast period than over the review period, as consumers become increasingly price sensitive due to the continuing economic toll of COVID-19.

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Home Care Sample Report Home Care Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Care industry in Algeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Care industry in Algeria, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Algeria for free:

The Home Care in Algeria market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Care in Algeria?
What are the major brands in Algeria?
What is the importance of the trend towards environmentally friendly products in home care?
What are the main growth drivers of the home care market in Algeria?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Home Care in Algeria

EXECUTIVE SUMMARY

COVID-19 impact on home care

COVID-19 country impact

Company response

Retailing shift

What next for home care?

MARKET INDICATORS

Table 1 Households 2015-2020

MARKET DATA

Table 2 Sales of Home Care by Category: Value 2015-2020
Table 3 Sales of Home Care by Category: % Value Growth 2015-2020
Table 4 NBO Company Shares of Home Care: % Value 2016-2020
Table 5 LBN Brand Shares of Home Care: % Value 2017-2020
Table 6 Distribution of Home Care by Format: % Value 2015-2020
Table 7 Distribution of Home Care by Format and Category: % Value 2020
Table 8 Forecast Sales of Home Care by Category: Value 2020-2025
Table 9 Forecast Sales of Home Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Laundry Care in Algeria

KEY DATA FINDINGS

2020 IMPACT

Despite lower disposable incomes, laundry care registers healthy value growth

Henkel maintains its lead as domestic companies gain ground

Laundry care hold highest value share in home care in Algeria

RECOVERY AND OPPORTUNITIES

Niche products fail to gain value share as consumers prioritise essential products due to lower disposable incomes

Standard powder detergent will drive value growth, driven by portfolio extension and innovation

Eco-friendly products gain value share

CATEGORY INDICATORS

Table 10 Household Possession of Washing Machines 2015-2020

CATEGORY DATA

Table 11 Sales of Laundry Care by Category: Value 2015-2020
Table 12 Sales of Laundry Care by Category: % Value Growth 2015-2020
Table 13 Sales of Laundry Detergents by Category: Value 2015-2020
Table 14 Sales of Laundry Detergents by Category: % Value Growth 2015-2020
Table 15 NBO Company Shares of Laundry Care: % Value 2016-2020
Table 16 LBN Brand Shares of Laundry Care: % Value 2017-2020
Table 17 NBO Company Shares of Laundry Detergents: % Value 2016-2020
Table 18 LBN Brand Shares of Laundry Detergents: % Value 2017-2020
Table 19 Forecast Sales of Laundry Care by Category: Value 2020-2025
Table 20 Forecast Sales of Laundry Care by Category: % Value Growth 2020-2025

Dishwashing in Algeria

KEY DATA FINDINGS

2020 IMPACT

Interrupted supplies through 2020, due to restrictions on movement

Henkel Algérie maintains its lead in 2019

Dishwashing remains fragmented in Algeria

RECOVERY AND OPPORTUNITIES

Lower disposable incomes drive value growth in automatic dishwashing as households cannot afford to employ a cleaner

Automatic dishwashing gains value share over forecast period

Sustainability will drive value growth

CATEGORY INDICATORS

Table 21 Household Possession of Dishwashers 2015-2020

CATEGORY DATA

Table 22 Sales of Dishwashing by Category: Value 2015-2020
Table 23 Sales of Dishwashing by Category: % Value Growth 2015-2020
Table 24 NBO Company Shares of Dishwashing: % Value 2016-2020
Table 25 LBN Brand Shares of Dishwashing: % Value 2017-2020
Table 26 Forecast Sales of Dishwashing by Category: Value 2020-2025
Table 27 Forecast Sales of Dishwashing by Category: % Value Growth 2020-2025

Surface Care in Algeria

KEY DATA FINDINGS

2020 IMPACT

Multi-purpose products outperform specialised products

Henkel’s Bref brand stays on top

Domestic brands gaining share despite continued reign of multinationals

RECOVERY AND OPPORTUNITIES

Much lower value growth over forecast period, as disposable incomes fall

Eco-friendly products remain niche

Multi-purpose cleaners will continue to appeal to consumer needs

CATEGORY DATA

Table 28 Sales of Surface Care by Category: Value 2015-2020
Table 29 Sales of Surface Care by Category: % Value Growth 2015-2020
Table 30 NBO Company Shares of Surface Care: % Value 2016-2020
Table 31 LBN Brand Shares of Surface Care: % Value 2017-2020
Table 32 Forecast Sales of Surface Care by Category: Value 2020-2025
Table 33 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025

Bleach in Algeria

KEY DATA FINDINGS

2020 IMPACT

Bleach strongest performer in home care in 2020

Brand loyalty less important in bleach

Image of bleach not yet tarred by its chlorine content

RECOVERY AND OPPORTUNITIES

Lower value growth in 2021, due to stockpiling in 2020

Players diversify in terms of product sizes, formats and scent

Growth will be hampered hindered by economic conditions

CATEGORY DATA

Table 34 Sales of Bleach: Value 2015-2020
Table 35 Sales of Bleach: % Value Growth 2015-2020
Table 36 NBO Company Shares of Bleach: % Value 2016-2020
Table 37 LBN Brand Shares of Bleach: % Value 2017-2020
Table 38 Forecast Sales of Bleach: Value 2020-2025
Table 39 Forecast Sales of Bleach: % Value Growth 2020-2025

Toilet Care in Algeria

KEY DATA FINDINGS

2020 IMPACT

Local players gain value share due to interruption caused by COVID-19

Colgate-Palmolive Co maintains its lead in toilet care

Domestic production growing but multinationals still ahead

RECOVERY AND OPPORTUNITIES

Bleach steals value share from toilet care over forecast period

Limited consumer base for toilet care products

Retail modernisation predicted to drive growth in toilet care products

CATEGORY DATA

Table 40 Sales of Toilet Care by Category: Value 2015-2020
Table 41 Sales of Toilet Care by Category: % Value Growth 2015-2020
Table 42 NBO Company Shares of Toilet Care: % Value 2016-2020
Table 43 LBN Brand Shares of Toilet Care: % Value 2017-2020
Table 44 Forecast Sales of Toilet Care by Category: Value 2020-2025
Table 45 Forecast Sales of Toilet Care by Category: % Value Growth 2020-2025

Polishes in Algeria

KEY DATA FINDINGS

2020 IMPACT

Furniture polish strongest performer as consumers keep surfaces clean in order to stop spread of COVID-19

Spring continues to lead polishes in Algeria in 2020 but is losing value share

Furniture polish will continue to fuel growth in polishes

RECOVERY AND OPPORTUNITIES

Lower volume growth over forecast period

Construction and urbanisation predicted to fuel growth of polishes

Slower growth predicted of certain polishes

CATEGORY DATA

Table 46 Sales of Polishes by Category: Value 2015-2020
Table 47 Sales of Polishes by Category: % Value Growth 2015-2020
Table 48 NBO Company Shares of Polishes: % Value 2016-2020
Table 49 LBN Brand Shares of Polishes: % Value 2017-2020
Table 50 Forecast Sales of Polishes by Category: Value 2020-2025
Table 51 Forecast Sales of Polishes by Category: % Value Growth 2020-2025

Air Care in Algeria

KEY DATA FINDINGS

2020 IMPACT

COVID-19 negatively impacts air care

Top two multinationals have significant value share

Domestic player Cophyd continues to perform well

RECOVERY AND OPPORTUNITIES

Positive growth expected over forecast period

Expansion of modern grocery increases access to wider range of air care products

Air care remains niche but is forecast to see further growth

CATEGORY DATA

Table 52 Sales of Air Care by Category: Value 2015-2020
Table 53 Sales of Air Care by Category: % Value Growth 2015-2020
Table 54 NBO Company Shares of Air Care: % Value 2016-2020
Table 55 LBN Brand Shares of Air Care: % Value 2017-2020
Table 56 Forecast Sales of Air Care by Category: Value 2020-2025
Table 57 Forecast Sales of Air Care by Category: % Value Growth 2020-2025

Home Insecticides in Algeria

KEY DATA FINDINGS

2020 IMPACT

Worst performer in home care in 2020, as consumers prioritise cleaning products

ALDAR continues to lead with its Moubyd brand

Groupe Spi-Sophia stays in second place

Home insecticides to remain dominated by spray/aerosol insecticides

RECOVERY AND OPPORTUNITIES

Volume growth driven by increasing insect population

Home insecticides predicted to grow with Algerian’s insect population

Volume growth will slow down over the forecast period

CATEGORY DATA

Table 58 Sales of Home Insecticides by Category: Value 2015-2020
Table 59 Sales of Home Insecticides by Category: % Value Growth 2015-2020
Table 60 NBO Company Shares of Home Insecticides: % Value 2016-2020
Table 61 LBN Brand Shares of Home Insecticides: % Value 2017-2020
Table 62 Forecast Sales of Home Insecticides by Category: Value 2020-2025
Table 63 Forecast Sales of Home Insecticides by Category: % Value Growth 2020-2025

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Megatrends

Country Report

Home Care in Algeria

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on home care

COVID-19 country impact

Company response

Retailing shift

What next for home care?

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Home Care in Algeria

EXECUTIVE SUMMARY

COVID-19 impact on home care

COVID-19 country impact

Company response

Retailing shift

What next for home care?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Laundry Care in Algeria

KEY DATA FINDINGS

2020 IMPACT

Despite lower disposable incomes, laundry care registers healthy value growth

Henkel maintains its lead as domestic companies gain ground

Laundry care hold highest value share in home care in Algeria

RECOVERY AND OPPORTUNITIES

Niche products fail to gain value share as consumers prioritise essential products due to lower disposable incomes

Standard powder detergent will drive value growth, driven by portfolio extension and innovation

Eco-friendly products gain value share

CATEGORY INDICATORS

CATEGORY DATA

Dishwashing in Algeria

KEY DATA FINDINGS

2020 IMPACT

Interrupted supplies through 2020, due to restrictions on movement

Henkel Algérie maintains its lead in 2019

Dishwashing remains fragmented in Algeria

RECOVERY AND OPPORTUNITIES

Lower disposable incomes drive value growth in automatic dishwashing as households cannot afford to employ a cleaner

Automatic dishwashing gains value share over forecast period

Sustainability will drive value growth

CATEGORY INDICATORS

CATEGORY DATA

Surface Care in Algeria

KEY DATA FINDINGS

2020 IMPACT

Multi-purpose products outperform specialised products

Henkel’s Bref brand stays on top

Domestic brands gaining share despite continued reign of multinationals

RECOVERY AND OPPORTUNITIES

Much lower value growth over forecast period, as disposable incomes fall

Eco-friendly products remain niche

Multi-purpose cleaners will continue to appeal to consumer needs

CATEGORY DATA

Bleach in Algeria

KEY DATA FINDINGS

2020 IMPACT

Bleach strongest performer in home care in 2020

Brand loyalty less important in bleach

Image of bleach not yet tarred by its chlorine content

RECOVERY AND OPPORTUNITIES

Lower value growth in 2021, due to stockpiling in 2020

Players diversify in terms of product sizes, formats and scent

Growth will be hampered hindered by economic conditions

CATEGORY DATA

Toilet Care in Algeria

KEY DATA FINDINGS

2020 IMPACT

Local players gain value share due to interruption caused by COVID-19