Home Care in Algeria
Home care in 2022: The big picture
Table 1 Households 2017-2022
Table 2 Sales of Home Care by Category: Value 2017-2022
Table 3 Sales of Home Care by Category: % Value Growth 2017-2022
Table 4 NBO Company Shares of Home Care: % Value 2018-2022
Table 5 LBN Brand Shares of Home Care: % Value 2019-2022
Table 6 Distribution of Home Care by Format: % Value 2017-2022
Table 7 Distribution of Home Care by Format and Category: % Value 2022
Table 8 Forecast Sales of Home Care by Category: Value 2022-2027
Table 9 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
Summary 1 Research Sources
Air Care in Algeria
Limited volume growth as inflation dampens volume sales
Top two multinationals have significant value share
Spray/aerosol air fresheners remain the only significant option
Muted value and volume growth over forecast period
Other air care products could generate some sales over the forecast period
Spray/aerosol formats remain dominant, though consumers increasingly concerned about its negative side effects
Table 10 Sales of Air Care by Category: Value 2017-2022
Table 11 Sales of Air Care by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Air Care: % Value 2018-2022
Table 13 LBN Brand Shares of Air Care: % Value 2019-2022
Table 14 Forecast Sales of Air Care by Category: Value 2022-2027
Table 15 Forecast Sales of Air Care by Category: % Value Growth 2022-2027
Bleach in Algeria
Limited volume growth as inflation dampens volume sales
Economical pricing key driver of value sales
Little innovation within bleach
Bleak outlook for bleach over forecast period
Algerian consumers remain loyal to chlorine-based bleach
Players diversify in terms of product sizes, formats and scent
Table 16 Sales of Bleach: Value 2017-2022
Table 17 Sales of Bleach: % Value Growth 2017-2022
Table 18 NBO Company Shares of Bleach: % Value 2018-2022
Table 19 LBN Brand Shares of Bleach: % Value 2019-2022
Table 20 Forecast Sales of Bleach: Value 2022-2027
Table 21 Forecast Sales of Bleach: % Value Growth 2022-2027
Dishwashing in Algeria
Limited volume growth as inflation dampens volume sales
Henkel Algérie maintains its lead in 2022
Greener products out of reach for most consumers
Minimal constant value growth over forecast period
Automatic dishwashing to continue growing faster over the forecast period
Environmental concerns could benefit automatic dishwashing
Table 22 Household Possession of Dishwashers 2017-2022
Table 23 Sales of Dishwashing by Category: Value 2017-2022
Table 24 Sales of Dishwashing by Category: % Value Growth 2017-2022
Table 25 NBO Company Shares of Dishwashing: % Value 2018-2022
Table 26 LBN Brand Shares of Dishwashing: % Value 2019-2022
Table 27 Forecast Sales of Dishwashing by Category: Value 2022-2027
Table 28 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027
Home Insecticides in Algeria
Consumers prioritise affordability
ALDAR continues to lead with its Mauby brand
Spray/aerosol insecticides account for most value sales
Moderate volume growth over forecast period
Home insecticides to remain dominated by spray/aerosol insecticides
Consumers more concerned about toxic ingredients
Table 29 Sales of Home Insecticides by Category: Value 2017-2022
Table 30 Sales of Home Insecticides by Category: % Value Growth 2017-2022
Table 31 NBO Company Shares of Home Insecticides: % Value 2018-2022
Table 32 LBN Brand Shares of Home Insecticides: % Value 2019-2022
Table 33 Forecast Sales of Home Insecticides by Category: Value 2022-2027
Table 34 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027
Laundry Care in Algeria
Limited volume growth as inflation and also less worry over pandemic dampens volume sales
Changing of the guard, with Hayat DHC passing out Unilever to gain second position
Liquid detergent continues gaining value share
Minimal constant value growth over forecast period
Environmental factors to gain importance
Growing shift from powder to liquid format is expected
Table 35 Household Possession of Washing Machines 2017-2022
Table 36 Sales of Laundry Care by Category: Value 2017-2022
Table 37 Sales of Laundry Care by Category: % Value Growth 2017-2022
Table 38 Sales of Laundry Detergents by Category: Value 2017-2022
Table 39 Sales of Laundry Detergents by Category: % Value Growth 2017-2022
Table 40 NBO Company Shares of Laundry Care: % Value 2018-2022
Table 41 LBN Brand Shares of Laundry Care: % Value 2019-2022
Table 42 NBO Company Shares of Laundry Detergents: % Value 2018-2022
Table 43 LBN Brand Shares of Laundry Detergents: % Value 2019-2022
Table 44 Forecast Sales of Laundry Care by Category: Value 2022-2027
Table 45 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027
Polishes in Algeria
Limited volume growth as inflation dampens volume sales
Spring continues to lead polishes in Algeria but is losing value share
Furniture polish continues to fuel growth in polishes
Muted constant value growth over forecast period
Manufacturers expected to invest in other home care products, instead of polish
Floor and shoe polish negatively impacted by modern living
Table 46 Sales of Polishes by Category: Value 2017-2022
Table 47 Sales of Polishes by Category: % Value Growth 2017-2022
Table 48 NBO Company Shares of Polishes: % Value 2018-2022
Table 49 LBN Brand Shares of Polishes: % Value 2019-2022
Table 50 Forecast Sales of Polishes by Category: Value 2022-2027
Table 51 Forecast Sales of Polishes by Category: % Value Growth 2022-2027
Surface Care in Algeria
Best performing home care product in 2022
Local brands gaining value share
Multi-purpose cleaners account for most value sales
Positive outlook over forecast period
Multi-purpose cleaners continue to appeal to consumers
Consumers look for economies of scale
Table 52 Sales of Surface Care by Category: Value 2017-2022
Table 53 Sales of Surface Care by Category: % Value Growth 2017-2022
Table 54 NBO Company Shares of Surface Care: % Value 2018-2022
Table 55 LBN Brand Shares of Surface Care: % Value 2019-2022
Table 56 Forecast Sales of Surface Care by Category: Value 2022-2027
Table 57 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027
Toilet Care in Algeria
Limited volume growth as inflation and also less worry over pandemic dampens volume sales
Colgate-Palmolive Co maintains its lead in toilet care
Toilet liquids/foam the only significant product within toilet care
Positive outlook over forecast period
Toilet liquids/foams continues to be the most popular product, due to affordability
Fragrance an increasingly important attribute
Table 58 Sales of Toilet Care by Category: Value 2017-2022
Table 59 Sales of Toilet Care by Category: % Value Growth 2017-2022
Table 60 NBO Company Shares of Toilet Care: % Value 2018-2022
Table 61 LBN Brand Shares of Toilet Care: % Value 2019-2022
Table 62 Forecast Sales of Toilet Care by Category: Value 2022-2027
Table 63 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027