As an affluent country largely populated by people with cultural and religious imperatives to adhere to strict hygiene practices, Kuwait offers huge opportunities for home care brands. However, sales are under pressure due to the recent departure of many expatriates, who comprise the majority in Kuwait, due to narrowing employment opportunities for foreigners.
Since the outbreak of COVID-19 in 2020 home care products have become more popular due to the raised concerns surrounding hygiene and cleanliness. Even in 2022, as the fears and real threats associated with the pandemic have eased, many consumers continue to be concerned with the hygiene of their homes, with their cleaning habits formed during the pandemic becoming long-term habits.
In most middle-to-high-income households (especially families), a live-in maid is employed to carry out household cleaning chores and these employees are usually young women. In low-to-middle-income families, the wife or female head of the family is usually responsible for household cleaning tasks.
In 2022, there continues to be a big gap between the poor and the rich in Kuwait. For example, some of the richest families in the world live in Kuwait, however, there are also many expat workers who barely make enough to survive.
As mentioned above, Kuwait is a wealthy country by global standards, thanks to its abundant natural resources. This has made it possible for consistent and massive investment in the development and maintenance of key infrastructure and this supports economic growth and allows the country and its society to continue evolving and developing.
Over the forecast period, home care will continue to grow in popularity among consumers, especially as the pandemic has raised the overall awareness of cleanliness and hygiene.
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Understand the latest market trends and future growth opportunities for the Home Care industry in Kuwait with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home Care industry in Kuwait, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.See All of Our Definitions
This report originates from Passport, our Home Care research and analysis database.
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