Overall, 2018 was a positive year for home care but a number of challenges remain which could substantially alter the landscape and affect growth over the forecast period.
Across all home care categories, advances in product technology and complementary products were evident in 2018.
Irish consumers are traditionally loyal to brands that are either indigenous or have a manufacturing presence in the country.
Irish consumers have become increasingly militant about the environmental impact of their favourite products. Products that are perceived to be harmful to the environment or to health receive significant adverse media attention and publicity across all categories.
The economic outlook for Ireland is projected to remain bright with GDP expected to beat the EU average over the first half of the forecast period. With retail sales generally performing very strongly, this bodes well for home care as prices are expected to increase.
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This industry report originates from Passport, our Home Care market research database.