Home Care in Uruguay

March 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Home Care industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Air Care
  • Bleach
  • Dishwashing
  • Home Insecticides
  • Laundry Care
  • Polishes
  • Surface Care
  • Toilet Care

If you're in the Home Care industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Home Care in Uruguay report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Home Care in Uruguay?
  • Which are the leading brands in Home Care in Uruguay?
  • How are products distributed in Home Care in Uruguay?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Care products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Home Care in Uruguay

EXECUTIVE SUMMARY

Home care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home care?

MARKET INDICATORS

Table 1 Households 2016-2021

MARKET DATA

Table 2 Sales of Home Care by Category: Value 2016-2021 Table 3 Sales of Home Care by Category: % Value Growth 2016-2021 Table 4 NBO Company Shares of Home Care: % Value 2017-2021 Table 5 LBN Brand Shares of Home Care: % Value 2018-2021 Table 6 Penetration of Private Label in Home Care by Category: % Value 2016-2021 Table 7 Distribution of Home Care by Format: % Value 2016-2021 Table 8 Distribution of Home Care by Format and Category: % Value 2021 Table 9 Forecast Sales of Home Care by Category: Value 2021-2026 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

Laundry Care in Uruguay

KEY DATA FINDINGS

2021 DEVELOPMENTS

Strong recovery of laundry aids as children return to school and sporting activities
Unilever continues to lead in 2021 and faces no serious competition
Players focus on environmental issues as the eco-friendly trend gathers pace

PROSPECTS AND OPPORTUNITIES

Liquid detergents continue to outperform powder ones in 2022 and beyond
Lack of knowledge of correct dosage limits the development of concentrated liquid detergents
Bar detergents set to perform well over the forecast period

CATEGORY INDICATORS

Table 11 Household Possession of Washing Machines 2016-2021

CATEGORY DATA

Table 12 Sales of Laundry Care by Category: Value 2016-2021 Table 13 Sales of Laundry Care by Category: % Value Growth 2016-2021 Table 14 Sales of Laundry Aids by Category: Value 2016-2021 Table 15 Sales of Laundry Aids by Category: % Value Growth 2016-2021 Table 16 Sales of Laundry Detergents by Category: Value 2016-2021 Table 17 Sales of Laundry Detergents by Category: % Value Growth 2016-2021 Table 18 NBO Company Shares of Laundry Care: % Value 2017-2021 Table 19 LBN Brand Shares of Laundry Care: % Value 2018-2021 Table 20 NBO Company Shares of Laundry Aids: % Value 2017-2021 Table 21 LBN Brand Shares of Laundry Aids: % Value 2018-2021 Table 22 NBO Company Shares of Laundry Detergents: % Value 2017-2021 Table 23 LBN Brand Shares of Laundry Detergents: % Value 2018-2021 Table 24 Forecast Sales of Laundry Care by Category: Value 2021-2026 Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2021-2026

Dishwashing in Uruguay

KEY DATA FINDINGS

2021 DEVELOPMENTS

Volume sales of hand dishwashing remain strong despite slowed growth in 2021
The premiumisation trend continues to gather pace within hand dishwashing
Unilever del Uruguay maintains its leading position in 2021

PROSPECTS AND OPPORTUNITIES

Strong performance in 2022 and beyond as consumers continue to work from home
More affluent households expected to purchase a dishwasher in 2022 and beyond
Concentrated hand dishwashing detergents lead expansions in 2022 and beyond

CATEGORY INDICATORS

Table 26 Household Possession of Dishwashers 2015-2020

CATEGORY DATA

Table 27 Sales of Dishwashing by Category: Value 2016-2021 Table 28 Sales of Dishwashing by Category: % Value Growth 2016-2021 Table 29 NBO Company Shares of Dishwashing: % Value 2017-2021 Table 30 LBN Brand Shares of Dishwashing: % Value 2018-2021 Table 31 Forecast Sales of Dishwashing by Category: Value 2021-2026 Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2021-2026

Surface Care in Uruguay

KEY DATA FINDINGS

2021 DEVELOPMENTS

Surface care sees slowed demand in 2021 after the artificial boost seen in 2020
Multi-purpose cleaners and floor cleaners become more important as the initial virus-related concerns fade
SC Johnson & Son de Uruguay continues to lead after claiming first rank due to the COVID-19 pandemic

PROSPECTS AND OPPORTUNITIES

Disinfection continues to boost growth in 2022 and beyond
All-purpose cleaning wipes set to expand and become more popular in 2022 and beyond
Private label is anticipated to gain in value share

CATEGORY DATA

Table 33 Sales of Surface Care by Category: Value 2016-2021 Table 34 Sales of Surface Care by Category: % Value Growth 2016-2021 Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2016-2021 Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2016-2021 Table 37 NBO Company Shares of Surface Care: % Value 2017-2021 Table 38 LBN Brand Shares of Surface Care: % Value 2018-2021 Table 39 Forecast Sales of Surface Care by Category: Value 2021-2026 Table 40 Forecast Sales of Surface Care by Category: % Value Growth 2021-2026

Bleach in Uruguay

KEY DATA FINDINGS

2021 DEVELOPMENTS

Bleach returns to being unpopular in 2021 after the artificial boost seen in 2020
Consumers can now buy bleach free from mercury
Bleach is the only home care product area to be dominated by local players

PROSPECTS AND OPPORTUNITIES

Bleach performs well due to the ongoing economic crisis in 2022 and beyond
Gel bleach hoping to attract new consumers over the forecast period
Private brand poses a threat to leading bleach brands as the economic crisis continues

CATEGORY DATA

Table 41 Sales of Bleach: Value 2016-2021 Table 42 Sales of Bleach: % Value Growth 2016-2021 Table 43 NBO Company Shares of Bleach: % Value 2017-2021 Table 44 LBN Brand Shares of Bleach: % Value 2018-2021 Table 45 Forecast Sales of Bleach: Value 2021-2026 Table 46 Forecast Sales of Bleach: % Value Growth 2021-2026

Toilet Care in Uruguay

KEY DATA FINDINGS

2021 DEVELOPMENTS

Consumers return to prioritising fragrance in 2021
Rim blocks remains the most popular product area however other products are gaining popularity
SC Johnson & Son de Uruguay leads with its fragmented brands

PROSPECTS AND OPPORTUNITIES

Ongoing hygiene standards and remote working encourages the demand for toilet care
Toilet liquids and in-cistern devices present the best outlook for 2022 and beyond
The lack of sediments potentially reduces the need of toilet care products

CATEGORY DATA

Table 47 Sales of Toilet Care by Category: Value 2016-2021 Table 48 Sales of Toilet Care by Category: % Value Growth 2016-2021 Table 49 NBO Company Shares of Toilet Care: % Value 2017-2021 Table 50 LBN Brand Shares of Toilet Care: % Value 2018-2021 Table 51 Forecast Sales of Toilet Care by Category: Value 2021-2026 Table 52 Forecast Sales of Toilet Care by Category: % Value Growth 2021-2026

Polishes in Uruguay

KEY DATA FINDINGS

2021 DEVELOPMENTS

Shoe polish recovers in 2021 after witnessing decline in 2020
SC Johnson & Son de Uruguay continues to lead polishes in 2021
Brands discouraged to invest in polishes due to its declining trajectory

PROSPECTS AND OPPORTUNITIES

Changing lifestyles continue to negatively affect polishes overall
Floor polish continually seen as outdated and unessential in 2022 and beyond
Furniture polish set to see the least decline in demand

CATEGORY DATA

Table 53 Sales of Polishes by Category: Value 2016-2021 Table 54 Sales of Polishes by Category: % Value Growth 2016-2021 Table 55 NBO Company Shares of Polishes: % Value 2017-2021 Table 56 LBN Brand Shares of Polishes: % Value 2018-2021 Table 57 Forecast Sales of Polishes by Category: Value 2021-2026 Table 58 Forecast Sales of Polishes by Category: % Value Growth 2021-2026

Air Care in Uruguay

KEY DATA FINDINGS

2021 DEVELOPMENTS

Slight recovery for air care in 2021
Car air fresheners rebounds as consumers return to work and school
Multinationals continue to lead air care in 2021

PROSPECTS AND OPPORTUNITIES

Spray/aerosol will remain the largest product area in 2022 and beyond
Gel air fresheners set to perform well over the forecast period
Consumers living alone continue to prefer electric air fresheners in 2022 and beyond

CATEGORY DATA

Table 59 Sales of Air Care by Category: Value 2016-2021 Table 60 Sales of Air Care by Category: % Value Growth 2016-2021 Table 61 NBO Company Shares of Air Care: % Value 2017-2021 Table 62 LBN Brand Shares of Air Care: % Value 2018-2021 Table 63 Forecast Sales of Air Care by Category: Value 2021-2026 Table 64 Forecast Sales of Air Care by Category: % Value Growth 2021-2026

Home Insecticides in Uruguay

KEY DATA FINDINGS

2021 DEVELOPMENTS

Slowed demand in 2021 after the phenomenal performance reported in 2020
Uruguayans are one of the largest consumers of spray/aerosol insecticides in the world
SC Johnson & Son de Uruguay continues to lead with its Raid brand

PROSPECTS AND OPPORTUNITIES

Spray/aerosol home insecticides continues to lead the product area in 2022 and beyond
E-commerce set to gather pace over the duration of the forecast period
Ta-Ta to lead the entry of private brands over the forecast period

CATEGORY DATA

Table 65 Sales of Home Insecticides by Category: Value 2016-2021 Table 66 Sales of Home Insecticides by Category: % Value Growth 2016-2021 Table 67 NBO Company Shares of Home Insecticides: % Value 2017-2021 Table 68 LBN Brand Shares of Home Insecticides: % Value 2018-2021 Table 69 Forecast Sales of Home Insecticides by Category: Value 2021-2026 Table 70 Forecast Sales of Home Insecticides by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Home Care

    • Candle Air Fresheners
    • Car Air Fresheners
    • Electric Air Fresheners
    • Gel Air Fresheners
    • Liquid Air Fresheners
    • Spray/Aerosol Air Fresheners
      • Carpet Fresheners
      • Odour Neutralisers
      • Refrigerator Fresheners
      • Waste Bin Fresheners
      • Other Other Air Care
  • Bleach
      • Automatic Dishwashing Liquids
      • Automatic Dishwashing Powders
      • Automatic Dishwashing Tablets
      • Dishwashing Additives
    • Hand Dishwashing
    • Electric Insecticides
    • Insecticide Baits
    • Insecticide Coils
    • Spray/Aerosol Insecticides
      • Foggers/Bombs
      • In-Home Insect Repellents
      • Moth Proofers
      • Other Other Home Insecticides
    • Carpet Cleaners
      • Dryer Sheets
      • Liquid Fabric Softeners
      • Colour Safe Laundry Bleach
      • Fabric Fresheners
        • In-Wash Spot and Stain Removers
        • Pre-Wash Spot and Stain Removers
      • Starch/Ironing Aids
      • Water Softeners
        • Blues/Bluing
        • Colour Catchers
        • Colour Enhancers
        • Laundry Sanitiser
        • Scent Booster
        • Whiteners
        • Other Other Laundry Aids
          • Standard Powder Detergents
          • Concentrated Powder Detergents
          • Compact Powder Tablet Detergents
          • Liquid Tablet Detergents
          • Standard Liquid Detergents
          • Concentrated Liquid Detergents
        • Standard Powder Detergents
        • Standard Liquid Detergents
        • Concentrated Powder Detergents
        • Concentrated Liquid Detergents
        • Compact Powder Tablet Detergents
        • Liquid Tablet Detergents
        • Bar Detergents
        • Hand Wash Detergents
        • Fine Fabric Detergents
    • Floor Polish
    • Furniture Polish
    • Metal Polish
    • Shoe Polish
        • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
        • Wipes and Refills (Dry Electro-Static)
          • Cleaning Solution
          • Refill Wipes/Pads
        • Starter Kits/Trigger Device
        • All Purpose Cleaning Wipes
        • Furniture Polish Wipes
        • Toilet Care Wipes
        • Window/Glass Wipes
        • Other Impregnated Wipes
      • Starter Kits/Sweepers/Sticks (Excluding Wipes)
      • Wipes (Excluding Starter Kits/Sweepers/Sticks)
    • Bathroom Cleaners
    • Descalers
    • Drain Openers
      • Standard Floor Cleaners
      • Wash and Wax Floor Cleaners
    • Home Care Disinfectants
    • Kitchen Cleaners
    • Multi-Purpose Cleaners
    • Oven Cleaners
    • Scouring Agents
    • Window/Glass Cleaners
    • In-Cistern Devices
      • Rim Blocks
      • Rim Liquids
    • Toilet Care Tablets/Powders
    • Toilet Cleaning Systems
    • Toilet Liquids/Foam

Home Care

This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.

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This report originates from Passport, our Home Care research and analysis database.

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