In the review period there was a change in consumer preferences towards home care products in Uruguay. Consumers are increasingly looking for advantages in unit prices of the products instead of mainly looking for the quality of home care products.
Traditionally in Uruguay, the young population tend to live in their family homes until marriage or adulthood, without having to choose home care products by themselves. However, that started changing over the review period with an increase of young people moving away from the family home to live alone, or with friends or partners, all of similar ages.
There is a wide variety of brands amongst home care products; however, only a few accounted for the majority of local market value sales in 2018. International players Unilever del Uruguay, Electroquímica and SC Johnson & Son de Uruguay led home care value sales in Uruguay.
Supermarkets were the preferred option for buying home care products in Uruguay in 2018. Those store offer a wide variety of products, with a wide range of unit prices – all available in only one store, making for an easy option for consumers to go and make all their purchases.
Changes in household living arrangements in Uruguay are foreseen to impact future home care value sales. The younger population tend to care for different things than their parents and others that have traditionally maintained the family home.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Home Care industry in Uruguay with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home Care industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Uruguay for free:
The Home Care in Uruguay market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Home Care market research database.