Home Care in Spain
Home care in 2022: The big picture
Table 1 Households 2017-2022
Table 2 Sales of Home Care by Category: Value 2017-2022
Table 3 Sales of Home Care by Category: % Value Growth 2017-2022
Table 4 NBO Company Shares of Home Care: % Value 2018-2022
Table 5 LBN Brand Shares of Home Care: % Value 2019-2022
Table 6 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 7 Distribution of Home Care by Format: % Value 2017-2022
Table 8 Distribution of Home Care by Format and Category: % Value 2022
Table 9 Forecast Sales of Home Care by Category: Value 2022-2027
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
Summary 1 Research Sources
Air Care in Spain
Air care still full of potential as consumers look to improve the ambience of their homes
Health and wellbeing trend offers potential opportunities for air care manufacturers
The end of the pandemic has differing results across air care
Price set to play a significant role as disposable income is squeezed
More time spent in cars set to push sales of car air fresheners, while the Mikado trend is set to fuel interest in liquid air fresheners
Air care could go green in search of sales
Table 11 Sales of Air Care by Category: Value 2017-2022
Table 12 Sales of Air Care by Category: % Value Growth 2017-2022
Table 13 Sales of Air Care by Fragrance: Value Ranking 2020-2022
Table 14 NBO Company Shares of Air Care: % Value 2018-2022
Table 15 LBN Brand Shares of Air Care: % Value 2019-2022
Table 16 Forecast Sales of Air Care by Category: Value 2022-2027
Table 17 Forecast Sales of Air Care by Category: % Value Growth 2022-2027
Bleach in Spain
Bleach sees slower growth as health concerns resurface
Players look for ways to reinvent bleach as the category suffers from maturity
Competition intensifies with private label thriving
Maintaining low prices will be key for bleach
Private label set for further growth
Lack of innovation poses a big threat to the future of bleach
Table 18 Sales of Bleach: Value 2017-2022
Table 19 Sales of Bleach: % Value Growth 2017-2022
Table 20 NBO Company Shares of Bleach: % Value 2018-2022
Table 21 LBN Brand Shares of Bleach: % Value 2019-2022
Table 22 Forecast Sales of Bleach: Value 2022-2027
Table 23 Forecast Sales of Bleach: % Value Growth 2022-2027
Dishwashing in Spain
High inflation puts pressure on volume sales but new players continue to invest in the category
Multinationals maintain their dominance as they continue to focus on new product development and innovation
Automatic dishwashing benefits from growing appreciation of the convenience of dishwashers
Economic pressures expected to influence demand for automatic dishwashing
Economic pressures likely to favour discounters and private label
Sustainability and convenience set to inform demand
Table 24 Household Possession of Dishwashers 2017-2022
Table 25 Sales of Dishwashing by Category: Value 2017-2022
Table 26 Sales of Dishwashing by Category: % Value Growth 2017-2022
Table 27 NBO Company Shares of Dishwashing: % Value 2018-2022
Table 28 LBN Brand Shares of Dishwashing: % Value 2019-2022
Table 29 Forecast Sales of Dishwashing by Category: Value 2022-2027
Table 30 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027
Home Insecticides in Spain
Brevia looking to make its mark in home insecticides as demand continues to grow
Sustainability and inflation the main focal points for manufacturers in 2022
Competition intensifies forcing players to innovate
Home insecticides set for stable growth as players explore new formulations
Climate change expected to influence demand for home insecticides, with new product development focused on creating safer formulas
Rising production costs a growing concern with players keen to invest in new innovations
Table 31 Sales of Home Insecticides by Category: Value 2017-2022
Table 32 Sales of Home Insecticides by Category: % Value Growth 2017-2022
Table 33 Sales of Spray/Aerosol Insecticides by Type: % Value 2017-2022
Table 34 NBO Company Shares of Home Insecticides: % Value 2018-2022
Table 35 LBN Brand Shares of Home Insecticides: % Value 2019-2022
Table 36 Forecast Sales of Home Insecticides by Category: Value 2022-2027
Table 37 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027
Laundry Care in Spain
Innovation and new product development at the heart of laundry care in 2022
Health and wellbeing a growing influence on sales
Players look to add value as economic pressures mount
Sustainability, convenience and value set to underpin demand for laundry care
Financial pressures should favour private label sales
Scent boosters could find a place in the market as an alternative to fabric softeners
Table 38 Household Possession of Washing Machines 2017-2022
Table 39 Sales of Laundry Care by Category: Value 2017-2022
Table 40 Sales of Laundry Care by Category: % Value Growth 2017-2022
Table 41 Sales of Laundry Aids by Category: Value 2017-2022
Table 42 Sales of Laundry Aids by Category: % Value Growth 2017-2022
Table 43 Sales of Laundry Detergents by Category: Value 2017-2022
Table 44 Sales of Laundry Detergents by Category: % Value Growth 2017-2022
Table 45 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2017-2022
Table 46 NBO Company Shares of Laundry Care: % Value 2018-2022
Table 47 LBN Brand Shares of Laundry Care: % Value 2019-2022
Table 48 NBO Company Shares of Laundry Aids: % Value 2018-2022
Table 49 LBN Brand Shares of Laundry Aids: % Value 2019-2022
Table 50 NBO Company Shares of Laundry Detergents: % Value 2018-2022
Table 51 LBN Brand Shares of Laundry Detergents: % Value 2019-2022
Table 52 Forecast Sales of Laundry Care by Category: Value 2022-2027
Table 53 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027
Polishes in Spain
Sales of polishes continue to fall as consumers lose interest in these products
Players look for new opportunities as traditional shoe polish sales comes under the microscope
Consumers turn to private label as price pressures take their toll
Shoe polish unlikely to receive significant investment as players turn their attentions elsewhere
Floor polish should retain its appeal despite competition from standard floor cleaners
Metal and furniture polish products likely to see a drop in demand as consumers habits change
Table 54 Sales of Polishes by Category: Value 2017-2022
Table 55 Sales of Polishes by Category: % Value Growth 2017-2022
Table 56 NBO Company Shares of Polishes: % Value 2018-2022
Table 57 LBN Brand Shares of Polishes: % Value 2019-2022
Table 58 Forecast Sales of Polishes by Category: Value 2022-2027
Table 59 Forecast Sales of Polishes by Category: % Value Growth 2022-2027
Surface Care in Spain
Companies invest in new product development as sales of surface care stabilise in 2022
Agerul finds success with new line of insecticide floor cleaners
Convenience and value expected to remain key drivers of sales over the forecast period
Ecolabel products expected to have an advantage as consumers turn their attention to sustainability issues
Private label set to continue growing as consumers become less brand loyal
Table 60 Sales of Surface Care by Category: Value 2017-2022
Table 61 Sales of Surface Care by Category: % Value Growth 2017-2022
Table 62 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022
Table 63 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022
Table 64 NBO Company Shares of Surface Care: % Value 2018-2022
Table 65 LBN Brand Shares of Surface Care: % Value 2019-2022
Table 66 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2022
Table 67 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2022
Table 68 Forecast Sales of Surface Care by Category: Value 2022-2027
Table 69 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027
Toilet Care in Spain
New product development helps to partially offset the drop in demand for toilet care
Price hikes benefit private label while forcing other players to innovate
Players go green in an effort to promote sales, but little change seen in the competitive landscape
Increased focus on health and the environment offer challenges and opportunities for toilet care players
Sales likely to stagnate as consumers return to busier lifestyles
Private label set to gain share while rim blocks benefit from providing added convenience to the lives of busy Spaniards
Table 70 Sales of Toilet Care by Category: Value 2017-2022
Table 71 Sales of Toilet Care by Category: % Value Growth 2017-2022
Table 72 NBO Company Shares of Toilet Care: % Value 2018-2022
Table 73 LBN Brand Shares of Toilet Care: % Value 2019-2022
Table 74 Forecast Sales of Toilet Care by Category: Value 2022-2027
Table 75 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027