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Learn moreFeb 2021
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In 2020, disinfection and sanitation were prioritised by consumers over any other features offered by home care products. Spaniards strongly focused on surface, dishes and laundry cleaning given the potential for the transmission of COVID-19 through droplets and aerosols.
On 16 March, the Spanish government announced the closure of its land borders, allowing only citizens, residents and other people with special circumstances to enter the country. Lockdown restrictions that were introduced from 15 March mandated the temporary closure of non-essential shops and businesses, including bars, restaurants, cafés, cinemas and commercial and retail businesses, with the government also announcing that it would take over private healthcare providers, if necessary.
Following consumers’ stockpiling and panic buying early in 2020, home care producers in Spain ran out of raw materials as they were overwhelmed by the intensified demand, forcing them to adapt, modifying formulas in some instances. The industry managed to cope with the inflated demand within a few weeks, however, and retailers were supplied with goods that had sold out.
Spain activated a State of Alarm on 14 March and a national lockdown in the country began the next day. Non-essential stores, restaurants, bars, leisure centres and public buildings had to close, while only essential goods were available in supermarkets/hypermarkets with limited capacity.
As in 2020, the beginning of 2021 will see home care predominantly follow consumers’ push for household disinfection and more vigilant cleaning. While volume sales in some categories will decline given the exceptional surge in demand in 2020, staying at home and working from home more often will maintain purchases at levels higher than those recorded pre-pandemic for products such as toilet cleaning, kitchen cleaning, other surface care and dishwashing.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Home Care industry in Spain with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home Care industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.