Home Care in Spain

February 2022
USD 2,750
Request More Information

Delivery:

Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).

Overview:

Understand the latest market trends and future growth opportunities for the Home Care industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Air Care
  • Bleach
  • Dishwashing
  • Home Insecticides
  • Laundry Care
  • Polishes
  • Surface Care
  • Toilet Care

If you're in the Home Care industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Home Care in Spain report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Home Care in Spain?
  • Which are the leading brands in Home Care in Spain?
  • How are products distributed in Home Care in Spain?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Care products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Home Care in Spain

EXECUTIVE SUMMARY

Home care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home care?
Chart 1 Home Care Value Sales Growth Scenarios: 2019-2026 Chart 2 Home Care Impact of Drivers on Value Sales: 2019-2026

MARKET INDICATORS

Table 1 Households 2016-2021

MARKET DATA

Table 2 Sales of Home Care by Category: Value 2016-2021 Table 3 Sales of Home Care by Category: % Value Growth 2016-2021 Table 4 NBO Company Shares of Home Care: % Value 2017-2021 Table 5 LBN Brand Shares of Home Care: % Value 2018-2021 Table 6 Penetration of Private Label in Home Care by Category: % Value 2016-2021 Table 7 Distribution of Home Care by Format: % Value 2016-2021 Table 8 Distribution of Home Care by Format and Category: % Value 2021 Table 9 Forecast Sales of Home Care by Category: Value 2021-2026 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

Laundry Care in Spain

KEY DATA FINDINGS

2021 DEVELOPMENTS

Consumers’ cleanliness and hygiene concerns help laundry care to grow in volume terms
Ecolabel and concentrated products among the main trends in Spanish laundry care
Procter & Gamble the leading player, but private label has the biggest overall share

PROSPECTS AND OPPORTUNITIES

Growth expected in laundry care over the forecast period
Further strong growth expected for liquid tablet detergents
Scent boosters and laundry sanitisers likely to remain niche product areas

CATEGORY INDICATORS

Table 11 Household Possession of Washing Machines 2016-2021

CATEGORY DATA

Table 12 Sales of Laundry Care by Category: Value 2016-2021 Table 13 Sales of Laundry Care by Category: % Value Growth 2016-2021 Table 14 Sales of Laundry Aids by Category: Value 2016-2021 Table 15 Sales of Laundry Aids by Category: % Value Growth 2016-2021 Table 16 Sales of Laundry Detergents by Category: Value 2016-2021 Table 17 Sales of Laundry Detergents by Category: % Value Growth 2016-2021 Table 18 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2016-2021 Table 19 NBO Company Shares of Laundry Care: % Value 2017-2021 Table 20 LBN Brand Shares of Laundry Care: % Value 2018-2021 Table 21 NBO Company Shares of Laundry Aids: % Value 2017-2021 Table 22 LBN Brand Shares of Laundry Aids: % Value 2018-2021 Table 23 NBO Company Shares of Laundry Detergents: % Value 2017-2021 Table 24 LBN Brand Shares of Laundry Detergents: % Value 2018-2021 Table 25 Forecast Sales of Laundry Care by Category: Value 2021-2026 Table 26 Forecast Sales of Laundry Care by Category: % Value Growth 2021-2026

Dishwashing in Spain

KEY DATA FINDINGS

2021 DEVELOPMENTS

Growth goes into reverse in 2021 after the sales spike seen in 2020
Automatic dishwashing continues to outperform hand dishwashing
Reckitt Benckiser and Procter & Gamble dominate dishwashing

PROSPECTS AND OPPORTUNITIES

Although hand dishwashing will retain a sizeable share, automatic dishwashing will continue outperforming it
Limited eco options at present, but more could be on their way
Could dishwasher cleaners help stop tablets cannibalising additives sales?

CATEGORY INDICATORS

Table 27 Household Possession of Dishwashers 2015-2020

CATEGORY DATA

Table 28 Sales of Dishwashing by Category: Value 2016-2021 Table 29 Sales of Dishwashing by Category: % Value Growth 2016-2021 Table 30 NBO Company Shares of Dishwashing: % Value 2017-2021 Table 31 LBN Brand Shares of Dishwashing: % Value 2018-2021 Table 32 Forecast Sales of Dishwashing by Category: Value 2021-2026 Table 33 Forecast Sales of Dishwashing by Category: % Value Growth 2021-2026

Surface Care in Spain

KEY DATA FINDINGS

2021 DEVELOPMENTS

Overall surface care sales are declining in 2021, although home care disinfectants continue growing
All-purpose cleaning wipes continue to see strong growth in 2021
Mercadona is the leading player in surface care, with private label accounting for a third of sales

PROSPECTS AND OPPORTUNITIES

Multipurpose cleaners will remain the key product area; strong growth expected for home care disinfectants
All-purpose cleaning wipes will continue to see strong growth, even after the COVID-19 sales spike
Eco products gradually making their way into Spanish surface care

CATEGORY DATA

Table 34 Sales of Surface Care by Category: Value 2016-2021 Table 35 Sales of Surface Care by Category: % Value Growth 2016-2021 Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2016-2021 Table 37 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2016-2021 Table 38 NBO Company Shares of Surface Care: % Value 2017-2021 Table 39 LBN Brand Shares of Surface Care: % Value 2018-2021 Table 40 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2021 Table 41 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2021 Table 42 Forecast Sales of Surface Care by Category: Value 2021-2026 Table 43 Forecast Sales of Surface Care by Category: % Value Growth 2021-2026

Bleach in Spain

KEY DATA FINDINGS

2021 DEVELOPMENTS

Sales decline in 2021 but remain high after the 2020 growth spike
Bleach generally remains a product for the older generations in Spain
Private label share topped the 50% share mark in 2020, before falling back a little in 2021

PROSPECTS AND OPPORTUNITIES

Bleach expected to see declining sales in the next few years
Lack of innovation in bleach
Competing products likely to impact bleach sales given its unhealthy image

CATEGORY DATA

Table 44 Sales of Bleach: Value 2016-2021 Table 45 Sales of Bleach: % Value Growth 2016-2021 Table 46 NBO Company Shares of Bleach: % Value 2017-2021 Table 47 LBN Brand Shares of Bleach: % Value 2018-2021 Table 48 Forecast Sales of Bleach: Value 2021-2026 Table 49 Forecast Sales of Bleach: % Value Growth 2021-2026

Toilet Care in Spain

KEY DATA FINDINGS

2021 DEVELOPMENTS

Toilet care declines in 2021 after the sales spike seen in 2020
ITBs and toilet liquids/foam still the main formats
Top two players and private label account for almost 90% of category sales

PROSPECTS AND OPPORTUNITIES

Return to positive growth rates expected from 2023
Still limited eco-friendly product offer in toilet care
Rim blocks expected to be most dynamic in value terms over the forecast period

CATEGORY DATA

Table 50 Sales of Toilet Care by Category: Value 2016-2021 Table 51 Sales of Toilet Care by Category: % Value Growth 2016-2021 Table 52 NBO Company Shares of Toilet Care: % Value 2017-2021 Table 53 LBN Brand Shares of Toilet Care: % Value 2018-2021 Table 54 Forecast Sales of Toilet Care by Category: Value 2021-2026 Table 55 Forecast Sales of Toilet Care by Category: % Value Growth 2021-2026

Polishes in Spain

KEY DATA FINDINGS

2021 DEVELOPMENTS

Performance improves in 2021 as consumers focus a little less on hygiene in their cleaning regimes
New shoe products for informal footwear
Johnson Wax Española the clear leader in polishes

PROSPECTS AND OPPORTUNITIES

Positive current value growth expected, but volume sales will be stagnating
Floor polish will be the biggest loser in volume terms over the forecast period
Shoe polish will see positive current value growth over the forecast period

CATEGORY DATA

Table 56 Sales of Polishes by Category: Value 2016-2021 Table 57 Sales of Polishes by Category: % Value Growth 2016-2021 Table 58 NBO Company Shares of Polishes: % Value 2017-2021 Table 59 LBN Brand Shares of Polishes: % Value 2018-2021 Table 60 Forecast Sales of Polishes by Category: Value 2021-2026 Table 61 Forecast Sales of Polishes by Category: % Value Growth 2021-2026

Air Care in Spain

KEY DATA FINDINGS

2021 DEVELOPMENTS

Air care sales continue to record positive growth throughout the pandemic
Air care products generally becoming more popular among Spanish consumers
Private label holds the biggest overall share, with Reckitt Benckiser and Procter & Gamble the top brand owners

PROSPECTS AND OPPORTUNITIES

Continued growth expected for air care
Further emergence of green and natural products expected
“Mikado” trend could help drive liquid air fresheners performance

CATEGORY DATA

Table 62 Sales of Air Care by Category: Value 2016-2021 Table 63 Sales of Air Care by Category: % Value Growth 2016-2021 Table 64 Sales of Air Care by Fragrance: Value Ranking 2019-2021 Table 65 NBO Company Shares of Air Care: % Value 2017-2021 Table 66 LBN Brand Shares of Air Care: % Value 2018-2021 Table 67 Forecast Sales of Air Care by Category: Value 2021-2026 Table 68 Forecast Sales of Air Care by Category: % Value Growth 2021-2026

Home Insecticides in Spain

KEY DATA FINDINGS

2021 DEVELOPMENTS

Sales slow in 2021 after the growth spike in 2020
Steady demand for home insecticides
Henkel and Johnson Wax the leading players, but private label has the biggest overall share

PROSPECTS AND OPPORTUNITIES

Climate change could help drive sales
Gradual expansion of green options
EU regulation on biocidal products resulting in content revisions

CATEGORY DATA

Table 69 Sales of Home Insecticides by Category: Value 2016-2021 Table 70 Sales of Home Insecticides by Category: % Value Growth 2016-2021 Table 71 Sales of Spray/Aerosol Insecticides by Type: % Value 2016-2021 Table 72 NBO Company Shares of Home Insecticides: % Value 2017-2021 Table 73 LBN Brand Shares of Home Insecticides: % Value 2018-2021 Table 74 Forecast Sales of Home Insecticides by Category: Value 2021-2026 Table 75 Forecast Sales of Home Insecticides by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Home Care

    • Candle Air Fresheners
    • Car Air Fresheners
    • Electric Air Fresheners
    • Gel Air Fresheners
    • Liquid Air Fresheners
    • Spray/Aerosol Air Fresheners
      • Carpet Fresheners
      • Odour Neutralisers
      • Refrigerator Fresheners
      • Waste Bin Fresheners
      • Other Other Air Care
  • Bleach
      • Automatic Dishwashing Liquids
      • Automatic Dishwashing Powders
      • Automatic Dishwashing Tablets
      • Dishwashing Additives
    • Hand Dishwashing
    • Electric Insecticides
    • Insecticide Baits
    • Insecticide Coils
    • Spray/Aerosol Insecticides
      • Foggers/Bombs
      • In-Home Insect Repellents
      • Moth Proofers
      • Other Other Home Insecticides
    • Carpet Cleaners
      • Dryer Sheets
      • Liquid Fabric Softeners
      • Colour Safe Laundry Bleach
      • Fabric Fresheners
        • In-Wash Spot and Stain Removers
        • Pre-Wash Spot and Stain Removers
      • Starch/Ironing Aids
      • Water Softeners
        • Blues/Bluing
        • Colour Catchers
        • Colour Enhancers
        • Laundry Sanitiser
        • Scent Booster
        • Whiteners
        • Other Other Laundry Aids
          • Standard Powder Detergents
          • Concentrated Powder Detergents
          • Compact Powder Tablet Detergents
          • Liquid Tablet Detergents
          • Standard Liquid Detergents
          • Concentrated Liquid Detergents
        • Standard Powder Detergents
        • Standard Liquid Detergents
        • Concentrated Powder Detergents
        • Concentrated Liquid Detergents
        • Compact Powder Tablet Detergents
        • Liquid Tablet Detergents
        • Bar Detergents
        • Hand Wash Detergents
        • Fine Fabric Detergents
    • Floor Polish
    • Furniture Polish
    • Metal Polish
    • Shoe Polish
        • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
        • Wipes and Refills (Dry Electro-Static)
          • Cleaning Solution
          • Refill Wipes/Pads
        • Starter Kits/Trigger Device
        • All Purpose Cleaning Wipes
        • Furniture Polish Wipes
        • Toilet Care Wipes
        • Window/Glass Wipes
        • Other Impregnated Wipes
      • Starter Kits/Sweepers/Sticks (Excluding Wipes)
      • Wipes (Excluding Starter Kits/Sweepers/Sticks)
    • Bathroom Cleaners
    • Descalers
    • Drain Openers
      • Standard Floor Cleaners
      • Wash and Wax Floor Cleaners
    • Home Care Disinfectants
    • Kitchen Cleaners
    • Multi-Purpose Cleaners
    • Oven Cleaners
    • Scouring Agents
    • Window/Glass Cleaners
    • In-Cistern Devices
      • Rim Blocks
      • Rim Liquids
    • Toilet Care Tablets/Powders
    • Toilet Cleaning Systems
    • Toilet Liquids/Foam

Home Care

This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.

Share:

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Home Care research and analysis database.

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page