Home Care in Spain

January 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Home Care industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Air Care
  • Bleach
  • Dishwashing
  • Home Insecticides
  • Laundry Care
  • Polishes
  • Surface Care
  • Toilet Care

If you're in the Home Care industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Home Care in Spain report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Home Care in Spain?
  • Which are the leading brands in Home Care in Spain?
  • How are products distributed in Home Care in Spain?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Care products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Home Care in Spain

Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
Table 1 Households 2017-2022
Table 2 Sales of Home Care by Category: Value 2017-2022
Table 3 Sales of Home Care by Category: % Value Growth 2017-2022
Table 4 NBO Company Shares of Home Care: % Value 2018-2022
Table 5 LBN Brand Shares of Home Care: % Value 2019-2022
Table 6 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 7 Distribution of Home Care by Format: % Value 2017-2022
Table 8 Distribution of Home Care by Format and Category: % Value 2022
Table 9 Forecast Sales of Home Care by Category: Value 2022-2027
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Air Care in Spain

KEY DATA FINDINGS

Air care still full of potential as consumers look to improve the ambience of their homes
Health and wellbeing trend offers potential opportunities for air care manufacturers
The end of the pandemic has differing results across air care
Price set to play a significant role as disposable income is squeezed
More time spent in cars set to push sales of car air fresheners, while the Mikado trend is set to fuel interest in liquid air fresheners
Air care could go green in search of sales
Table 11 Sales of Air Care by Category: Value 2017-2022
Table 12 Sales of Air Care by Category: % Value Growth 2017-2022
Table 13 Sales of Air Care by Fragrance: Value Ranking 2020-2022
Table 14 NBO Company Shares of Air Care: % Value 2018-2022
Table 15 LBN Brand Shares of Air Care: % Value 2019-2022
Table 16 Forecast Sales of Air Care by Category: Value 2022-2027
Table 17 Forecast Sales of Air Care by Category: % Value Growth 2022-2027

Bleach in Spain

KEY DATA FINDINGS

Bleach sees slower growth as health concerns resurface
Players look for ways to reinvent bleach as the category suffers from maturity
Competition intensifies with private label thriving
Maintaining low prices will be key for bleach
Private label set for further growth
Lack of innovation poses a big threat to the future of bleach
Table 18 Sales of Bleach: Value 2017-2022
Table 19 Sales of Bleach: % Value Growth 2017-2022
Table 20 NBO Company Shares of Bleach: % Value 2018-2022
Table 21 LBN Brand Shares of Bleach: % Value 2019-2022
Table 22 Forecast Sales of Bleach: Value 2022-2027
Table 23 Forecast Sales of Bleach: % Value Growth 2022-2027

Dishwashing in Spain

KEY DATA FINDINGS

High inflation puts pressure on volume sales but new players continue to invest in the category
Multinationals maintain their dominance as they continue to focus on new product development and innovation
Automatic dishwashing benefits from growing appreciation of the convenience of dishwashers
Economic pressures expected to influence demand for automatic dishwashing
Economic pressures likely to favour discounters and private label
Sustainability and convenience set to inform demand
Table 24 Household Possession of Dishwashers 2017-2022
Table 25 Sales of Dishwashing by Category: Value 2017-2022
Table 26 Sales of Dishwashing by Category: % Value Growth 2017-2022
Table 27 NBO Company Shares of Dishwashing: % Value 2018-2022
Table 28 LBN Brand Shares of Dishwashing: % Value 2019-2022
Table 29 Forecast Sales of Dishwashing by Category: Value 2022-2027
Table 30 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027

Home Insecticides in Spain

KEY DATA FINDINGS

Brevia looking to make its mark in home insecticides as demand continues to grow
Sustainability and inflation the main focal points for manufacturers in 2022
Competition intensifies forcing players to innovate
Home insecticides set for stable growth as players explore new formulations
Climate change expected to influence demand for home insecticides, with new product development focused on creating safer formulas
Rising production costs a growing concern with players keen to invest in new innovations
Table 31 Sales of Home Insecticides by Category: Value 2017-2022
Table 32 Sales of Home Insecticides by Category: % Value Growth 2017-2022
Table 33 Sales of Spray/Aerosol Insecticides by Type: % Value 2017-2022
Table 34 NBO Company Shares of Home Insecticides: % Value 2018-2022
Table 35 LBN Brand Shares of Home Insecticides: % Value 2019-2022
Table 36 Forecast Sales of Home Insecticides by Category: Value 2022-2027
Table 37 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027

Laundry Care in Spain

KEY DATA FINDINGS

Innovation and new product development at the heart of laundry care in 2022
Health and wellbeing a growing influence on sales
Players look to add value as economic pressures mount
Sustainability, convenience and value set to underpin demand for laundry care
Financial pressures should favour private label sales
Scent boosters could find a place in the market as an alternative to fabric softeners
Table 38 Household Possession of Washing Machines 2017-2022
Table 39 Sales of Laundry Care by Category: Value 2017-2022
Table 40 Sales of Laundry Care by Category: % Value Growth 2017-2022
Table 41 Sales of Laundry Aids by Category: Value 2017-2022
Table 42 Sales of Laundry Aids by Category: % Value Growth 2017-2022
Table 43 Sales of Laundry Detergents by Category: Value 2017-2022
Table 44 Sales of Laundry Detergents by Category: % Value Growth 2017-2022
Table 45 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2017-2022
Table 46 NBO Company Shares of Laundry Care: % Value 2018-2022
Table 47 LBN Brand Shares of Laundry Care: % Value 2019-2022
Table 48 NBO Company Shares of Laundry Aids: % Value 2018-2022
Table 49 LBN Brand Shares of Laundry Aids: % Value 2019-2022
Table 50 NBO Company Shares of Laundry Detergents: % Value 2018-2022
Table 51 LBN Brand Shares of Laundry Detergents: % Value 2019-2022
Table 52 Forecast Sales of Laundry Care by Category: Value 2022-2027
Table 53 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027

Polishes in Spain

KEY DATA FINDINGS

Sales of polishes continue to fall as consumers lose interest in these products
Players look for new opportunities as traditional shoe polish sales comes under the microscope
Consumers turn to private label as price pressures take their toll
Shoe polish unlikely to receive significant investment as players turn their attentions elsewhere
Floor polish should retain its appeal despite competition from standard floor cleaners
Metal and furniture polish products likely to see a drop in demand as consumers habits change
Table 54 Sales of Polishes by Category: Value 2017-2022
Table 55 Sales of Polishes by Category: % Value Growth 2017-2022
Table 56 NBO Company Shares of Polishes: % Value 2018-2022
Table 57 LBN Brand Shares of Polishes: % Value 2019-2022
Table 58 Forecast Sales of Polishes by Category: Value 2022-2027
Table 59 Forecast Sales of Polishes by Category: % Value Growth 2022-2027

Surface Care in Spain

KEY DATA FINDINGS

Companies invest in new product development as sales of surface care stabilise in 2022
Sustainability in focus
Agerul finds success with new line of insecticide floor cleaners
Convenience and value expected to remain key drivers of sales over the forecast period
Ecolabel products expected to have an advantage as consumers turn their attention to sustainability issues
Private label set to continue growing as consumers become less brand loyal
Table 60 Sales of Surface Care by Category: Value 2017-2022
Table 61 Sales of Surface Care by Category: % Value Growth 2017-2022
Table 62 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022
Table 63 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022
Table 64 NBO Company Shares of Surface Care: % Value 2018-2022
Table 65 LBN Brand Shares of Surface Care: % Value 2019-2022
Table 66 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2022
Table 67 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2022
Table 68 Forecast Sales of Surface Care by Category: Value 2022-2027
Table 69 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027

Toilet Care in Spain

KEY DATA FINDINGS

New product development helps to partially offset the drop in demand for toilet care
Price hikes benefit private label while forcing other players to innovate
Players go green in an effort to promote sales, but little change seen in the competitive landscape
Increased focus on health and the environment offer challenges and opportunities for toilet care players
Sales likely to stagnate as consumers return to busier lifestyles
Private label set to gain share while rim blocks benefit from providing added convenience to the lives of busy Spaniards
Table 70 Sales of Toilet Care by Category: Value 2017-2022
Table 71 Sales of Toilet Care by Category: % Value Growth 2017-2022
Table 72 NBO Company Shares of Toilet Care: % Value 2018-2022
Table 73 LBN Brand Shares of Toilet Care: % Value 2019-2022
Table 74 Forecast Sales of Toilet Care by Category: Value 2022-2027
Table 75 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Home Care

    • Candle Air Fresheners
    • Car Air Fresheners
    • Electric Air Fresheners
    • Gel Air Fresheners
    • Liquid Air Fresheners
    • Spray/Aerosol Air Fresheners
      • Carpet Fresheners
      • Odour Neutralisers
      • Refrigerator Fresheners
      • Waste Bin Fresheners
      • Other Other Air Care
  • Bleach
      • Automatic Dishwashing Liquids
      • Automatic Dishwashing Powders
      • Automatic Dishwashing Tablets
      • Dishwashing Additives
    • Hand Dishwashing
    • Electric Insecticides
    • Insecticide Baits
    • Insecticide Coils
    • Spray/Aerosol Insecticides
      • Foggers/Bombs
      • In-Home Insect Repellents
      • Moth Proofers
      • Other Other Home Insecticides
    • Carpet Cleaners
      • Dryer Sheets
      • Liquid Fabric Softeners
      • Colour Safe Laundry Bleach
      • Fabric Fresheners
        • In-Wash Spot and Stain Removers
        • Pre-Wash Spot and Stain Removers
      • Starch/Ironing Aids
      • Water Softeners
        • Blues/Bluing
        • Colour Catchers
        • Colour Enhancers
        • Laundry Sanitiser
        • Scent Booster
        • Whiteners
        • Other Other Laundry Aids
          • Standard Powder Detergents
          • Concentrated Powder Detergents
          • Compact Powder Tablet Detergents
          • Liquid Tablet Detergents
          • Standard Liquid Detergents
          • Concentrated Liquid Detergents
        • Standard Powder Detergents
        • Standard Liquid Detergents
        • Concentrated Powder Detergents
        • Concentrated Liquid Detergents
        • Compact Powder Tablet Detergents
        • Liquid Tablet Detergents
        • Bar Detergents
        • Hand Wash Detergents
        • Fine Fabric Detergents
    • Floor Polish
    • Furniture Polish
    • Metal Polish
    • Shoe Polish
        • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
        • Wipes and Refills (Dry Electro-Static)
          • Cleaning Solution
          • Refill Wipes/Pads
        • Starter Kits/Trigger Device
        • All Purpose Cleaning Wipes
        • Furniture Polish Wipes
        • Toilet Care Wipes
        • Window/Glass Wipes
        • Other Impregnated Wipes
      • Starter Kits/Sweepers/Sticks (Excluding Wipes)
      • Wipes (Excluding Starter Kits/Sweepers/Sticks)
    • Bathroom Cleaners
    • Descalers
    • Drain Openers
      • Standard Floor Cleaners
      • Wash and Wax Floor Cleaners
    • Home Care Disinfectants
    • Kitchen Cleaners
    • Multi-Purpose Cleaners
    • Oven Cleaners
    • Scouring Agents
    • Window/Glass Cleaners
    • In-Cistern Devices
      • Rim Blocks
      • Rim Liquids
    • Toilet Care Tablets/Powders
    • Toilet Cleaning Systems
    • Toilet Liquids/Foam

Home Care

This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.

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This report originates from Passport, our Home Care research and analysis database.

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