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Overview:
Understand the latest market trends and future growth opportunities for the Home Care industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Air Care
- Bleach
- Dishwashing
- Home Insecticides
- Laundry Care
- Polishes
- Surface Care
- Toilet Care
If you're in the Home Care industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Care in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Care in Spain?
- Which are the leading brands in Home Care in Spain?
- How are products distributed in Home Care in Spain?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Home Care in Spain
EXECUTIVE SUMMARY
COVID-19 impact on home care
COVID-19 country impact
Company response
Retailing shift
What next for home care?
Chart 1 Home Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Home Care Impact of Drivers on Value Sales: 2018-2025
MARKET INDICATORS
Table 1 Households 2015-2020
MARKET DATA
Table 2 Sales of Home Care by Category: Value 2015-2020
Table 3 Sales of Home Care by Category: % Value Growth 2015-2020
Table 4 NBO Company Shares of Home Care: % Value 2016-2020
Table 5 LBN Brand Shares of Home Care: % Value 2017-2020
Table 6 Penetration of Private Label in Home Care by Category: % Value 2015-2020
Table 7 Distribution of Home Care by Format: % Value 2015-2020
Table 8 Distribution of Home Care by Format and Category: % Value 2020
Table 9 Forecast Sales of Home Care by Category: Value 2020-2025
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
Laundry Care in Spain
KEY DATA FINDINGS
2020 IMPACT
Laundry care producers quick to react to consumer need to sanitise clothes
Consumers are switching to concentrated liquid detergents
Procter & Gamble is top of the laundry care pile
RECOVERY AND OPPORTUNITIES
Low but steady volume sales growth expected
Solid performance anticipated from convenient liquid tablet detergents
Scent boosters and laundry sanitiser show producer attempts to add value
CATEGORY INDICATORS
Table 11 Household Possession of Washing Machines 2015-2020
CATEGORY DATA
Table 12 Sales of Laundry Care by Category: Value 2015-2020
Table 13 Sales of Laundry Care by Category: % Value Growth 2015-2020
Table 14 Sales of Laundry Aids by Category: Value 2015-2020
Table 15 Sales of Laundry Aids by Category: % Value Growth 2015-2020
Table 16 Sales of Laundry Detergents by Category: Value 2015-2020
Table 17 Sales of Laundry Detergents by Category: % Value Growth 2015-2020
Table 18 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2015-2020
Table 19 NBO Company Shares of Laundry Care: % Value 2016-2020
Table 20 LBN Brand Shares of Laundry Care: % Value 2017-2020
Table 21 NBO Company Shares of Laundry Aids: % Value 2016-2020
Table 22 LBN Brand Shares of Laundry Aids: % Value 2017-2020
Table 23 NBO Company Shares of Laundry Detergents: % Value 2016-2020
Table 24 LBN Brand Shares of Laundry Detergents: % Value 2017-2020
Table 25 Forecast Sales of Laundry Care by Category: Value 2020-2025
Table 26 Forecast Sales of Laundry Care by Category: % Value Growth 2020-2025
Dishwashing in Spain
KEY DATA FINDINGS
2020 IMPACT
Dishwashing returns to growth in 2020 as dishes pile up during lockdown
Automatic dishwashing closing the gap on hand dishwashing
Multinationals collectively dominate sales but private label is strong too
RECOVERY AND OPPORTUNITIES
Category set to normalise in 2021 but demand likely to remain at higher level than pre-crisis
Tablets to keep driving automatic dishwashing
Dishwasher cleaners offer potential as tablets cannibalise additives category
CATEGORY INDICATORS
Table 27 Household Possession of Dishwashers 2015-2020
CATEGORY DATA
Table 28 Sales of Dishwashing by Category: Value 2015-2020
Table 29 Sales of Dishwashing by Category: % Value Growth 2015-2020
Table 30 NBO Company Shares of Dishwashing: % Value 2016-2020
Table 31 LBN Brand Shares of Dishwashing: % Value 2017-2020
Table 32 Forecast Sales of Dishwashing by Category: Value 2020-2025
Table 33 Forecast Sales of Dishwashing by Category: % Value Growth 2020-2025
Surface Care in Spain
KEY DATA FINDINGS
2020 IMPACT
Disinfectants in much greater demand within surface care, though sales gains are limited by bleach category
More Spaniards take multi-purpose approach to surface care
Private label holds highest share but branded competition is strengthening
RECOVERY AND OPPORTUNITIES
Further gains projected for surface care as sanitation drive to persist
Value sales to benefit from higher-end ranges as disposable incomes recover
All purpose cleaning wipes to continue its strong performance
CATEGORY DATA
Table 34 Sales of Surface Care by Category: Value 2015-2020
Table 35 Sales of Surface Care by Category: % Value Growth 2015-2020
Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2015-2020
Table 37 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2015-2020
Table 38 NBO Company Shares of Surface Care: % Value 2016-2020
Table 39 LBN Brand Shares of Surface Care: % Value 2017-2020
Table 40 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2016-2020
Table 41 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2020
Table 42 Forecast Sales of Surface Care by Category: Value 2020-2025
Table 43 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025
Bleach in Spain
KEY DATA FINDINGS
2020 IMPACT
Volume sales growth accelerates rapidly in bleach as consumers stockpile
Older demographics are traditional drivers of bleach sales
Private label increases its already high share
RECOVERY AND OPPORTUNITIES
Strong performance to continue until COVID-19 threat subsides
Younger generations likely to push bleach out of favour over time
Wide range of use for bleach supports sales
CATEGORY DATA
Table 44 Sales of Bleach: Value 2015-2020
Table 45 Sales of Bleach: % Value Growth 2015-2020
Table 46 NBO Company Shares of Bleach: % Value 2016-2020
Table 47 LBN Brand Shares of Bleach: % Value 2017-2020
Table 48 Forecast Sales of Bleach: Value 2020-2025
Table 49 Forecast Sales of Bleach: % Value Growth 2020-2025
Toilet Care in Spain
KEY DATA FINDINGS
2020 IMPACT
Meticulous hygiene standards sought for toilets as pandemic hits Spain
Toilet care already a consumer priority before health crisis
Multinationals amass the most sales in toilet care
RECOVERY AND OPPORTUNITIES
Demand likely to cool though strong emphasis on disinfection will remain
Rim blocks to make further steady gains
Older, pricier toilet care categories to lose further ground
CATEGORY DATA
Table 50 Sales of Toilet Care by Category: Value 2015-2020
Table 51 Sales of Toilet Care by Category: % Value Growth 2015-2020
Table 52 NBO Company Shares of Toilet Care: % Value 2016-2020
Table 53 LBN Brand Shares of Toilet Care: % Value 2017-2020
Table 54 Forecast Sales of Toilet Care by Category: Value 2020-2025
Table 55 Forecast Sales of Toilet Care by Category: % Value Growth 2020-2025
Polishes in Spain
KEY DATA FINDINGS
2020 IMPACT
Decrease in sales accelerates as consumers prioritise disinfecting
Value sales growth more likely through higher-quality polishes as consumption drops
Multinationals shine but private label still amasses sizeable share
RECOVERY AND OPPORTUNITIES
Further challenges predicted as disinfection will keep holding sway over consumers
Floor and furniture polishes to be further marginalised
Higher prices to gloss over volume sales fall in shoe polish
CATEGORY DATA
Table 56 Sales of Polishes by Category: Value 2015-2020
Table 57 Sales of Polishes by Category: % Value Growth 2015-2020
Table 58 NBO Company Shares of Polishes: % Value 2016-2020
Table 59 LBN Brand Shares of Polishes: % Value 2017-2020
Table 60 Forecast Sales of Polishes by Category: Value 2020-2025
Table 61 Forecast Sales of Polishes by Category: % Value Growth 2020-2025
Air Care in Spain
KEY DATA FINDINGS
2020 IMPACT
Air care blows cold then hot in 2020
More than half of air care categories are performing positively
Private label drives overall sales but multinationals pose strong competition
RECOVERY AND OPPORTUNITIES
Further sales growth on the horizon, with potential for specific sanitary air care
Another liquid performance expected thanks to mikado trend
More modern air care solutions leaving low growth prospects for gel and electric
CATEGORY DATA
Table 62 Sales of Air Care by Category: Value 2015-2020
Table 63 Sales of Air Care by Category: % Value Growth 2015-2020
Table 64 Sales of Air Care by Fragrance: Value Ranking 2018-2020
Table 65 NBO Company Shares of Air Care: % Value 2016-2020
Table 66 LBN Brand Shares of Air Care: % Value 2017-2020
Table 67 Forecast Sales of Air Care by Category: Value 2020-2025
Table 68 Forecast Sales of Air Care by Category: % Value Growth 2020-2025
Home Insecticides in Spain
KEY DATA FINDINGS
2020 IMPACT
COVID-19 exacerbates growth in insect population
Spain offers fertile ground for home insecticides
Competition intensifying as category potential deepens
RECOVERY AND OPPORTUNITIES
Volume sales poised for further growth as more sizzling temperatures expected
Health-friendly and green products increasingly opted for
EU biocidal regulation to contribute to higher prices
CATEGORY DATA
Table 69 Sales of Home Insecticides by Category: Value 2015-2020
Table 70 Sales of Home Insecticides by Category: % Value Growth 2015-2020
Table 71 Sales of Spray/Aerosol Insecticides by Type: % Value 2015-2020
Table 72 NBO Company Shares of Home Insecticides: % Value 2016-2020
Table 73 LBN Brand Shares of Home Insecticides: % Value 2017-2020
Table 74 Forecast Sales of Home Insecticides by Category: Value 2020-2025
Table 75 Forecast Sales of Home Insecticides by Category: % Value Growth 2020-2025