Executive Summary

Mar 2019

Economic and political stability and progress in Côte d’Ivoire have resulted in a growing consumer base for home care due to population growth and the expansion of the middle class. Increasing disposable income is shifting demand beyond basic products such as laundry care, hand dishwashing and bleach to include more non-essential products such as air care and polishes.

Country insight
Socioeconomic trends
Logistics/infrastructure
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Home Care in Côte d'Ivoire

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Care industry in Côte d'Ivoire with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Care industry in Côte d'Ivoire, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Côte d'Ivoire for free:

The Home Care in Côte d'Ivoire market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Home Care in Côte d'Ivoire?
  • What are the major brands in Côte d'Ivoire?
  • What is the importance of the trend towards environmentally friendly products in home care?
  • What are the main growth drivers of the home care market in Côte d'Ivoire?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Home Care in Côte d'Ivoire

EXECUTIVE SUMMARY

Country insight
Socioeconomic trends
Logistics/infrastructure
Chart 1 Home Care: Modern Grocery Retailer (a)
Chart 2 Home Care: Modern Grocery Retailer (b)

MARKET DATA

Table 1 Sales of Home Care by Category: Value 2013-2018
Table 2 Sales of Home Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Home Care: % Value 2014-2018
Table 4 LBN Brand Shares of Home Care: % Value 2015-2018
Table 5 Distribution of Home Care by Format: % Value 2013-2018
Table 6 Distribution of Home Care by Format and Category: % Value 2018
Table 7 Forecast Sales of Home Care by Category: Value 2018-2023
Table 8 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

LAUNDRY CARE

Chart 3 Laundry Care: Hypermarket (a)
Chart 4 Laundry Care: Hypermarket (b)
Category Data
Table 9 Sales of Laundry Care by Category: Value 2013-2018
Table 10 Sales of Laundry Care by Category: % Value Growth 2013-2018
Table 11 Sales of Laundry Aids by Category: Value 2013-2018
Table 12 Sales of Laundry Aids by Category: % Value Growth 2013-2018
Table 13 Sales of Laundry Detergents by Category: Value 2013-2018
Table 14 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
Table 15 NBO Company Shares of Laundry Care: % Value 2014-2018
Table 16 LBN Brand Shares of Laundry Care: % Value 2015-2018
Table 17 Forecast Sales of Laundry Care by Category: Value 2018-2023
Table 18 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023

DISHWASHING

Chart 5 Dishwashing: Hypermarket (a)
Chart 6 Dishwashing: Hypermarket (b)
Category Data
Table 19 Sales of Dishwashing by Category: Value 2013-2018
Table 20 Sales of Dishwashing by Category: % Value Growth 2013-2018
Table 21 NBO Company Shares of Dishwashing: % Value 2014-2018
Table 22 LBN Brand Shares of Dishwashing: % Value 2015-2018
Table 23 Forecast Sales of Dishwashing by Category: Value 2018-2023
Table 24 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

SURFACE CARE

Chart 7 Surface Care: Hypermarket (a)
Chart 8 Surface Care: Hypermarket (b)
Category Data
Table 25 Sales of Surface Care by Category: Value 2013-2018
Table 26 Sales of Surface Care by Category: % Value Growth 2013-2018
Table 27 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018
Table 28 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018
Table 29 NBO Company Shares of Surface Care: % Value 2014-2018
Table 30 LBN Brand Shares of Surface Care: % Value 2015-2018
Table 31 Forecast Sales of Surface Care by Category: Value 2018-2023
Table 32 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023

BLEACH

Chart 9 Bleach: Hypermarket
Category Data
Table 33 Sales of Bleach: Value 2013-2018
Table 34 Sales of Bleach: % Value Growth 2013-2018
Table 35 NBO Company Shares of Bleach: % Value 2014-2018
Table 36 LBN Brand Shares of Bleach: % Value 2015-2018
Table 37 Forecast Sales of Bleach: Value 2018-2023
Table 38 Forecast Sales of Bleach: % Value Growth 2018-2023

TOILET CARE

Chart 10 Toilet Care: Hypermarket (a)
Chart 11 Toilet Care: Hypermarket (b)
Category Data
Table 39 Sales of Toilet Care by Category: Value 2013-2018
Table 40 Sales of Toilet Care by Category: % Value Growth 2013-2018
Table 41 NBO Company Shares of Toilet Care: % Value 2014-2018
Table 42 LBN Brand Shares of Toilet Care: % Value 2015-2018
Table 43 Forecast Sales of Toilet Care by Category: Value 2018-2023
Table 44 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023

POLISHES

Chart 12 Polishes: Hypermarket (a)
Chart 13 Polishes: Hypermarket (b)
Category Data
Table 45 Sales of Polishes by Category: Value 2013-2018
Table 46 Sales of Polishes by Category: % Value Growth 2013-2018
Table 47 NBO Company Shares of Polishes: % Value 2014-2018
Table 48 LBN Brand Shares of Polishes: % Value 2015-2018
Table 49 Forecast Sales of Polishes by Category: Value 2018-2023
Table 50 Forecast Sales of Polishes by Category: % Value Growth 2018-2023

AIR CARE

Chart 14 Air Care: Hypermarket (a)
Chart 15 Air Care: Hypermarket (b)
Category Data
Table 51 Sales of Air Care by Category: Value 2013-2018
Table 52 Sales of Air Care by Category: % Value Growth 2013-2018
Table 53 NBO Company Shares of Air Care: % Value 2014-2018
Table 54 LBN Brand Shares of Air Care: % Value 2015-2018
Table 55 Forecast Sales of Air Care by Category: Value 2018-2023
Table 56 Forecast Sales of Air Care by Category: % Value Growth 2018-2023

HOME INSECTICIDES

Chart 16 Home Insecticides: Hypermarket (a)
Chart 17 Home Insecticides: Hypermarket (b)
Category Data
Table 57 Sales of Home Insecticides by Category: Value 2013-2018
Table 58 Sales of Home Insecticides by Category: % Value Growth 2013-2018
Table 59 NBO Company Shares of Home Insecticides: % Value 2014-2018
Table 60 LBN Brand Shares of Home Insecticides: % Value 2015-2018
Table 61 Forecast Sales of Home Insecticides by Category: Value 2018-2023
Table 62 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023