In 2022 the main trend in home care was ongoing activities conducted at home, including working from home, home entertainment and sport in relation to the previous year. In general, categories related to disinfection and surface care posted the steepest declines as the pandemic receded and vaccines were rolled out.
In comparison with the two previous years, the number of people doing out of home activities in 2022 was considerably higher. All COVID-19 restrictions were lifted as the pandemic receded and a greater proportion of the population had been vaccinated.
In Paraguay, women are mainly responsible for cleaning the home while men tend to take care of the garden. In upper and middle class households, it is normally female maids who are employed to do the cleaning.
Income disparity is still highly apparent with urban disposable income being almost double rural disposable income. This therefore impacts the types of products that are bought and their level of sophistication, depending on the location of the consumer.
Although investment is being made to improve the condition of the roads, the road network as a whole remains far below Western standards. The condition of the roads in Paraguay varies depending on the region, with the most developed highways connecting Asunción, Encarnación and Ciudad del Este in the southern half of the country.
Disinfection and competitive prices will remain the major factors influencing consumer purchasing decisions heading into the forecast period. Disinfection will be at the top of the list, despite the waning threat of the pandemic over time.
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Home Care
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.
See All of Our DefinitionsThis report originates from Passport, our Home Care research and analysis database.
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