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Learn moreFeb 2019
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All of the largest and most important areas of home care in Serbia either recorded current value declines or saw stagnation in 2018. These include dishwashing, laundry care and surface care.
Somewhat surprisingly, there were few new products launched in the Serbian home care industry in 2018. What is perhaps even more surprising is that even the largest categories remained relatively uneventful in terms of new launches.
The value share of others saw further declines across the Serbian home care industry in 2018, although most of the leading players also recorded value share declines as well. This means that the industry leaders were not able to fight off the many small to medium-sized producers which were not ranked among the top five in 2018, but which saw increases in their value sales and value shares.
When looking at the distribution channels for home care, it can be noticed that there were several important trends evident in 2018. First of all, non-grocery specialists, particularly health and beauty specialist retailers, gained value share.
Overall, home care in Serbia is expected to register slightly negative volume and value CAGRs at constant 2018 prices over the forecast period, which translates into a 3% value CAGR in current terms. This is likely to be influenced mainly by the poor performance of several large but already saturated categories including dishwashing, surface care and to some extent even laundry care.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Home Care industry in Serbia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home Care industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Serbia for free:
The Home Care in Serbia market research report includes:
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This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.