Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Home Care in

Home Care in Peru

Mar 2020

US$2,650

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Busy lifestyles and demand for efficient products drive sales in 2019

Home care in Peru recorded further current value growth in 2019. Busy lifestyles and the rise in the number of one- and two-person households has increased demand for specific products that improve the efficiency of the cleaning or laundry process and save time, such as laundry aids, bathroom cleaners, toilet care liquids and kitchen cleaners.

Traditional products remain popular

In recent years, there has been a development of categories such as toilet care and laundry aids, driven by the willingness to invest extra money in order to obtain better results, especially in order to perform tasks faster and with less effort. However, the trend towards products that promise a better performance is being limited by the tradition of using only water mixed with laundry powder detergent or bleach to clean different parts of the house.

Alicorp SAA acquires Intradevco Industrial SA in 2019

Domestic manufacturer Alicorp SAA has increased its power in the market through the acquisition of Intradevco Industrial SA at the beginning of 2019. Alicorp now has a good share in dishwashing, toilet care, air care, home insecticides and hard surface care via Intradevco and its Sapolio brand.

Traditional brands remain popular, whilst environmentally-friendly products are still niche

Peruvian consumers generally receive well all new products but then do not necessarily continue to purchase them because they are very traditional and regularly buy the brands that they saw at home when they were children, the brands their parents used. This habit is slowly changing, however, as new generations are more educated, have higher incomes and look for different attributes or added value.

Further growth expected with demographic changes and rising urbanisation

Recent demographic changes are expected to continue over the forecast period. The birth rate is set to continue declining, resulting in smaller families, with many women prioritising their careers and thus having greater disposable incomes to spend on products that offer added convenience when doing household chores.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Home Care Sample Report Home Care Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Home Care industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Care industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Peru for free:

The Home Care in Peru market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Care in Peru?
What are the major brands in Peru?
What is the importance of the trend towards environmentally friendly products in home care?
What are the main growth drivers of the home care market in Peru?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Want to find out more about this report?

Request more information

Home Care in Peru

EXECUTIVE SUMMARY

Busy lifestyles and demand for efficient products drive sales in 2019

Traditional products remain popular

Alicorp SAA acquires Intradevco Industrial SA in 2019

Traditional brands remain popular, whilst environmentally-friendly products are still niche

Further growth expected with demographic changes and rising urbanisation

MARKET INDICATORS

Table 1 Households 2014-2019

MARKET DATA

Table 2 Sales of Home Care by Category: Value 2014-2019
Table 3 Sales of Home Care by Category: % Value Growth 2014-2019
Table 4 NBO Company Shares of Home Care: % Value 2015-2019
Table 5 LBN Brand Shares of Home Care: % Value 2016-2019
Table 6 Penetration of Private Label in Home Care by Category: % Value 2014-2019
Table 7 Distribution of Home Care by Format: % Value 2014-2019
Table 8 Distribution of Home Care by Format and Category: % Value 2019
Table 9 Forecast Sales of Home Care by Category: Value 2019-2024
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Laundry Care in Peru

HEADLINES

PROSPECTS

Single-dose products increasingly popular for their price and exact amount as consumers remain uncertain about the recommended dose

Hand washing remains common, with washing machine penetration seeing slow growth

Increasingly busy consumers demand efficient, time-saving products, but still low demand for environmentally-friendly products

COMPETITIVE LANDSCAPE

Strength of local companies in laundry care

Procter & Gamble innovates to address consumer demands and concerns

Premium detergents include stain removers

CATEGORY INDICATORS

Table 11 Household Possession of Washing Machines 2014-2019

CATEGORY DATA

Table 12 Sales of Laundry Care by Category: Value 2014-2019
Table 13 Sales of Laundry Care by Category: % Value Growth 2014-2019
Table 14 Sales of Laundry Aids by Category: Value 2014-2019
Table 15 Sales of Laundry Aids by Category: % Value Growth 2014-2019
Table 16 Sales of Laundry Detergents by Category: Value 2014-2019
Table 17 Sales of Laundry Detergents by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Laundry Care: % Value 2015-2019
Table 19 LBN Brand Shares of Laundry Care: % Value 2016-2019
Table 20 NBO Company Shares of Laundry Aids: % Value 2015-2019
Table 21 LBN Brand Shares of Laundry Aids: % Value 2016-2019
Table 22 NBO Company Shares of Laundry Detergents: % Value 2015-2019
Table 23 LBN Brand Shares of Laundry Detergents: % Value 2016-2019
Table 24 Forecast Sales of Laundry Care by Category: Value 2019-2024
Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2019-2024

Dishwashing in Peru

HEADLINES

PROSPECTS

Migration from cream to liquid dishwashing products and fragrance increasingly important

Automatic dishwashing remains a niche

Preference for traditional channels

COMPETITIVE LANDSCAPE

Procter & Gamble leads, challenging traditional beliefs with its TV adverts

Ayudin and Sapolio’s dominance is a challenge to new entrants

Private label benefitting from consumers’ price sensitivity

CATEGORY INDICATORS

Table 26 Household Possession of Dishwashers 2014-2019

CATEGORY DATA

Table 27 Sales of Dishwashing by Category: Value 2014-2019
Table 28 Sales of Dishwashing by Category: % Value Growth 2014-2019
Table 29 NBO Company Shares of Dishwashing: % Value 2015-2019
Table 30 LBN Brand Shares of Dishwashing: % Value 2016-2019
Table 31 Forecast Sales of Dishwashing by Category: Value 2019-2024
Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2019-2024

Surface Care in Peru

HEADLINES

PROSPECTS

Importance of promotions and fragrance in surface care

Old cleaning traditions prevail

Profile of Peruvian women is changing

COMPETITIVE LANDSCAPE

Specialised products versus brands with wide portfolios

Development of kitchen cleaning products and new fragrances

Private label ranges continue to expand

CATEGORY DATA

Table 33 Sales of Surface Care by Category: Value 2014-2019
Table 34 Sales of Surface Care by Category: % Value Growth 2014-2019
Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2014-2019
Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2014-2019
Table 37 NBO Company Shares of Surface Care: % Value 2015-2019
Table 38 LBN Brand Shares of Surface Care: % Value 2016-2019
Table 39 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2019
Table 40 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2016-2019
Table 41 Forecast Sales of Surface Care by Category: Value 2019-2024
Table 42 Forecast Sales of Surface Care by Category: % Value Growth 2019-2024

Bleach in Peru

HEADLINES

PROSPECTS

Consumers do not follow recommended dosage instructions

Bleach used for multiple purposes

Standard, cheaper products dominate bleach

COMPETITIVE LANDSCAPE

Clorox Water Safe Project to prevent disease

Large volume does not imply lower unit cost

CATEGORY DATA

Table 43 Sales of Bleach: Value 2014-2019
Table 44 Sales of Bleach: % Value Growth 2014-2019
Table 45 NBO Company Shares of Bleach: % Value 2015-2019
Table 46 LBN Brand Shares of Bleach: % Value 2016-2019
Table 47 Forecast Sales of Bleach: Value 2019-2024
Table 48 Forecast Sales of Bleach: % Value Growth 2019-2024

Toilet Care in Peru

HEADLINES

PROSPECTS

COMPETITIVE LANDSCAPE

Consumers prefer recognised brands

Companies use differentiation and advertising to compete

Sachets to increase product penetration

CATEGORY DATA

Table 49 Sales of Toilet Care by Category: Value 2014-2019
Table 50 Sales of Toilet Care by Category: % Value Growth 2014-2019
Table 51 NBO Company Shares of Toilet Care: % Value 2015-2019
Table 52 LBN Brand Shares of Toilet Care: % Value 2016-2019
Table 53 Forecast Sales of Toilet Care by Category: Value 2019-2024
Table 54 Forecast Sales of Toilet Care by Category: % Value Growth 2019-2024

Polishes in Peru

HEADLINES

PROSPECTS

Polishes considered an old-fashioned product

Generational differences in the use of furniture polish

Silver items remain status symbols

COMPETITIVE LANDSCAPE

Doy packs ensure lower unit prices

Traditional grocery retailers lead distribution

CATEGORY DATA

Table 55 Sales of Polishes by Category: Value 2014-2019
Table 56 Sales of Polishes by Category: % Value Growth 2014-2019
Table 57 NBO Company Shares of Polishes: % Value 2015-2019
Table 58 LBN Brand Shares of Polishes: % Value 2016-2019
Table 59 Forecast Sales of Polishes by Category: Value 2019-2024
Table 60 Forecast Sales of Polishes by Category: % Value Growth 2019-2024

Air Care in Peru

HEADLINES

PROSPECTS

Spray remains the favourite format despite increased environmental concern

Growth of Uber benefits car air fresheners

Air care products are considered non-essential items

COMPETITIVE LANDSCAPE

SC Johnson becomes the leader of air care in 2019 with new product launches

Local Intradevco Industrial quickly follows the innovation of international companies

Few competitors fighting for consumer preference

CATEGORY DATA

Table 61 Sales of Air Care by Category: Value 2014-2019
Table 62 Sales of Air Care by Category: % Value Growth 2014-2019
Table 63 NBO Company Shares of Air Care: % Value 2015-2019
Table 64 LBN Brand Shares of Air Care: % Value 2016-2019
Table 65 Forecast Sales of Air Care by Category: Value 2019-2024
Table 66 Forecast Sales of Air Care by Category: % Value Growth 2019-2024

Home Insecticides in Peru

HEADLINES

PROSPECTS

Spray/aerosol format continues to lead insecticides

Cheap and effective coils record further growth

Home insecticides use followed by a thorough clean

COMPETITIVE LANDSCAPE

Leading Intradevco Industrial and SC Johnson continue to innovate

Price sensitivity prevails

Wide distribution key to success

CATEGORY DATA

Table 67 Sales of Home Insecticides by Category: Value 2014-2019
Table 68 Sales of Home Insecticides by Category: % Value Growth 2014-2019
Table 69 Sales of Spray/Aerosol Insecticides by Type: % Value 2014-2019
Table 70 NBO Company Shares of Home Insecticides: % Value 2015-2019
Table 71 LBN Brand Shares of Home Insecticides: % Value 2016-2019
Table 72 Forecast Sales of Home Insecticides by Category: Value 2019-2024
Table 73 Forecast Sales of Home Insecticides by Category: % Value Growth 2019-2024

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Country Report

Home Care in Peru

New Report Guarantee

Executive Summary

New Report Guarantee

Busy lifestyles and demand for efficient products drive sales in 2019

Traditional products remain popular

Alicorp SAA acquires Intradevco Industrial SA in 2019

Traditional brands remain popular, whilst environmentally-friendly products are still niche

Further growth expected with demographic changes and rising urbanisation

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Home Care in Peru

EXECUTIVE SUMMARY

Busy lifestyles and demand for efficient products drive sales in 2019

Traditional products remain popular

Alicorp SAA acquires Intradevco Industrial SA in 2019

Traditional brands remain popular, whilst environmentally-friendly products are still niche

Further growth expected with demographic changes and rising urbanisation

MARKET INDICATORS

MARKET DATA

SOURCES

Laundry Care in Peru

HEADLINES

PROSPECTS

Single-dose products increasingly popular for their price and exact amount as consumers remain uncertain about the recommended dose

Hand washing remains common, with washing machine penetration seeing slow growth

Increasingly busy consumers demand efficient, time-saving products, but still low demand for environmentally-friendly products

COMPETITIVE LANDSCAPE

Strength of local companies in laundry care

Procter & Gamble innovates to address consumer demands and concerns

Premium detergents include stain removers

CATEGORY INDICATORS

CATEGORY DATA

Dishwashing in Peru

HEADLINES

PROSPECTS

Migration from cream to liquid dishwashing products and fragrance increasingly important

Automatic dishwashing remains a niche

Preference for traditional channels

COMPETITIVE LANDSCAPE

Procter & Gamble leads, challenging traditional beliefs with its TV adverts

Ayudin and Sapolio’s dominance is a challenge to new entrants

Private label benefitting from consumers’ price sensitivity

CATEGORY INDICATORS

CATEGORY DATA

Surface Care in Peru

HEADLINES

PROSPECTS

Importance of promotions and fragrance in surface care

Old cleaning traditions prevail

Profile of Peruvian women is changing

COMPETITIVE LANDSCAPE

Specialised products versus brands with wide portfolios

Development of kitchen cleaning products and new fragrances

Private label ranges continue to expand

CATEGORY DATA

Bleach in Peru

HEADLINES

PROSPECTS

Consumers do not follow recommended dosage instructions

Bleach used for multiple purposes

Standard, cheaper products dominate bleach

COMPETITIVE LANDSCAPE

Clorox Water Safe Project to prevent disease

Large volume does not imply lower unit cost

CATEGORY DATA

Toilet Care in Peru

HEADLINES

PROSPECTS

COMPETITIVE LANDSCAPE

Consumers prefer recognised brands

Companies use differentiation and advertising to compete

Sachets to increase product penetration

CATEGORY DATA