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Learn moreFeb 2019
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During 2017 and 2018, Peru faced a period of political instability that resulted in fewer investments and a consequent economic slowdown. As a direct consequence, many families have seen their incomes decrease and have had to make adjustments to their household budgets by either purchasing lower price alternatives or reducing consumption of products that are not considered necessary or essential.
In recent years, there has been a development of new areas such as toilet care and new products like laundry aids, driven by willingness to invest extra money in order to obtain better results, especially in order to perform tasks faster and with less effort. However, the trend towards products that promise a better performance is being limited by the tradition of using only water mixed with laundry powder detergent or bleach to clean different parts of the house, such as floors, bathrooms, kitchens and even garages or sidewalks outside the home.
With the expansion of modern distribution channels, private label ranges have emerged, focusing on offering a good price-value ratio. While multinational companies are known for introducing innovations, local brands and private label ranges are looking to grow in lower risk areas, where consumers are willing to sacrifice high quality for a lower price.
Despite recent stagnation, laundry care proved to be a very dynamic area during 2017 and 2018. Detergents continue to dominate sales, although liquids are showing solid growth and gaining share as consumers gradually change their ways and learn that liquid detergent is not necessarily more expensive than powder.
Recent demographic changes are expected to continue over the forecast period. The birth rate is expected to continue declining, resulting in smaller families, with many women prioritising their careers and thus having greater disposable incomes to spend on products that offer added convenience when doing household chores.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Home Care industry in Peru with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home Care industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.