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Home Care in Peru

February 2021
USD 2,650
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Overview:

Understand the latest market trends and future growth opportunities for the Home Care industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Air Care
  • Bleach
  • Dishwashing
  • Home Insecticides
  • Laundry Care
  • Polishes
  • Surface Care
  • Toilet Care

If you're in the Home Care industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Home Care in Peru report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Home Care in Peru?
  • Which are the leading brands in Home Care in Peru?
  • How are products distributed in Home Care in Peru?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Care products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Home Care in Peru

EXECUTIVE SUMMARY

COVID-19 impact on home care
COVID-19 country impact
Company response
Retailing shift
What next for home care?
Chart 1 Home Care Value Sales Growth Scenarios: 2018-2025 Chart 2 Home Care Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 1 Households 2015-2020

MARKET DATA

Table 2 Sales of Home Care by Category: Value 2015-2020 Table 3 Sales of Home Care by Category: % Value Growth 2015-2020 Table 4 NBO Company Shares of Home Care: % Value 2016-2020 Table 5 LBN Brand Shares of Home Care: % Value 2017-2020 Table 6 Penetration of Private Label in Home Care by Category: % Value 2015-2020 Table 7 Distribution of Home Care by Format: % Value 2015-2020 Table 8 Distribution of Home Care by Format and Category: % Value 2020 Table 9 Forecast Sales of Home Care by Category: Value 2020-2025 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Laundry Care in Peru

KEY DATA FINDINGS

2020 IMPACT

Stockpiling due to lockdown positively impacts sales of laundry detergents in 2020
Fall in sales of laundry aids due to less washing of work and school clothes in 2020
Sales of liquid detergent rise as more consumers do their own laundry in 2020

RECOVERY AND OPPORTUNITIES

Laundry aids leads growth prospects
Washing machine penetration set to remain low in the short term
Falling unit prices to drive growth in fabric softeners

CATEGORY INDICATORS

Table 11 Household Possession of Washing Machines 2015-2020

CATEGORY DATA

Table 12 Sales of Laundry Care by Category: Value 2015-2020 Table 13 Sales of Laundry Care by Category: % Value Growth 2015-2020 Table 14 Sales of Laundry Aids by Category: Value 2015-2020 Table 15 Sales of Laundry Aids by Category: % Value Growth 2015-2020 Table 16 Sales of Laundry Detergents by Category: Value 2015-2020 Table 17 Sales of Laundry Detergents by Category: % Value Growth 2015-2020 Table 18 NBO Company Shares of Laundry Care: % Value 2016-2020 Table 19 LBN Brand Shares of Laundry Care: % Value 2017-2020 Table 20 NBO Company Shares of Laundry Aids: % Value 2016-2020 Table 21 LBN Brand Shares of Laundry Aids: % Value 2017-2020 Table 22 NBO Company Shares of Laundry Detergents: % Value 2016-2020 Table 23 LBN Brand Shares of Laundry Detergents: % Value 2017-2020 Table 24 Forecast Sales of Laundry Care by Category: Value 2020-2025 Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2020-2025

Dishwashing in Peru

KEY DATA FINDINGS

2020 IMPACT

COVID-19 accelerates shift to liquid hand dishwashing products in 2020
More hand dishwashing boosts demand for products that are kinder to skin in 2020
Growth in dishwasher ownership boosts demand for automatic dishwashing in 2020

RECOVERY AND OPPORTUNITIES

Marginal average growth forecast due to falling sales of hand dishwashing
Automatic dishwashing set to gain further ground
Liquid hand dishwashing products set to grow as consumers understand concentrated formats

CATEGORY INDICATORS

Table 26 Household Possession of Dishwashers 2015-2020

CATEGORY DATA

Table 27 Sales of Dishwashing by Category: Value 2015-2020 Table 28 Sales of Dishwashing by Category: % Value Growth 2015-2020 Table 29 NBO Company Shares of Dishwashing: % Value 2016-2020 Table 30 LBN Brand Shares of Dishwashing: % Value 2017-2020 Table 31 Forecast Sales of Dishwashing by Category: Value 2020-2025 Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2020-2025

Surface Care in Peru

KEY DATA FINDINGS

2020 IMPACT

Sales of multi-purpose and kitchen cleaners rise due to home seclusion in 2020
Recall of Poett multi-purpose cleaners provides opportunity for rivals in 2020
Players introduce large-size formats in 2020

RECOVERY AND OPPORTUNITIES

Hygiene-consciousness set to continue driving sales of surface care products
Disinfecting properties to remain key driver in purchasing decisions
Demand for home care wipes set to grow as convenience drives purchases among busy consumers

CATEGORY DATA

Table 33 Sales of Surface Care by Category: Value 2015-2020 Table 34 Sales of Surface Care by Category: % Value Growth 2015-2020 Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2015-2020 Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2015-2020 Table 37 NBO Company Shares of Surface Care: % Value 2016-2020 Table 38 LBN Brand Shares of Surface Care: % Value 2017-2020 Table 39 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2016-2020 Table 40 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2020 Table 41 Forecast Sales of Surface Care by Category: Value 2020-2025 Table 42 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025

Bleach in Peru

KEY DATA FINDINGS

2020 IMPACT

Government cleaning protocol recommends bleach for use on all surfaces in 2020
COVID-19 leads to fall in sales of informal bleach products in 2020
Standard, value-for-money products continue to dominate sales in 2020

RECOVERY AND OPPORTUNITIES

Consumers set to move away from heavy use of bleach
Sales of bleach set to fall as convenience becomes a priority for busy consumers
Demand for more specialised products set to constrain growth among middle- and high-income households

CATEGORY DATA

Table 43 Sales of Bleach: Value 2015-2020 Table 44 Sales of Bleach: % Value Growth 2015-2020 Table 45 NBO Company Shares of Bleach: % Value 2016-2020 Table 46 LBN Brand Shares of Bleach: % Value 2017-2020 Table 47 Forecast Sales of Bleach: Value 2020-2025 Table 48 Forecast Sales of Bleach: % Value Growth 2020-2025

Toilet Care in Peru

KEY DATA FINDINGS

2020 IMPACT

Consumers switch to bleach in 2020 based on cheaper price and superior performance
Toilet liquids/foam show greater resilience as consumers prioritise disinfection properties in 2020
Players use labels to highlight efficacy of toilet liquids/foam products in 2020

RECOVERY AND OPPORTUNITIES

Rim liquids set to lead growth prospects
Players set to resume advertising to boost awareness of toilet care products
Limited scope for new product development

CATEGORY DATA

Table 49 Sales of Toilet Care by Category: Value 2015-2020 Table 50 Sales of Toilet Care by Category: % Value Growth 2015-2020 Table 51 NBO Company Shares of Toilet Care: % Value 2016-2020 Table 52 LBN Brand Shares of Toilet Care: % Value 2017-2020 Table 53 Forecast Sales of Toilet Care by Category: Value 2020-2025 Table 54 Forecast Sales of Toilet Care by Category: % Value Growth 2020-2025

Polishes in Peru

KEY DATA FINDINGS

2020 IMPACT

Fewer usage occasions and old-fashioned perception hit sales of polishes in 2020
Lockdown reduces demand for metal polish in 2020
Traditional grocery retailers remain leading channel in 2020

RECOVERY AND OPPORTUNITIES

Low growth for polishes and decline for furniture polish
Recovery in shoe polish to be impacted by uncertain school reopening
Polishes not set to be a priority area for investment

CATEGORY DATA

Table 55 Sales of Polishes by Category: Value 2015-2020 Table 56 Sales of Polishes by Category: % Value Growth 2015-2020 Table 57 NBO Company Shares of Polishes: % Value 2016-2020 Table 58 LBN Brand Shares of Polishes: % Value 2017-2020 Table 59 Forecast Sales of Polishes by Category: Value 2020-2025 Table 60 Forecast Sales of Polishes by Category: % Value Growth 2020-2025

Air Care in Peru

KEY DATA FINDINGS

2020 IMPACT

Demand outstrips supply of spray/aerosol air fresheners during lockdown in 2020
Non-essential status hits sales of electric air fresheners in 2020
Intradevco Industrial retains lead due to strength of Sapolio in spray/aerosol air fresheners in 2020

RECOVERY AND OPPORTUNITIES

Steady value growth projected
Slow return to growth for car air fresheners
Leading players set to resume social media campaigns following a pause

CATEGORY DATA

Table 61 Sales of Air Care by Category: Value 2015-2020 Table 62 Sales of Air Care by Category: % Value Growth 2015-2020 Table 63 NBO Company Shares of Air Care: % Value 2016-2020 Table 64 LBN Brand Shares of Air Care: % Value 2017-2020 Table 65 Forecast Sales of Air Care by Category: Value 2020-2025 Table 66 Forecast Sales of Air Care by Category: % Value Growth 2020-2025

Home Insecticides in Peru

KEY DATA FINDINGS

2020 IMPACT

Consumers prioritise cleaning and disinfecting products over home insecticides in 2020
Fears over toxicity limit use of insecticides in the home in 2020
Intradevco Industrial maintains lead due to price as wide distribution is key to success in 2020

RECOVERY AND OPPORTUNITIES

Fastest growth in electric insecticides
Greater focus on hygiene as consumers seek more environmentally friendly products
Potential for growth of private label

CATEGORY DATA

Table 67 Sales of Home Insecticides by Category: Value 2015-2020 Table 68 Sales of Home Insecticides by Category: % Value Growth 2015-2020 Table 69 Sales of Spray/Aerosol Insecticides by Type: % Value 2015-2020 Table 70 NBO Company Shares of Home Insecticides: % Value 2016-2020 Table 71 LBN Brand Shares of Home Insecticides: % Value 2017-2020 Table 72 Forecast Sales of Home Insecticides by Category: Value 2020-2025 Table 73 Forecast Sales of Home Insecticides by Category: % Value Growth 2020-2025
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This report originates from Passport, our Home Care research and analysis database.

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