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Home Care in Mexico

February 2021
USD 2,650
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Overview:

Understand the latest market trends and future growth opportunities for the Home Care industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Air Care
  • Bleach
  • Dishwashing
  • Home Insecticides
  • Laundry Care
  • Polishes
  • Surface Care
  • Toilet Care

If you're in the Home Care industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Home Care in Mexico report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Home Care in Mexico?
  • Which are the leading brands in Home Care in Mexico?
  • How are products distributed in Home Care in Mexico?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Care products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Home Care in Mexico

EXECUTIVE SUMMARY

COVID-19 impact on home care
COVID-19 country impact
Company response
Retailing shift
What next for home care?
Chart 1 Home Care Value Sales Growth Scenarios: 2018-2025 Chart 2 Home Care Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 1 Households 2015-2020

MARKET DATA

Table 2 Sales of Home Care by Category: Value 2015-2020 Table 3 Sales of Home Care by Category: % Value Growth 2015-2020 Table 4 NBO Company Shares of Home Care: % Value 2016-2020 Table 5 LBN Brand Shares of Home Care: % Value 2017-2020 Table 6 Penetration of Private Label in Home Care by Category: % Value 2015-2020 Table 7 Distribution of Home Care by Format: % Value 2015-2020 Table 8 Distribution of Home Care by Format and Category: % Value 2020 Table 9 Forecast Sales of Home Care by Category: Value 2020-2025 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Laundry Care in Mexico

KEY DATA FINDINGS

2020 IMPACT

Declines in usage of laundry care during the pandemic
Flat consumption of laundry aids
Disinfection the main theme in laundry care during the pandemic

RECOVERY AND OPPORTUNITIES

Consumption of laundry care to bounce back in 2021
Disinfection to remain a major claim
Discounting and promotions likely to encourage consumption

CATEGORY INDICATORS

Table 11 Household Possession of Washing Machines 2015-2020

CATEGORY DATA

Table 12 Sales of Laundry Care by Category: Value 2015-2020 Table 13 Sales of Laundry Care by Category: % Value Growth 2015-2020 Table 14 Sales of Laundry Aids by Category: Value 2015-2020 Table 15 Sales of Laundry Aids by Category: % Value Growth 2015-2020 Table 16 Sales of Laundry Detergents by Category: Value 2015-2020 Table 17 Sales of Laundry Detergents by Category: % Value Growth 2015-2020 Table 18 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2015-2020 Table 19 NBO Company Shares of Laundry Care: % Value 2016-2020 Table 20 LBN Brand Shares of Laundry Care: % Value 2017-2020 Table 21 NBO Company Shares of Laundry Aids: % Value 2016-2020 Table 22 LBN Brand Shares of Laundry Aids: % Value 2017-2020 Table 23 NBO Company Shares of Laundry Detergents: % Value 2016-2020 Table 24 LBN Brand Shares of Laundry Detergents: % Value 2017-2020 Table 25 Forecast Sales of Laundry Care by Category: Value 2020-2025 Table 26 Forecast Sales of Laundry Care by Category: % Value Growth 2020-2025

Dishwashing in Mexico

KEY DATA FINDINGS

2020 IMPACT

Strong growth for dishwashing due to home seclusion
A new style of advertising
Players continue to launch new products during the pandemic

RECOVERY AND OPPORTUNITIES

Lower but steady retail volume growth over the forecast period
Players to continue to focus on hygiene
Greater penetration for washing machines

CATEGORY INDICATORS

Table 27 Household Possession of Dishwashers 2015-2020

CATEGORY DATA

Table 28 Sales of Dishwashing by Category: Value 2015-2020 Table 29 Sales of Dishwashing by Category: % Value Growth 2015-2020 Table 30 NBO Company Shares of Dishwashing: % Value 2016-2020 Table 31 LBN Brand Shares of Dishwashing: % Value 2017-2020 Table 32 Forecast Sales of Dishwashing by Category: Value 2020-2025 Table 33 Forecast Sales of Dishwashing by Category: % Value Growth 2020-2025

Surface Care in Mexico

KEY DATA FINDINGS

2020 IMPACT

Consumers focus on household hygiene during the COVID-19 pandemic
Multi-purpose cleaners remain popular as household budgets are squeezed
Players stress the antibacterial properties of their brands

RECOVERY AND OPPORTUNITIES

Steady ongoing growth for surface care
A return to growth for specialist surface cleaners
Disinfectant claims set to feature more

CATEGORY DATA

Table 34 Sales of Surface Care by Category: Value 2015-2020 Table 35 Sales of Surface Care by Category: % Value Growth 2015-2020 Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2015-2020 Table 37 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2015-2020 Table 38 NBO Company Shares of Surface Care: % Value 2016-2020 Table 39 LBN Brand Shares of Surface Care: % Value 2017-2020 Table 40 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2016-2020 Table 41 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2020 Table 42 Forecast Sales of Surface Care by Category: Value 2020-2025 Table 43 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025

Bleach in Mexico

KEY DATA FINDINGS

2020 IMPACT

Lower consumption growth for bleach during the pandemic
Players emphasise the importance of hygiene during the pandemic
Players remain active with new launches during the pandemic

RECOVERY AND OPPORTUNITIES

Low but steady growth in consumption going forward
Gel format will support growth
Manufacturers likely to continue to innovate

CATEGORY DATA

Table 44 Sales of Bleach: Value 2015-2020 Table 45 Sales of Bleach: % Value Growth 2015-2020 Table 46 NBO Company Shares of Bleach: % Value 2016-2020 Table 47 LBN Brand Shares of Bleach: % Value 2017-2020 Table 48 Forecast Sales of Bleach: Value 2020-2025 Table 49 Forecast Sales of Bleach: % Value Growth 2020-2025

Toilet Care in Mexico

KEY DATA FINDINGS

2020 IMPACT

Some consumers turn to alternative products to maintain toilet hygiene during the pandemic
Players continue to launch new products during the epidemic
Cloralex uses endorsements from doctors and institutions

RECOVERY AND OPPORTUNITIES

Steady growth going forward
Players to focus on disinfection
Toilet liquids/foam to become more important

CATEGORY DATA

Table 50 Sales of Toilet Care by Category: Value 2015-2020 Table 51 Sales of Toilet Care by Category: % Value Growth 2015-2020 Table 52 NBO Company Shares of Toilet Care: % Value 2016-2020 Table 53 LBN Brand Shares of Toilet Care: % Value 2017-2020 Table 54 Forecast Sales of Toilet Care by Category: Value 2020-2025 Table 55 Forecast Sales of Toilet Care by Category: % Value Growth 2020-2025

Polishes in Mexico

KEY DATA FINDINGS

2020 IMPACT

Consumers focus on hygiene rather than polishing during the pandemic
Home décor changes lead to a plethora of metal polish products on retailers’ shelves
Increasing competition from wipes

RECOVERY AND OPPORTUNITIES

Modest growth going forward
Marginal growth for shoe polish
More specialist products for specific surfaces likely to appear

CATEGORY DATA

Table 56 Sales of Polishes by Category: Value 2015-2020 Table 57 Sales of Polishes by Category: % Value Growth 2015-2020 Table 58 NBO Company Shares of Polishes: % Value 2016-2020 Table 59 LBN Brand Shares of Polishes: % Value 2017-2020 Table 60 Forecast Sales of Polishes by Category: Value 2020-2025 Table 61 Forecast Sales of Polishes by Category: % Value Growth 2020-2025

Air Care in Mexico

KEY DATA FINDINGS

2020 IMPACT

Mexicans use more spray/aerosol air fresheners during the pandemic
More brands enter spray/aerosol air fresheners
Increasing number of smaller brands in spray/aerosol air fresheners

RECOVERY AND OPPORTUNITIES

Steady increase in consumption going forward
Spray/aerosol air fresheners set to remain the most popular option
Private label set to develop

CATEGORY DATA

Table 62 Sales of Air Care by Category: Value 2015-2020 Table 63 Sales of Air Care by Category: % Value Growth 2015-2020 Table 64 Sales of Air Care by Fragrance: Value Ranking 2018-2020 Table 65 NBO Company Shares of Air Care: % Value 2016-2020 Table 66 LBN Brand Shares of Air Care: % Value 2017-2020 Table 67 Forecast Sales of Air Care by Category: Value 2020-2025 Table 68 Forecast Sales of Air Care by Category: % Value Growth 2020-2025

Home Insecticides in Mexico

KEY DATA FINDINGS

2020 IMPACT

Lower consumption growth as some consumers focus more on hygiene during the pandemic
The trend towards natural ingredients is also evident in home insecticides
Raid launches home insecticide sheets

RECOVERY AND OPPORTUNITIES

Strong steady growth going forward
Spray/aerosol insecticides to remain by far the most popular option
Environmentally friendly products set to develop

CATEGORY DATA

Table 69 Sales of Home Insecticides by Category: Value 2015-2020 Table 70 Sales of Home Insecticides by Category: % Value Growth 2015-2020 Table 71 Sales of Spray/Aerosol Insecticides by Type: % Value 2015-2020 Table 72 NBO Company Shares of Home Insecticides: % Value 2016-2020 Table 73 LBN Brand Shares of Home Insecticides: % Value 2017-2020 Table 74 Forecast Sales of Home Insecticides by Category: Value 2020-2025 Table 75 Forecast Sales of Home Insecticides by Category: % Value Growth 2020-2025
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  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Home Care research and analysis database.

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