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Country Report

Home Care in

Home Care in Malaysia

52 pages, Feb 2019

US$2,650

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Room for growth in Malaysian market

In 2018, moderate performance was recorded for home care as consumers perceive home care as fundamental to their daily lives. With the growing awareness among consumers in Malaysia, consumers are constantly seeking products that offer great convenience and value without compromising on efficacy.

Consumers seek value for money and convenience in their purchases

Following the implementation of GST in Malaysia in 2015, average Malaysians have been burdened with major price hikes in food, transportation, goods and services. As such, consumers are always on the lookout for products that offer value for money.

Procter & Gamble (M) Sdn Bhd dominates home care

Procter & Gamble (M) Sdn Bhd takes the lead in Malaysia in 2018. Due to its extensive range of products in laundry care and air care, Procter & Gamble dominates the industry as these are two of the largest categories in home care.

Fragrance and concentration are the key drivers in new product development

Fragrance is associated with cleanliness and hygiene, thus consumers show high demand for products with luxurious scents. In order to cater to the needs of consumers, manufacturers have produced hybrid products with added features.

Green labels expected to grow

As disposable income and consumer sentiment increases, household finances are in better shape, allowing for higher spending. Over the forecast period, international brands will continue to maintain their positions across all categories as they are well established in the market.

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Home Care Sample Report Home Care Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Home Care industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Care industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Malaysia for free:

The Home Care in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Care in Malaysia?
What are the major brands in Malaysia?
What is the importance of the trend towards environmentally friendly products in home care?
What are the main growth drivers of the home care market in Malaysia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Home Care in Malaysia

EXECUTIVE SUMMARY

Room for growth in Malaysian market

Consumers seek value for money and convenience in their purchases

Procter & Gamble (M) Sdn Bhd dominates home care

Fragrance and concentration are the key drivers in new product development

Green labels expected to grow

MARKET INDICATORS

Table 1 Households 2013-2018

MARKET DATA

Table 2 Sales of Home Care by Category: Value 2013-2018
Table 3 Sales of Home Care by Category: % Value Growth 2013-2018
Table 4 NBO Company Shares of Home Care: % Value 2014-2018
Table 5 LBN Brand Shares of Home Care: % Value 2015-2018
Table 6 Distribution of Home Care by Format: % Value 2013-2018
Table 7 Distribution of Home Care by Format and Category: % Value 2018
Table 8 Forecast Sales of Home Care by Category: Value 2018-2023
Table 9 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Air Care in Malaysia

HEADLINES

PROSPECTS

Car air fresheners are neccessities rather than optional

Products with natural ingredients to gain traction in the industry

COMPETITIVE LANDSCAPE

International brands continue to dominate

New player in the category

CATEGORY DATA

Table 10 Sales of Air Care by Category: Value 2013-2018
Table 11 Sales of Air Care by Category: % Value Growth 2013-2018
Table 12 Sales of Air Care by Fragrance: Value Ranking 2013-2018
Table 13 NBO Company Shares of Air Care: % Value 2014-2018
Table 14 LBN Brand Shares of Air Care: % Value 2015-2018
Table 15 Forecast Sales of Air Care by Category: Value 2018-2023
Table 16 Forecast Sales of Air Care by Category: % Value Growth 2018-2023

Bleach in Malaysia

HEADLINES

PROSPECTS

Bleach remains as an effective cleaning agent

Health awareness and environmental-friendliness on the rise

COMPETITIVE LANDSCAPE

International brand dominates the industry

Competitive pricing among brands

CATEGORY DATA

Table 17 Sales of Bleach: Value 2013-2018
Table 18 Sales of Bleach: % Value Growth 2013-2018
Table 19 NBO Company Shares of Bleach: % Value 2014-2018
Table 20 LBN Brand Shares of Bleach: % Value 2015-2018
Table 21 Forecast Sales of Bleach: Value 2018-2023
Table 22 Forecast Sales of Bleach: % Value Growth 2018-2023

Dishwashing in Malaysia

HEADLINES

PROSPECTS

Hand dishwashing remains unsubstitutable product

Malaysians unable to afford automatic dishwashers

COMPETITIVE LANDSCAPE

Unilever (M) Holdings Sdn Bhd leads dishwashing

Premium products show small but positive growth

CATEGORY INDICATORS

Table 23 Household Possession of Dishwashers 2013-2018

CATEGORY DATA

Table 24 Sales of Dishwashing by Category: Value 2013-2018
Table 25 Sales of Dishwashing by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of Dishwashing: % Value 2014-2018
Table 27 LBN Brand Shares of Dishwashing: % Value 2015-2018
Table 28 Forecast Sales of Dishwashing by Category: Value 2018-2023
Table 29 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

Home Insecticides in Malaysia

HEADLINES

PROSPECTS

Seasonal outbreaks determine demand

Electric insecticides provide round-the-clock protection, but not for long

COMPETITIVE LANDSCAPE

International giant SC Johnson & Son remains category leader

Insecticides and repellents with natural ingredients on the rise

CATEGORY DATA

Table 30 Sales of Home Insecticides by Category: Value 2013-2018
Table 31 Sales of Home Insecticides by Category: % Value Growth 2013-2018
Table 32 Sales of Spray/Aerosol Insecticides by Type: % Value 2013-2018
Table 33 NBO Company Shares of Home Insecticides: % Value 2014-2018
Table 34 LBN Brand Shares of Home Insecticides: % Value 2015-2018
Table 35 Forecast Sales of Home Insecticides by Category: Value 2018-2023
Table 36 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023

Laundry Care in Malaysia

HEADLINES

PROSPECTS

Shift in format and concentration evident in Malaysia

Fragrance is the selling point for laundry care

COMPETITIVE LANDSCAPE

Procter & Gamble (M) Sdn Bhd, the undisputed leader

Green labels yet to successfully convince consumers

CATEGORY INDICATORS

Table 37 Household Possession of Washing Machines 2013-2018

CATEGORY DATA

Table 38 Sales of Laundry Care by Category: Value 2013-2018
Table 39 Sales of Laundry Care by Category: % Value Growth 2013-2018
Table 40 Sales of Laundry Aids by Category: Value 2013-2018
Table 41 Sales of Laundry Aids by Category: % Value Growth 2013-2018
Table 42 Sales of Laundry Detergents by Category: Value 2013-2018
Table 43 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
Table 44 NBO Company Shares of Laundry Care: % Value 2014-2018
Table 45 LBN Brand Shares of Laundry Care: % Value 2015-2018
Table 46 NBO Company Shares of Laundry Aids: % Value 2014-2018
Table 47 LBN Brand Shares of Laundry Aids: % Value 2015-2018
Table 48 NBO Company Shares of Laundry Detergents: % Value 2014-2018
Table 49 LBN Brand Shares of Laundry Detergents: % Value 2015-2018
Table 50 Forecast Sales of Laundry Care by Category: Value 2018-2023
Table 51 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023

Polishes in Malaysia

HEADLINES

PROSPECTS

Cheaper footwear weakens demand for shoe polish

Non-leather fashionable footwear a threat to shoe polish

COMPETITIVE LANDSCAPE

SC Johnson & Son dominates shoe polish

Furniture polish and metal polish show downward trend

CATEGORY DATA

Table 52 Sales of Polishes by Category: Value 2013-2018
Table 53 Sales of Polishes by Category: % Value Growth 2013-2018
Table 54 NBO Company Shares of Polishes: % Value 2014-2018
Table 55 LBN Brand Shares of Polishes: % Value 2015-2018
Table 56 Forecast Sales of Polishes by Category: Value 2018-2023
Table 57 Forecast Sales of Polishes by Category: % Value Growth 2018-2023

Surface Care in Malaysia

HEADLINES

PROSPECTS

Bathroom cleaners and home care disinfectants are the new rising stars

Buy extra time with home care disposable wipes

COMPETITIVE LANDSCAPE

Reckitt Benckiser (M) Sdn Bhd dominates surface care

Multi-purpose cleaners remain popular

CATEGORY DATA

Table 58 Sales of Surface Care by Category: Value 2013-2018
Table 59 Sales of Surface Care by Category: % Value Growth 2013-2018
Table 60 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018
Table 61 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018
Table 62 NBO Company Shares of Surface Care: % Value 2014-2018
Table 63 LBN Brand Shares of Surface Care: % Value 2015-2018
Table 64 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2018
Table 65 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2018
Table 66 Forecast Sales of Surface Care by Category: Value 2018-2023
Table 67 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023

Toilet Care in Malaysia

HEADLINES

PROSPECTS

Emphasis on toilet cleanliness leads to toilet liquids/foam growth

In-cistern devices gaining popularity

COMPETITIVE LANDSCAPE

Reckitt Benckiser remains dominant in toilet care

Private label offers affordabitity

CATEGORY DATA

Table 68 Sales of Toilet Care by Category: Value 2013-2018
Table 69 Sales of Toilet Care by Category: % Value Growth 2013-2018
Table 70 NBO Company Shares of Toilet Care: % Value 2014-2018
Table 71 LBN Brand Shares of Toilet Care: % Value 2015-2018
Table 72 Forecast Sales of Toilet Care by Category: Value 2018-2023
Table 73 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Home Care in Malaysia

New Report Guarantee

Executive Summary

New Report Guarantee

Room for growth in Malaysian market

Consumers seek value for money and convenience in their purchases

Procter & Gamble (M) Sdn Bhd dominates home care

Fragrance and concentration are the key drivers in new product development

Green labels expected to grow

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Home Care in Malaysia

EXECUTIVE SUMMARY

Room for growth in Malaysian market

Consumers seek value for money and convenience in their purchases

Procter & Gamble (M) Sdn Bhd dominates home care

Fragrance and concentration are the key drivers in new product development

Green labels expected to grow

MARKET INDICATORS

MARKET DATA

SOURCES

Air Care in Malaysia

HEADLINES

PROSPECTS

Car air fresheners are neccessities rather than optional

Products with natural ingredients to gain traction in the industry

COMPETITIVE LANDSCAPE

International brands continue to dominate

New player in the category

CATEGORY DATA

Bleach in Malaysia

HEADLINES

PROSPECTS

Bleach remains as an effective cleaning agent

Health awareness and environmental-friendliness on the rise

COMPETITIVE LANDSCAPE

International brand dominates the industry

Competitive pricing among brands

CATEGORY DATA

Dishwashing in Malaysia

HEADLINES

PROSPECTS

Hand dishwashing remains unsubstitutable product

Malaysians unable to afford automatic dishwashers

COMPETITIVE LANDSCAPE

Unilever (M) Holdings Sdn Bhd leads dishwashing

Premium products show small but positive growth

CATEGORY INDICATORS

CATEGORY DATA

Home Insecticides in Malaysia

HEADLINES

PROSPECTS

Seasonal outbreaks determine demand

Electric insecticides provide round-the-clock protection, but not for long

COMPETITIVE LANDSCAPE

International giant SC Johnson & Son remains category leader

Insecticides and repellents with natural ingredients on the rise

CATEGORY DATA

Laundry Care in Malaysia

HEADLINES

PROSPECTS

Shift in format and concentration evident in Malaysia

Fragrance is the selling point for laundry care

COMPETITIVE LANDSCAPE

Procter & Gamble (M) Sdn Bhd, the undisputed leader

Green labels yet to successfully convince consumers

CATEGORY INDICATORS

CATEGORY DATA

Polishes in Malaysia

HEADLINES

PROSPECTS

Cheaper footwear weakens demand for shoe polish

Non-leather fashionable footwear a threat to shoe polish

COMPETITIVE LANDSCAPE