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Learn moreFeb 2021
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The outbreak of COVID-19 in Denmark led to an increase in value growth for home care in 2020, which moved value growth from 1% in 2019, to 6%. Due to the outbreak of the virus, consumers interest in health, hygiene and sanitation increased, and consumers spent more time ensuring the home was a safe environment.
The COVID-19 virus was first confirmed to have spread to Denmark on 27 February 2020. Denmark was among the first European countries to introduce lockdown measures.
Households sought comfort in traditional and local brands throughout 2020, with these products being trusted for their efficacy while aligning to the growing demand for sustainability. The strength of private label was also maintained in 2020, which reflected the dominance of the discounter format in the grocery retailing landscape.
During the outbreak of COVID-19 in 2020, value sales shifted to e-commerce, with consumers appreciating the platform for offering a safer form of retailing. As such, the e-commerce grocery retailer nemlig.
Following heightened growth in 2020, linked to home seclusion and increased interest in hygiene and sanitation, value sales are expected to drop in 2021, before stabilising in 2022. Across the forecast period, value growth for home care is expected to record higher levels of growth than seen pre-COVID-19, with consumers continuing to engage in enhanced cleaning routines, following the outbreak of the virus.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Home Care industry in Denmark with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home Care industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Denmark for free:
The Home Care in Denmark market research report includes:
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This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.