Our September sale is now live until 30th September 2021! Apply a 15% discount to your cart in Store using promotional code: EQLYSEP21

Home Care in Hong Kong, China

February 2021
USD 2,650
Request More Information

Delivery:

Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).

Overview:

Understand the latest market trends and future growth opportunities for the Home Care industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Air Care
  • Bleach
  • Dishwashing
  • Home Insecticides
  • Laundry Care
  • Polishes
  • Surface Care
  • Toilet Care

If you're in the Home Care industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Home Care in Hong Kong, China report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Home Care in Hong Kong, China?
  • Which are the leading brands in Home Care in Hong Kong, China?
  • How are products distributed in Home Care in Hong Kong, China?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Care products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Home Care in Hong Kong, China

EXECUTIVE SUMMARY

COVID-19 impact on home care
COVID-19 country impact
Company response
Retailing shift
What next for home care?
Chart 1 Home Care Value Sales Growth Scenarios: 2018-2025 Chart 2 Home Care Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 1 Households 2015-2020

MARKET DATA

Table 2 Sales of Home Care by Category: Value 2015-2020 Table 3 Sales of Home Care by Category: % Value Growth 2015-2020 Table 4 NBO Company Shares of Home Care: % Value 2016-2020 Table 5 LBN Brand Shares of Home Care: % Value 2017-2020 Table 6 Penetration of Private Label in Home Care by Category: % Value 2015-2020 Table 7 Distribution of Home Care by Format: % Value 2015-2020 Table 8 Distribution of Home Care by Format and Category: % Value 2020 Table 9 Forecast Sales of Home Care by Category: Value 2020-2025 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Laundry Care in Hong Kong, China

KEY DATA FINDINGS

2020 IMPACT

Demand for laundry care products grows as COVID-19 sparks hygiene concerns
Powder format phasing out as consumers prefer liquid products
Japanese brands are catching consumer’s attention in premium price range

RECOVERY AND OPPORTUNITIES

New washing machine technology poses a threat to laundry care
Range of products leads to rising prices and new players
COVID-19 demonstrates potential of e-commerce

CATEGORY INDICATORS

Table 11 Household Possession of Washing Machines 2015-2020

CATEGORY DATA

Table 12 Sales of Laundry Care by Category: Value 2015-2020 Table 13 Sales of Laundry Care by Category: % Value Growth 2015-2020 Table 14 Sales of Laundry Aids by Category: Value 2015-2020 Table 15 Sales of Laundry Aids by Category: % Value Growth 2015-2020 Table 16 Sales of Laundry Detergents by Category: Value 2015-2020 Table 17 Sales of Laundry Detergents by Category: % Value Growth 2015-2020 Table 18 NBO Company Shares of Laundry Care: % Value 2016-2020 Table 19 LBN Brand Shares of Laundry Care: % Value 2017-2020 Table 20 NBO Company Shares of Laundry Aids: % Value 2016-2020 Table 21 LBN Brand Shares of Laundry Aids: % Value 2017-2020 Table 22 NBO Company Shares of Laundry Detergents: % Value 2016-2020 Table 23 LBN Brand Shares of Laundry Detergents: % Value 2017-2020 Table 24 Forecast Sales of Laundry Care by Category: Value 2020-2025 Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2020-2025

Dishwashing in Hong Kong, China

KEY DATA FINDINGS

2020 IMPACT

Surge in home-cooking during lockdown drives demand for dishwashing
Japanese brands on the rise in Hong Kong
Product development focuses on added value

RECOVERY AND OPPORTUNITIES

Cleaning habits to linger in the aftermath of COVID-19
Table-top dishwashers driving demand for automatic dishwashing products
Sustainability drive provides scope for innovation and product development

CATEGORY INDICATORS

Table 26 Household Possession of Dishwashers 2015-2020

CATEGORY DATA

Table 27 Sales of Dishwashing by Category: Value 2015-2020 Table 28 Sales of Dishwashing by Category: % Value Growth 2015-2020 Table 29 NBO Company Shares of Dishwashing: % Value 2016-2020 Table 30 LBN Brand Shares of Dishwashing: % Value 2017-2020 Table 31 Forecast Sales of Dishwashing by Category: Value 2020-2025 Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2020-2025

Surface Care in Hong Kong, China

KEY DATA FINDINGS

2020 IMPACT

Demand for surface care increases in 2020 as the pandemic sparks hygiene fears
Product development shifts from multi-purpose to specific purposes
Consumers trust big brand names more than private label as Dettol increases its share

RECOVERY AND OPPORTUNITIES

Technological gadgets pose a threat to surface care
Awareness of impact of chemical ingredients drives development of natural products
Hygiene awareness to spur growth in the forecast period following the COVID-19 pandemic

CATEGORY DATA

Table 33 Sales of Surface Care by Category: Value 2015-2020 Table 34 Sales of Surface Care by Category: % Value Growth 2015-2020 Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2015-2020 Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2015-2020 Table 37 NBO Company Shares of Surface Care: % Value 2016-2020 Table 38 LBN Brand Shares of Surface Care: % Value 2017-2020 Table 39 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2016-2020 Table 40 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2020 Table 41 Forecast Sales of Surface Care by Category: Value 2020-2025 Table 42 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025

Bleach in Hong Kong, China

KEY DATA FINDINGS

2020 IMPACT

Fear of contagion surged sales of bleach in 2020 during the COVID-19 pandemic
Big brands see sales soar as consumers opt for familiar names
Category restricted by slower turnover as consumers limit use of harmful bleach products

RECOVERY AND OPPORTUNITIES

Surge in sales expected to stabilise as the effects of COVID-19 subside
Bleach faces cross-category competition as consumers opt for more specific products
Strong demand for convenient storage and smaller pack sizes

CATEGORY DATA

Table 43 Sales of Bleach: Value 2015-2020 Table 44 Sales of Bleach: % Value Growth 2015-2020 Table 45 NBO Company Shares of Bleach: % Value 2016-2020 Table 46 LBN Brand Shares of Bleach: % Value 2017-2020 Table 47 Forecast Sales of Bleach: Value 2020-2025 Table 48 Forecast Sales of Bleach: % Value Growth 2020-2025

Toilet Care in Hong Kong, China

KEY DATA FINDINGS

2020 IMPACT

Demand for toilet care products grows in 2020 due to COVID-19 hygiene concerns
Toilet Duck and Kobayashi stimulate growth of rim blocks
Japanese brands gain ground in Hong Kong as supply shortages limit local provision

RECOVERY AND OPPORTUNITIES

Slow growth in store for toilet care as consumers are reluctant to ditch traditional cleaning methods
Toilet liquids/foam faces competition from rim blocks
Technology poses threat to toilet care as manufacturers develop innovative cleaning solutions

CATEGORY DATA

Table 49 Sales of Toilet Care by Category: Value 2015-2020 Table 50 Sales of Toilet Care by Category: % Value Growth 2015-2020 Table 51 NBO Company Shares of Toilet Care: % Value 2016-2020 Table 52 LBN Brand Shares of Toilet Care: % Value 2017-2020 Table 53 Forecast Sales of Toilet Care by Category: Value 2020-2025 Table 54 Forecast Sales of Toilet Care by Category: % Value Growth 2020-2025

Polishes in Hong Kong, China

KEY DATA FINDINGS

2020 IMPACT

Mature category declines as polish does not offer protection from COVID-19
E-commerce facilitates sales during the COVID-19 pandemic
Floor polish hit by changing flooring and busy lifestyles

RECOVERY AND OPPORTUNITIES

Polish set to further decline
Shoe polish hit by switch to casual footwear and work-from-home trends
Designer sneakers drives shift in shoe polish products

CATEGORY DATA

Table 55 Sales of Polishes by Category: Value 2015-2020 Table 56 Sales of Polishes by Category: % Value Growth 2015-2020 Table 57 NBO Company Shares of Polishes: % Value 2016-2020 Table 58 LBN Brand Shares of Polishes: % Value 2017-2020 Table 59 Forecast Sales of Polishes by Category: Value 2020-2025 Table 60 Forecast Sales of Polishes by Category: % Value Growth 2020-2025

Air Care in Hong Kong, China

KEY DATA FINDINGS

2020 IMPACT

Spray/aerosol air fresheners skyrocketed during the COVID-19 pandemic
Premiumization trend boosts liquid air fresheners and spray/aerosol air fresheners
Local brands benefit from professional brand images

RECOVERY AND OPPORTUNITIES

Health and wellness trends support premiumisation trend
Allergies spark switch from chemical-based air care products
New entrants expected to appeal to health and wellness trends

CATEGORY DATA

Table 61 Sales of Air Care by Category: Value 2015-2020 Table 62 Sales of Air Care by Category: % Value Growth 2015-2020 Table 63 Sales of Air Care by Fragrance: Value Ranking 2018-2020 Table 64 NBO Company Shares of Air Care: % Value 2016-2020 Table 65 LBN Brand Shares of Air Care: % Value 2017-2020 Table 66 Forecast Sales of Air Care by Category: Value 2020-2025 Table 67 Forecast Sales of Air Care by Category: % Value Growth 2020-2025

Home Insecticides in Hong Kong, China

KEY DATA FINDINGS

2020 IMPACT

Home insecticides less of a priority in 2020 as consumers focussed on the COVID-19 pandemic
Category dominated by three major players
Consumers move away from electric insecticides due to health concerns

RECOVERY AND OPPORTUNITIES

Spray/aerosol insecticides and insecticide baits to dominate the category
Consumers turn to home-made solutions to ward of bugs
Fumigators continue to be seen as effective last resort

CATEGORY DATA

Table 68 Sales of Home Insecticides by Category: Value 2015-2020 Table 69 Sales of Home Insecticides by Category: % Value Growth 2015-2020 Table 70 Sales of Spray/Aerosol Insecticides by Type: % Value 2015-2020 Table 71 NBO Company Shares of Home Insecticides: % Value 2016-2020 Table 72 LBN Brand Shares of Home Insecticides: % Value 2017-2020 Table 73 Forecast Sales of Home Insecticides by Category: Value 2020-2025 Table 74 Forecast Sales of Home Insecticides by Category: % Value Growth 2020-2025
Share:

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Home Care research and analysis database.

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page