Home Care in Romania

January 2023
USD 2,750
Request More Information

Delivery:

Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).

This report comes in PDF with additional info in Excel included.

Overview:

Understand the latest market trends and future growth opportunities for the Home Care industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Air Care
  • Bleach
  • Dishwashing
  • Home Insecticides
  • Laundry Care
  • Polishes
  • Surface Care
  • Toilet Care

If you're in the Home Care industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Home Care in Romania report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Home Care in Romania?
  • Which are the leading brands in Home Care in Romania?
  • How are products distributed in Home Care in Romania?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Care products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Home Care in Romania

Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
Table 1 Households 2017-2022
Table 2 Sales of Home Care by Category: Value 2017-2022
Table 3 Sales of Home Care by Category: % Value Growth 2017-2022
Table 4 NBO Company Shares of Home Care: % Value 2018-2022
Table 5 LBN Brand Shares of Home Care: % Value 2019-2022
Table 6 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 7 Distribution of Home Care by Format: % Value 2017-2022
Table 8 Distribution of Home Care by Format and Category: % Value 2022
Table 9 Forecast Sales of Home Care by Category: Value 2022-2027
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Air Care in Romania

KEY DATA FINDINGS

Sustained demand for air care maintains positive value and volume growth
Rising consumer sophistication is reflected in premiumisation in air care
Liquid air fresheners continues to thrive as offer increases
Air care opportunities will increasingly reach rural communities
New fragrances and scent blends expected to emerge, as manufacturers remain competitive
Internet retailing still has room for growth
Table 11 Sales of Air Care by Category: Value 2017-2022
Table 12 Sales of Air Care by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Air Care: % Value 2018-2022
Table 14 LBN Brand Shares of Air Care: % Value 2019-2022
Table 15 Forecast Sales of Air Care by Category: Value 2022-2027
Table 16 Forecast Sales of Air Care by Category: % Value Growth 2022-2027

Bleach in Romania

KEY DATA FINDINGS

A year of readjustment for bleach, as category returns to its declining trend after pandemic era boost
Inflation impacts unit prices in bleach
Growth of e-commerce set to support bulk sales of bleach, while brand Ace maintains its top place
Bleach will maintain negative trends over the forecast period
Ace will become more visible across different categories, enhancing the brand’s overall name
Prospects for private labels may lie ahead
Table 17 Sales of Bleach: Value 2017-2022
Table 18 Sales of Bleach: % Value Growth 2017-2022
Table 19 NBO Company Shares of Bleach: % Value 2018-2022
Table 20 LBN Brand Shares of Bleach: % Value 2019-2022
Table 21 Forecast Sales of Bleach: Value 2022-2027
Table 22 Forecast Sales of Bleach: % Value Growth 2022-2027

Dishwashing in Romania

KEY DATA FINDINGS

Return to out-of-home lifestyles sees volume sales for dishwashing slump into negative figures
Automatic dishwashing continues to see a more dynamic performance
Strong focus on innovation remains, despite inflationary pressures
Positive forecasts for automatic dishwashing, driven by increasing dishwasher penetration in the country
Refilling stations will continue to help consumers to cut costs and protect the environment
Unit prices to keep on growing, in the short-term at least, driven by inflationary pressures
Table 23 Household Possession of Dishwashers 2017-2022
Table 24 Sales of Dishwashing by Category: Value 2017-2022
Table 25 Sales of Dishwashing by Category: % Value Growth 2017-2022
Table 26 NBO Company Shares of Dishwashing: % Value 2018-2022
Table 27 LBN Brand Shares of Dishwashing: % Value 2019-2022
Table 28 Forecast Sales of Dishwashing by Category: Value 2022-2027
Table 29 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027

Home Insecticides in Romania

KEY DATA FINDINGS

Demand for home insecticides is sustained, thus supporting both value and volume sales
Premiumisation and natural ingredients drive trends
Sales of insecticide coils rise as people look to keep mosquitos at bay
Good prospects ahead for home insecticides, driven by ongoing demand
Intensifying competition expected over the forecast period
Climate change will offer more opportunities to home insecticides
Table 30 Sales of Home Insecticides by Category: Value 2017-2022
Table 31 Sales of Home Insecticides by Category: % Value Growth 2017-2022
Table 32 Sales of Spray/Aerosol Insecticides by Type: % Value 2017-2022
Table 33 NBO Company Shares of Home Insecticides: % Value 2018-2022
Table 34 LBN Brand Shares of Home Insecticides: % Value 2019-2022
Table 35 Forecast Sales of Home Insecticides by Category: Value 2022-2027
Table 36 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027

Laundry Care in Romania

KEY DATA FINDINGS

Sophisticated Romanian consumers become more demanding for modern formats and ergonomic evolution
Rising focus on eco-friendliness
Intensifying competition leads to novel approaches among players
Specific solutions will continue to be in high demand
Rising inflation will create challenges of consumer price-sensitivity
Constant innovation and new product launches expected
Table 37 Household Possession of Washing Machines 2017-2022
Table 38 Sales of Laundry Care by Category: Value 2017-2022
Table 39 Sales of Laundry Care by Category: % Value Growth 2017-2022
Table 40 Sales of Laundry Aids by Category: Value 2017-2022
Table 41 Sales of Laundry Aids by Category: % Value Growth 2017-2022
Table 42 Sales of Laundry Detergents by Category: Value 2017-2022
Table 43 Sales of Laundry Detergents by Category: % Value Growth 2017-2022
Table 44 NBO Company Shares of Laundry Care: % Value 2018-2022
Table 45 LBN Brand Shares of Laundry Care: % Value 2019-2022
Table 46 NBO Company Shares of Laundry Aids: % Value 2018-2022
Table 47 LBN Brand Shares of Laundry Aids: % Value 2019-2022
Table 48 NBO Company Shares of Laundry Detergents: % Value 2018-2022
Table 49 LBN Brand Shares of Laundry Detergents: % Value 2019-2022
Table 50 Forecast Sales of Laundry Care by Category: Value 2022-2027
Table 51 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027

Polishes in Romania

KEY DATA FINDINGS

Another year of negative volume for old-fashioned category of polishes
Unit prices on the rise
Shoe polish declining due to ongoing casual fashion trends
Polishes will continue to face challenges with few opportunities ahead
Shoe polish likely to continue on a downwards slope due to ongoing fashion trends
Online sales to become more relevant, which could help to support small sales
Table 52 Sales of Polishes by Category: Value 2017-2022
Table 53 Sales of Polishes by Category: % Value Growth 2017-2022
Table 54 NBO Company Shares of Polishes: % Value 2018-2022
Table 55 LBN Brand Shares of Polishes: % Value 2019-2022
Table 56 Forecast Sales of Polishes by Category: Value 2022-2027
Table 57 Forecast Sales of Polishes by Category: % Value Growth 2022-2027

Surface Care in Romania

KEY DATA FINDINGS

Overall healthy surface care growth supported by consumers seeking both premium products and those which offer multiple uses
Local brands expand their portfolios following pandemic sales success
Growing focus on sustainability and environmental issues in surface care
Inflation will shape consumption habits in surface care
Eco-friendly products to gain more ground
Internet retailing to become increasingly relevant
Table 58 Sales of Surface Care by Category: Value 2017-2022
Table 59 Sales of Surface Care by Category: % Value Growth 2017-2022
Table 60 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022
Table 61 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022
Table 62 NBO Company Shares of Surface Care: % Value 2018-2022
Table 63 LBN Brand Shares of Surface Care: % Value 2019-2022
Table 64 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2022
Table 65 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2022
Table 66 Forecast Sales of Surface Care by Category: Value 2022-2027
Table 67 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027

Toilet Care in Romania

KEY DATA FINDINGS

Consumers seek effective toilet care along with a fresh scent
Rising awareness of environmental impacts influences trends in toilet care
Demand for sophisticated fragrances inspires innovation
Premium positioning and added value will remain key trends over the forecast period
Rim liquids to grow faster than rim blocks, due to modernisation trends
Large pack sizes to see a good performance in light of inflationary pressures, with eco-friendly variants attracting higher-income consumers
Table 68 Sales of Toilet Care by Category: Value 2017-2022
Table 69 Sales of Toilet Care by Category: % Value Growth 2017-2022
Table 70 NBO Company Shares of Toilet Care: % Value 2018-2022
Table 71 LBN Brand Shares of Toilet Care: % Value 2019-2022
Table 72 Forecast Sales of Toilet Care by Category: Value 2022-2027
Table 73 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Home Care

    • Candle Air Fresheners
    • Car Air Fresheners
    • Electric Air Fresheners
    • Gel Air Fresheners
    • Liquid Air Fresheners
    • Spray/Aerosol Air Fresheners
      • Carpet Fresheners
      • Odour Neutralisers
      • Refrigerator Fresheners
      • Waste Bin Fresheners
      • Other Other Air Care
  • Bleach
      • Automatic Dishwashing Liquids
      • Automatic Dishwashing Powders
      • Automatic Dishwashing Tablets
      • Dishwashing Additives
    • Hand Dishwashing
    • Electric Insecticides
    • Insecticide Baits
    • Insecticide Coils
    • Spray/Aerosol Insecticides
      • Foggers/Bombs
      • In-Home Insect Repellents
      • Moth Proofers
      • Other Other Home Insecticides
    • Carpet Cleaners
      • Dryer Sheets
      • Liquid Fabric Softeners
      • Colour Safe Laundry Bleach
      • Fabric Fresheners
        • In-Wash Spot and Stain Removers
        • Pre-Wash Spot and Stain Removers
      • Starch/Ironing Aids
      • Water Softeners
        • Blues/Bluing
        • Colour Catchers
        • Colour Enhancers
        • Laundry Sanitiser
        • Scent Booster
        • Whiteners
        • Other Other Laundry Aids
          • Standard Powder Detergents
          • Concentrated Powder Detergents
          • Compact Powder Tablet Detergents
          • Liquid Tablet Detergents
          • Standard Liquid Detergents
          • Concentrated Liquid Detergents
        • Standard Powder Detergents
        • Standard Liquid Detergents
        • Concentrated Powder Detergents
        • Concentrated Liquid Detergents
        • Compact Powder Tablet Detergents
        • Liquid Tablet Detergents
        • Bar Detergents
        • Hand Wash Detergents
        • Fine Fabric Detergents
    • Floor Polish
    • Furniture Polish
    • Metal Polish
    • Shoe Polish
        • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
        • Wipes and Refills (Dry Electro-Static)
          • Cleaning Solution
          • Refill Wipes/Pads
        • Starter Kits/Trigger Device
        • All Purpose Cleaning Wipes
        • Furniture Polish Wipes
        • Toilet Care Wipes
        • Window/Glass Wipes
        • Other Impregnated Wipes
      • Starter Kits/Sweepers/Sticks (Excluding Wipes)
      • Wipes (Excluding Starter Kits/Sweepers/Sticks)
    • Bathroom Cleaners
    • Descalers
    • Drain Openers
      • Standard Floor Cleaners
      • Wash and Wax Floor Cleaners
    • Home Care Disinfectants
    • Kitchen Cleaners
    • Multi-Purpose Cleaners
    • Oven Cleaners
    • Scouring Agents
    • Window/Glass Cleaners
    • In-Cistern Devices
      • Rim Blocks
      • Rim Liquids
    • Toilet Care Tablets/Powders
    • Toilet Cleaning Systems
    • Toilet Liquids/Foam

Home Care

This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.

See All of Our Definitions
Share:

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Home Care research and analysis database.

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!

;