Sales of home care continued to flourish in 2021 due to the ongoing threat from COVID-19. However, the higher cost of importing and logistics pushed brands to raise their prices putting a cap on demand for home care.
Home care continued to see strong growth in 2021 despite the economic challenges created by the COVID-19 pandemic. This growth stems from two significant factors.
With a rapidly growing population of over 41 million people and ongoing urbanisation, there is an increasing need for home care products in Iraq, with the COVID-19 crisis adding further fuel to growth.
Iraq is going through a cultural transition with many people pushing for social and lifestyle changes, especially among the younger generations. This is expected to boost demand for FMCGs, including home care products, with this younger generation of consumers wanting a better life for themselves and their families than previous generations.
The general outlook for home care in Iraq over the forecast period is broadly favourable, with steady growth in value and volume terms projected. While much will depend on global oil prices, the performance of the local economy and the level of political stability both at home and regionally, the market will nevertheless continue to benefit from the fact that Iraq has one of the world’s youngest and fastest growing populations.
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Understand the latest market trends and future growth opportunities for the Home Care industry in Iraq with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home Care industry in Iraq, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.See All of Our Definitions
This report originates from Passport, our Home Care research and analysis database.
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