Home care performed well in 2018, with most categories registering modest current value growth. Value growth in 2018 was largely impacted by two factors in most categories: growing retail volumes and falling unit prices.
As the economy continued to recover from the tremor that resulted from the floatation of the Egyptian pound in late 2016, all home care categories experienced heavy price adjustments in 2018. In 2017, current value growth was fuelled by an unprecedented surge in unit prices.
International home care companies clearly still reigned supreme in terms of value and volume share in 2018. For example, Procter & Gamble Egypt dominated laundry care, Henkel PDC Egypt led dishwashing, and Reckitt Benckiser Egypt continued to be the pioneer in surface care.
However, local brands continue to flourish and introduce new product developments, as the preference of low- and middle-income consumers has switched towards products that provide good quality at lower prices than international brands. This has given local brands that were often overlooked by consumers the chance to introduce new products and variants of existing products.
The performance of home care over the forecast period is anticipated to be strong and impressive. Home care products are considered basic necessities for consumers and households across all income levels, regardless of geographic location, social status or lifestyle.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Home Care industry in Egypt with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home Care industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Egypt for free:
The Home Care in Egypt market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Home Care market research database.