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Learn moreFeb 2021
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Overall, home care registered lower current value growth in 2020, than in 2019, but volume growth was higher. The average unit of price of many home care products fell and the deflationary pressure was caused by the collapse in energy prices, combined with the dampening effect of COVID-19, as consumers became more price sensitive due to the economic uncertainty caused by the pandemic.
A state of emergency was introduced on 17 March 2020, with a curfew imposed from 2000-0500hrs. Borders were closed on 25 March.
The main focus in 2020 was ensuring that products remained on shelves and there were few product launches. In fact, many players chose to defer such activity until society opens up again.
The continued development of modern grocery retailers has enabled home care product sales to grow. Modern grocery retailers, particularly hypermarkets and supermarkets, offer an array of products and discounts, with bigger floor-space enticing consumers through the doors.
It is hoped that the economy will recover quickly from COVID-19 and as a result home care will register steady volume and value growth over the forecast period. Also, products that did not perform well in 2020, such as polishes and air care, should recover.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Home Care industry in Bosnia and Herzegovina with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home Care industry in Bosnia and Herzegovina, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Bosnia and Herzegovina for free:
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This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.