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Overview:
Understand the latest market trends and future growth opportunities for the Home Care industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Air Care
- Bleach
- Dishwashing
- Home Insecticides
- Laundry Care
- Polishes
- Surface Care
- Toilet Care
If you're in the Home Care industry in Bosnia and Herzegovina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Care in Bosnia and Herzegovina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Care in Bosnia and Herzegovina?
- Which are the leading brands in Home Care in Bosnia and Herzegovina?
- How are products distributed in Home Care in Bosnia and Herzegovina?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Home Care in Bosnia and Herzegovina
EXECUTIVE SUMMARY
Home care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 1 Households 2016-2021
MARKET DATA
Table 2 Sales of Home Care by Category: Value 2016-2021
Table 3 Sales of Home Care by Category: % Value Growth 2016-2021
Table 4 NBO Company Shares of Home Care: % Value 2017-2021
Table 5 LBN Brand Shares of Home Care: % Value 2018-2021
Table 6 Penetration of Private Label in Home Care by Category: % Value 2016-2021
Table 7 Distribution of Home Care by Format: % Value 2016-2021
Table 8 Distribution of Home Care by Format and Category: % Value 2021
Table 9 Forecast Sales of Home Care by Category: Value 2021-2026
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
Laundry Care in Bosnia and Herzegovina
KEY DATA FINDINGS
2021 DEVELOPMENTS
Moderate value growth in 2021
Unchanged competitive landscape in 2021
Flurry of product launches in 2021
PROSPECTS AND OPPORTUNITIES
Laundry care growth to slow down considerably over the forecast period
Liquid tablet detergents and spot and stain removers set to be the fastest growing laundry care ranges
E-commerce continues to gain value share over the forecast period
CATEGORY INDICATORS
Table 11 Household Possession of Washing Machines 2016-2021
CATEGORY DATA
Table 12 Sales of Laundry Care by Category: Value 2016-2021
Table 13 Sales of Laundry Care by Category: % Value Growth 2016-2021
Table 14 Sales of Laundry Aids by Category: Value 2016-2021
Table 15 Sales of Laundry Aids by Category: % Value Growth 2016-2021
Table 16 Sales of Laundry Detergents by Category: Value 2016-2021
Table 17 Sales of Laundry Detergents by Category: % Value Growth 2016-2021
Table 18 NBO Company Shares of Laundry Care: % Value 2017-2021
Table 19 LBN Brand Shares of Laundry Care: % Value 2018-2021
Table 20 NBO Company Shares of Laundry Aids: % Value 2017-2021
Table 21 LBN Brand Shares of Laundry Aids: % Value 2018-2021
Table 22 NBO Company Shares of Laundry Detergents: % Value 2017-2021
Table 23 LBN Brand Shares of Laundry Detergents: % Value 2018-2021
Table 24 Forecast Sales of Laundry Care by Category: Value 2021-2026
Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2021-2026
Dishwashing in Bosnia and Herzegovina
KEY DATA FINDINGS
2021 DEVELOPMENTS
Decline in value growth in 2021
Procter & Gamble leads dishwashing and Fairy leads hand washing and benefits from a well-established position and strong marketing support
Hand dishwashing remains prevalent dishwashing format in 2021
PROSPECTS AND OPPORTUNITIES
Slight volume decline over forecast period
Hand washing still holds onto sizeable value share, despite growing popularity of automatic dishwashing
Value sales through e-commerce channels to double by 2026
CATEGORY INDICATORS
Table 26 Household Possession of Dishwashers 2015-2020
CATEGORY DATA
Table 27 Sales of Dishwashing by Category: Value 2016-2021
Table 28 Sales of Dishwashing by Category: % Value Growth 2016-2021
Table 29 NBO Company Shares of Dishwashing: % Value 2017-2021
Table 30 LBN Brand Shares of Dishwashing: % Value 2018-2021
Table 31 Forecast Sales of Dishwashing by Category: Value 2021-2026
Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2021-2026
Surface Care in Bosnia and Herzegovina
KEY DATA FINDINGS
2021 DEVELOPMENTS
Value growth lower in 2021
Limited movement within competitive landscape in 2021
Several products register current value decline
PROSPECTS AND OPPORTUNITIES
Noticeable slowdown expected for surface care as leading products mature
Standard floor cleaners and oven cleaners set to be the fastest growing surface care products
E-commerce sales set to double over forecast period
CATEGORY DATA
Table 33 Sales of Surface Care by Category: Value 2016-2021
Table 34 Sales of Surface Care by Category: % Value Growth 2016-2021
Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2016-2021
Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2016-2021
Table 37 NBO Company Shares of Surface Care: % Value 2017-2021
Table 38 LBN Brand Shares of Surface Care: % Value 2018-2021
Table 39 Forecast Sales of Surface Care by Category: Value 2021-2026
Table 40 Forecast Sales of Surface Care by Category: % Value Growth 2021-2026
Bleach in Bosnia and Herzegovina
KEY DATA FINDINGS
2021 DEVELOPMENTS
Fall in value sales in 2021
Meteor remains the leading player; however, it continues to lose share to Dukat
Other less toxic home care products steal value share from bleach
PROSPECTS AND OPPORTUNITIES
Bleak outlook for bleach over forecast period
Shrinking consumer base leads to drop in volume sales
Value sales through e-commerce channels to double by 2026
CATEGORY DATA
Table 41 Sales of Bleach: Value 2016-2021
Table 42 Sales of Bleach: % Value Growth 2016-2021
Table 43 NBO Company Shares of Bleach: % Value 2017-2021
Table 44 LBN Brand Shares of Bleach: % Value 2018-2021
Table 45 Forecast Sales of Bleach: Value 2021-2026
Table 46 Forecast Sales of Bleach: % Value Growth 2021-2026
Toilet Care in Bosnia and Herzegovina
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lower value growth in 2021
Multinationals continue to dominate
Significant number of rim block launches in 2021
PROSPECTS AND OPPORTUNITIES
Moderate growth over forecast period
Continued innovation supports value sales
Value sales through e-commerce channels to double by 2026
CATEGORY DATA
Table 47 Sales of Toilet Care by Category: Value 2016-2021
Table 48 Sales of Toilet Care by Category: % Value Growth 2016-2021
Table 49 NBO Company Shares of Toilet Care: % Value 2017-2021
Table 50 LBN Brand Shares of Toilet Care: % Value 2018-2021
Table 51 Forecast Sales of Toilet Care by Category: Value 2021-2026
Table 52 Forecast Sales of Toilet Care by Category: % Value Growth 2021-2026
Polishes in Bosnia and Herzegovina
KEY DATA FINDINGS
2021 DEVELOPMENTS
Recovery in value sales in 2021
Ilirija holds on to top spot in 2021
Furniture polish registers highest growth in 2021
PROSPECTS AND OPPORTUNITIES
Muted performance over forecast period
Shoe polish to achieve highest growth
Value sales through e-commerce channels to double by 2026
CATEGORY DATA
Table 53 Sales of Polishes by Category: Value 2016-2021
Table 54 Sales of Polishes by Category: % Value Growth 2016-2021
Table 55 NBO Company Shares of Polishes: % Value 2017-2021
Table 56 LBN Brand Shares of Polishes: % Value 2018-2021
Table 57 Forecast Sales of Polishes by Category: Value 2021-2026
Table 58 Forecast Sales of Polishes by Category: % Value Growth 2021-2026
Air Care in Bosnia and Herzegovina
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand for air care bounces back in 2021
Reckitt Benckiser leads air care, with heavy advertising and prominent space in retailers
Electric air fresheners registers highest growth in 2021
PROSPECTS AND OPPORTUNITIES
Very healthy outlook over forecast period
Spray/aerosol air fresheners record the highest value share, however, growth is threatened by environmental concerns
Value sales through e-commerce channels to double by 2026
CATEGORY DATA
Table 59 Sales of Air Care by Category: Value 2016-2021
Table 60 Sales of Air Care by Category: % Value Growth 2016-2021
Table 61 NBO Company Shares of Air Care: % Value 2017-2021
Table 62 LBN Brand Shares of Air Care: % Value 2018-2021
Table 63 Forecast Sales of Air Care by Category: Value 2021-2026
Table 64 Forecast Sales of Air Care by Category: % Value Growth 2021-2026
Home Insecticides in Bosnia and Herzegovina
KEY DATA FINDINGS
2021 DEVELOPMENTS
Home insecticides unaffected by pandemic
SC Johnson Wax continues to lead home insecticides as new players avoid entering the landscape
Spray/aerosol remains most popular format, while electric insecticides registering highest growth
PROSPECTS AND OPPORTUNITIES
Bleak outlook over forecast period
Electric insecticides grow strongly, although the spray/aerosol format leads
Value sales through e-commerce channels to double by 2026
CATEGORY DATA
Table 65 Sales of Home Insecticides by Category: Value 2016-2021
Table 66 Sales of Home Insecticides by Category: % Value Growth 2016-2021
Table 67 NBO Company Shares of Home Insecticides: % Value 2017-2021
Table 68 LBN Brand Shares of Home Insecticides: % Value 2018-2021
Table 69 Forecast Sales of Home Insecticides by Category: Value 2021-2026
Table 70 Forecast Sales of Home Insecticides by Category: % Value Growth 2021-2026
Home Care
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.
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