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Country Report

Home Care in

Home Care in New Zealand

Feb 2020

US$2,650

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Home care continues to grow

Home care continued to perform well in 2019 with value sales growth comparable to the CAGR growth observed during the review period as a whole. Despite fears of an economic downturn following the election of the Labour Government in 2017, the economy continues to perform well with GDP growth increasing and low levels of unemployment.

Eco-brands increasingly compete with the biggest household names

Health and wellness is a key trend influencing retail in New Zealand. Consumers are increasingly cognisant of the impact of their consumption on the environment, especially the effect of the chemicals present in the products they use every day.

Construction boom and population growth fuel demand for home care

New Zealand is experiencing the biggest construction boom ever in the country’s history. Total construction spend is significant and increasing, with residential construction forming a key part of this, especially new-build apartment buildings in Auckland.

International players lead but home care is becoming more segmented

Multinational players continued to lead home care in New Zealand in 2019. However, local eco-brands were among the strongest performers in terms of value share growth in the year.

Continued sales growth is expected in home care

With eco-brands increasing their penetration and construction and population growth remaining strong, home care in New Zealand is expected to maintain the performance seen in 2019. A growing population base with high levels of discretionary income is expected to drive value sales growth over the forecast period.

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Home Care Sample Report Home Care Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Home Care industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Care industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in New Zealand for free:

The Home Care in New Zealand market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Care in New Zealand?
What are the major brands in New Zealand?
What is the importance of the trend towards environmentally friendly products in home care?
What are the main growth drivers of the home care market in New Zealand?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Home Care in New Zealand

EXECUTIVE SUMMARY

Home care continues to grow

Eco-brands increasingly compete with the biggest household names

Construction boom and population growth fuel demand for home care

International players lead but home care is becoming more segmented

Continued sales growth is expected in home care

MARKET INDICATORS

Table 1 Households 2014-2019

MARKET DATA

Table 2 Sales of Home Care by Category: Value 2014-2019
Table 3 Sales of Home Care by Category: % Value Growth 2014-2019
Table 4 NBO Company Shares of Home Care: % Value 2015-2019
Table 5 LBN Brand Shares of Home Care: % Value 2016-2019
Table 6 Penetration of Private Label in Home Care by Category: % Value 2014-2019
Table 7 Distribution of Home Care by Format: % Value 2014-2019
Table 8 Distribution of Home Care by Format and Category: % Value 2019
Table 9 Forecast Sales of Home Care by Category: Value 2019-2024
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Laundry Care in New Zealand

HEADLINES

PROSPECTS

Population growth and construction boom drive growth in home care

Green trends take hold

Weakest performance expected from standard powder detergents and starch/ironing aids

COMPETITIVE LANDSCAPE

Eco-brands are the strongest performers in laundry care

Unilever New Zealand continues to lead laundry care

Private label ranges are relaunched and refreshed

CATEGORY INDICATORS

Table 11 Household Possession of Washing Machines 2014-2019

CATEGORY DATA

Table 12 Sales of Laundry Care by Category: Value 2014-2019
Table 13 Sales of Laundry Care by Category: % Value Growth 2014-2019
Table 14 Sales of Laundry Aids by Category: Value 2014-2019
Table 15 Sales of Laundry Aids by Category: % Value Growth 2014-2019
Table 16 Sales of Laundry Detergents by Category: Value 2014-2019
Table 17 Sales of Laundry Detergents by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Laundry Care: % Value 2015-2019
Table 19 LBN Brand Shares of Laundry Care: % Value 2016-2019
Table 20 NBO Company Shares of Laundry Aids: % Value 2015-2019
Table 21 LBN Brand Shares of Laundry Aids: % Value 2016-2019
Table 22 NBO Company Shares of Laundry Detergents: % Value 2015-2019
Table 23 LBN Brand Shares of Laundry Detergents: % Value 2016-2019
Table 24 Forecast Sales of Laundry Care by Category: Value 2019-2024
Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2019-2024

Dishwashing in New Zealand

HEADLINES

PROSPECTS

Dishwasher ownership rates drive growth

Eco-trends influence the performance of dishwashing

Automatic dishwashing tablets drive value growth

COMPETITIVE LANDSCAPE

Reckitt Benckiser New Zealand continues to lead dishwashing

Eco-brands grow in prominence

Private label increases its presence

CATEGORY INDICATORS

Table 26 Household Possession of Dishwashers 2014-2019

CATEGORY DATA

Table 27 Sales of Dishwashing by Category: Value 2014-2019
Table 28 Sales of Dishwashing by Category: % Value Growth 2014-2019
Table 29 NBO Company Shares of Dishwashing: % Value 2015-2019
Table 30 LBN Brand Shares of Dishwashing: % Value 2016-2019
Table 31 Forecast Sales of Dishwashing by Category: Value 2019-2024
Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2019-2024

Surface Care in New Zealand

HEADLINES

PROSPECTS

Volume sales drive value growth

Environmental concerns influence consumers’ purchase decisions

Task specificity is a growing influence in surface care

COMPETITIVE LANDSCAPE

Segmentation is highest in surface care

Increasing distribution sees eco-brands gain share

Reckitt Benckiser New Zealand continues to lead

CATEGORY DATA

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Megatrends

Country Report

Home Care in New Zealand

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Executive Summary

New Report Guarantee

Home care continues to grow

Eco-brands increasingly compete with the biggest household names

Construction boom and population growth fuel demand for home care

International players lead but home care is becoming more segmented

Continued sales growth is expected in home care

Samples

Overview

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Table of Contents

Home Care in New Zealand

EXECUTIVE SUMMARY

Home care continues to grow

Eco-brands increasingly compete with the biggest household names

Construction boom and population growth fuel demand for home care

International players lead but home care is becoming more segmented

Continued sales growth is expected in home care

MARKET INDICATORS

MARKET DATA

SOURCES

Laundry Care in New Zealand

HEADLINES

PROSPECTS

Population growth and construction boom drive growth in home care

Green trends take hold

Weakest performance expected from standard powder detergents and starch/ironing aids

COMPETITIVE LANDSCAPE

Eco-brands are the strongest performers in laundry care

Unilever New Zealand continues to lead laundry care

Private label ranges are relaunched and refreshed

CATEGORY INDICATORS

CATEGORY DATA

Dishwashing in New Zealand

HEADLINES

PROSPECTS

Dishwasher ownership rates drive growth

Eco-trends influence the performance of dishwashing

Automatic dishwashing tablets drive value growth

COMPETITIVE LANDSCAPE

Reckitt Benckiser New Zealand continues to lead dishwashing

Eco-brands grow in prominence

Private label increases its presence

CATEGORY INDICATORS

CATEGORY DATA

Surface Care in New Zealand

HEADLINES

PROSPECTS

Volume sales drive value growth

Environmental concerns influence consumers’ purchase decisions

Task specificity is a growing influence in surface care

COMPETITIVE LANDSCAPE

Segmentation is highest in surface care

Increasing distribution sees eco-brands gain share

Reckitt Benckiser New Zealand continues to lead

CATEGORY DATA

Polishes in New Zealand

HEADLINES

PROSPECTS

Volume sales drive value growth

Floor polish is the strongest performer

Shoe polish also performs well

COMPETITIVE LANDSCAPE

SC Johnson & Son continues to lead

Polishes remains highly fragmented

CATEGORY DATA

Toilet Care in New Zealand

HEADLINES

PROSPECTS

Construction boom and population growth fuel demand for toilet care

Toilet liquids/foam remains the largest category

Eco-brands’ influence continues to grow

COMPETITIVE LANDSCAPE

SC Johnson & Son continues to lead toilet care