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Learn moreFeb 2021
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Despite the very mature environment, home care turned to strong retail volume and current value growth in 2020, mainly due to COVID-19. With more people working and studying from home to try and halt the spread of the virus, there was also more eating and cooking at home.
A state of emergency was declared due to COVID-19 on 16 March in Finland, with the authorities announcing that government-run facilities such as libraries, theatres and museums would be closed, and gatherings of more than 10 people were banned. This also saw preparations being made to close the country’s borders, with people returning to Finland being placed under a 2-week quarantine.
Unilever Finland continued to lead home care in 2020, mainly due to its strong position in the largest category, laundry care, although it also holds strong shares in dishwashing, toilet care and surface care. Transmeri maintained second position and was the only other player to hold a double-digit value share.
Modern grocery retailers continued to account for the highest share of distribution in home care in 2020, although changes were seen within this due to COVID-19. Hypermarkets gained share as many Finns got all their groceries from hypermarkets in order to only visit one store, to minimise their potential for contracting the virus.
In 2021, home care is set to see retail volume and current value declines, which will offset some of the gains made in 2020. Recovery from COVID-19 is expected to begin along with vaccination.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Home Care industry in Finland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home Care industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Finland for free:
The Home Care in Finland market research report includes:
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Why buy this report?
This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.