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Country Report

Home Care in

Home Care in Finland

54 pages, Feb 2019

US$2,650

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Home care records positive but slow growth in 2018

While home care in Finland posted its best performance of the review period in 2018, growth was still very modest and far from satisfactory. Nonetheless, sales were boosted by a growing economy and increasing consumer confidence, with Finns being willing to spend more money.

Maturity counterbalanced by the offer of safety, efficiency and convenience

In 2018, home care manufacturers sought ways to offset the maturity of various products and categories. While most categories already enjoy high per capita consumption, others still offer growth potential.

Intense competition demands successful strategies

The competitive environment in the Finnish home care market remained relatively stable in 2018, seeing no major share gains or significant mergers or acquisitions. While large companies and international brands continued to lead many categories, they were challenged by smaller as well as domestic manufacturers.

New product developments indicate emerging trends

Overall, new product development in 2018 was slow. Nonetheless, some interesting and innovative launches were seen, setting new standards and working towards creating emerging trends.

Stronger performance anticipated over the forecast period

As the Finnish economy is expected to continue to grow, home care is predicted to perform better over the forecast period when compared to the review period. However, the increase in both volume and value terms is expected to be modest due to the challenges posed by maturity.

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Home Care Sample Report Home Care Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Care industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Care industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Finland for free:

The Home Care in Finland market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Care in Finland?
What are the major brands in Finland?
What is the importance of the trend towards environmentally friendly products in home care?
What are the main growth drivers of the home care market in Finland?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Home Care in Finland

EXECUTIVE SUMMARY

Home care records positive but slow growth in 2018

Maturity counterbalanced by the offer of safety, efficiency and convenience

Intense competition demands successful strategies

New product developments indicate emerging trends

Stronger performance anticipated over the forecast period

MARKET INDICATORS

Table 1 Households 2013-2018

MARKET DATA

Table 2 Sales of Home Care by Category: Value 2013-2018
Table 3 Sales of Home Care by Category: % Value Growth 2013-2018
Table 4 NBO Company Shares of Home Care: % Value 2014-2018
Table 5 LBN Brand Shares of Home Care: % Value 2015-2018
Table 6 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 7 Distribution of Home Care by Format: % Value 2013-2018
Table 8 Distribution of Home Care by Format and Category: % Value 2018
Table 9 Forecast Sales of Home Care by Category: Value 2018-2023
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Air Care in Finland

HEADLINES

PROSPECTS

Challenges to overcome

Taking local preferences into account

Air care creating mood

COMPETITIVE LANDSCAPEING

Finding niches

More unique scents used to attract consumers

Engaging marketing strategies

CATEGORY DATA

Table 11 Sales of Air Care by Category: Value 2013-2018
Table 12 Sales of Air Care by Category: % Value Growth 2013-2018
Table 13 Sales of Air Care by Fragrance: Value Ranking 2013-2018
Table 14 NBO Company Shares of Air Care: % Value 2014-2018
Table 15 LBN Brand Shares of Air Care: % Value 2015-2018
Table 16 Forecast Sales of Air Care by Category: Value 2018-2023
Table 17 Forecast Sales of Air Care by Category: % Value Growth 2018-2023

Bleach in Finland

HEADLINES

PROSPECTS

Bleach is losing out to other products

Bleach used for only the most demanding tasks

Safety concerns hamper growth

COMPETITIVE LANDSCAPE

Efforts to gain share

The significance of new product development

Strategies for success

CATEGORY DATA

Table 18 Sales of Bleach: Value 2013-2018
Table 19 Sales of Bleach: % Value Growth 2013-2018
Table 20 NBO Company Shares of Bleach: % Value 2014-2018
Table 21 LBN Brand Shares of Bleach: % Value 2015-2018
Table 22 Forecast Sales of Bleach: Value 2018-2023
Table 23 Forecast Sales of Bleach: % Value Growth 2018-2023

Dishwashing in Finland

HEADLINES

PROSPECTS

Efforts are needed to combat category stagnation

Automatic dishwashing grows at the expense of hand dishwashing

Consumers demand less harmful products

COMPETITIVE LANDSCAPE

Strategies that work

New product development would help to support sales

Appeal of premium offerings only growing slowly

CATEGORY INDICATORS

Table 24 Household Possession of Dishwashers 2013-2018

CATEGORY DATA

Table 25 Sales of Dishwashing by Category: Value 2013-2018
Table 26 Sales of Dishwashing by Category: % Value Growth 2013-2018
Table 27 NBO Company Shares of Dishwashing: % Value 2014-2018
Table 28 LBN Brand Shares of Dishwashing: % Value 2015-2018
Table 29 Forecast Sales of Dishwashing by Category: Value 2018-2023
Table 30 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

Home Insecticides in Finland

HEADLINES

PROSPECTS

Fluctuating sales remain a challenge

Electric insecticides offer convenience

Eco-friendliness a future trend?

COMPETITIVE LANDSCAPE

Tough competition demands attention

Efficiency is key

Marketing opportunities

CATEGORY DATA

Table 31 Sales of Home Insecticides by Category: Value 2013-2018
Table 32 Sales of Home Insecticides by Category: % Value Growth 2013-2018
Table 33 Sales of Spray/Aerosol Insecticides by Type: % Value 2013-2018
Table 34 NBO Company Shares of Home Insecticides: % Value 2014-2018
Table 35 LBN Brand Shares of Home Insecticides: % Value 2015-2018
Table 36 Forecast Sales of Home Insecticides by Category: Value 2018-2023
Table 37 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023

Laundry Care in Finland

HEADLINES

PROSPECTS

Laundry care suffering from category maturity

Sensitivity needs to be taken into account

Environmental friendliness becoming a more important trend

COMPETITIVE LANDSCAPE

Making products stand out from the crowd

Growth through portfolio expansion

Marketing matters

CATEGORY INDICATORS

Table 38 Household Possession of Washing Machines 2013-2018

CATEGORY DATA

Table 39 Sales of Laundry Care by Category: Value 2013-2018
Table 40 Sales of Laundry Care by Category: % Value Growth 2013-2018
Table 41 Sales of Laundry Aids by Category: Value 2013-2018
Table 42 Sales of Laundry Aids by Category: % Value Growth 2013-2018
Table 43 Sales of Laundry Detergents by Category: Value 2013-2018
Table 44 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
Table 45 NBO Company Shares of Laundry Care: % Value 2014-2018
Table 46 LBN Brand Shares of Laundry Care: % Value 2015-2018
Table 47 NBO Company Shares of Laundry Aids: % Value 2014-2018
Table 48 LBN Brand Shares of Laundry Aids: % Value 2015-2018
Table 49 NBO Company Shares of Laundry Detergents: % Value 2014-2018
Table 50 LBN Brand Shares of Laundry Detergents: % Value 2015-2018
Table 51 Forecast Sales of Laundry Care by Category: Value 2018-2023
Table 52 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023

Polishes in Finland

HEADLINES

PROSPECTS

Maturity an issue to overcome

Environmental friendliness to offer growth opportunities

Growth threats to overcome

COMPETITIVE LANDSCAPE

Strategies to consider

Delivering convenience

Emphasising domestic origin

CATEGORY DATA

Table 53 Sales of Polishes by Category: Value 2013-2018
Table 54 Sales of Polishes by Category: % Value Growth 2013-2018
Table 55 NBO Company Shares of Polishes: % Value 2014-2018
Table 56 LBN Brand Shares of Polishes: % Value 2015-2018
Table 57 Forecast Sales of Polishes by Category: Value 2018-2023
Table 58 Forecast Sales of Polishes by Category: % Value Growth 2018-2023

Surface Care in Finland

HEADLINES

PROSPECTS

Struggling with maturity

Ingredient safety and environmental friendliness matter

Consumers demand ease of use and efficiency

COMPETITIVE LANDSCAPE

Surface care a fiercely contested category

Adding value to surface care

Supporting the local economy

CATEGORY DATA

Table 59 Sales of Surface Care by Category: Value 2013-2018
Table 60 Sales of Surface Care by Category: % Value Growth 2013-2018
Table 61 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018
Table 62 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018
Table 63 NBO Company Shares of Surface Care: % Value 2014-2018
Table 64 LBN Brand Shares of Surface Care: % Value 2015-2018
Table 65 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2018
Table 66 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2018
Table 67 Forecast Sales of Surface Care by Category: Value 2018-2023
Table 68 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023

Toilet Care in Finland

HEADLINES

PROSPECTS

Opportunities in value-added toilet care

A focus on more natural and greener products

The fragrance trend

COMPETITIVE LANDSCAPE

From economy to premium

Only a few new launches seen in 2018

More marketing efforts needed

CATEGORY DATA

Table 69 Sales of Toilet Care by Category: Value 2013-2018
Table 70 Sales of Toilet Care by Category: % Value Growth 2013-2018
Table 71 NBO Company Shares of Toilet Care: % Value 2014-2018
Table 72 LBN Brand Shares of Toilet Care: % Value 2015-2018
Table 73 Forecast Sales of Toilet Care by Category: Value 2018-2023
Table 74 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Home Care in Finland

New Report Guarantee

Executive Summary

New Report Guarantee

Home care records positive but slow growth in 2018

Maturity counterbalanced by the offer of safety, efficiency and convenience

Intense competition demands successful strategies

New product developments indicate emerging trends

Stronger performance anticipated over the forecast period

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Home Care in Finland

EXECUTIVE SUMMARY

Home care records positive but slow growth in 2018

Maturity counterbalanced by the offer of safety, efficiency and convenience

Intense competition demands successful strategies

New product developments indicate emerging trends

Stronger performance anticipated over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

Air Care in Finland

HEADLINES

PROSPECTS

Challenges to overcome

Taking local preferences into account

Air care creating mood

COMPETITIVE LANDSCAPEING

Finding niches

More unique scents used to attract consumers

Engaging marketing strategies

CATEGORY DATA

Bleach in Finland

HEADLINES

PROSPECTS

Bleach is losing out to other products

Bleach used for only the most demanding tasks

Safety concerns hamper growth

COMPETITIVE LANDSCAPE

Efforts to gain share

The significance of new product development

Strategies for success

CATEGORY DATA

Dishwashing in Finland

HEADLINES

PROSPECTS

Efforts are needed to combat category stagnation

Automatic dishwashing grows at the expense of hand dishwashing

Consumers demand less harmful products

COMPETITIVE LANDSCAPE

Strategies that work

New product development would help to support sales

Appeal of premium offerings only growing slowly

CATEGORY INDICATORS

CATEGORY DATA

Home Insecticides in Finland

HEADLINES

PROSPECTS

Fluctuating sales remain a challenge

Electric insecticides offer convenience

Eco-friendliness a future trend?

COMPETITIVE LANDSCAPE

Tough competition demands attention

Efficiency is key

Marketing opportunities

CATEGORY DATA

Laundry Care in Finland

HEADLINES

PROSPECTS

Laundry care suffering from category maturity

Sensitivity needs to be taken into account

Environmental friendliness becoming a more important trend

COMPETITIVE LANDSCAPE

Making products stand out from the crowd