In 2022, demand continues to grow steadily across all categories within home care, and astronomical growth has actually been seen within value sales due to the global inflation rates. Meanwhile, volume sales remain the same has demand has not changed for the better or worse.
In 2022, demand continues to grow steadily across all categories within home care, and astronomical growth has actually been seen within value sales due to the global inflation rates. Meanwhile, volume sales remain the same have demand has not changed for the better or worse.
In Ghana, the majority of household chores are the responsibility of the senior female member of the household. However, a significant number of men also make a meaningful contribution to housework, including cleaning, laundry, dishwashing, cooking and ironing.
In 2022, prices have skyrocketed due to global inflation levels. According to Ghana’s statistical services, inflation rose for the fourteenth consecutive month to 34% in August 2022, from 32% in July.
Ghana has a particularly well-developed road system and all of the country’s major cities and seaports are well-connected to freight distribution hubs. However, some of the country’s more remote areas remain isolated due to the poor state of the roads.
Over the forecast period, there will be more product launches surrounding multi-purpose products given the increased popularity such products see during times of financial crisis. Consumers will continue to economise, which will boost the demand for such products.
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Understand the latest market trends and future growth opportunities for the Home Care industry in Ghana with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home Care industry in Ghana, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.See All of Our Definitions
This report originates from Passport, our Home Care research and analysis database.
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