Home Care in India

Home Care in India

EXECUTIVE SUMMARY

Sustained growth for home care in India

Premiumisation and product penetration as key themes in 2018

Home care in India remains consolidated despite competition from private label

Introduction of products with superior cleaning properties and simple packaging

Increased awareness of home hygiene to promote further growth in home care

MARKET INDICATORS

Table 1 Households 2013-2018

MARKET DATA

Table 2 Sales of Home Care by Category: Value 2013-2018
Table 3 Sales of Home Care by Category: % Value Growth 2013-2018
Table 4 NBO Company Shares of Home Care: % Value 2014-2018
Table 5 LBN Brand Shares of Home Care: % Value 2015-2018
Table 6 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 7 Distribution of Home Care by Format: % Value 2013-2018
Table 8 Distribution of Home Care by Format and Category: % Value 2018
Table 9 Forecast Sales of Home Care by Category: Value 2018-2023
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Air Care in India

HEADLINES

PROSPECTS

Air care posts healthy growth with fragrance being associated with cleanliness

Standard of living determines purchasing decisions for car fresheners

Bathroom air fresheners continues to enjoy popularity amid new product developments

COMPETITIVE LANDSCAPE

Dabur India launches new product and maximises marketing efforts

Urbanisation aids popularity of modern retailers distributing air care

CATEGORY DATA

Table 11 Sales of Air Care by Category: Value 2013-2018
Table 12 Sales of Air Care by Category: % Value Growth 2013-2018
Table 13 Sales of Air Care by Fragrance: Value Ranking 2013-2018
Table 14 NBO Company Shares of Air Care: % Value 2014-2018
Table 15 LBN Brand Shares of Air Care: % Value 2015-2018
Table 16 Forecast Sales of Air Care by Category: Value 2018-2023
Table 17 Forecast Sales of Air Care by Category: % Value Growth 2018-2023

Bleach in India

PROSPECTS

Dishwashing in India

HEADLINES

PROSPECTS

Specific products boost overall sales

Automatic dishwashing confined to attracting niche consumer base

Liquid and refill pouches are becoming popular in liquid dishwashing

COMPETITIVE LANDSCAPE

Category leader Hindustan Unilever pushes for premiumisation

Jyothy Laboratories reinforces brands with new campaign initiatives

CATEGORY INDICATORS

Table 18 Household Possession of Dishwashers 2013-2018

CATEGORY DATA

Table 19 Sales of Dishwashing by Category: Value 2013-2018
Table 20 Sales of Dishwashing by Category: % Value Growth 2013-2018
Table 21 NBO Company Shares of Dishwashing: % Value 2014-2018
Table 22 LBN Brand Shares of Dishwashing: % Value 2015-2018
Table 23 Forecast Sales of Dishwashing by Category: Value 2018-2023
Table 24 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

Home Insecticides in India

HEADLINES

PROSPECTS

Spray/aerosol insecticides records fastest growth, followed by electric insecticides

Mosquito menace is significant problem in India

Demand for insecticide coils slows down

COMPETITIVE LANDSCAPE

Godrej Consumer Products strengthens leadership

Godrej Consumer Products partners with government to eliminate malaria by 2030

New product development and aggressive pricing characterises competition

CATEGORY DATA

Table 25 Sales of Home Insecticides by Category: Value 2013-2018
Table 26 Sales of Home Insecticides by Category: % Value Growth 2013-2018
Table 27 Sales of Spray/Aerosol Insecticides by Type: % Value 2013-2018
Table 28 NBO Company Shares of Home Insecticides: % Value 2014-2018
Table 29 LBN Brand Shares of Home Insecticides: % Value 2015-2018
Table 30 Forecast Sales of Home Insecticides by Category: Value 2018-2023
Table 31 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023

Laundry Care in India

HEADLINES

PROSPECTS

Fabric softeners is part of laundry care regime in urban households

Expansion in modern retailing supports growth of laundry care

Urbanisation and changing lifestyles to aid growth over forecast period

COMPETITIVE LANDSCAPE

Hindustan Unilever strengthens its position by driving premiumisation

Domestic companies offer tough competition to international players

CATEGORY INDICATORS

Table 32 Household Possession of Washing Machines 2013-2018

CATEGORY DATA

Table 33 Sales of Laundry Care by Category: Value 2013-2018
Table 34 Sales of Laundry Care by Category: % Value Growth 2013-2018
Table 35 Sales of Laundry Aids by Category: Value 2013-2018
Table 36 Sales of Laundry Aids by Category: % Value Growth 2013-2018
Table 37 Sales of Laundry Detergents by Category: Value 2013-2018
Table 38 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of Laundry Care: % Value 2014-2018
Table 40 LBN Brand Shares of Laundry Care: % Value 2015-2018
Table 41 NBO Company Shares of Laundry Aids: % Value 2014-2018
Table 42 LBN Brand Shares of Laundry Aids: % Value 2015-2018
Table 43 NBO Company Shares of Laundry Detergents: % Value 2014-2018
Table 44 LBN Brand Shares of Laundry Detergents: % Value 2015-2018
Table 45 Forecast Sales of Laundry Care by Category: Value 2018-2023
Table 46 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023

Polishes in India

HEADLINES

PROSPECTS

Availability of substitutes and low demand results in lacklustre outlook

Preference for low maintenance furniture to slow growth of furniture polish

COMPETITIVE LANDSCAPE

Reckitt Benckiser retains dominance of polishes

SC Johnson Products Pvt Ltd is other notable player in polishes

CATEGORY DATA

Table 47 Sales of Polishes by Category: Value 2013-2018
Table 48 Sales of Polishes by Category: % Value Growth 2013-2018
Table 49 NBO Company Shares of Polishes: % Value 2014-2018
Table 50 LBN Brand Shares of Polishes: % Value 2015-2018
Table 51 Forecast Sales of Polishes by Category: Value 2018-2023
Table 52 Forecast Sales of Polishes by Category: % Value Growth 2018-2023

Surface Care in India

HEADLINES

PROSPECTS

Home care disinfectants becomes regular choice for consumers

Ease of use and multiple benefits support demand for multi-purpose cleaners

Grocery retailers retains lead with traditional grocery retailers gaining share

COMPETITIVE LANDSCAPE

Dettol and Lizol continue to strengthen Reckitt Benckiser’s lead

Competition in surface care is quite consolidated

CATEGORY DATA

Table 53 Sales of Surface Care by Category: Value 2013-2018
Table 54 Sales of Surface Care by Category: % Value Growth 2013-2018
Table 55 NBO Company Shares of Surface Care: % Value 2014-2018
Table 56 LBN Brand Shares of Surface Care: % Value 2015-2018
Table 57 Forecast Sales of Surface Care by Category: Value 2018-2023
Table 58 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023

Toilet Care in India

HEADLINES

PROSPECTS

Low-income consumers hold the key to toilet care’s penetration

Convenience is expected to drive popularity of in-cistern devices and ITBs

Toilet liquids/foam remains most popular toilet care product

COMPETITIVE LANDSCAPE

Hindustan Unilever proactively engages in toilet care

Reckitt Benckiser reinforces commitment to providing universal access to sanitation through new campaign

CATEGORY DATA

Table 59 Sales of Toilet Care by Category: Value 2013-2018
Table 60 Sales of Toilet Care by Category: % Value Growth 2013-2018
Table 61 NBO Company Shares of Toilet Care: % Value 2014-2018
Table 62 LBN Brand Shares of Toilet Care: % Value 2015-2018
Table 63 Forecast Sales of Toilet Care by Category: Value 2018-2023
Table 64 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023

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