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Learn moreFeb 2021
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Home care saw just a minor fall in its retail volume and current value growth rates in 2020 compared with the previous year. However, with the arrival of COVID-19 in the country, different impacts were seen between categories, depending on factors including the effect of lockdowns, their contribution to hygiene and their perceived necessity.
India’s lockdown came into effect from 25 March 2020. All forms of movement were restricted for consumers apart from those classified as essential workers, including medical workers, police and grocery shop owners.
Home care remains a relatively consolidated industry in India, but with a healthy mix of domestic and international players. Hindustan Unilever maintained its strong lead in 2020, in large part due to its strong position in the largest category, laundry care, in which it offers a wide range of products, although it also dominates dishwashing.
E-commerce saw much stronger value growth in home care in 2020 than in the previous year, due to COVID-19. The national lockdown in the first half of the year led to a significant increase in demand, with some consumers trying online grocery shopping for the first time due to the option of home delivery to avoid visiting busy shops.
Overall home care is expected to see a return to slightly higher current value growth in 2021, with a continued slow but stable rise in the growth rate over the course of the forecast period. In 2021, many consumers will remain cautious about their finances due to the uncertain economy, which will prevent higher growth, as even those with money are likely to save rather than spend.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Home Care industry in India with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home Care industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.