Home Care in India
Home care in 2022: The big picture
Table 1 Households 2017-2022
Table 2 Sales of Home Care by Category: Value 2017-2022
Table 3 Sales of Home Care by Category: % Value Growth 2017-2022
Table 4 NBO Company Shares of Home Care: % Value 2018-2022
Table 5 LBN Brand Shares of Home Care: % Value 2019-2022
Table 6 Distribution of Home Care by Format: % Value 2017-2022
Table 7 Distribution of Home Care by Format and Category: % Value 2022
Table 8 Forecast Sales of Home Care by Category: Value 2022-2027
Table 9 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
Summary 1 Research Sources
Air Care in India
Odour neutralisers remain popular, amidst strong reach and habit persistence
Inflationary pressure hampers the recovery of air care categories perceived as discretionary
Companies focus on gel format to further drive consumer demand for air care
Move beyond functional benefits to drive demand in air care
Leaders set to maintain their positions, but price-consciousness will support sales of private label products
Focus on natural ingredients and local fragrances to offer opportunities
Table 10 Sales of Air Care by Category: Value 2017-2022
Table 11 Sales of Air Care by Category: % Value Growth 2017-2022
Table 12 Sales of Air Care by Fragrance: Value Ranking 2020-2022
Table 13 NBO Company Shares of Air Care: % Value 2018-2022
Table 14 LBN Brand Shares of Air Care: % Value 2019-2022
Table 15 Forecast Sales of Air Care by Category: Value 2022-2027
Table 16 Forecast Sales of Air Care by Category: % Value Growth 2022-2027
Dishwashing in India
Growing premiumisation, with a move towards the liquid format, benefits hand dishwashing in 2022
Commercialisation of natural ingredients intensifies, to capitalise on ingredient-led purchases
Return of domestic help limits the growth of automatic dishwashing
Rising out-of-home consumption and demand for food delivery aggregators will challenge growth
Consumer perception and high price barriers to stronger growth in automatic dishwashing
Private label to intensify the competition in dishwashing in the forecast period
Table 17 Household Possession of Dishwashers 2016-2021
Table 18 Sales of Dishwashing by Category: Value 2017-2022
Table 19 Sales of Dishwashing by Category: % Value Growth 2017-2022
Table 20 NBO Company Shares of Dishwashing: % Value 2018-2022
Table 21 LBN Brand Shares of Dishwashing: % Value 2019-2022
Table 22 Forecast Sales of Dishwashing by Category: Value 2022-2027
Table 23 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027
Home Insecticides in India
Reduced severity of pandemic limits the growth of home insecticides
Mosquito repellent sticks negatively impact demand for insecticide coils
Manufacturers leverage promotional campaigns to try and drive uptake of electric home insecticides
Seasonal demand and competition from substitutes are challenges for manufacturers
Spray/aerosol insecticides offers an attractive opportunity for growth in the forecast period
Changes in lifestyle to hamper demand for insecticide coils
Table 24 Sales of Home Insecticides by Category: Value 2017-2022
Table 25 Sales of Home Insecticides by Category: % Value Growth 2017-2022
Table 26 Sales of Spray/Aerosol Insecticides by Type: % Value 2017-2022
Table 27 NBO Company Shares of Home Insecticides: % Value 2018-2022
Table 28 LBN Brand Shares of Home Insecticides: % Value 2019-2022
Table 29 Forecast Sales of Home Insecticides by Category: Value 2022-2027
Table 30 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027
Laundry Care in India
Price rises and return to normal lives drive growth in laundry care in 2022
Some consumers down-trade to standard and value for money formats to tackle inflationary pressure
Offline channels see growth due to easing of restrictions, while e-commerce increases strongly due to convenience and offers
Convenience-seeking and time-pressed consumers set to benefit sales of liquid detergents in the forecast period
Habit persistence, coupled with affordability, creates a challenge for premium laundry care offerings
Increasing mobile internet penetration and quick commerce will drive further expansion of e-commerce
Table 31 Household Possession of Washing Machines 2017-2022
Table 32 Sales of Laundry Care by Category: Value 2017-2022
Table 33 Sales of Laundry Care by Category: % Value Growth 2017-2022
Table 34 Sales of Laundry Aids by Category: Value 2017-2022
Table 35 Sales of Laundry Aids by Category: % Value Growth 2017-2022
Table 36 Sales of Laundry Detergents by Category: Value 2017-2022
Table 37 Sales of Laundry Detergents by Category: % Value Growth 2017-2022
Table 38 NBO Company Shares of Laundry Care: % Value 2018-2022
Table 39 LBN Brand Shares of Laundry Care: % Value 2019-2022
Table 40 NBO Company Shares of Laundry Aids: % Value 2018-2022
Table 41 LBN Brand Shares of Laundry Aids: % Value 2019-2022
Table 42 NBO Company Shares of Laundry Detergents: % Value 2018-2022
Table 43 LBN Brand Shares of Laundry Detergents: % Value 2019-2022
Table 44 Forecast Sales of Laundry Care by Category: Value 2022-2027
Table 45 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027
Polishes in India
Shoe polish sees recovery in its value sales in 2022
Small local grocers dominates distribution on the back of easy accessibility
Manufacturers increasingly incline towards the spray format to drive demand for furniture polish
Lifestyle changes to limit the growth of polishes
Shoe polish to remain a consolidated category over the forecast period
Limited promotional campaigns likely to hamper growth
Table 46 Sales of Polishes by Category: Value 2017-2022
Table 47 Sales of Polishes by Category: % Value Growth 2017-2022
Table 48 NBO Company Shares of Polishes: % Value 2018-2022
Table 49 LBN Brand Shares of Polishes: % Value 2019-2022
Table 50 Forecast Sales of Polishes by Category: Value 2022-2027
Table 51 Forecast Sales of Polishes by Category: % Value Growth 2022-2027
Surface Care in India
Drastic easing of the severity of the virus limits uptake of home care disinfectants
Brands ramp up promotional and awareness campaigns to maintain usage occasions for surface care products
Demand for floor cleaners remains resilient due to Indian consumers’ cleaning habits
Multiple usage occasions to drive the growth of surface care in the forecast period
Increased focus on fragrances in floor cleaners to enhance the customer experience
Price-conscious consumers to support the uptake of combo packs
Table 52 Sales of Surface Care by Category: Value 2017-2022
Table 53 Sales of Surface Care by Category: % Value Growth 2017-2022
Table 54 NBO Company Shares of Surface Care: % Value 2018-2022
Table 55 LBN Brand Shares of Surface Care: % Value 2019-2022
Table 56 Forecast Sales of Surface Care by Category: Value 2022-2027
Table 57 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027
Toilet Care in India
Toilet liquids/foam remains dominant in toilet care
Low-priced SKUs, coupled with government initiatives, benefit manufacturers
Players change the formulation of toilet care products to enhance the customer experience
Steady growth in the forecast period, on the back of government initiatives and increased consumer knowledge
Competition from substitutes, coupled with the dominance of Indian format toilets, acts as a challenge
Convenience-seeking consumers set to drive growth of premium toilet care formats
Table 58 Sales of Toilet Care by Category: Value 2017-2022
Table 59 Sales of Toilet Care by Category: % Value Growth 2017-2022
Table 60 NBO Company Shares of Toilet Care: % Value 2018-2022
Table 61 LBN Brand Shares of Toilet Care: % Value 2019-2022
Table 62 Forecast Sales of Toilet Care by Category: Value 2022-2027
Table 63 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027