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Home Care in India

February 2021
USD 2,650
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Overview:

Understand the latest market trends and future growth opportunities for the Home Care industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Air Care
  • Bleach
  • Dishwashing
  • Home Insecticides
  • Laundry Care
  • Polishes
  • Surface Care
  • Toilet Care

If you're in the Home Care industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Home Care in India report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Home Care in India?
  • Which are the leading brands in Home Care in India?
  • How are products distributed in Home Care in India?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Care products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Home Care in India

EXECUTIVE SUMMARY

COVID-19 impact on home care
COVID-19 country impact
Company response
Retailing shift
What next for home care?
Chart 1 Home Care Value Sales Growth Scenarios: 2018-2025 Chart 2 Home Care Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 1 Households 2015-2020

MARKET DATA

Table 2 Sales of Home Care by Category: Value 2015-2020 Table 3 Sales of Home Care by Category: % Value Growth 2015-2020 Table 4 NBO Company Shares of Home Care: % Value 2016-2020 Table 5 LBN Brand Shares of Home Care: % Value 2017-2020 Table 6 Distribution of Home Care by Format: % Value 2015-2020 Table 7 Distribution of Home Care by Format and Category: % Value 2020 Table 8 Forecast Sales of Home Care by Category: Value 2020-2025 Table 9 Forecast Sales of Home Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Laundry Care in India

KEY DATA FINDINGS

2020 IMPACT

Slightly slower growth for laundry care as formal clothing is used less
Consumers rationalise laundry expenditure
Innovation seen in laundry care, with several new launches

RECOVERY AND OPPORTUNITIES

COVID-19 will continue to hamper premiumisation
New emerging format – pods from Ariel and Tide
E-commerce set to continue to grow

CATEGORY INDICATORS

Table 10 Household Possession of Washing Machines 2015-2020

CATEGORY DATA

Table 11 Sales of Laundry Care by Category: Value 2015-2020 Table 12 Sales of Laundry Care by Category: % Value Growth 2015-2020 Table 13 Sales of Laundry Aids by Category: Value 2015-2020 Table 14 Sales of Laundry Aids by Category: % Value Growth 2015-2020 Table 15 Sales of Laundry Detergents by Category: Value 2015-2020 Table 16 Sales of Laundry Detergents by Category: % Value Growth 2015-2020 Table 17 NBO Company Shares of Laundry Care: % Value 2016-2020 Table 18 LBN Brand Shares of Laundry Care: % Value 2017-2020 Table 19 NBO Company Shares of Laundry Aids: % Value 2016-2020 Table 20 LBN Brand Shares of Laundry Aids: % Value 2017-2020 Table 21 NBO Company Shares of Laundry Detergents: % Value 2016-2020 Table 22 LBN Brand Shares of Laundry Detergents: % Value 2017-2020 Table 23 Forecast Sales of Laundry Care by Category: Value 2020-2025 Table 24 Forecast Sales of Laundry Care by Category: % Value Growth 2020-2025

Dishwashing in India

KEY DATA FINDINGS

2020 IMPACT

Foodservice closures due to COVID-19 lead to higher at-home consumption
Automatic dishwashing sees strong growth due to higher sales of dishwashers
Brands talk about antibacterial and anti-germ properties

RECOVERY AND OPPORTUNITIES

Marginally slower rates of growth moving forward as consumers return to eating out
Increasing use of natural ingredients as these are trusted by consumers
More liquid and gel formats in hand dishwashing

CATEGORY INDICATORS

Table 25 Household Possession of Dishwashers 2015-2020

CATEGORY DATA

Table 26 Sales of Dishwashing by Category: Value 2015-2020 Table 27 Sales of Dishwashing by Category: % Value Growth 2015-2020 Table 28 NBO Company Shares of Dishwashing: % Value 2016-2020 Table 29 LBN Brand Shares of Dishwashing: % Value 2017-2020 Table 30 Forecast Sales of Dishwashing by Category: Value 2020-2025 Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2020-2025

Surface Care in India

KEY DATA FINDINGS

2020 IMPACT

The focus on hygiene due to COVID-19 strengthens growth
Innovations in home care disinfectants claim to kill most germs
Consumers trust branded products for their hygiene needs

RECOVERY AND OPPORTUNITIES

Continued focus on hygiene, although growth set to slow over the forecast period
Disinfectants and floor cleaners to benefit from changes in consumer behaviour
E-commerce rises strongly due to COVID-19, although from a low base

CATEGORY DATA

Table 32 Sales of Surface Care by Category: Value 2015-2020 Table 33 Sales of Surface Care by Category: % Value Growth 2015-2020 Table 34 NBO Company Shares of Surface Care: % Value 2016-2020 Table 35 LBN Brand Shares of Surface Care: % Value 2017-2020 Table 36 Forecast Sales of Surface Care by Category: Value 2020-2025 Table 37 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025

Bleach in India

KEY DATA FINDINGS

Toilet Care in India

KEY DATA FINDINGS

2020 IMPACT

Consumer downtrading hampers growth, as alternative products are used
Toilet liquids/foam maintains growth due mainly to its low price
Increased marketing activity by key players

RECOVERY AND OPPORTUNITIES

Potential for growth remains in toilet care
Return to dynamism for higher-priced, more convenient formats
Private label toilet care products are available but will face challenges

CATEGORY DATA

Table 38 Sales of Toilet Care by Category: Value 2015-2020 Table 39 Sales of Toilet Care by Category: % Value Growth 2015-2020 Table 40 NBO Company Shares of Toilet Care: % Value 2016-2020 Table 41 LBN Brand Shares of Toilet Care: % Value 2017-2020 Table 42 Forecast Sales of Toilet Care by Category: Value 2020-2025 Table 43 Forecast Sales of Toilet Care by Category: % Value Growth 2020-2025

Polishes in India

KEY DATA FINDINGS

2020 IMPACT

Polishes take a back seat as consumers prioritise essentials
Shoe polish declines along with lockdowns and falling sales of footwear
Surface care products are used to substitute polishes

RECOVERY AND OPPORTUNITIES

Shoe polish likely to continue to struggle due to changes in footwear choices
New materials in the home remove the need for furniture and metal polish
Growth in floor polish limited by time- and cost-saving for surface care products

CATEGORY DATA

Table 44 Sales of Polishes by Category: Value 2015-2020 Table 45 Sales of Polishes by Category: % Value Growth 2015-2020 Table 46 NBO Company Shares of Polishes: % Value 2016-2020 Table 47 LBN Brand Shares of Polishes: % Value 2017-2020 Table 48 Forecast Sales of Polishes by Category: Value 2020-2025 Table 49 Forecast Sales of Polishes by Category: % Value Growth 2020-2025

Air Care in India

KEY DATA FINDINGS

2020 IMPACT

As purchases of air care products are discretionary, growth slows dramatically
Lockdown leads the growth rate of car air fresheners to plummet
New launches of air sanitisers to meet new demand due to COVID-19

RECOVERY AND OPPORTUNITIES

Return to growth, although some consumers will remain cautious
Need for fragrance along with sanitisation likely to continue
Technology could become more prominent in air care, with Godrej AER trailblazing

CATEGORY DATA

Table 50 Sales of Air Care by Category: Value 2015-2020 Table 51 Sales of Air Care by Category: % Value Growth 2015-2020 Table 52 Sales of Air Care by Fragrance: Value Ranking 2018-2020 Table 53 NBO Company Shares of Air Care: % Value 2016-2020 Table 54 LBN Brand Shares of Air Care: % Value 2017-2020 Table 55 Forecast Sales of Air Care by Category: Value 2020-2025 Table 56 Forecast Sales of Air Care by Category: % Value Growth 2020-2025

Home Insecticides in India

KEY DATA FINDINGS

2020 IMPACT

Consumers maintain purchases of home insecticides to maintain health
Use of natural ingredients widespread
Format-based innovations and new launches

RECOVERY AND OPPORTUNITIES

Consumers might take a while to upgrade to expensive formats
Competition from fragmented local players
Focus moving beyond mosquitoes to other insects

CATEGORY DATA

Table 57 Sales of Home Insecticides by Category: Value 2015-2020 Table 58 Sales of Home Insecticides by Category: % Value Growth 2015-2020 Table 59 Sales of Spray/Aerosol Insecticides by Type: % Value 2015-2020 Table 60 NBO Company Shares of Home Insecticides: % Value 2016-2020 Table 61 LBN Brand Shares of Home Insecticides: % Value 2017-2020 Table 62 Forecast Sales of Home Insecticides by Category: Value 2020-2025 Table 63 Forecast Sales of Home Insecticides by Category: % Value Growth 2020-2025
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  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Home Care research and analysis database.

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