Home Care in India

Home Care in India

EXECUTIVE SUMMARY

Hygiene remains top priority for Indian consumers

Convenience and value added features being sought by consumers

Home care remains price sensitive

Attractive packaging and convenient product formats key to product development

Penetration of home care products set to increase over forecast period

MARKET INDICATORS

Table 1 Households 2012-2017

MARKET DATA

Table 2 Sales of Home Care by Category: Value 2012-2017
Table 3 Sales of Home Care by Category: % Value Growth 2012-2017
Table 4 NBO Company Shares of Home Care: % Value 2013-2017
Table 5 LBN Brand Shares of Home Care: % Value 2014-2017
Table 6 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 7 Distribution of Home Care by Format: % Value 2012-2017
Table 8 Distribution of Home Care by Format and Category: % Value 2017
Table 9 Forecast Sales of Home Care by Category: Value 2017-2022
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 1 Research Sources

Air Care in India

HEADLINES

PROSPECTS

Consumers increasingly looking for products to freshen their homes

Candle air fresheners witness huge demand during festive occasions

Car air fresheners see mass popularisation with increase in car sales

COMPETITIVE LANDSCAPE

Dabur India continues to lead air care sales

Strong competition from international players

Godrej Consumer Products aggressively markets AER brand

CATEGORY DATA

Table 11 Sales of Air Care by Category: Value 2012-2017
Table 12 Sales of Air Care by Category: % Value Growth 2012-2017
Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2012-2017
Table 14 Sales of Air Care by Fragrance: Value Ranking 2012-2017
Table 15 NBO Company Shares of Air Care: % Value 2013-2017
Table 16 LBN Brand Shares of Air Care: % Value 2014-2017
Table 17 Forecast Sales of Air Care by Category: Value 2017-2022
Table 18 Forecast Sales of Air Care by Category: % Value Growth 2017-2022

Bleach in India

PROSPECTS

Bleach sales to remain negligible over forecast period

Dishwashing in India

HEADLINES

PROSPECTS

Consumers shifting to bar and liquid dishwashing

Automatic dishwashing sales remain limited

Manufacturers introducing new pack formats and sizes to cater to popular demand

COMPETITIVE LANDSCAPE

Hindustan Unilever continues to dominate dishwashing

International players continue to outperform domestic companies

Companies focusing on marketing to stay competitive

CATEGORY INDICATORS

Table 19 Household Possession of Dishwashers 2012-2017

CATEGORY DATA

Table 20 Sales of Dishwashing by Category: Value 2012-2017
Table 21 Sales of Dishwashing by Category: % Value Growth 2012-2017
Table 22 NBO Company Shares of Dishwashing: % Value 2013-2017
Table 23 LBN Brand Shares of Dishwashing: % Value 2014-2017
Table 24 Forecast Sales of Dishwashing by Category: Value 2017-2022
Table 25 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022

Home Insecticides in India

HEADLINES

PROSPECTS

Mosquito repellents increasingly used to fight off vector borne diseases

Less harmful product formats fuelling change in household insecticides

Specialised and innovative formats to be key theme over forecast period

COMPETITIVE LANDSCAPE

Godrej continues to dominate home insecticide sales

Players focusing on advertising and marketing

Growing investment in innovation to attract consumers

CATEGORY DATA

Table 26 Sales of Home Insecticides by Category: Value 2012-2017
Table 27 Sales of Home Insecticides by Category: % Value Growth 2012-2017
Table 28 Sales of Spray/Aerosol Insecticides by Type: % Value 2012-2017
Table 29 NBO Company Shares of Home Insecticides: % Value 2013-2017
Table 30 LBN Brand Shares of Home Insecticides: % Value 2014-2017
Table 31 Forecast Sales of Home Insecticides by Category: Value 2017-2022
Table 32 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022

Laundry Care in India

HEADLINES

PROSPECTS

Consumers demanding advanced formats and added value

Rising demand for liquid detergents and washing machine laundry products

Companies to extend tax benefits to consumers

COMPETITIVE LANDSCAPE

Unilever continues to dominate laundry care

Premium segment continues to develop

Home grown and regional brands challenging large players

CATEGORY INDICATORS

Table 33 Household Possession of Washing Machines 2012-2017

CATEGORY DATA

Table 34 Sales of Laundry Care by Category: Value 2012-2017
Table 35 Sales of Laundry Care by Category: % Value Growth 2012-2017
Table 36 Sales of Laundry Aids by Category: Value 2012-2017
Table 37 Sales of Laundry Aids by Category: % Value Growth 2012-2017
Table 38 Sales of Laundry Detergents by Category: Value 2012-2017
Table 39 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
Table 40 NBO Company Shares of Laundry Care: % Value 2013-2017
Table 41 LBN Brand Shares of Laundry Care: % Value 2014-2017
Table 42 NBO Company Shares of Laundry Aids: % Value 2013-2017
Table 43 LBN Brand Shares of Laundry Aids: % Value 2014-2017
Table 44 NBO Company Shares of Laundry Detergents: % Value 2013-2017
Table 45 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
Table 46 Forecast Sales of Laundry Care by Category: Value 2017-2022
Table 47 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022

Polishes in India

HEADLINES

PROSPECTS

Shoe polish remains largest polishes category

Demand impacted by shift away from formal shoes

Preference for inexpensive and easily replaceable products

COMPETITIVE LANDSCAPE

Reckitt Benckiser continues to dominate sales

International brands continue to lead the way

Limited innovation in response to sluggish sales

CATEGORY DATA

Table 48 Sales of Polishes by Category: Value 2012-2017
Table 49 Sales of Polishes by Category: % Value Growth 2012-2017
Table 50 NBO Company Shares of Polishes: % Value 2013-2017
Table 51 LBN Brand Shares of Polishes: % Value 2014-2017
Table 52 Forecast Sales of Polishes by Category: Value 2017-2022
Table 53 Forecast Sales of Polishes by Category: % Value Growth 2017-2022

Surface Care in India

HEADLINES

PROSPECTS

Rising hygiene awareness boosts demand

Rising demand for surface specific products

Demand for convenience directing packaging and closure innovation

COMPETITIVE LANDSCAPE

Marketing and advertising spreads hygiene awareness

Area continues to be led by international manufacturers

Reckitt Benckiser continues to dominate surface care sales

CATEGORY DATA

Table 54 Sales of Surface Care by Category: Value 2012-2017
Table 55 Sales of Surface Care by Category: % Value Growth 2012-2017
Table 56 NBO Company Shares of Surface Care: % Value 2013-2017
Table 57 LBN Brand Shares of Surface Care: % Value 2014-2017
Table 58 Forecast Sales of Surface Care by Category: Value 2017-2022
Table 59 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022

Toilet Care in India

HEADLINES

PROSPECTS

Government’s Swachh Bharat Abhiyan initiative boosts demand for toilet care

Companies investing heavily in spreading hygiene awareness

Toilet liquids remains most popular toilet care product

COMPETITIVE LANDSCAPE

Reckitt Benckiser continues to dominate toilet care sales

Focus on internet retailing and social media to attract consumers

International brands remain leading players in toilet care

CATEGORY DATA

Table 60 Sales of Toilet Care by Category: Value 2012-2017
Table 61 Sales of Toilet Care by Category: % Value Growth 2012-2017
Table 62 NBO Company Shares of Toilet Care: % Value 2013-2017
Table 63 LBN Brand Shares of Toilet Care: % Value 2014-2017
Table 64 Forecast Sales of Toilet Care by Category: Value 2017-2022
Table 65 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022

---