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Country Report

Home Care in

Home Care in Latvia

48 pages, Feb 2019

US$2,650

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Home care benefits from improving economy

Home care in Latvia continued to see solid value growth in 2018, following strong gains in 2017. This was supported by economic growth, falling unemployment and the ongoing shift to task-specific home care products.

Convenience, health and the environment important to consumers

As disposable income has risen in Latvia so has the willingness to pay for convenience. The convenience trend continues to transform laundry care and dishwashing with more automated, pre-dosed and pre-packaged solutions replacing traditional powders and liquids.

International players dominate but lose share to local companies

International players Henkel Latvia SIA, Procter & Gamble Marketing Latvia Ltd SIA and Reckitt Benckiser SA continue to dominate home care in Latvia with popular well-known brands such as Persil, Ariel and Air Wick. These companies have significant marketing budgets and regularly introduce new products to maintain consumer interest.

Hypermarkets and non-grocery specialists on the rise

Retailing in general is becoming increasingly consolidated within a few large shopping centres in Latvia, with weekly grocery shopping growing in popularity at the expense of traditional grocery retailers. Home care is increasingly being purchased in hypermarkets and non-grocery specialists located in shopping centres.

Home care set to grow as consumers shift to convenient and green products

Home care should continue to grow over the forecast period with the economy expected to remain stable and disposable income and unemployment set to improve. The rise to prominence of local player Spodriba is likely to bring a continued focus to eco-friendly products with awareness of health and environmental issues growing in Latvia.

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Home Care Sample Report Home Care Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Care industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Care industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Latvia for free:

The Home Care in Latvia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Care in Latvia?
What are the major brands in Latvia?
What is the importance of the trend towards environmentally friendly products in home care?
What are the main growth drivers of the home care market in Latvia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Home Care in Latvia

EXECUTIVE SUMMARY

Home care benefits from improving economy

Convenience, health and the environment important to consumers

International players dominate but lose share to local companies

Hypermarkets and non-grocery specialists on the rise

Home care set to grow as consumers shift to convenient and green products

MARKET INDICATORS

Table 1 Households 2013-2018

MARKET DATA

Table 2 Sales of Home Care by Category: Value 2013-2018
Table 3 Sales of Home Care by Category: % Value Growth 2013-2018
Table 4 NBO Company Shares of Home Care: % Value 2014-2018
Table 5 LBN Brand Shares of Home Care: % Value 2015-2018
Table 6 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 7 Distribution of Home Care by Format: % Value 2013-2018
Table 8 Distribution of Home Care by Format and Category: % Value 2018
Table 9 Forecast Sales of Home Care by Category: Value 2018-2023
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Air Care in Latvia

HEADLINES

PROSPECTS

Consumers shift to premium offerings as economy improves

Concerns over health and the environment present a challenge and an opportunity

Internet retailing on the rise within air care

COMPETITIVE LANDSCAPE

Air Wick dominates air care

Affordable brands and private label see strong growth

Lack of eco-friendly air care products

CATEGORY DATA

Table 11 Sales of Air Care by Category: Value 2013-2018
Table 12 Sales of Air Care by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Air Care: % Value 2014-2018
Table 14 LBN Brand Shares of Air Care: % Value 2015-2018
Table 15 Forecast Sales of Air Care by Category: Value 2018-2023
Table 16 Forecast Sales of Air Care by Category: % Value Growth 2018-2023

Bleach in Latvia

HEADLINES

PROSPECTS

Health and environmental concerns have negative impact on sales

Availability of affordable alternatives impacts sales of bleach

Lack of innovation leads to decline in volume sales

COMPETITIVE LANDSCAPE

Long-standing presence of Ace brand ensures its strong lead

Lack of investment as demand for bleach falls

Domestos sees growth

CATEGORY DATA

Table 17 Sales of Bleach: Value 2013-2018
Table 18 Sales of Bleach: % Value Growth 2013-2018
Table 19 NBO Company Shares of Bleach: % Value 2014-2018
Table 20 LBN Brand Shares of Bleach: % Value 2015-2018
Table 21 Forecast Sales of Bleach: Value 2018-2023
Table 22 Forecast Sales of Bleach: % Value Growth 2018-2023

Dishwashing in Latvia

HEADLINES

PROSPECTS

Dishwasher ownership driving growth

Health and the environment influences the production and sale of dishwashing

Price competition rife

COMPETITIVE LANDSCAPE

Procter & Gamble loses share but retains lead

Spodriba’s environmentally-friendly products proving popular

Premium products help Somat to shine

CATEGORY INDICATORS

Table 23 Household Possession of Dishwashers 2013-2018

CATEGORY DATA

Table 24 Sales of Dishwashing by Category: Value 2013-2018
Table 25 Sales of Dishwashing by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of Dishwashing: % Value 2014-2018
Table 27 LBN Brand Shares of Dishwashing: % Value 2015-2018
Table 28 Forecast Sales of Dishwashing by Category: Value 2018-2023
Table 29 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

Home Insecticides in Latvia

HEADLINES

PROSPECTS

Long hot summer supports sales

Hot weather benefits sales of insecticide coils

Health concerns could drive innovation

COMPETITIVE LANDSCAPE

Local player Kvadro leads

Bros sees strong growth

Home insecticides remains a consolidated category

CATEGORY DATA

Table 30 Sales of Home Insecticides by Category: Value 2013-2018
Table 31 Sales of Home Insecticides by Category: % Value Growth 2013-2018
Table 32 NBO Company Shares of Home Insecticides: % Value 2014-2018
Table 33 LBN Brand Shares of Home Insecticides: % Value 2015-2018
Table 34 Forecast Sales of Home Insecticides by Category: Value 2018-2023
Table 35 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023

Laundry Care in Latvia

HEADLINES

PROSPECTS

Positive signs for the future of laundry care

Focus on health and the environment

Economic improvement forecast but promotions will likely remain key

COMPETITIVE LANDSCAPE

Henkel retains lead but faces tough challenge from local players

Spodriba continues to grow

Private label remains limited

CATEGORY INDICATORS

Table 36 Household Possession of Washing Machines 2013-2018

CATEGORY DATA

Table 37 Sales of Laundry Care by Category: Value 2013-2018
Table 38 Sales of Laundry Care by Category: % Value Growth 2013-2018
Table 39 Sales of Laundry Aids by Category: Value 2013-2018
Table 40 Sales of Laundry Aids by Category: % Value Growth 2013-2018
Table 41 Sales of Laundry Detergents by Category: Value 2013-2018
Table 42 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
Table 43 NBO Company Shares of Laundry Care: % Value 2014-2018
Table 44 LBN Brand Shares of Laundry Care: % Value 2015-2018
Table 45 NBO Company Shares of Laundry Aids: % Value 2014-2018
Table 46 LBN Brand Shares of Laundry Aids: % Value 2015-2018
Table 47 NBO Company Shares of Laundry Detergents: % Value 2014-2018
Table 48 LBN Brand Shares of Laundry Detergents: % Value 2015-2018
Table 49 Forecast Sales of Laundry Care by Category: Value 2018-2023
Table 50 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023

Polishes in Latvia

HEADLINES

PROSPECTS

Shrinking consumer base limits demand for polishes

Shoe polish set to shine over the forecast period

Price key in a category with little innovation

COMPETITIVE LANDSCAPE

Themed heading 1

Lack of investment results in Spodriba losing share

Drogas pushes private label range to good effect

CATEGORY DATA

Table 51 Sales of Polishes by Category: Value 2013-2018
Table 52 Sales of Polishes by Category: % Value Growth 2013-2018
Table 53 NBO Company Shares of Polishes: % Value 2014-2018
Table 54 LBN Brand Shares of Polishes: % Value 2015-2018
Table 55 Forecast Sales of Polishes by Category: Value 2018-2023
Table 56 Forecast Sales of Polishes by Category: % Value Growth 2018-2023

Surface Care in Latvia

HEADLINES

PROSPECTS

Eco-friendly products continue to see strong development

Price remains key factor when purchasing surface care

Niche players provide boost to internet retailing

COMPETITIVE LANDSCAPE

International players struggle as local players rise to prominence

Companies focus on online marketing to drive sales

Consumers appreciate value-for-money private label products

CATEGORY DATA

Table 57 Sales of Surface Care by Category: Value 2013-2018
Table 58 Sales of Surface Care by Category: % Value Growth 2013-2018
Table 59 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018
Table 60 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018
Table 61 NBO Company Shares of Surface Care: % Value 2014-2018
Table 62 LBN Brand Shares of Surface Care: % Value 2015-2018
Table 63 Forecast Sales of Surface Care by Category: Value 2018-2023
Table 64 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023

Toilet Care in Latvia

HEADLINES

PROSPECTS

Stable economy boosts demand for toilet care

Toilet care offers room for development

Ongoing investment in product ranges necessary due to tough competition

COMPETITIVE LANDSCAPE

Henkel Latvia leads with international players remaining dominant

Spodriba on the rise

Affordable and eco-friendly products attract attention

CATEGORY DATA

Table 65 Sales of Toilet Care by Category: Value 2013-2018
Table 66 Sales of Toilet Care by Category: % Value Growth 2013-2018
Table 67 NBO Company Shares of Toilet Care: % Value 2014-2018
Table 68 LBN Brand Shares of Toilet Care: % Value 2015-2018
Table 69 Forecast Sales of Toilet Care by Category: Value 2018-2023
Table 70 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Home Care in Latvia

New Report Guarantee

Executive Summary

New Report Guarantee

Home care benefits from improving economy

Convenience, health and the environment important to consumers

International players dominate but lose share to local companies

Hypermarkets and non-grocery specialists on the rise

Home care set to grow as consumers shift to convenient and green products

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Home Care in Latvia

EXECUTIVE SUMMARY

Home care benefits from improving economy

Convenience, health and the environment important to consumers

International players dominate but lose share to local companies

Hypermarkets and non-grocery specialists on the rise

Home care set to grow as consumers shift to convenient and green products

MARKET INDICATORS

MARKET DATA

SOURCES

Air Care in Latvia

HEADLINES

PROSPECTS

Consumers shift to premium offerings as economy improves

Concerns over health and the environment present a challenge and an opportunity

Internet retailing on the rise within air care

COMPETITIVE LANDSCAPE

Air Wick dominates air care

Affordable brands and private label see strong growth

Lack of eco-friendly air care products

CATEGORY DATA

Bleach in Latvia

HEADLINES

PROSPECTS

Health and environmental concerns have negative impact on sales

Availability of affordable alternatives impacts sales of bleach

Lack of innovation leads to decline in volume sales

COMPETITIVE LANDSCAPE

Long-standing presence of Ace brand ensures its strong lead

Lack of investment as demand for bleach falls

Domestos sees growth

CATEGORY DATA

Dishwashing in Latvia

HEADLINES

PROSPECTS

Dishwasher ownership driving growth

Health and the environment influences the production and sale of dishwashing

Price competition rife

COMPETITIVE LANDSCAPE

Procter & Gamble loses share but retains lead

Spodriba’s environmentally-friendly products proving popular

Premium products help Somat to shine

CATEGORY INDICATORS

CATEGORY DATA

Home Insecticides in Latvia

HEADLINES

PROSPECTS

Long hot summer supports sales

Hot weather benefits sales of insecticide coils

Health concerns could drive innovation

COMPETITIVE LANDSCAPE

Local player Kvadro leads

Bros sees strong growth

Home insecticides remains a consolidated category

CATEGORY DATA

Laundry Care in Latvia

HEADLINES

PROSPECTS

Positive signs for the future of laundry care

Focus on health and the environment

Economic improvement forecast but promotions will likely remain key

COMPETITIVE LANDSCAPE

Henkel retains lead but faces tough challenge from local players