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Learn moreFeb 2019
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Home care in Latvia continued to see solid value growth in 2018, following strong gains in 2017. This was supported by economic growth, falling unemployment and the ongoing shift to task-specific home care products.
As disposable income has risen in Latvia so has the willingness to pay for convenience. The convenience trend continues to transform laundry care and dishwashing with more automated, pre-dosed and pre-packaged solutions replacing traditional powders and liquids.
International players Henkel Latvia SIA, Procter & Gamble Marketing Latvia Ltd SIA and Reckitt Benckiser SA continue to dominate home care in Latvia with popular well-known brands such as Persil, Ariel and Air Wick. These companies have significant marketing budgets and regularly introduce new products to maintain consumer interest.
Retailing in general is becoming increasingly consolidated within a few large shopping centres in Latvia, with weekly grocery shopping growing in popularity at the expense of traditional grocery retailers. Home care is increasingly being purchased in hypermarkets and non-grocery specialists located in shopping centres.
Home care should continue to grow over the forecast period with the economy expected to remain stable and disposable income and unemployment set to improve. The rise to prominence of local player Spodriba is likely to bring a continued focus to eco-friendly products with awareness of health and environmental issues growing in Latvia.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Home Care industry in Latvia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home Care industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.
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The Home Care in Latvia market research report includes:
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Why buy this report?
This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.