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Country Report

Home Care in

Home Care in Azerbaijan

39 pages, Feb 2018

US$2,650

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Home care value growth reflects unstable monetary system

During 2017, home care saw marginal volume growth in Azerbaijan, while current value sales grew faster. Value growth during 2017 was attributable to increased unit prices, since home care products are mainly imported, becoming more expensive with falling exchange rates.

More expensive imports push consumers to seek economy products, bargains and promotions

The currency devaluations that took place in 2015 still had an impact on consumers’ pockets in 2017, pushing them to look for bargains and promotions when buying products. Consumers have become more price-sensitive, resulting in both quantity and quality purchases.

International brands benefit from consumers’ high brand recognition

Home care in Azerbaijan is mainly represented by international and multinational companies. There are few local producers, such as Zaman Ltd MMC, which offer domestic products to consumers.

Modern grocery channels grow extensively, introducing new purchasing habits to local consumers

The rapid development of modern grocery retailers in 2017 with the emergence of new outlet formats, such as discounters, convenience stores and hypermarkets, supported the growth of home care sales through these retail establishments. Modern retailers, mainly supermarkets and convenience stores, became extremely popular during the review period.

Home care to head towards saturation in Azerbaijan over the forecast period

The forecast period performance of home care is expected to be positive in Azerbaijan. There is much room for the growth of emerging home care products in the country, such as fine fabric softeners, automatic dishwashing, new toilet care developments and others.

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Home Care Sample Report Home Care Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Care industry in Azerbaijan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Care industry in Azerbaijan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Azerbaijan for free:

The Home Care in Azerbaijan market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Care in Azerbaijan?
What are the major brands in Azerbaijan?
What is the importance of the trend towards environmentally friendly products in home care?
What are the main growth drivers of the home care market in Azerbaijan?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Home Care in Azerbaijan

EXECUTIVE SUMMARY

Home care value growth reflects unstable monetary system

More expensive imports push consumers to seek economy products, bargains and promotions

International brands benefit from consumers’ high brand recognition

Modern grocery channels grow extensively, introducing new purchasing habits to local consumers

Home care to head towards saturation in Azerbaijan over the forecast period

MARKET INDICATORS

Table 1 Households 2012-2017

MARKET DATA

Table 2 Sales of Home Care by Category: Value 2012-2017
Table 3 Sales of Home Care by Category: % Value Growth 2012-2017
Table 4 NBO Company Shares of Home Care: % Value 2013-2017
Table 5 Distribution of Home Care by Format: % Value 2012-2017
Table 6 Distribution of Home Care by Format and Category: % Value 2017
Table 7 Forecast Sales of Home Care by Category: Value 2017-2022
Table 8 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Air Care in Azerbaijan

HEADLINES

PROSPECTS

Currency fluctuations support current value growth of air care

Modern retailers gain ground with acquisitions of traditional groceries

Air care expected to grow with the development of emerging products

COMPETITIVE LANDSCAPE

Mazarina MMC leads air care in 2017

Mazarina MMC performs best in 2017

Internationals lead air care with wide product variety and constant new product launches

CATEGORY DATA

Table 9 Sales of Air Care by Category: Value 2012-2017
Table 10 Sales of Air Care by Category: % Value Growth 2012-2017
Table 11 Forecast Sales of Air Care by Category: Value 2017-2022
Table 12 Forecast Sales of Air Care by Category: % Value Growth 2017-2022

Bleach in Azerbaijan

HEADLINES

PROSPECTS

Traditional hand bleaching gives way to liquid products

Import-dependent bleach value sales rise

Bleach anticipated to grow steadily

COMPETITIVE LANDSCAPE

Traditional bleaching preferences keep Al-Afrah Detergents East Syria in the leading position

Procter & Gamble Azerbaijan performs best in 2017

International players launch economy or multipurpose products

CATEGORY DATA

Table 13 Sales of Bleach: Value 2012-2017
Table 14 Sales of Bleach: % Value Growth 2012-2017
Table 15 Forecast Sales of Bleach: Value 2017-2022
Table 16 Forecast Sales of Bleach: % Value Growth 2017-2022

Dishwashing in Azerbaijan

HEADLINES

PROSPECTS

Local products allow consumers with reduced disposable incomes to trade down to more economic purchases

Rising dishwasher possession and female employment support automatic dishwashing, but hand dishwashing prevails

Dishwashing is expected to grow and head towards saturation

COMPETITIVE LANDSCAPE

Atropatena Ltd remains the leading player

Best performances by Atropatena Ltd and Zaman Ltd MMC

Modern grocery retailers prevent significant rises in unit prices

CATEGORY INDICATORS

Table 17 Household Possession of Dishwashers 2012-2017

CATEGORY DATA

Table 18 Sales of Dishwashing by Category: Value 2012-2017
Table 19 Sales of Dishwashing by Category: % Value Growth 2012-2017
Table 20 Forecast Sales of Dishwashing by Category: Value 2017-2022
Table 21 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022

Home Insecticides in Azerbaijan

HEADLINES

PROSPECTS

Value sales growth supported by rising unit price

Seasonality characterises home insecticides in Azerbaijan

Home insecticides expected to grow

COMPETITIVE LANDSCAPE

Arnest OAO leads home insecticides

Internationals lead home insecticides due to a lack of local manufacture

Modern grocery channels support packaged home insecticides

CATEGORY DATA

Table 22 Sales of Home Insecticides by Category: Value 2012-2017
Table 23 Sales of Home Insecticides by Category: % Value Growth 2012-2017
Table 24 Forecast Sales of Home Insecticides by Category: Value 2017-2022
Table 25 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022

Laundry Care in Azerbaijan

HEADLINES

PROSPECTS

High inflation sees laundry care grow

Modern grocery retailers gains ground on traditional outlets

Larger consumer base anticipated

COMPETITIVE LANDSCAPE

Procter & Gamble Azerbaijan remains the leading player

Atropatena Ltd achieves fastest value sales growth

New product launches in emerging categories such as laundry aids

CATEGORY INDICATORS

Table 26 Household Possession of Washing Machines 2012-2017

CATEGORY DATA

Table 27 Sales of Laundry Care by Category: Value 2012-2017
Table 28 Sales of Laundry Care by Category: % Value Growth 2012-2017
Table 29 Sales of Laundry Aids by Category: Value 2012-2017
Table 30 Sales of Laundry Aids by Category: % Value Growth 2012-2017
Table 31 Sales of Laundry Detergents by Category: Value 2012-2017
Table 32 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
Table 33 NBO Company Shares of Laundry Aids: % Value 2013-2017
Table 34 LBN Brand Shares of Laundry Aids: % Value 2014-2017
Table 35 Forecast Sales of Laundry Care by Category: Value 2017-2022
Table 36 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022

Polishes in Azerbaijan

HEADLINES

PROSPECTS

Value sales grow faster than volume sales

Development of modern retailing supports polishes

Room for growth

COMPETITIVE LANDSCAPE

Cigir Kimya AS leads polishes

Mazarina MMC sees the biggest increase in 2017

Consumers choose economy products

CATEGORY DATA

Table 37 Sales of Polishes by Category: Value 2012-2017
Table 38 Sales of Polishes by Category: % Value Growth 2012-2017
Table 39 Forecast Sales of Polishes by Category: Value 2017-2022
Table 40 Forecast Sales of Polishes by Category: % Value Growth 2017-2022

Surface Care in Azerbaijan

HEADLINES

PROSPECTS

Volume sales perform steadily while current value sales grow

Fast-developing modern grocery retailers significantly change local consumers’ purchasing habits

New product launches and a sharp increase in niche categories expected

COMPETITIVE LANDSCAPE

Atropatena Ltd continues to lead

New product launches with economy claims become more successful among local consumers

Surface care remains import-dependent in Azerbaijan

CATEGORY DATA

Table 41 Sales of Surface Care by Category: Value 2012-2017
Table 42 Sales of Surface Care by Category: % Value Growth 2012-2017
Table 43 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
Table 44 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017
Table 45 Forecast Sales of Surface Care by Category: Value 2017-2022
Table 46 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022

Toilet Care in Azerbaijan

HEADLINES

PROSPECTS

Value sales rise while volume sales fall

Supermarket sales grow strongly taking ground from traditional grocery retailers

Toilet care expected to grow

COMPETITIVE LANDSCAPE

Mazarina MMC dominates toilet care

Multinationals lead toilet care

Economy product launches are more successful than premium

CATEGORY DATA

Table 47 Sales of Toilet Care by Category: Value 2012-2017
Table 48 Sales of Toilet Care by Category: % Value Growth 2012-2017
Table 49 Forecast Sales of Toilet Care by Category: Value 2017-2022
Table 50 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Home Care in Azerbaijan

New Report Guarantee

Executive Summary

New Report Guarantee

Home care value growth reflects unstable monetary system

More expensive imports push consumers to seek economy products, bargains and promotions

International brands benefit from consumers’ high brand recognition

Modern grocery channels grow extensively, introducing new purchasing habits to local consumers

Home care to head towards saturation in Azerbaijan over the forecast period

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Home Care in Azerbaijan

EXECUTIVE SUMMARY

Home care value growth reflects unstable monetary system

More expensive imports push consumers to seek economy products, bargains and promotions

International brands benefit from consumers’ high brand recognition

Modern grocery channels grow extensively, introducing new purchasing habits to local consumers

Home care to head towards saturation in Azerbaijan over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

Air Care in Azerbaijan

HEADLINES

PROSPECTS

Currency fluctuations support current value growth of air care

Modern retailers gain ground with acquisitions of traditional groceries

Air care expected to grow with the development of emerging products

COMPETITIVE LANDSCAPE

Mazarina MMC leads air care in 2017

Mazarina MMC performs best in 2017

Internationals lead air care with wide product variety and constant new product launches

CATEGORY DATA

Bleach in Azerbaijan

HEADLINES

PROSPECTS

Traditional hand bleaching gives way to liquid products

Import-dependent bleach value sales rise

Bleach anticipated to grow steadily

COMPETITIVE LANDSCAPE

Traditional bleaching preferences keep Al-Afrah Detergents East Syria in the leading position

Procter & Gamble Azerbaijan performs best in 2017

International players launch economy or multipurpose products

CATEGORY DATA

Dishwashing in Azerbaijan

HEADLINES

PROSPECTS

Local products allow consumers with reduced disposable incomes to trade down to more economic purchases

Rising dishwasher possession and female employment support automatic dishwashing, but hand dishwashing prevails

Dishwashing is expected to grow and head towards saturation

COMPETITIVE LANDSCAPE

Atropatena Ltd remains the leading player

Best performances by Atropatena Ltd and Zaman Ltd MMC

Modern grocery retailers prevent significant rises in unit prices

CATEGORY INDICATORS

CATEGORY DATA

Home Insecticides in Azerbaijan

HEADLINES

PROSPECTS

Value sales growth supported by rising unit price

Seasonality characterises home insecticides in Azerbaijan

Home insecticides expected to grow

COMPETITIVE LANDSCAPE

Arnest OAO leads home insecticides

Internationals lead home insecticides due to a lack of local manufacture

Modern grocery channels support packaged home insecticides

CATEGORY DATA

Laundry Care in Azerbaijan

HEADLINES

PROSPECTS

High inflation sees laundry care grow

Modern grocery retailers gains ground on traditional outlets

Larger consumer base anticipated

COMPETITIVE LANDSCAPE

Procter & Gamble Azerbaijan remains the leading player