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Learn moreFeb 2021
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Azeri consumers spent several months of 2020 under a very strictly enforced lockdown, which caused an increased demand for several items, particularly products for dishwashing and surface care. As people switched to home-based lifestyles, they came to use home care products in higher volumes.
On 24 March, the country went into quarantine, before closing its borders and going into complete lockdown on 5 April. Borders had previously been closed in part, with cross-border movement with Turkey stopping on 15 March and three days later with Russia.
Due to the economic uncertainty, companies saw less value in promoting their more expensive brands in 2020. As a result, sales of concentrated laundry powders and liquid detergents remained low, while there was increased demand for standard powders.
Sales through e-commerce channels were reported to grow in 2020, as Azeris were forced to observe strict lockdowns for several months during the year. However, it is not certain that this trend will continue once the traditional retail landscape returns to normal, as most Azeri consumers prefer to make their purchases in-person.
Hygiene and sanitary products are expected to play an increasingly important role in people’s lives during the forecast period. In particular, demand for surface care products is expected to reach unprecedented levels between 2021 and 2025.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Home Care industry in Azerbaijan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home Care industry in Azerbaijan, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.