Home Care in Azerbaijan

February 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Home Care industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Air Care
  • Bleach
  • Dishwashing
  • Home Insecticides
  • Laundry Care
  • Polishes
  • Surface Care
  • Toilet Care

If you're in the Home Care industry in Azerbaijan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Home Care in Azerbaijan report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Home Care in Azerbaijan?
  • Which are the leading brands in Home Care in Azerbaijan?
  • How are products distributed in Home Care in Azerbaijan?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Care products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?
Download Table of Contents

Home Care in Azerbaijan

Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
Table 1 Households 2017-2022
Table 2 Sales of Home Care by Category: Value 2017-2022
Table 3 Sales of Home Care by Category: % Value Growth 2017-2022
Table 4 NBO Company Shares of Home Care: % Value 2018-2022
Table 5 LBN Brand Shares of Home Care: % Value 2019-2022
Table 6 Distribution of Home Care by Format: % Value 2017-2022
Table 7 Distribution of Home Care by Format and Category: % Value 2022
Table 8 Forecast Sales of Home Care by Category: Value 2022-2027
Table 9 Forecast Sales of Home Care by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Air Care in Azerbaijan

KEY DATA FINDINGS

Continued growth despite inflation
Glade brand remains the most popular
Spray/aerosol air fresheners hold the largest share in the air care category.
Possible shift to products that are perceived to be safer
Opportunity for local and Turkish brands to increase share in the air care category
Potential for innovation
Table 10 Sales of Air Care by Category: Value 2017-2022
Table 11 Sales of Air Care by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Air Care: % Value 2018-2022
Table 13 LBN Brand Shares of Air Care: % Value 2019-2022
Table 14 Forecast Sales of Air Care by Category: Value 2022-2027
Table 15 Forecast Sales of Air Care by Category: % Value Growth 2022-2027

Bleach in Azerbaijan

KEY DATA FINDINGS

Cheap and in demand
Popularity of chlorine
ACE of the category
Bleach to remain popular, but eventual decline anticipated
Local brands have potential to gain share in bleach category
General global trends will stimulate the production of safer products.
Table 16 Sales of Bleach: Value 2017-2022
Table 17 Sales of Bleach: % Value Growth 2017-2022
Table 18 NBO Company Shares of Bleach: % Value 2018-2022
Table 19 LBN Brand Shares of Bleach: % Value 2019-2022
Table 20 Forecast Sales of Bleach: Value 2022-2027
Table 21 Forecast Sales of Bleach: % Value Growth 2022-2027

Dishwashing in Azerbaijan

KEY DATA FINDINGS

Sales continue to grow
Changes in logistics
Offer continues to expand
Healthy development on unhealthy diet
The household penetration of automated dishwashers will grow
Competitive movement
Table 22 Household Possession of Dishwashers 2017-2022
Table 23 Sales of Dishwashing by Category: Value 2017-2022
Table 24 Sales of Dishwashing by Category: % Value Growth 2017-2022
Table 25 NBO Company Shares of Dishwashing: % Value 2018-2022
Table 26 LBN Brand Shares of Dishwashing: % Value 2019-2022
Table 27 Forecast Sales of Dishwashing by Category: Value 2022-2027
Table 28 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027

Home Insecticides in Azerbaijan

KEY DATA FINDINGS

Hot summer boosts home insecticides sales
Raid remains the most popular brand in the home insecticides category.
Spray/aerosol insecticides dominates the home insecticides category despite concerns about safety
Moderate growth anticipated
Mazarina to remain top seller with its Raid brand.
Shift to safer products
Table 29 Sales of Home Insecticides by Category: Value 2017-2022
Table 30 Sales of Home Insecticides by Category: % Value Growth 2017-2022
Table 31 NBO Company Shares of Home Insecticides: % Value 2018-2022
Table 32 LBN Brand Shares of Home Insecticides: % Value 2019-2022
Table 33 Forecast Sales of Home Insecticides by Category: Value 2022-2027
Table 34 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027

Laundry Care in Azerbaijan

KEY DATA FINDINGS

Rising prices and supply problems
Parallel import is a problem
Fabric softeners decline
Basic products and P&G will prevail
Liquid detergents to grow due to its cost-effectiveness and environmental friendliness.
Detergent tablets expected to return to growth
Table 35 Household Possession of Washing Machines 2017-2022
Table 36 Sales of Laundry Care by Category: Value 2017-2022
Table 37 Sales of Laundry Care by Category: % Value Growth 2017-2022
Table 38 Sales of Laundry Aids by Category: Value 2017-2022
Table 39 Sales of Laundry Aids by Category: % Value Growth 2017-2022
Table 40 Sales of Laundry Detergents by Category: Value 2017-2022
Table 41 Sales of Laundry Detergents by Category: % Value Growth 2017-2022
Table 42 NBO Company Shares of Laundry Care: % Value 2018-2022
Table 43 LBN Brand Shares of Laundry Care: % Value 2019-2022
Table 44 NBO Company Shares of Laundry Aids: % Value 2018-2022
Table 45 LBN Brand Shares of Laundry Aids: % Value 2019-2022
Table 46 NBO Company Shares of Laundry Detergents: % Value 2018-2022
Table 47 LBN Brand Shares of Laundry Detergents: % Value 2019-2022
Table 48 Forecast Sales of Laundry Care by Category: Value 2022-2027
Table 49 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027

Polishes in Azerbaijan

KEY DATA FINDINGS

The shoe polish category is quite mature with few new products
Turkish brands maintain their leadership
Unexpected success of floor and furniture polish categories
Continued demand for shoe polish despite changing trends
Imported brands will dominate the polishes category
Floor polish and furniture polish will continue to grow at a moderate pace
Table 50 Sales of Polishes by Category: Value 2017-2022
Table 51 Sales of Polishes by Category: % Value Growth 2017-2022
Table 52 NBO Company Shares of Polishes: % Value 2018-2022
Table 53 LBN Brand Shares of Polishes: % Value 2019-2022
Table 54 Forecast Sales of Polishes by Category: Value 2022-2027
Table 55 Forecast Sales of Polishes by Category: % Value Growth 2022-2027

Surface Care in Azerbaijan

KEY DATA FINDINGS

Post-pandemic balance
Azersun Holding introduces OXY
Popularity of chlorine
Sales to continue upward
Multi-purpose cleaners to remain popular
Local producers can increase their market share
Table 56 Sales of Surface Care by Category: Value 2017-2022
Table 57 Sales of Surface Care by Category: % Value Growth 2017-2022
Table 58 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022
Table 59 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022
Table 60 NBO Company Shares of Surface Care: % Value 2018-2022
Table 61 LBN Brand Shares of Surface Care: % Value 2019-2022
Table 62 Forecast Sales of Surface Care by Category: Value 2022-2027
Table 63 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027

Toilet Care in Azerbaijan

KEY DATA FINDINGS

Changing consumer habits are driving the growth of the toilet care category
Domestos leads thanks to stable pricing
Toilet liquids/foams maintains largest share of sales, while the rest of the category remains underdeveloped
Local brands to grow
Still, multinationals will lead
Poor quality of water
Table 64 Sales of Toilet Care by Category: Value 2017-2022
Table 65 Sales of Toilet Care by Category: % Value Growth 2017-2022
Table 66 NBO Company Shares of Toilet Care: % Value 2018-2022
Table 67 LBN Brand Shares of Toilet Care: % Value 2019-2022
Table 68 Forecast Sales of Toilet Care by Category: Value 2022-2027
Table 69 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Home Care

    • Candle Air Fresheners
    • Car Air Fresheners
    • Electric Air Fresheners
    • Gel Air Fresheners
    • Liquid Air Fresheners
    • Spray/Aerosol Air Fresheners
      • Carpet Fresheners
      • Odour Neutralisers
      • Refrigerator Fresheners
      • Waste Bin Fresheners
      • Other Other Air Care
  • Bleach
      • Automatic Dishwashing Liquids
      • Automatic Dishwashing Powders
      • Automatic Dishwashing Tablets
      • Dishwashing Additives
    • Hand Dishwashing
    • Electric Insecticides
    • Insecticide Baits
    • Insecticide Coils
    • Spray/Aerosol Insecticides
      • Foggers/Bombs
      • In-Home Insect Repellents
      • Moth Proofers
      • Other Other Home Insecticides
    • Carpet Cleaners
      • Dryer Sheets
      • Liquid Fabric Softeners
      • Colour Safe Laundry Bleach
      • Fabric Fresheners
        • In-Wash Spot and Stain Removers
        • Pre-Wash Spot and Stain Removers
      • Starch/Ironing Aids
      • Water Softeners
        • Blues/Bluing
        • Colour Catchers
        • Colour Enhancers
        • Laundry Sanitiser
        • Scent Booster
        • Whiteners
        • Other Other Laundry Aids
          • Standard Powder Detergents
          • Concentrated Powder Detergents
          • Compact Powder Tablet Detergents
          • Liquid Tablet Detergents
          • Standard Liquid Detergents
          • Concentrated Liquid Detergents
        • Standard Powder Detergents
        • Standard Liquid Detergents
        • Concentrated Powder Detergents
        • Concentrated Liquid Detergents
        • Compact Powder Tablet Detergents
        • Liquid Tablet Detergents
        • Bar Detergents
        • Hand Wash Detergents
        • Fine Fabric Detergents
    • Floor Polish
    • Furniture Polish
    • Metal Polish
    • Shoe Polish
        • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
        • Wipes and Refills (Dry Electro-Static)
          • Cleaning Solution
          • Refill Wipes/Pads
        • Starter Kits/Trigger Device
        • All Purpose Cleaning Wipes
        • Furniture Polish Wipes
        • Toilet Care Wipes
        • Window/Glass Wipes
        • Other Impregnated Wipes
      • Starter Kits/Sweepers/Sticks (Excluding Wipes)
      • Wipes (Excluding Starter Kits/Sweepers/Sticks)
    • Bathroom Cleaners
    • Descalers
    • Drain Openers
      • Standard Floor Cleaners
      • Wash and Wax Floor Cleaners
    • Home Care Disinfectants
    • Kitchen Cleaners
    • Multi-Purpose Cleaners
    • Oven Cleaners
    • Scouring Agents
    • Window/Glass Cleaners
    • In-Cistern Devices
      • Rim Blocks
      • Rim Liquids
    • Toilet Care Tablets/Powders
    • Toilet Cleaning Systems
    • Toilet Liquids/Foam

Home Care

This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.

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This report originates from Passport, our Home Care research and analysis database.

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