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Country Report

Home Care in

Home Care in Azerbaijan

Feb 2019

US$2,650

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Executive Summary

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Home care sees stronger volume growth after recessionary years

In 2018, home care increased in current value and volume terms in Azerbaijan, reflecting the improved lifestyles and rising disposable incomes of local consumers after volume declines in 2015 and 2016. Whilst local consumers returned to purchasing more products and products with value-added claims, they also became more educated due to wider access to global markets and the development of social media.

Macroeconomic resurgence supports the growth of home care

During 2018, with improved disposable incomes, consumers increased their expenditure on home care products. Sales of non-essential products reduced during 2015 and 2016 as a result of economic downturn.

International companies continue to lead home care in Azerbaijan

During 2018, international companies continued to lead home care in Azerbaijan, and fragmented local manufacturers were in the minority. Local home care products remained negligible and available only in more mature categories, such as hand dishwashing and laundry care.

Modern grocery retailers increases rapidly, supporting sales of home care products

The retail landscape significantly changed in 2018 in favour of modern grocery retailers, represented in Azerbaijan by convenience stores, supermarkets and hypermarkets. The increase of modern grocery retailers was attributed to the rapid growth of modern outlets throughout Azerbaijan, in both city centres as well as the outskirts of cities.

Home care set to grow and become more saturated over the forecast period

Home care is expected to see growth and continue to develop over the forecast period, driven by the increasing population and rising employment, particularly amongst women, who remain the key people running households in Azerbaijan. Busier lifestyles are anticipated to support a shift towards the use of dishwashers and home laundry appliances, which will change consumers’ consumption patterns from manual washing products to products for machines.

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Home Care Sample Report Home Care Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Care industry in Azerbaijan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Care industry in Azerbaijan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Azerbaijan for free:

The Home Care in Azerbaijan market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Care in Azerbaijan?
What are the major brands in Azerbaijan?
What is the importance of the trend towards environmentally friendly products in home care?
What are the main growth drivers of the home care market in Azerbaijan?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Home Care in Azerbaijan

EXECUTIVE SUMMARY

Home care sees stronger volume growth after recessionary years

Macroeconomic resurgence supports the growth of home care

International companies continue to lead home care in Azerbaijan

Modern grocery retailers increases rapidly, supporting sales of home care products

Home care set to grow and become more saturated over the forecast period

MARKET INDICATORS

Table 1 Households 2013-2018

MARKET DATA

Table 2 Sales of Home Care by Category: Value 2013-2018
Table 3 Sales of Home Care by Category: % Value Growth 2013-2018
Table 4 NBO Company Shares of Home Care: % Value 2014-2018
Table 5 LBN Brand Shares of Home Care: % Value 2015-2018
Table 6 Distribution of Home Care by Format: % Value 2013-2018
Table 7 Distribution of Home Care by Format and Category: % Value 2018
Table 8 Forecast Sales of Home Care by Category: Value 2018-2023
Table 9 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Air Care in Azerbaijan

HEADLINES

PROSPECTS

Renewed macroeconomic stability supports the growth of air care

Car air fresheners continues to outperform due to the growing number of cars

Growth in sales of air care products through modern grocery channels

COMPETITIVE LANDSCAPE

Mazarina leads air care in Azerbaijan

Local companies cannot afford to compete against trusted international brands

New product developments are mainly promoted through modern grocery retailers

CATEGORY DATA

Table 10 Sales of Air Care by Category: Value 2013-2018
Table 11 Sales of Air Care by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Air Care: % Value 2014-2018
Table 13 LBN Brand Shares of Air Care: % Value 2015-2018
Table 14 Forecast Sales of Air Care by Category: Value 2018-2023
Table 15 Forecast Sales of Air Care by Category: % Value Growth 2018-2023

Bleach in Azerbaijan

HEADLINES

PROSPECTS

Working women prefer more convenient ways of bleaching

The switch to liquid bleach supports growth

Traditional grocery retailers remains the main distribution channel for bleach

COMPETITIVE LANDSCAPE

Al-Afrah Detergents East Syria maintains its lead in bleach

International products have high trust amongst local consumers

Local consumers remain conservative, choosing long-established brands

CATEGORY DATA

Table 16 Sales of Bleach: Value 2013-2018
Table 17 Sales of Bleach: % Value Growth 2013-2018
Table 18 NBO Company Shares of Bleach: % Value 2014-2018
Table 19 LBN Brand Shares of Bleach: % Value 2015-2018
Table 20 Forecast Sales of Bleach: Value 2018-2023
Table 21 Forecast Sales of Bleach: % Value Growth 2018-2023

Dishwashing in Azerbaijan

HEADLINES

PROSPECTS

Automatic dishwashing tablets sees the best performance

Growth due to improved macroeconomic conditions and busier lifestyles

Modern grocery retailers grows due to the decline of traditional grocery retailers

COMPETITIVE LANDSCAPE

Atropatena leads, due to its strong brand portfolio

International companies lead dishwashing, offering higher-quality products

New product launches in automatic dishwashing

CATEGORY INDICATORS

Table 22 Household Possession of Dishwashers 2013-2018

CATEGORY DATA

Table 23 Sales of Dishwashing by Category: Value 2013-2018
Table 24 Sales of Dishwashing by Category: % Value Growth 2013-2018
Table 25 NBO Company Shares of Dishwashing: % Value 2014-2018
Table 26 LBN Brand Shares of Dishwashing: % Value 2015-2018
Table 27 Forecast Sales of Dishwashing by Category: Value 2018-2023
Table 28 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

Home Insecticides in Azerbaijan

HEADLINES

PROSPECTS

Rising disposable incomes support the growth of home insecticides

Seasonal factors continue to strongly affect sales of home insecticides

Modern grocery channels reshape the distribution landscape

COMPETITIVE LANDSCAPE

Mazarina gains ground due to exclusive distribution of the best-selling brand Raid

International brands continue to lead home insecticides

Modern grocery retailers reshape consumption patterns in home insecticides

CATEGORY DATA

Table 29 Sales of Home Insecticides by Category: Value 2013-2018
Table 30 Sales of Home Insecticides by Category: % Value Growth 2013-2018
Table 31 NBO Company Shares of Home Insecticides: % Value 2014-2018
Table 32 LBN Brand Shares of Home Insecticides: % Value 2015-2018
Table 33 Forecast Sales of Home Insecticides by Category: Value 2018-2023
Table 34 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023

Laundry Care in Azerbaijan

HEADLINES

PROSPECTS

The improved macroeconomic situation supports growth

Consumers’ busier lifestyles support sales of laundry care products for machines

Modern grocery retail outlets increase rapidly, supporting growth in laundry care

COMPETITIVE LANDSCAPE

Procter & Gamble Azerbaijan maintains its lead in laundry care

International companies lead laundry care

Emerging laundry care products witness new product launches

CATEGORY INDICATORS

Table 35 Household Possession of Washing Machines 2013-2018

CATEGORY DATA

Table 36 Sales of Laundry Care by Category: Value 2013-2018
Table 37 Sales of Laundry Care by Category: % Value Growth 2013-2018
Table 38 Sales of Laundry Aids by Category: Value 2013-2018
Table 39 Sales of Laundry Aids by Category: % Value Growth 2013-2018
Table 40 Sales of Laundry Detergents by Category: Value 2013-2018
Table 41 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
Table 42 NBO Company Shares of Laundry Care: % Value 2014-2018
Table 43 LBN Brand Shares of Laundry Care: % Value 2015-2018
Table 44 NBO Company Shares of Laundry Aids: % Value 2014-2018
Table 45 LBN Brand Shares of Laundry Aids: % Value 2015-2018
Table 46 NBO Company Shares of Laundry Detergents: % Value 2014-2018
Table 47 LBN Brand Shares of Laundry Detergents: % Value 2015-2018
Table 48 Forecast Sales of Laundry Care by Category: Value 2018-2023
Table 49 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023

Polishes in Azerbaijan

HEADLINES

PROSPECTS

Polishes sees stronger development after recession in the review period

Traditional non-grocery merchandisers continue to hinder the growth of polishes

Although traditional grocery retailers maintains its lead, modern channels see growth

COMPETITIVE LANDSCAPE

Cigir Kimya further strengthens its lead in Azerbaijan

Multinationals lead all polishes categories in Azerbaijan

New product launches replicate global product innovations

CATEGORY DATA

Table 50 Sales of Polishes by Category: Value 2013-2018
Table 51 Sales of Polishes by Category: % Value Growth 2013-2018
Table 52 NBO Company Shares of Polishes: % Value 2014-2018
Table 53 LBN Brand Shares of Polishes: % Value 2015-2018
Table 54 Forecast Sales of Polishes by Category: Value 2018-2023
Table 55 Forecast Sales of Polishes by Category: % Value Growth 2018-2023

Surface Care in Azerbaijan

HEADLINES

PROSPECTS

Surface care increases and flourishes in 2018

The dynamism of construction increases sales of surface care products

Supermarkets continues to take share at the expense of traditional grocery retailers

COMPETITIVE LANDSCAPE

Surface care is led by Atropatena

International players lead due to the lack of a strong local manufacturer

Segmentation becomes important for local consumers

CATEGORY DATA

Table 56 Sales of Surface Care by Category: Value 2013-2018
Table 57 Sales of Surface Care by Category: % Value Growth 2013-2018
Table 58 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018
Table 59 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018
Table 60 NBO Company Shares of Surface Care: % Value 2014-2018
Table 61 LBN Brand Shares of Surface Care: % Value 2015-2018
Table 62 Forecast Sales of Surface Care by Category: Value 2018-2023
Table 63 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023

Toilet Care in Azerbaijan

HEADLINES

PROSPECTS

Improved economic conditions support growth

Poor water quality supports sales of toilet care products

Traditional grocery retailers leads whilst modern grocery retailers increases rapidly

COMPETITIVE LANDSCAPE

Mazarina leads toilet care in Azerbaijan

Toilet care continues to be mainly import-dependent

Brands offering multipurpose toilet care products become more popular

CATEGORY DATA

Table 64 Sales of Toilet Care by Category: Value 2013-2018
Table 65 Sales of Toilet Care by Category: % Value Growth 2013-2018
Table 66 NBO Company Shares of Toilet Care: % Value 2014-2018
Table 67 LBN Brand Shares of Toilet Care: % Value 2015-2018
Table 68 Forecast Sales of Toilet Care by Category: Value 2018-2023
Table 69 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Home Care in Azerbaijan

New Report Guarantee

Executive Summary

New Report Guarantee

Home care sees stronger volume growth after recessionary years

Macroeconomic resurgence supports the growth of home care

International companies continue to lead home care in Azerbaijan

Modern grocery retailers increases rapidly, supporting sales of home care products

Home care set to grow and become more saturated over the forecast period

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Home Care in Azerbaijan

EXECUTIVE SUMMARY

Home care sees stronger volume growth after recessionary years

Macroeconomic resurgence supports the growth of home care

International companies continue to lead home care in Azerbaijan

Modern grocery retailers increases rapidly, supporting sales of home care products

Home care set to grow and become more saturated over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

Air Care in Azerbaijan

HEADLINES

PROSPECTS

Renewed macroeconomic stability supports the growth of air care

Car air fresheners continues to outperform due to the growing number of cars

Growth in sales of air care products through modern grocery channels

COMPETITIVE LANDSCAPE

Mazarina leads air care in Azerbaijan

Local companies cannot afford to compete against trusted international brands

New product developments are mainly promoted through modern grocery retailers

CATEGORY DATA

Bleach in Azerbaijan

HEADLINES

PROSPECTS

Working women prefer more convenient ways of bleaching

The switch to liquid bleach supports growth

Traditional grocery retailers remains the main distribution channel for bleach

COMPETITIVE LANDSCAPE

Al-Afrah Detergents East Syria maintains its lead in bleach

International products have high trust amongst local consumers

Local consumers remain conservative, choosing long-established brands

CATEGORY DATA

Dishwashing in Azerbaijan

HEADLINES

PROSPECTS

Automatic dishwashing tablets sees the best performance

Growth due to improved macroeconomic conditions and busier lifestyles

Modern grocery retailers grows due to the decline of traditional grocery retailers

COMPETITIVE LANDSCAPE

Atropatena leads, due to its strong brand portfolio

International companies lead dishwashing, offering higher-quality products

New product launches in automatic dishwashing

CATEGORY INDICATORS

CATEGORY DATA

Home Insecticides in Azerbaijan

HEADLINES

PROSPECTS

Rising disposable incomes support the growth of home insecticides

Seasonal factors continue to strongly affect sales of home insecticides

Modern grocery channels reshape the distribution landscape

COMPETITIVE LANDSCAPE

Mazarina gains ground due to exclusive distribution of the best-selling brand Raid

International brands continue to lead home insecticides

Modern grocery retailers reshape consumption patterns in home insecticides

CATEGORY DATA

Laundry Care in Azerbaijan

HEADLINES

PROSPECTS

The improved macroeconomic situation supports growth

Consumers’ busier lifestyles support sales of laundry care products for machines

Modern grocery retail outlets increase rapidly, supporting growth in laundry care

COMPETITIVE LANDSCAPE

Procter & Gamble Azerbaijan maintains its lead in laundry care