Home Care in Azerbaijan

Home Care in Azerbaijan

EXECUTIVE SUMMARY

Home care enjoys continued growth in 2019

Sales in home care driven by demands for multifunctionality, convenience and efficiency

Consumers show little trust in domestic brands in home care

Traditional grocery retailers yields share to larger, modern outlets

Home care holds significant potential for further growth in Azerbaijan

MARKET INDICATORS

Table 1 Households 2014-2019

MARKET DATA

Table 2 Sales of Home Care by Category: Value 2014-2019
Table 3 Sales of Home Care by Category: % Value Growth 2014-2019
Table 4 NBO Company Shares of Home Care: % Value 2015-2019
Table 5 LBN Brand Shares of Home Care: % Value 2016-2019
Table 6 Distribution of Home Care by Format: % Value 2014-2019
Table 7 Distribution of Home Care by Format and Category: % Value 2019
Table 8 Forecast Sales of Home Care by Category: Value 2019-2024
Table 9 Forecast Sales of Home Care by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Laundry Care in Azerbaijan

HEADLINES

PROSPECTS

Laundry care continues to see growth, dominating home care overall

Standard powder detergents remains most trusted choice

Rapid expansion of modern grocery retail outlets boosts sales in laundry care

COMPETITIVE LANDSCAPE

Procter & Gamble Azerbaijan remains leader of laundry care in 2019

Consumers continue to trust in multinational brands

New product developments attract consumer interest

CATEGORY INDICATORS

Table 10 Household Possession of Washing Machines 2014-2019

CATEGORY DATA

Table 11 Sales of Laundry Care by Category: Value 2014-2019
Table 12 Sales of Laundry Care by Category: % Value Growth 2014-2019
Table 13 Sales of Laundry Aids by Category: Value 2014-2019
Table 14 Sales of Laundry Aids by Category: % Value Growth 2014-2019
Table 15 Sales of Laundry Detergents by Category: Value 2014-2019
Table 16 Sales of Laundry Detergents by Category: % Value Growth 2014-2019
Table 17 NBO Company Shares of Laundry Care: % Value 2015-2019
Table 18 LBN Brand Shares of Laundry Care: % Value 2016-2019
Table 19 NBO Company Shares of Laundry Aids: % Value 2015-2019
Table 20 LBN Brand Shares of Laundry Aids: % Value 2016-2019
Table 21 NBO Company Shares of Laundry Detergents: % Value 2015-2019
Table 22 LBN Brand Shares of Laundry Detergents: % Value 2016-2019
Table 23 Forecast Sales of Laundry Care by Category: Value 2019-2024
Table 24 Forecast Sales of Laundry Care by Category: % Value Growth 2019-2024

Dishwashing in Azerbaijan

HEADLINES

PROSPECTS

Hand dishwashing continues to dominate, but automatic dishwashing gains ground

Favourable conditions support growth of products with added value

Traditional grocery retailers loses share to supermarkets and hypermarkets

COMPETITIVE LANDSCAPE

Atropatena maintains its lead of dishwashing in Azerbaijan

Multinational brands dominate as consumers are convinced of their quality

Fairy brand enjoys success in automatic dishwashing

CATEGORY INDICATORS

Table 25 Household Possession of Dishwashers 2014-2019

CATEGORY DATA

Table 26 Sales of Dishwashing by Category: Value 2014-2019
Table 27 Sales of Dishwashing by Category: % Value Growth 2014-2019
Table 28 NBO Company Shares of Dishwashing: % Value 2015-2019
Table 29 LBN Brand Shares of Dishwashing: % Value 2016-2019
Table 30 Forecast Sales of Dishwashing by Category: Value 2019-2024
Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2019-2024

Surface Care in Azerbaijan

HEADLINES

PROSPECTS

Consumers show preference for multifunctional products

Wave of construction increases sales of surface care products

Supermarkets gains share to the detriment of traditional grocery retailers

COMPETITIVE LANDSCAPE

No clear leader of surface care in 2019

Multinational players lead in the absence of a strong local manufacturer

Segmentation forecast to continue in surface cleaners

CATEGORY DATA

Table 32 Sales of Surface Care by Category: Value 2014-2019
Table 33 Sales of Surface Care by Category: % Value Growth 2014-2019
Table 34 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2014-2019
Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2014-2019
Table 36 NBO Company Shares of Surface Care: % Value 2015-2019
Table 37 LBN Brand Shares of Surface Care: % Value 2016-2019
Table 38 Forecast Sales of Surface Care by Category: Value 2019-2024
Table 39 Forecast Sales of Surface Care by Category: % Value Growth 2019-2024

Bleach in Azerbaijan

HEADLINES

PROSPECTS

Bleach remains popular in old and new formats

Rising awareness of adverse health impact poses threat to bleach

Traditional grocery retailers remains the leading distribution channel for bleach

COMPETITIVE LANDSCAPE

Al-Afrah Detergents East Syria maintains its lead in bleach

Multinational companies enjoy high trust among local consumers

Local consumers stay loyal to well-established brands

CATEGORY DATA

Table 40 Sales of Bleach: Value 2014-2019
Table 41 Sales of Bleach: % Value Growth 2014-2019
Table 42 NBO Company Shares of Bleach: % Value 2015-2019
Table 43 LBN Brand Shares of Bleach: % Value 2016-2019
Table 44 Forecast Sales of Bleach: Value 2019-2024
Table 45 Forecast Sales of Bleach: % Value Growth 2019-2024

Toilet Care in Azerbaijan

HEADLINES

PROSPECTS

Emergent ITBs expected to show rapid growth

Poor water quality supports sales of toilet care products

Traditional grocery retailers leads while modern grocery retailers shows rapid growth

COMPETITIVE LANDSCAPE

Mazarina maintains its lead of toilet care in Azerbaijan

Toilet care continues to be represented mainly by imported brands

Multi-purpose toilet care products prove popular

CATEGORY DATA

Table 46 Sales of Toilet Care by Category: Value 2014-2019
Table 47 Sales of Toilet Care by Category: % Value Growth 2014-2019
Table 48 NBO Company Shares of Toilet Care: % Value 2015-2019
Table 49 LBN Brand Shares of Toilet Care: % Value 2016-2019
Table 50 Forecast Sales of Toilet Care by Category: Value 2019-2024
Table 51 Forecast Sales of Toilet Care by Category: % Value Growth 2019-2024

Polishes in Azerbaijan

HEADLINES

PROSPECTS

Shoe polishes hold majority share of polishes in 2019

Non-grocery merchandisers continue to hinder the growth of polishes

Modern channels see further growth in 2019

COMPETITIVE LANDSCAPE

Cigir Kimya maintains its lead in polishes in Azerbaijan

Foreign brands lead all products within polishes in Azerbaijan

New product launches forecast to support continued growth

CATEGORY DATA

Table 52 Sales of Polishes by Category: Value 2014-2019
Table 53 Sales of Polishes by Category: % Value Growth 2014-2019
Table 54 NBO Company Shares of Polishes: % Value 2015-2019
Table 55 LBN Brand Shares of Polishes: % Value 2016-2019
Table 56 Forecast Sales of Polishes by Category: Value 2019-2024
Table 57 Forecast Sales of Polishes by Category: % Value Growth 2019-2024

Air Care in Azerbaijan

HEADLINES

PROSPECTS

Air care enjoys continued growth in 2019

Sales of car air fresheners boosted by growing number of cars

Air care products become more widely available in modern retail outlets

COMPETITIVE LANDSCAPE

Mazarina leads air care in Azerbaijan

Domestic companies cannot afford to compete against trusted imports

New product developments gain visibility through modern grocery retailers

CATEGORY DATA

Table 58 Sales of Air Care by Category: Value 2014-2019
Table 59 Sales of Air Care by Category: % Value Growth 2014-2019
Table 60 NBO Company Shares of Air Care: % Value 2015-2019
Table 61 LBN Brand Shares of Air Care: % Value 2016-2019
Table 62 Forecast Sales of Air Care by Category: Value 2019-2024
Table 63 Forecast Sales of Air Care by Category: % Value Growth 2019-2024

Home Insecticides in Azerbaijan

HEADLINES

PROSPECTS

Home insecticides forecast to see steady growth

Seasonal factors continue to strongly affect sales of home insecticides

Modern grocery channels continue to reshape the distribution landscape

COMPETITIVE LANDSCAPE

Mazarina gains ground thanks to best-selling brand, Raid

Imported brands continue to lead home insecticides

New shopping habits change consumption patterns in home insecticides

CATEGORY DATA

Table 64 Sales of Home Insecticides by Category: Value 2014-2019
Table 65 Sales of Home Insecticides by Category: % Value Growth 2014-2019
Table 66 NBO Company Shares of Home Insecticides: % Value 2015-2019
Table 67 LBN Brand Shares of Home Insecticides: % Value 2016-2019
Table 68 Forecast Sales of Home Insecticides by Category: Value 2019-2024
Table 69 Forecast Sales of Home Insecticides by Category: % Value Growth 2019-2024

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