Home Care in Azerbaijan
Home care in 2022: The big picture
Table 1 Households 2017-2022
Table 2 Sales of Home Care by Category: Value 2017-2022
Table 3 Sales of Home Care by Category: % Value Growth 2017-2022
Table 4 NBO Company Shares of Home Care: % Value 2018-2022
Table 5 LBN Brand Shares of Home Care: % Value 2019-2022
Table 6 Distribution of Home Care by Format: % Value 2017-2022
Table 7 Distribution of Home Care by Format and Category: % Value 2022
Table 8 Forecast Sales of Home Care by Category: Value 2022-2027
Table 9 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
Summary 1 Research Sources
Air Care in Azerbaijan
Continued growth despite inflation
Glade brand remains the most popular
Spray/aerosol air fresheners hold the largest share in the air care category.
Possible shift to products that are perceived to be safer
Opportunity for local and Turkish brands to increase share in the air care category
Table 10 Sales of Air Care by Category: Value 2017-2022
Table 11 Sales of Air Care by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Air Care: % Value 2018-2022
Table 13 LBN Brand Shares of Air Care: % Value 2019-2022
Table 14 Forecast Sales of Air Care by Category: Value 2022-2027
Table 15 Forecast Sales of Air Care by Category: % Value Growth 2022-2027
Bleach in Azerbaijan
Bleach to remain popular, but eventual decline anticipated
Local brands have potential to gain share in bleach category
General global trends will stimulate the production of safer products.
Table 16 Sales of Bleach: Value 2017-2022
Table 17 Sales of Bleach: % Value Growth 2017-2022
Table 18 NBO Company Shares of Bleach: % Value 2018-2022
Table 19 LBN Brand Shares of Bleach: % Value 2019-2022
Table 20 Forecast Sales of Bleach: Value 2022-2027
Table 21 Forecast Sales of Bleach: % Value Growth 2022-2027
Dishwashing in Azerbaijan
Offer continues to expand
Healthy development on unhealthy diet
The household penetration of automated dishwashers will grow
Table 22 Household Possession of Dishwashers 2017-2022
Table 23 Sales of Dishwashing by Category: Value 2017-2022
Table 24 Sales of Dishwashing by Category: % Value Growth 2017-2022
Table 25 NBO Company Shares of Dishwashing: % Value 2018-2022
Table 26 LBN Brand Shares of Dishwashing: % Value 2019-2022
Table 27 Forecast Sales of Dishwashing by Category: Value 2022-2027
Table 28 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027
Home Insecticides in Azerbaijan
Hot summer boosts home insecticides sales
Raid remains the most popular brand in the home insecticides category.
Spray/aerosol insecticides dominates the home insecticides category despite concerns about safety
Moderate growth anticipated
Mazarina to remain top seller with its Raid brand.
Table 29 Sales of Home Insecticides by Category: Value 2017-2022
Table 30 Sales of Home Insecticides by Category: % Value Growth 2017-2022
Table 31 NBO Company Shares of Home Insecticides: % Value 2018-2022
Table 32 LBN Brand Shares of Home Insecticides: % Value 2019-2022
Table 33 Forecast Sales of Home Insecticides by Category: Value 2022-2027
Table 34 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027
Laundry Care in Azerbaijan
Rising prices and supply problems
Parallel import is a problem
Basic products and P&G will prevail
Liquid detergents to grow due to its cost-effectiveness and environmental friendliness.
Detergent tablets expected to return to growth
Table 35 Household Possession of Washing Machines 2017-2022
Table 36 Sales of Laundry Care by Category: Value 2017-2022
Table 37 Sales of Laundry Care by Category: % Value Growth 2017-2022
Table 38 Sales of Laundry Aids by Category: Value 2017-2022
Table 39 Sales of Laundry Aids by Category: % Value Growth 2017-2022
Table 40 Sales of Laundry Detergents by Category: Value 2017-2022
Table 41 Sales of Laundry Detergents by Category: % Value Growth 2017-2022
Table 42 NBO Company Shares of Laundry Care: % Value 2018-2022
Table 43 LBN Brand Shares of Laundry Care: % Value 2019-2022
Table 44 NBO Company Shares of Laundry Aids: % Value 2018-2022
Table 45 LBN Brand Shares of Laundry Aids: % Value 2019-2022
Table 46 NBO Company Shares of Laundry Detergents: % Value 2018-2022
Table 47 LBN Brand Shares of Laundry Detergents: % Value 2019-2022
Table 48 Forecast Sales of Laundry Care by Category: Value 2022-2027
Table 49 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027
Polishes in Azerbaijan
The shoe polish category is quite mature with few new products
Turkish brands maintain their leadership
Unexpected success of floor and furniture polish categories
Continued demand for shoe polish despite changing trends
Imported brands will dominate the polishes category
Floor polish and furniture polish will continue to grow at a moderate pace
Table 50 Sales of Polishes by Category: Value 2017-2022
Table 51 Sales of Polishes by Category: % Value Growth 2017-2022
Table 52 NBO Company Shares of Polishes: % Value 2018-2022
Table 53 LBN Brand Shares of Polishes: % Value 2019-2022
Table 54 Forecast Sales of Polishes by Category: Value 2022-2027
Table 55 Forecast Sales of Polishes by Category: % Value Growth 2022-2027
Surface Care in Azerbaijan
Azersun Holding introduces OXY
Multi-purpose cleaners to remain popular
Local producers can increase their market share
Table 56 Sales of Surface Care by Category: Value 2017-2022
Table 57 Sales of Surface Care by Category: % Value Growth 2017-2022
Table 58 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022
Table 59 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022
Table 60 NBO Company Shares of Surface Care: % Value 2018-2022
Table 61 LBN Brand Shares of Surface Care: % Value 2019-2022
Table 62 Forecast Sales of Surface Care by Category: Value 2022-2027
Table 63 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027
Toilet Care in Azerbaijan
Changing consumer habits are driving the growth of the toilet care category
Domestos leads thanks to stable pricing
Toilet liquids/foams maintains largest share of sales, while the rest of the category remains underdeveloped
Still, multinationals will lead
Table 64 Sales of Toilet Care by Category: Value 2017-2022
Table 65 Sales of Toilet Care by Category: % Value Growth 2017-2022
Table 66 NBO Company Shares of Toilet Care: % Value 2018-2022
Table 67 LBN Brand Shares of Toilet Care: % Value 2019-2022
Table 68 Forecast Sales of Toilet Care by Category: Value 2022-2027
Table 69 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027