Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Home Care in

Home Care in Lithuania

47 pages, Feb 2019

US$2,650

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Well-balanced area with limited scope for growth

Home care in Lithuania is now fairly saturated, with growth remaining fairly moderate over the review period. No major events were registered in the area in 2018, with sales mainly depending on macroeconomic and demographic trends.

Shift towards premiumisation limited by strong promotional activity

Following the growth of consumer purchasing power, home care in Lithuania is moving towards consumption of more premium products with a higher average unit price. This trend is being seen not only in areas where consumers continue to demand more innovative products, such as concentrated liquid detergents, but also in some specific areas, such as laundry colour catchers.

Global heavyweights dominate, but local players emerging

The most recent significant development in the competitive landscape in Lithuania was the entry of German discounter Lidl in 2016 with its private label home care range. Other than this, home care is dominated by major international heavyweights such as Procter & Gamble, Henkel, Reckitt Benckiser and Werner & Mertz.

Modern retailers lead sales

Distribution of home care products in Lithuania followed the same trend throughout the review period. Since German discounter Lidl entered the area in 2016, the area has continued to develop, with modern retailers taking over sales share.

Flat performance anticipated

Over the forecast period, home care sales are not expected to see a significant breakthrough. The area is already fairly saturated and settled, with competitors mainly fighting for the same piece of the pie, rather than expanding overall sales.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Home Care Sample Report Home Care Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Home Care industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Care industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Lithuania for free:

The Home Care in Lithuania market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Care in Lithuania?
What are the major brands in Lithuania?
What is the importance of the trend towards environmentally friendly products in home care?
What are the main growth drivers of the home care market in Lithuania?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Want to find out more about this report?

Request more information

Home Care in Lithuania

EXECUTIVE SUMMARY

Well-balanced area with limited scope for growth

Shift towards premiumisation limited by strong promotional activity

Global heavyweights dominate, but local players emerging

Modern retailers lead sales

Flat performance anticipated

MARKET INDICATORS

Table 1 Households 2013-2018

MARKET DATA

Table 2 Sales of Home Care by Category: Value 2013-2018
Table 3 Sales of Home Care by Category: % Value Growth 2013-2018
Table 4 NBO Company Shares of Home Care: % Value 2014-2018
Table 5 LBN Brand Shares of Home Care: % Value 2015-2018
Table 6 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 7 Distribution of Home Care by Format: % Value 2013-2018
Table 8 Distribution of Home Care by Format and Category: % Value 2018
Table 9 Forecast Sales of Home Care by Category: Value 2018-2023
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Air Care in Lithuania

HEADLINES

PROSPECTS

Saturated area in majority of households

Rising demand for sophisticated air care products

Modest outlook, but opportunities in niche areas

COMPETITIVE LANDSCAPE

Procter & Gamble and Reckitt Benckiser continue to lead sales

Strong promotional activity

Premiumisation of air care

CATEGORY DATA

Table 11 Sales of Air Care by Category: Value 2013-2018
Table 12 Sales of Air Care by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Air Care: % Value 2014-2018
Table 14 LBN Brand Shares of Air Care: % Value 2015-2018
Table 15 Forecast Sales of Air Care by Category: Value 2018-2023
Table 16 Forecast Sales of Air Care by Category: % Value Growth 2018-2023

Bleach in Lithuania

HEADLINES

PROSPECTS

Prospects remain bleak

Concerns over safety limiting demand

Growing competition from other home care areas

COMPETITIVE LANDSCAPE

Competition remains negligible

No new players expected to enter area

Strong competition from multi-purpose products

CATEGORY DATA

Table 17 Sales of Bleach: Value 2016-2018
Table 18 Sales of Bleach: % Value Growth 2016-2018
Table 19 NBO Company Shares of Bleach: % Value 2014-2018
Table 20 LBN Brand Shares of Bleach: % Value 2015-2018
Table 21 Forecast Sales of Bleach: Value 2018-2023
Table 22 Forecast Sales of Bleach: % Value Growth 2018-2023

Dishwashing in Lithuania

HEADLINES

PROSPECTS

Automatic dishwashing sales set to grow

Hand dishwashing much more resistant than anticipated

Tablets drive automatic dishwashing sales

COMPETITIVE LANDSCAPE

Henkel continues to lead dishwashing sales

Average unit prices set to rise

Lidl further strengthens its position

CATEGORY INDICATORS

Table 23 Household Possession of Dishwashers 2013-2018

CATEGORY DATA

Table 24 Sales of Dishwashing by Category: Value 2013-2018
Table 25 Sales of Dishwashing by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of Dishwashing: % Value 2014-2018
Table 27 LBN Brand Shares of Dishwashing: % Value 2015-2018
Table 28 Forecast Sales of Dishwashing by Category: Value 2018-2023
Table 29 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

Home Insecticides in Lithuania

HEADLINES

PROSPECTS

New product developments remain limited

Seasonality key to sales

Good prospects for home insecticides

COMPETITIVE LANDSCAPE

Bros leads home insecticides

International companies continue to lead home care sales

BHC Group remains sole domestic player

CATEGORY DATA

Table 30 Sales of Home Insecticides by Category: Value 2013-2018
Table 31 Sales of Home Insecticides by Category: % Value Growth 2013-2018
Table 32 NBO Company Shares of Home Insecticides: % Value 2014-2018
Table 33 LBN Brand Shares of Home Insecticides: % Value 2015-2018
Table 34 Forecast Sales of Home Insecticides by Category: Value 2018-2023
Table 35 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023

Laundry Care in Lithuania

HEADLINES

PROSPECTS

Shift towards concentrated products continues

Increasing demand for more sophisticated products

Potential for further growth in laundry care

COMPETITIVE LANDSCAPE

International companies prevail in laundry care

National players enjoy slow but steady growth

Procter & Gamble remains in pole position

CATEGORY INDICATORS

Table 36 Household Possession of Washing Machines 2013-2018

CATEGORY DATA

Table 37 Sales of Laundry Care by Category: Value 2013-2018
Table 38 Sales of Laundry Care by Category: % Value Growth 2013-2018
Table 39 Sales of Laundry Aids by Category: Value 2013-2018
Table 40 Sales of Laundry Aids by Category: % Value Growth 2013-2018
Table 41 Sales of Laundry Detergents by Category: Value 2013-2018
Table 42 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
Table 43 NBO Company Shares of Laundry Care: % Value 2014-2018
Table 44 LBN Brand Shares of Laundry Care: % Value 2015-2018
Table 45 NBO Company Shares of Laundry Aids: % Value 2014-2018
Table 46 LBN Brand Shares of Laundry Aids: % Value 2015-2018
Table 47 NBO Company Shares of Laundry Detergents: % Value 2014-2018
Table 48 LBN Brand Shares of Laundry Detergents: % Value 2015-2018
Table 49 Forecast Sales of Laundry Care by Category: Value 2018-2023
Table 50 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023

Polishes in Lithuania

HEADLINES

PROSPECTS

Growth barriers remain in place

Niche areas see slight growth

Slowing growth within shoe polish

COMPETITIVE LANDSCAPE

International companies dominate sales

SC Johnson & Son maintains leading position

Polishes not expected to see much growth over forecast period

CATEGORY DATA

Table 51 Sales of Polishes by Category: Value 2013-2018
Table 52 Sales of Polishes by Category: % Value Growth 2013-2018
Table 53 NBO Company Shares of Polishes: % Value 2014-2018
Table 54 LBN Brand Shares of Polishes: % Value 2015-2018
Table 55 Forecast Sales of Polishes by Category: Value 2018-2023
Table 56 Forecast Sales of Polishes by Category: % Value Growth 2018-2023

Surface Care in Lithuania

HEADLINES

PROSPECTS

Multi-purpose cleaners continue to lead sales

Window and oven cleaners set to maintain their popularity

Eco-friendly products drive sales

COMPETITIVE LANDSCAPE

Reckitt Benckiser continues to lead sales

International companies drive sales

Domestic companies gaining sales share

CATEGORY DATA

Table 57 Sales of Surface Care by Category: Value 2013-2018
Table 58 Sales of Surface Care by Category: % Value Growth 2013-2018
Table 59 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018
Table 60 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018
Table 61 NBO Company Shares of Surface Care: % Value 2014-2018
Table 62 LBN Brand Shares of Surface Care: % Value 2015-2018
Table 63 Forecast Sales of Surface Care by Category: Value 2018-2023
Table 64 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023

Toilet Care in Lithuania

HEADLINES

PROSPECTS

ITBs offer strong potential

Rising demand for more sophisticated products

Potential for further growth

COMPETITIVE LANDSCAPE

International companies continue to dominate

Private label gaining sales share

Competition through price discounting expected to continue

CATEGORY DATA

Table 65 Sales of Toilet Care by Category: Value 2013-2018
Table 66 Sales of Toilet Care by Category: % Value Growth 2013-2018
Table 67 NBO Company Shares of Toilet Care: % Value 2014-2018
Table 68 LBN Brand Shares of Toilet Care: % Value 2015-2018
Table 69 Forecast Sales of Toilet Care by Category: Value 2018-2023
Table 70 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Country Report

Home Care in Lithuania

New Report Guarantee

Executive Summary

New Report Guarantee

Well-balanced area with limited scope for growth

Shift towards premiumisation limited by strong promotional activity

Global heavyweights dominate, but local players emerging

Modern retailers lead sales

Flat performance anticipated

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Home Care in Lithuania

EXECUTIVE SUMMARY

Well-balanced area with limited scope for growth

Shift towards premiumisation limited by strong promotional activity

Global heavyweights dominate, but local players emerging

Modern retailers lead sales

Flat performance anticipated

MARKET INDICATORS

MARKET DATA

SOURCES

Air Care in Lithuania

HEADLINES

PROSPECTS

Saturated area in majority of households

Rising demand for sophisticated air care products

Modest outlook, but opportunities in niche areas

COMPETITIVE LANDSCAPE

Procter & Gamble and Reckitt Benckiser continue to lead sales

Strong promotional activity

Premiumisation of air care

CATEGORY DATA

Bleach in Lithuania

HEADLINES

PROSPECTS

Prospects remain bleak

Concerns over safety limiting demand

Growing competition from other home care areas

COMPETITIVE LANDSCAPE

Competition remains negligible

No new players expected to enter area

Strong competition from multi-purpose products

CATEGORY DATA

Dishwashing in Lithuania

HEADLINES

PROSPECTS

Automatic dishwashing sales set to grow

Hand dishwashing much more resistant than anticipated

Tablets drive automatic dishwashing sales

COMPETITIVE LANDSCAPE

Henkel continues to lead dishwashing sales

Average unit prices set to rise

Lidl further strengthens its position

CATEGORY INDICATORS

CATEGORY DATA

Home Insecticides in Lithuania

HEADLINES

PROSPECTS

New product developments remain limited

Seasonality key to sales

Good prospects for home insecticides

COMPETITIVE LANDSCAPE

Bros leads home insecticides

International companies continue to lead home care sales

BHC Group remains sole domestic player

CATEGORY DATA

Laundry Care in Lithuania

HEADLINES

PROSPECTS

Shift towards concentrated products continues

Increasing demand for more sophisticated products

Potential for further growth in laundry care

COMPETITIVE LANDSCAPE

International companies prevail in laundry care