Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Home Care in

Home Care in Lithuania

51 pages, Feb 2018

US$2,650

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Stagnating volume growth due to maturity of demand and declining population

Lithuania’s declining population remains the main challenge for home care producers. The dwindling consumer base and the maturity of most categories has made it difficult to sustain positive growth rates.

Premiumisation supports sales of more expensive and sophisticated products

Lithuania’s economy is developing and affluence is rising, especially among the residents of major urban areas. This is supporting demand for higher quality home care products, which invariably have higher prices than standard products.

Demand for locally manufactured products continues to increase

Despite sales being dominated by the leading international home care players, local producers are seeing growing sales as they benefit from rising consumer interest in domestic products and brands. Recent years have seen local companies such as Naujoji Ringuva, Higeja and Koslita introduce multiple new products that address emerging purchasing trends within home care, while the combination of high product quality and low prices have resulted in locally produced home care products appealing to increasing numbers of consumers.

Lidl’s presence in Lithuania places pressure on the leading home care brands

May 2016 saw the opening of the first Lithuanian outlet of Germany-based international grocery discounters chain Lidl. Lidl’s entry has altered the competitive environment in modern grocery retailers as well as placing pressure on the leading brands in numerous consumer goods industries.

A stagnant performance is expected to be seen in home care over the forecast period

The forecast period is likely to see Lithuania’s home care industry facing numerous challenges. Primarily, the increasing maturity of most categories and the declining population are likely to suppress volume growth rates.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Home Care Sample Report Home Care Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Home Care industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Care industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Lithuania for free:

The Home Care in Lithuania market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Care in Lithuania?
What are the major brands in Lithuania?
What is the importance of the trend towards environmentally friendly products in home care?
What are the main growth drivers of the home care market in Lithuania?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Want to find out more about this report?

Request more information

Home Care in Lithuania

EXECUTIVE SUMMARY

Stagnating volume growth due to maturity of demand and declining population

Premiumisation supports sales of more expensive and sophisticated products

Demand for locally manufactured products continues to increase

Lidl’s presence in Lithuania places pressure on the leading home care brands

A stagnant performance is expected to be seen in home care over the forecast period

MARKET INDICATORS

Table 1 Households 2012-2017

MARKET DATA

Table 2 Sales of Home Care by Category: Value 2012-2017
Table 3 Sales of Home Care by Category: % Value Growth 2012-2017
Table 4 NBO Company Shares of Home Care: % Value 2013-2017
Table 5 LBN Brand Shares of Home Care: % Value 2014-2017
Table 6 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 7 Distribution of Home Care by Format: % Value 2012-2017
Table 8 Distribution of Home Care by Format and Category: % Value 2017
Table 9 Forecast Sales of Home Care by Category: Value 2017-2022
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Bleach in Lithuania

PROSPECTS

Dishwashing in Lithuania

HEADLINES

PROSPECTS

The proliferation of automatic dishwashers set to underpin steady positive growth

Average unit price set to rise due to the shift towards more expensive products

The recent entry of Lidl is expected to shake up the competitive environment

COMPETITIVE LANDSCAPE

Henkel Latvia SIA overtakes Procter & Gamble to assume outright leadership

Local companies become increasingly competitive despite lower marketing budgets

Private label increasingly dominates sales of economy products

CATEGORY INDICATORS

Table 11 Household Possession of Dishwashers 2012-2017

CATEGORY DATA

Table 12 Sales of Dishwashing by Category: Value 2012-2017
Table 13 Sales of Dishwashing by Category: % Value Growth 2012-2017
Table 14 NBO Company Shares of Dishwashing: % Value 2013-2017
Table 15 LBN Brand Shares of Dishwashing: % Value 2014-2017
Table 16 Forecast Sales of Dishwashing by Category: Value 2017-2022
Table 17 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022

Home Insecticides in Lithuania

HEADLINES

PROSPECTS

Sales growth not expected to be seen in home insecticides during the forecast period

Climatic conditions to have a strong influence over sales trends in home insecticides

Commercial strategies likely to focus on consistent and widespread distribution

COMPETITIVE LANDSCAPE

McBride Plc and its brand Cobra remain the most successful names

International players remain dominant

Standard priced products remain dominant in home insecticides

CATEGORY DATA

Table 18 Sales of Home Insecticides by Category: Value 2012-2017
Table 19 Sales of Home Insecticides by Category: % Value Growth 2012-2017
Table 20 NBO Company Shares of Home Insecticides: % Value 2013-2017
Table 21 LBN Brand Shares of Home Insecticides: % Value 2014-2017
Table 22 Forecast Sales of Home Insecticides by Category: Value 2017-2022
Table 23 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022

Laundry Care in Lithuania

HEADLINES

PROSPECTS

Prevailing demand trends and socioeconomic factors set to influence laundry care

Innovation likely to be the key to success in laundry care

Television advertising to remain at the centre of laundry care marketing strategies

COMPETITIVE LANDSCAPE

A strong field of mainly international players is headed by Procter & Gamble

Local companies continue to benefit from consumer loyalty to domestic products

Naujoji Ringuva set to underline its position as the leading local laundry care player

CATEGORY INDICATORS

Table 24 Household Possession of Washing Machines 2012-2017

CATEGORY DATA

Table 25 Sales of Laundry Care by Category: Value 2012-2017
Table 26 Sales of Laundry Care by Category: % Value Growth 2012-2017
Table 27 Sales of Laundry Aids by Category: Value 2012-2017
Table 28 Sales of Laundry Aids by Category: % Value Growth 2012-2017
Table 29 Sales of Laundry Detergents by Category: Value 2012-2017
Table 30 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
Table 31 NBO Company Shares of Laundry Care: % Value 2013-2017
Table 32 LBN Brand Shares of Laundry Care: % Value 2014-2017
Table 33 NBO Company Shares of Laundry Aids: % Value 2013-2017
Table 34 LBN Brand Shares of Laundry Aids: % Value 2014-2017
Table 35 NBO Company Shares of Laundry Detergents: % Value 2013-2017
Table 36 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
Table 37 Forecast Sales of Laundry Care by Category: Value 2017-2022
Table 38 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022

Polishes in Lithuania

HEADLINES

PROSPECTS

Polishes is set to benefit from rising incomes and more sophisticated demand

Unfavourable demographic trends set to continue posing challenges

Average unit prices likely to increase across all polishes categories

COMPETITIVE LANDSCAPE

SC Johnson maintains its leading position due to the strength of Kiwi shoe polish

Limited sales potential discourages the use of media advertising to promote polishes

Standard priced brands remain dominant

CATEGORY DATA

Table 39 Sales of Polishes by Category: Value 2012-2017
Table 40 Sales of Polishes by Category: % Value Growth 2012-2017
Table 41 NBO Company Shares of Polishes: % Value 2013-2017
Table 42 LBN Brand Shares of Polishes: % Value 2014-2017
Table 43 Forecast Sales of Polishes by Category: Value 2017-2022
Table 44 Forecast Sales of Polishes by Category: % Value Growth 2017-2022

Surface Care in Lithuania

HEADLINES

PROSPECTS

More sophisticated home care routines set to spur the category’s development

A wider range of surface care products is expected to be available

The average unit price of surface care is likely to rise over the forecast period

COMPETITIVE LANDSCAPE

Reckitt Benckiser and Unilever vie for the leading position in surface care

Local companies remain in the ascendant

Economy products unlikely to challenge the supremacy of standard priced products

CATEGORY DATA

Table 45 Sales of Surface Care by Category: Value 2012-2017
Table 46 Sales of Surface Care by Category: % Value Growth 2012-2017
Table 47 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
Table 48 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017
Table 49 NBO Company Shares of Surface Care: % Value 2013-2017
Table 50 LBN Brand Shares of Surface Care: % Value 2014-2017
Table 51 Forecast Sales of Surface Care by Category: Value 2017-2022
Table 52 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022

Toilet Care in Lithuania

HEADLINES

PROSPECTS

The shift towards more specialised home care products set to support growth

Sales growth likely to be spurred by the increasing sophistication of the category

Rising unit prices expected to support value growth

COMPETITIVE LANDSCAPE

Major multinational companies continue to dominate sales

Private label in the ascendant following the 2016 entry of Lidl

Advertising and promotional activity set to remain a mainstay of toilet care

CATEGORY DATA

Table 53 Sales of Toilet Care by Category: Value 2012-2017
Table 54 Sales of Toilet Care by Category: % Value Growth 2012-2017
Table 55 NBO Company Shares of Toilet Care: % Value 2013-2017
Table 56 LBN Brand Shares of Toilet Care: % Value 2014-2017
Table 57 Forecast Sales of Toilet Care by Category: Value 2017-2022
Table 58 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022

Air Care in Lithuania

HEADLINES

PROSPECTS

Consistently positive growth likely to be seen in air care during the forecast period

Products with chemical ingredients increasingly likely to struggle

The expansion of product ranges is set to be based on new scents and aromas

COMPETITIVE LANDSCAPE

Procter & Gamble maintains its leading position with the Ambi Pur brand

Procter & Gamble and Reckitt Benckiser head a strong field of international players

Private label likely to continue struggling

CATEGORY DATA

Table 59 Sales of Air Care by Category: Value 2012-2017
Table 60 Sales of Air Care by Category: % Value Growth 2012-2017
Table 61 NBO Company Shares of Air Care: % Value 2013-2017
Table 62 LBN Brand Shares of Air Care: % Value 2014-2017
Table 63 Forecast Sales of Air Care by Category: Value 2017-2022
Table 64 Forecast Sales of Air Care by Category: % Value Growth 2017-2022

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Country Report

Home Care in Lithuania

New Report Guarantee

Executive Summary

New Report Guarantee

Stagnating volume growth due to maturity of demand and declining population

Premiumisation supports sales of more expensive and sophisticated products

Demand for locally manufactured products continues to increase

Lidl’s presence in Lithuania places pressure on the leading home care brands

A stagnant performance is expected to be seen in home care over the forecast period

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Home Care in Lithuania

EXECUTIVE SUMMARY

Stagnating volume growth due to maturity of demand and declining population

Premiumisation supports sales of more expensive and sophisticated products

Demand for locally manufactured products continues to increase

Lidl’s presence in Lithuania places pressure on the leading home care brands

A stagnant performance is expected to be seen in home care over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

Bleach in Lithuania

PROSPECTS

Dishwashing in Lithuania

HEADLINES

PROSPECTS

The proliferation of automatic dishwashers set to underpin steady positive growth

Average unit price set to rise due to the shift towards more expensive products

The recent entry of Lidl is expected to shake up the competitive environment

COMPETITIVE LANDSCAPE

Henkel Latvia SIA overtakes Procter & Gamble to assume outright leadership

Local companies become increasingly competitive despite lower marketing budgets

Private label increasingly dominates sales of economy products

CATEGORY INDICATORS

CATEGORY DATA

Home Insecticides in Lithuania

HEADLINES

PROSPECTS

Sales growth not expected to be seen in home insecticides during the forecast period

Climatic conditions to have a strong influence over sales trends in home insecticides

Commercial strategies likely to focus on consistent and widespread distribution

COMPETITIVE LANDSCAPE

McBride Plc and its brand Cobra remain the most successful names

International players remain dominant

Standard priced products remain dominant in home insecticides

CATEGORY DATA

Laundry Care in Lithuania

HEADLINES

PROSPECTS

Prevailing demand trends and socioeconomic factors set to influence laundry care

Innovation likely to be the key to success in laundry care

Television advertising to remain at the centre of laundry care marketing strategies

COMPETITIVE LANDSCAPE

A strong field of mainly international players is headed by Procter & Gamble

Local companies continue to benefit from consumer loyalty to domestic products

Naujoji Ringuva set to underline its position as the leading local laundry care player

CATEGORY INDICATORS

CATEGORY DATA

Polishes in Lithuania

HEADLINES

PROSPECTS

Polishes is set to benefit from rising incomes and more sophisticated demand

Unfavourable demographic trends set to continue posing challenges

Average unit prices likely to increase across all polishes categories

COMPETITIVE LANDSCAPE

SC Johnson maintains its leading position due to the strength of Kiwi shoe polish

Limited sales potential discourages the use of media advertising to promote polishes

Standard priced brands remain dominant

CATEGORY DATA

Surface Care in Lithuania

HEADLINES

PROSPECTS

More sophisticated home care routines set to spur the category’s development

A wider range of surface care products is expected to be available