In 2021 home care sales slowed after experiencing above average growth in 2020 due to the onset of COVID-19. Despite the popularity of traditional alternatives and high poverty levels in the country, population growth, retailing development and urbanisation are boosting home care.
Demand for home care products benefited from growing awareness of hygiene and cleanliness among consumers in 2020 and to a lesser extent in 2021 as the pandemic began to recede. The improving economy also helped to stimulate demand for home care products, which is also having a direct impact on packaging solutions.
Mid- and high-income households generally employ maids, with these responsible for all household cleaning jobs, including laundry and dishwashing. Maids often live in their employer’s home and often work long hours of around 10 hours per day.
Uganda has a young population, with a median age of just 17-years-old. Those aged 0-15-years-old account for almost half of the population.
During the pandemic, mass movement of trucks carrying cargo continued, despite the imposition of restrictions. However, the logistics sector reported problems finding enough truck drivers able to drive from the border to the destination as the government had proposed that each truck have two drivers, one in each country.
The forecast period is expected to see good current value sales growth. Sales will benefit from a number of factors, including growth in disposable income levels in both urban and rural areas and rapid population growth.
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Understand the latest market trends and future growth opportunities for the Home Care industry in Uganda with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Home Care
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.
See All of Our DefinitionsThis report originates from Passport, our Home Care research and analysis database.
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