As the pandemic began to wane there was a slowdown in sales of home care products associated with disinfection and cleaning in 2022. Less time spent at home led to lower usage of products such as dishwashing and toilet care.
In 2022, home care experienced a slowdown in volume sales, mainly due to the return of children to face-to-face classes and greater attendance at workplaces among employees. This slowdown also stemmed from significantly lower fear levels around COVID-19 contagion, with consumers reducing their hygiene and disinfection practices in their homes.
It is women in Panama who mainly take on the responsibility for cleaning although a large number of households employ female maids. It is also popular for households to employ handymen, many of whom also do household chores, such as cleaning in the home.
Panama is generally a country with little political or social tension, being one of the most solid economies in the Central American region. However, in July 2022, as an effect of the constant price increases in daily consumption products and the discontent that this generated among certain social groups, the country experienced unprecedented social protests with strikes and roadblocks that lasted for several weeks.
The shipping infrastructure is through the Panama Canal and Free Trade Zones. Most merchandise enters the country by boat or air.
Over the forecast period, retail volume sales of home care are expected to see steady growth. The Pandemic awakened a greater awareness of health prevention and growing hygiene habits among local consumers.
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This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.See All of Our Definitions
This report originates from Passport, our Home Care research and analysis database.
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