Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in

Cough, Cold and Allergy (Hay Fever) Remedies in Taiwan

Nov 2020

US$990

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Executive Summary

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2020 IMPACT

Sales spike as consumers stockpile, combination products benefit most

The cough, cold and allergy remedies category saw a stronger performance in 2020 than in 2019, with demand boosted by COVID-19. At the pandemic took hold, consumers sought products for the self-treatment of symptoms, and avoided visiting hospitals or clinics.

Medicated confectionery and pharyngeal preparations benefit from self-treatment

The medicated confectionery and pharyngeal preparations categories saw stronger growth in 2020 than in 2019 as a result of the COVID-19 pandemic. Similar to systemic analgesics and cold remedies, consumers increasingly sought these products for the convenient home treatment of cold symptoms, without having to visit a doctor and expose themselves to greater risk of contracting the virus.

Taisho Pharmaceutical rises through the rankings as Pabron sales surge

While GSK Consumer Healthcare maintained its lead of the cough, cold and allergy remedies category in 2020 thanks to the popularity of its Panadol brand, it was Taisho Pharmaceutical (Taiwan) Co Ltd that demonstrated the most notable performance over 2019-2020. The company’s Pabron brand registered strong growth following its entry to the Taiwanese market in 2014, but surged in 2020 – especially the first half of the year.

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Cough, Cold and Allergy Sample Report Cough, Cold and Allergy Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Taiwan?
What are the major brands in Taiwan?
What is the impact of influenza vaccinations on the sales of cough and cold products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Cough, Cold and Allergy (Hay Fever) Remedies in Taiwan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sales spike as consumers stockpile, combination products benefit most

Medicated confectionery and pharyngeal preparations benefit from self-treatment

Taisho Pharmaceutical rises through the rankings as Pabron sales surge

RECOVERY AND OPPORTUNITIES

Consumers seek convenient solutions in cough, cold and allergy remedies

Convenience and preventative functions to boost some categories

Decongestants affected by recent new controls on pseudoephedrine

CATEGORY DATA

Table 1 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
Table 2 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
Table 4 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
Table 5 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 6 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025

Consumer Health in Taiwan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 8 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2015-2020
Table 10 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 12 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
Table 14 Distribution of Consumer Health by Format: % Value 2015-2020
Table 15 Distribution of Consumer Health by Format and Category: % Value 2020
Table 16 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

Megatrends

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Taiwan

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Sales spike as consumers stockpile, combination products benefit most

Medicated confectionery and pharyngeal preparations benefit from self-treatment

Taisho Pharmaceutical rises through the rankings as Pabron sales surge

Samples

Overview

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Table of Contents

Cough, Cold and Allergy (Hay Fever) Remedies in Taiwan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sales spike as consumers stockpile, combination products benefit most

Medicated confectionery and pharyngeal preparations benefit from self-treatment

Taisho Pharmaceutical rises through the rankings as Pabron sales surge

RECOVERY AND OPPORTUNITIES

Consumers seek convenient solutions in cough, cold and allergy remedies

Convenience and preventative functions to boost some categories

Decongestants affected by recent new controls on pseudoephedrine

CATEGORY DATA

Consumer Health in Taiwan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventative medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

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