Hay fever and other types of airborne allergies are becoming more prevalent in Taiwan. Moreover, individuals who suffer from such conditions are experiencing more frequent and severe symptoms due to climate change, urbanisation, increasing levels of air pollution and lifestyle factors like growing participation in outdoor sports and fitness activities, rising pet ownership etc.
The increasing tendency of local consumers to make bulk purchases of certain products during visits to Japan is likely to restrict volume and current value growth potential for cough, cold and allergy (hay fever) remedies in Taiwan over the forecast period. This behaviour has become more pronounced since the lifting of pandemic-related travel restrictions, in part due to concerns about recent shortages of various medicines in the domestic market and China.
The growing use of health-oriented technologies by Taiwanese consumers should open up new marketing opportunities for manufacturers in cough, cold and allergy (hay fever) remedies over the forecast period. For example, more companies are expected to team up with mobile app developers and producers of wearable electronics to offer services such as real-time symptom tracking, treatment reminders, personalised recommendations etc.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.See All of Our Definitions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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