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Learn moreNov 2020
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The cough, cold and allergy remedies category saw a stronger performance in 2020 than in 2019, with demand boosted by COVID-19. At the pandemic took hold, consumers sought products for the self-treatment of symptoms, and avoided visiting hospitals or clinics.
The medicated confectionery and pharyngeal preparations categories saw stronger growth in 2020 than in 2019 as a result of the COVID-19 pandemic. Similar to systemic analgesics and cold remedies, consumers increasingly sought these products for the convenient home treatment of cold symptoms, without having to visit a doctor and expose themselves to greater risk of contracting the virus.
While GSK Consumer Healthcare maintained its lead of the cough, cold and allergy remedies category in 2020 thanks to the popularity of its Panadol brand, it was Taisho Pharmaceutical (Taiwan) Co Ltd that demonstrated the most notable performance over 2019-2020. The company’s Pabron brand registered strong growth following its entry to the Taiwanese market in 2014, but surged in 2020 – especially the first half of the year.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Taiwan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.