Cough, cold and allergy (hay fever) remedies are expected to register a value decline in 2021, with social distancing measures imposed to curb the spread of COVID-19, also curbing the spread of the common cold and flu. As a result, there is expected to continue to be less demand for cough and cold medicines.
With a wide assortment of cough, cold and allergy (hay fever) remedies available from both local and international players, the competitive landscape is highly fragmented in Ukraine. Multinational companies, led by Engelhard Arzneimittel, Sandoz Ukraine, Bayer and GlaxoSmithKline Pharmaceuticals Ukraine have higher prices but consumers perceive then as being of higher quality.
Self-medication of cough and cold is widely practiced in Ukraine. A number of people tend to self-prescribe even antibiotics, and for their children as well.
Cough, cold and allergy (hay fever) remedies is expected to grow modestly over the forecast period. With COVID-19 restrictions still lingering early in the forecast period, this will continue to dampen values sales, as cough and colds circulate less widely in the community.
Oral decongestants will be the strongest performer over the forecast period, though from a low base. There are mainly two brands in this space.
Manufacturers of cough, cold and allergy (hay fever) remedies increasingly place a greater emphasis on the branding of their medicines, with larger companies expected to increase their competitive edge by investing in advertising during the forecast period. As consumers’ incomes have continued to rise over the review period, efficacy of cough, cold and allergy (hay fever) remedies is increasingly considered to be a more important factor than price, thus, international brands are expected to see rising shares, leading to greater concentration and less focus on price wars.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.See All of Our Definitions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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