Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in

Cough, Cold and Allergy (Hay Fever) Remedies in Kazakhstan

20 pages, Jan 2019

US$990

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Executive Summary

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PROSPECTS

Demand for cough, cold and allergy (hay fever) remedies remains seasonal

Because Kazakhstani weather conditions strongly vary by the season, the demand for cough, cold and allergy (hay fever) remedies remains seasonal too. For instance, autumn and winter periods in the country can be cold, especially in north Kazakhstan, where, at this time, people frequently suffer from coughs and colds, whereas during spring and summer the spread of pollen causes hay fever and similar allergies amongst consumers.

Self-diagnosis and self-medication widespread in cough, cold and allergy (hay fever) remedies

In Kazakhstan, consumers generally try and treat coughs, colds and allergies without a doctor’s help. It means that if consumers have standard cough, cold and allergy symptoms, they tend to ask a pharmacist to recommend the best and most effective product.

Price is the main factor in the purchasing process

Kazakhstani consumers place a great emphasis on price. In 2018 people started to search for cheaper options of the required remedy.

COMPETITIVE LANDSCAPE

Modest advertising and promotional activity

Cough, cold and allergy (hay fever) remedies is one of most advertised and promoted consumer health categories. In Kazakhstan, social networks starting being a significant influencer of consumers’ opinions.

Santo Member of Polpharma Group holds on to its leading position in Kazakhstan

In Kazakhstan, Santo Member of Polpharma Group (Santo) was the leading cough, cold and allergy (hay fever) remedies manufacturer in 2018. Santo is a local company with a wide product portfolio and well-known brands.

Good prospects for herbal/traditional brands

In Kazakhstan, there are growing health concerns and consumers are increasingly demanding products that are not only effective, but also safe. Consequently, there is great potential for cough, cold and allergy (hay fever) remedies with herbal/traditional product positioning, such as those found under the Doktor Mom, Aqua Maris, Faringomed, Bronchicum, Prospan, Solodkovogo Kornya Syrup, Golaprop, Kviks, brand, Gerbion, Grippostad and Humer brands.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Kazakhstan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Kazakhstan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Kazakhstan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Kazakhstan?
What are the major brands in Kazakhstan?
What is the impact of influenza vaccinations on the sales of cough and cold products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Cough, Cold and Allergy (Hay Fever) Remedies in Kazakhstan - Category analysis

HEADLINES

PROSPECTS

Demand for cough, cold and allergy (hay fever) remedies remains seasonal

Self-diagnosis and self-medication widespread in cough, cold and allergy (hay fever) remedies

Price is the main factor in the purchasing process

COMPETITIVE LANDSCAPE

Modest advertising and promotional activity

Santo Member of Polpharma Group holds on to its leading position in Kazakhstan

Good prospects for herbal/traditional brands

CATEGORY DATA

Table 1 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 2 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 4 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 5 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 6 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Consumer Health in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

Consumer health records a positive development in 2018

Younger consumers tend to explore consumer health products through the internet and social networks

Active performance of international players in 2018

Chemists/pharmacies remains the leading distribution channel in 2018

Trends that will affect consumer health in Kazakhstan over the forecast period

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 8 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2013-2018
Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 13 Distribution of Consumer Health by Format: % Value 2013-2018
Table 14 Distribution of Consumer Health by Format and Category: % Value 2018
Table 15 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Megatrends

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Kazakhstan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Demand for cough, cold and allergy (hay fever) remedies remains seasonal

Self-diagnosis and self-medication widespread in cough, cold and allergy (hay fever) remedies

Price is the main factor in the purchasing process

COMPETITIVE LANDSCAPE

Modest advertising and promotional activity

Santo Member of Polpharma Group holds on to its leading position in Kazakhstan

Good prospects for herbal/traditional brands

Samples

Overview

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Table of Contents

Cough, Cold and Allergy (Hay Fever) Remedies in Kazakhstan - Category analysis

HEADLINES

PROSPECTS

Demand for cough, cold and allergy (hay fever) remedies remains seasonal

Self-diagnosis and self-medication widespread in cough, cold and allergy (hay fever) remedies

Price is the main factor in the purchasing process

COMPETITIVE LANDSCAPE

Modest advertising and promotional activity

Santo Member of Polpharma Group holds on to its leading position in Kazakhstan

Good prospects for herbal/traditional brands

CATEGORY DATA

Consumer Health in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

Consumer health records a positive development in 2018

Younger consumers tend to explore consumer health products through the internet and social networks

Active performance of international players in 2018

Chemists/pharmacies remains the leading distribution channel in 2018

Trends that will affect consumer health in Kazakhstan over the forecast period

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

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