Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in

Cough, Cold and Allergy (Hay Fever) Remedies in Kazakhstan

19 pages, Oct 2017

US$990

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Executive Summary

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PROSPECTS

Continental climate and pollution drive sales during flu and allergy seasons

Kazakhstan has a continental climate, featuring cold winters and hot summers. During cold winters, the population frequently suffers from coughs and colds while, during spring and summer, many people suffer from seasonal allergies due to the blossoming of different plants.

Strong popularity of multi-symptom products

In order to attract more consumers and boost sales, manufacturers of cough, cold and allergy remedies are looking to offer products that offer multi-symptom functionality. Such products offer time and money savings as consumers can purchase one and treat several symptoms at the same time.

Offering of wide range of flavours key to success

In Kazakhstan, cough and cold remedies are offered by a large number of brands, with companies regularly extending their product ranges via the introduction of new flavours. Cough and cold remedies are offered in fruit, berry, honey, menthol and chocolate flavours in order to attract consumers looking for new and innovative tastes.

COMPETITIVE LANDSCAPE

Manufacturers concentrate on natural products

In Kazakhstan, health awareness continues to be on the rise, with consumers increasingly demanding natural and safe products that have limited side effects. Therefore, many cough, cold and allergy players are starting to offer products made from sea salt water, with such products now being available in areas like nasal drops and sprays and oral sprays.

Significant marketing to attract consumers

Cough, cold and allergy remedies benefit from strong marketing activities, with products frequently being advertised via television, the internet, social media, trade press and chemists/pharmacies. The most heavily promoted brands through television in 2017 were Lasolvan, Theraflu, Strepsils, Doktor Mom and Ambrobene.

Leading players benefit from strong brand awareness

Key players in cough, cold and allergy remedies will continue to benefit from high brand awareness and recognition as a result of strong marketing, with consumers in Kazakhstan typically opting for brands that they have seen advertised.

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Cough, Cold and Allergy Sample Report Cough, Cold and Allergy Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Kazakhstan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Kazakhstan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Kazakhstan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Kazakhstan?
What are the major brands in Kazakhstan?
What is the impact of influenza vaccinations on the sales of cough and cold products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Cough, Cold and Allergy (Hay Fever) Remedies in Kazakhstan - Category analysis

HEADLINES

PROSPECTS

Continental climate and pollution drive sales during flu and allergy seasons

Strong popularity of multi-symptom products

Offering of wide range of flavours key to success

COMPETITIVE LANDSCAPE

Manufacturers concentrate on natural products

Significant marketing to attract consumers

Leading players benefit from strong brand awareness

CATEGORY DATA

Table 1 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 2 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
Table 4 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
Table 5 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 6 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022

Consumer Health in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

Consumer health growth fuelled by improving economic situation

Launch of Eurasian Economic Union consumer health market

German and Russian manufacturers leading sales

Chemists/pharmacies continue to lead sales

Future trends

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 8 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2012-2017
Table 10 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 12 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 13 Distribution of Consumer Health by Format: % Value 2012-2017
Table 14 Distribution of Consumer Health by Format and Category: % Value 2017
Table 15 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

Megatrends

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Kazakhstan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Continental climate and pollution drive sales during flu and allergy seasons

Strong popularity of multi-symptom products

Offering of wide range of flavours key to success

COMPETITIVE LANDSCAPE

Manufacturers concentrate on natural products

Significant marketing to attract consumers

Leading players benefit from strong brand awareness

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Cough, Cold and Allergy (Hay Fever) Remedies in Kazakhstan - Category analysis

HEADLINES

PROSPECTS

Continental climate and pollution drive sales during flu and allergy seasons

Strong popularity of multi-symptom products

Offering of wide range of flavours key to success

COMPETITIVE LANDSCAPE

Manufacturers concentrate on natural products

Significant marketing to attract consumers

Leading players benefit from strong brand awareness

CATEGORY DATA

Consumer Health in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

Consumer health growth fuelled by improving economic situation

Launch of Eurasian Economic Union consumer health market

German and Russian manufacturers leading sales

Chemists/pharmacies continue to lead sales

Future trends

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

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