Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in

Cough, Cold and Allergy (Hay Fever) Remedies in Kazakhstan

Sep 2018

US$990

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Executive Summary

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Prospects

Demand for cough, cold and allergy (hay fever) remedies remains seasonal

Because Kazakhstani weather conditions strongly vary by the season, the demand for cough, cold and allergy (hay fever) remedies remains seasonal too. For instance, autumn and winter periods in the country can be cold, especially in north Kazakhstan, where, at this time, people frequently suffer from coughs and colds, whereas during spring and summer the spread of pollen causes hay fever and similar allergies amongst consumers.

Self-diagnosis and self-medication widespread in cough, cold and allergy (hay fever) remedies

In Kazakhstan, consumers generally try and treat coughs, colds and allergies without a doctor’s help. It means that if consumers have standard cough, cold and allergy symptoms, they tend to ask a pharmacist to recommend the best and most effective product.

Price is the main factor in the purchasing process

Kazakhstani consumers place a great emphasis on price. In 2018 people started to search for cheaper options of the required remedy.

Competitive Landscape

Modest advertising and promotional activity

Cough, cold and allergy (hay fever) remedies is one of most advertised and promoted consumer health categories. In Kazakhstan, social networks starting being a significant influencer of consumers’ opinions.

Santo Member of Polpharma Group holds on to its leading position in Kazakhstan

In Kazakhstan, Santo Member of Polpharma Group (Santo) was the leading cough, cold and allergy (hay fever) remedies manufacturer in 2018. Santo is a local company with a wide product portfolio and well-known brands.

Good prospects for herbal/traditional brands

In Kazakhstan, there are growing health concerns and consumers are increasingly demanding products that are not only effective, but also safe. Consequently, there is great potential for cough, cold and allergy (hay fever) remedies with herbal/traditional product positioning, such as those found under the Doktor Mom, Aqua Maris, Faringomed, Bronchicum, Prospan, Solodkovogo Kornya Syrup, Golaprop, Kviks, brand, Gerbion, Grippostad and Humer brands.

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Cough, Cold and Allergy Sample Report Cough, Cold and Allergy Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Kazakhstan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Kazakhstan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Kazakhstan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Kazakhstan?
What are the major brands in Kazakhstan?
What is the impact of influenza vaccinations on the sales of cough and cold products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Cough, Cold and Allergy (Hay Fever) Remedies in Kazakhstan - Category analysis

ANALYSIS

Headlines

Prospects

Demand for cough, cold and allergy (hay fever) remedies remains seasonal
Self-diagnosis and self-medication widespread in cough, cold and allergy (hay fever) remedies
Price is the main factor in the purchasing process

Competitive Landscape

Modest advertising and promotional activity
Santo Member of Polpharma Group holds on to its leading position in Kazakhstan
Good prospects for herbal/traditional brands

DATAGRAPHICS

Market Sizes

Sales of Cough, Cold and Allergy (Hay Fever) Remedies
Sales Performance of Cough, Cold and Allergy (Hay Fever) Remedies
Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category

Distribution

Channel Distribution for Cough, Cold and Allergy (Hay Fever) Remedies

Competitive Landscape

Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Company Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Company
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Company
Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Brand Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Brand
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Brand

CONTEXT

International Context

Cough, Cold and Allergy (Hay Fever) Remedies Retail Sales by Region
Cough, Cold and Allergy (Hay Fever) Remedies in Kazakhstan

FMCG Index

Cough, Cold and Allergy (Hay Fever) Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Kazakhstan vs Other Geographies
Households with a Disposable Income Over USD25,000 - Kazakhstan

Consumer Health in Kazakhstan - Industry Overview

ANALYSIS

Executive Summary

Consumer health records a positive development in 2018
Younger consumers tend to explore consumer health products through the internet and social networks
Active performance of international players in 2018
Chemists/pharmacies remains the leading distribution channel in 2018
Trends that will affect consumer health in Kazakhstan over the forecast period

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

Sources

Summary 1 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand

CONTEXT

International Context

Consumer Health Retail Sales by Region
Consumer Health in Kazakhstan

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Kazakhstan vs Other Geographies
Households with a Disposable Income Over USD25,000 - Kazakhstan

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Megatrends

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Kazakhstan

New Report Guarantee

Executive Summary

New Report Guarantee

Prospects

Demand for cough, cold and allergy (hay fever) remedies remains seasonal

Self-diagnosis and self-medication widespread in cough, cold and allergy (hay fever) remedies

Price is the main factor in the purchasing process

Competitive Landscape

Modest advertising and promotional activity

Santo Member of Polpharma Group holds on to its leading position in Kazakhstan

Good prospects for herbal/traditional brands

Samples

Overview

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Table of Contents

Cough, Cold and Allergy (Hay Fever) Remedies in Kazakhstan - Category analysis

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Consumer Health in Kazakhstan - Industry Overview

ANALYSIS

Executive Summary

Appendix

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Why buy this report?

Want to find out more about this report?

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