Cough, cold and allergy (hay fever) remedies looks set to perform well over the forecast period, with healthy growth in total current value sales projected and most categories expected to post positive results in volume terms. As life in Kazakhstan returns to normal in the wake of COVID-19 and levels of social contact increase, in the short term demand for many product types should continue to be bolstered by higher transmission of common coughs, colds and flu, and by the fact that many people have a temporarily weakened immune response to the pathogens that cause such illnesses due to recent pandemic mitigation measures.
Nasal sprays is projected to be the most dynamic performer within cough, cold and allergy (hay fever) remedies in volume growth terms over the forecast period. As pandemic-related disruption subsides and consumer lifestyles become busier, the category should benefit from increasing appreciation for the convenience of this format.
While the threat to public health posed by COVID-19 should continue to gradually recede over the forecast period, the persistence of behavioural changes brought about by the virus could restrict demand for certain product types within cough, cold and allergy (hay fever) remedies. Increased health awareness resulting from the pandemic is now leading more Kazakhstanis to try to strengthen their natural immune defences by eating more nutritious foods, regularly taking vitamins and dietary supplements, quitting smoking etc.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.See All of Our Definitions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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