As a mature category, cough, cold and allergy (hay fever) remedies in Latvia will return to constant value growth over the forecast period in Latvia, with sales maintained by the strong seasonal demand during the lengthy winter months. There are some key limitations to growth, including the shrinking consumer base due to demographic reasons and the saturated nature of this category, which does not leave much scope for organic growth.
Some local brands, such as Dr Pakalns from Rigas Farmaceitiska Fabrika A/S are expected to gain further retail value share during the forecast period. Local players often have a good reputation for being very natural, including local ingredients-based medicine producers.
Despite the growing popularity of more natural ingredients based products, in the case of serious malaise, Latvian consumers will still rely on traditional OTC medicines to treat their symptoms. Therefore, combination products are set to remain popular among consumers in the forecast period.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.See All of Our Definitions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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