In 2022, sales of cough, cold and allergy (hay fever) remedies are likely to surpass their pre-pandemic level, at least in value terms, thanks to the aforementioned combination of mechanical catch-up/normalisation effect, relaxing of anti-COVID-19 measures, and favourable behaviours and conditions for the usual seasonal ailments.
Cough, cold and allergy (hay fever) remedies will also probably face another old demon, namely the saturation of decongestants. This category is very mature in Belgium, with the market registering one of the highest levels of per capita consumption in Europe.
In terms of innovation and OTC switches, the situation is likely to remain mixed. Before 2020, when considering “unfavourable winters” coupled with the aforementioned regulatory factors, it was expected that innovation and advertising could slow across the remainder of the forecast period.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See All of Our DefinitionsThis report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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